The Young Lady with a Passion for Branding

The Manila Times

The Young Lady with a Passion for Branding  Embark on a captivating journey of brand wisdom and business growth with Bluethumb Founder, Cherry Kho. Join us as Cherry shares her insights into empowering entrepreneurs to build authentic, purposeful brands that resonate deeply. Discover how Bluethumb's guidance has transformed brands like Fruitas, now a 2 billion peso powerhouse in the stock exchange, originating from just one kiosk 20 years ago  But that's not all. Cherry also unveils the inspiring narrative of Tough Banana, a brand symbolizing Filipino resilience and pride. Born from Cherry's vision to offer a healthier alternative, Tough Banana stands as a testament to the indomitable spirit of the Filipino people. Explore how this brand emerged from Cherry's experiences and aspirations, embodying the resilience and cultural identity of the Filipino community.  Subscribe to The Manila Times Channel - https://tmt.ph/YTSubscribe  Visit our website at https://www.manilatimes.net    Follow us:  Facebook - https://tmt.ph/facebook  Instagram - https://tmt.ph/instagram  Twitter - https://tmt.ph/twitter  DailyMotion - https://tmt.ph/dailymotion    Subscribe to our Digital Edition - https://tmt.ph/digital    Check out our Podcasts:  Spotify - https://tmt.ph/spotify  Apple Podcasts - https://tmt.ph/applepodcasts  Amazon Music - https://tmt.ph/amazonmusic  Deezer: https://tmt.ph/deezer  Stitcher: https://tmt.ph/stitcher Tune In: https://tmt.ph/tunein   #TheManilaTimes  #worldnews  #philippines #entrepreneur

Transcript

00:00 [MUSIC PLAYING]

00:03 The Business Mentor Talks is vlog by no other,

00:10 Armando Butz Bartolome.

00:12 In cooperation with the Manila Times,

00:15 it aims to bring to life and recognize entrepreneurs

00:19 who constantly strive to create a living for the community

00:22 as well.

00:23 [MUSIC PLAYING]

00:26 [MUSIC PLAYING]

00:30 [MUSIC PLAYING]

00:33 [MUSIC PLAYING]

00:37 [MUSIC PLAYING]

01:05 Listen to the Business Mentor Talks with Butz Bartolome.

01:08 [MUSIC PLAYING]

01:12 Good morning.

01:17 Good afternoon.

01:18 Again, it's a Sunday morning.

01:20 This is your Business Mentor Talk, Butz Bartolome.

01:25 You know, today, we have a very interesting topic.

01:29 And the topic is no other than branding.

01:33 What is really branding?

01:35 And again, I've known this lady for several decades.

01:41 But again, here is a dynamic lady

01:44 who can give you tips about branding,

01:48 how she grew some branding, how she turned around.

01:52 So again, without further ado, let's hear it and listen

01:56 to Miss Sherry.

01:58 Oh, good morning.

01:59 Good Sunday morning, Sherry.

02:01 Good morning, Sir Butz.

02:03 Thank you for inviting me.

02:05 I look up to you in so many ways.

02:07 So your wisdom is very important to my journey.

02:13 Correct.

02:15 Happy to be here to share what I know.

02:18 Yeah.

02:19 Sherry, tell us, how did Sherry Co.

02:22 begin this passion for branding?

02:25 What started it all?

02:28 So we started out as a graphic design company.

02:32 And our role when we started 20 years ago

02:36 was really to make businesses look world class.

02:42 So that was our thinking when it came to branding.

02:46 And then I realized later on in my journey

02:50 that there's a lack of depth that marketing sometimes

02:54 gives.

02:55 Because the marketing people are usually

02:57 the ones dealing with the design agencies.

03:00 And since they were not there from the very start,

03:03 or maybe the owners did not communicate with them

03:07 on their vision, on their dreams, on their values,

03:11 they're only able to communicate it to us on a very sales--

03:17 that kind of level, that connect to the customers.

03:22 But then they're not--

03:23 [SPEAKING IN TAGALOG]

03:27 I felt that it needed to also be connected

03:33 to the employees of the company, not just marketing,

03:36 talking to customers.

03:37 [SPEAKING IN TAGALOG]

03:39 Design principles back then.

03:43 So yeah, branding, for me, is like the soul of the company.

03:50 This is what nobody can take away from you.

03:55 People might be able to copy your products, your services.

03:59 They might even be able to steal your people.

04:02 [SPEAKING IN TAGALOG]

04:05 Brand more of what you stand for that can be

04:10 applied to how you do business.

04:13 If you value for ease and harmony,

04:17 that is the way that you can run your business,

04:20 not the rat race kind of hustle, hustle.

04:24 Unless that's something that you're good at,

04:27 it doesn't stress you out to be in that mindset

04:32 or have your people execute that way.

04:36 Correct.

04:37 But again, Sherry, [SPEAKING IN TAGALOG]

04:42 They always think, branding, [SPEAKING IN TAGALOG]

04:50 Before the social media, all this design.

04:54 [SPEAKING IN TAGALOG]

04:59 How far have we evolved from that,

05:02 from that old mentality, traditional?

05:06 [SPEAKING IN TAGALOG]

05:18 How has it evolved now?

05:20 What have you seen for these decades

05:22 that you have been doing a lot of graphics, a lot of, again,

05:27 your business?

05:29 Well, I still see a lot of that where

05:32 people are using design or branding for compliance.

05:36 Like, [SPEAKING IN TAGALOG]

05:42 So it's really for compliance.

05:44 And sometimes people think of their names

05:46 as they're lining up at DTI.

05:48 [SPEAKING IN TAGALOG]

05:58 Yeah.

05:59 [SPEAKING IN TAGALOG]

06:08 Massaging your brand.

06:10 I've seen, like, for example, [SPEAKING IN TAGALOG]

06:15 Years ago, they were just [SPEAKING IN TAGALOG]

06:20 What's your take about massaging,

06:22 [SPEAKING IN TAGALOG]

06:25 Massaging your brand.

06:26 After so many years, [SPEAKING IN TAGALOG]

06:31 What did you mean by massaging?

06:33 Sorry, first time--

06:35 They always say, OK, you've got every day for the next five

06:39 years, for example.

06:40 [SPEAKING IN TAGALOG]

06:43 [SPEAKING IN TAGALOG]

07:00 So what's your take on this?

07:02 How should businesses really evolve their brand?

07:07 I believe that we should evolve to resonate.

07:13 OK.

07:14 Not just evolve to--

07:16 [SPEAKING IN TAGALOG]

07:20 But what are we doing with our mascots,

07:24 the mascot of Jollibee, to make him more relatable

07:27 and connect with our audience?

07:30 And I attended a Jollibee-- can I just share this?

07:33 Yeah, sure.

07:34 Oh.

07:35 For Birving, the mascot, [SPEAKING IN TAGALOG]

07:39 [SPEAKING IN TAGALOG]

07:41 Elders, like the seniors.

07:43 And then he did some selfies with the younger generation.

07:47 And then for the kids, like the usual, he would hug them.

07:52 So he was very sociable, and he knew what to do

07:57 for each type of generation.

08:02 And this is part of how branding is evolving, right?

08:08 [SPEAKING IN TAGALOG]

08:10 So tell us, what is Blue Thumb?

08:14 I mean, people are curious.

08:16 What is this Blue Thumb business company that you founded?

08:22 Well, I founded it, again, two decades ago.

08:26 And it's like a-- well, we now evolved

08:30 into being a brand experience design company.

08:34 So it's not just about your logo or your website.

08:38 It's how everything works together.

08:41 It's about the uniforms, the name, the taglines.

08:46 Everyone-- everything must work together in harmony.

08:50 And your people, your employees, the owners

08:53 need to also be a part of this, in what we're creating.

09:00 And I call them assets.

09:02 I call them brand design assets, because it's something

09:06 that you'll use for a long time.

09:09 Like Jollibee's using their bee up until now, right?

09:12 But they're evolving how it looks or what it does.

09:17 And then, for Frutas, we designed that two decades ago.

09:24 The cup, the iconic cup with all the fruit.

09:28 We also helped him think of a good name in the beginning.

09:31 He just wanted to call it Frutas.

09:33 Pero nung sinabi niya sakin yung vision niya to be in every SM,

09:37 I said, you can't call yourself Frutas,

09:40 because it sounds like you came from the palengkep,

09:42 but you're in SM.

09:42 Kasi yung goal niya nun was to be Makamasa na Frutas,

09:47 parang that segment.

09:51 But I said that there's nothing wrong with elevating

09:54 the name a little bit, kasi Frutas is more--

09:58 it'll resonate with a world-class market.

10:01 Not that that was his goal back then, but look at him now.

10:04 Or it could go out of the country if it wanted to.

10:09 So by investing in these assets that is like--

10:15 it's like a foundation.

10:17 Yes, foundation.

10:20 The cup is still there.

10:22 Still using that same cup I designed 20 years ago.

10:26 But it's different to other--

10:29 So in other words, you're saying is that sustainability,

10:34 the brand that you design or help design

10:39 will live through as even through ages?

10:43 Parang hindi ba ganun?

10:44 Hindi yung name mo dinesign, next year iba na.

10:48 Wala lang sustainability.

10:50 Parang ay, nawala.

10:52 So how do you really convince now an entrepreneur?

10:55 OK, you're the expert on this.

11:01 How would Sherry encourage this entrepreneur

11:06 to really work out?

11:08 What is your experience?

11:09 Ano ba yung point of attack mo with the entrepreneur?

11:14 Convince to enhance a brand.

11:19 Well, I don't really convince them.

11:21 It's more of like I just give them results.

11:24 So for Tapaking, we rebranded them pre-pandemic

11:28 but the pandemic hit.

11:30 So they were forced to launch in a pandemic, which other people

11:36 naman were holding back kasi nga they were holding back

11:40 on their money.

11:40 But Tapaking had no choice since palabas na kami

11:45 and then the pandemic hit.

11:46 So the choice was either to fall back,

11:49 stay with the same assets, and then

11:53 launch it after the pandemic.

11:54 But they decided to launch it in the pandemic, which

11:57 was good because they were very noticeable.

12:01 When everybody was holding back, sila naman they were shining.

12:05 In other words, reverse psychology.

12:07 Hold back yung iba, ikaw naman move.

12:11 But again, business is business.

12:13 But again, the entrepreneur has to decide at the end of the day

12:18 na gagamitin mo ba ito?

12:20 Hindi.

12:20 Sayang naman itong pinaghirapan mo.

12:22 Hindi ba?

12:23 Ganon.

12:23 So ano ba napapansin mo ngayon sa mga MSMEs in terms of branding?

12:30 What is the outlook of the MSMEs?

12:34 Are they really up to upgrading their brand

12:38 or they stay as is or is?

12:40 Ano ba ang nakikita mga sharingan?

12:43 Well, what I see is that definitely design has improved.

12:47 There are a lot of good designs coming out.

12:51 You could see it online.

12:54 And it's affordable for MSMEs to have a logo made

12:58 in a very quality, mapulido yung way,

13:02 and world-class looking.

13:06 And I see naman that MSMEs are taking

13:09 advantage of the younger generations or the firms that

13:13 are coming up na doing these nice designs.

13:17 But I think if they want to take it to an even higher,

13:22 deeper level--

13:23 I relate it to building a house.

13:26 Yes.

13:28 Yes.

13:29 Pinaganda mo lang yung bahay, pero sturdy ba yung kundasyon

13:34 that it's standing on.

13:36 So that's how I would relate it to how people approach

13:40 branding now.

13:41 They just use it to make themselves look pretty.

13:45 But deep inside, the foundation is weak, is it?

13:49 The foundation of the branding, not--

13:51 Yes.

13:52 Like their business--

13:53 Correct.

13:54 But what does the branding mean?

13:57 Does it connect to you?

13:58 Does it connect to other people?

14:00 Or is it just a beautiful, for compliance--

14:04 Correct.

14:05 So para mga nakikita ko ngayon, maganda yung bahay mo

14:08 sa facade, pero yung negosyo mo does not jive with that name.

14:15 Does it really speak your brand?

14:17 When people see your brand, wow, nice, galing.

14:22 Pero ano yun?

14:24 Hindi ba ganun yan?

14:26 Actually, when I was starting out in graphic design,

14:30 parang yun nga yun napansin ko.

14:31 People wanted us to design world class, looking.

14:35 Pero they didn't convince us on were they really

14:38 world class as a business, di ba?

14:42 Or is it just a--

14:43 parang yung time na yun, I was too young to go dig deeper.

14:47 Parang now that I'm a lot older, I

14:50 see it as my responsibility to know

14:52 if the business that I'm designing for

14:55 is really living up to everything

14:57 that we're putting out there in the design.

15:00 Kasi the design can also be misleading.

15:03 It can draw people in, pero once they're in,

15:06 ay hindi pala yung pinapromise ng itsura, di ba, ng sinasabi.

15:14 So talagang, imagine the brand even outlives the owner.

15:19 Like for example, si Steve Jobs.

15:24 Steve Jobs may not go a longer way with us,

15:27 but his brand lives on, right?

15:32 Si Ray Kroc ng McDonald's.

15:36 It's a far cry dun sa dati nilang nung araw, yung McDonald's,

15:41 di ba?

15:41 So parang yung sinasabi natin na,

15:43 you know, kung ikaw ay serious entrepreneur,

15:46 you're creating a legacy, di ba?

15:49 And that legacy is the brand.

15:50 Part of it is the branding.

15:52 Tama ba 'yon?

15:54 Yes, and the brand legacy that Steve Jobs and Ray Kroc left behind,

15:59 if you think about it, di ba,

16:02 Steve Jobs is about simplicity, di ba, about design,

16:07 and they continue it until now because the people of his company

16:11 believe in his vision of simplicity and well-designed computers.

16:18 Correct.

16:18 Simpli lang, no?

16:20 Minimalist ang tawag natin dun, di ba?

16:21 Minimalist, pero may dating, di ba?

16:24 'Yon ang ganda dun.

16:25 So where is now, oh, you devoid, tell me about this Tough Bananas.

16:30 I've been seeing this in your social media.

16:32 What is Tough Bananas, Sherry?

16:36 You know, when I saw the name, I said, "Tough Bananas?

16:38 Am I eating a hard-to-bite bananas?"

16:42 And even your packaging, tell me about the story about this.

16:46 So it's definitely not going to resonate with everyone,

16:50 di ba, kasi the word "tough," di ba, parang it sounds,

16:53 ano ba, ano ba sa "tough" Tagalog?

16:55 Di ba, matigas, makunat, di ba?

17:02 Pero 'yung intention ko, kasi when I did it, was to export.

17:07 Yes.

17:08 Di ba?

17:08 And so even the way that the product was designed,

17:14 the product is healthy, it's organic, there's no sugar, no oil.

17:20 It aligns with my values as an owner, di ba,

17:24 'cause I have a young child, her name is Sage.

17:27 Yeah.

17:28 She's six years old, and I want her to eat healthy food, di ba.

17:33 I want her to be exposed to something yummy that is healthy, di ba,

17:39 kasi meron naman, not naman everything healthy is not tasty,

17:43 which is what most people think.

17:45 So my goal with this brand was to change mindsets,

17:48 na you can have something as simple as a banana,

17:51 kasi that's all it is, naman, it's just a dried banana.

17:54 We added cinnamon to another flavor,

17:58 and another flavor is cocoa nectar and sea salt.

18:01 So all local ingredients, except for the cinnamon,

18:04 wala pa ako makitang cinnamon.

18:07 But it also aligns with my values, na gusto ko,

18:09 local sana lahat para we can support the local economy with my business.

18:16 Correct.

18:17 Even the packaging, gilip ako sa packaging.

18:19 You know, when I saw it, if I see this in Singapore, Hong Kong,

18:23 or probably US, I'd say, "Oh, US."

18:26 But how did you develop that?

18:28 That's a very good packaging.

18:31 Ganda ng packaging.

18:32 I must congratulate you, Sherry, for that.

18:35 Thank you so much.

18:37 So I believe in the Filipino resilience.

18:40 I think that that is the brand of the Filipino,

18:44 that we're able to be positive and find good things,

18:49 even in calamities or challenges.

18:53 So yung tough banana, parang yan yung gusto kong ipalabas.

18:56 Na parang, di ba naging tough nga sya, from something mushy,

19:00 we dried it to be makunat.

19:05 Yan, parang not so easily dissolved.

19:08 Parang yan yan.

19:08 So the design of the packaging was kind of like a leather jacket,

19:13 like a black and white in contrast.

19:17 I also wanted it to stand out kasi in healthy stores

19:20 where everybody's using green.

19:23 And I didn't naman want to highlight kasi rin the healthy aspect.

19:27 Parang I wanted to really emphasize the toughness.

19:30 Na parang when you're going through challenges,

19:32 pwede mong kagatin yung tough banana.

19:34 Kasi di ba you're releasing tension when you're chewing?

19:37 So it's also an optional snack.

19:42 Correct, correct.

19:43 So maganda, maganda.

19:46 Ganda na mga ginagawa mo.

19:47 So can you give me at least tatlong bagay na mga MSMEs na nanood sa atin

19:54 na ano ba yung dapat nilang gawin?

19:56 Where do they start?

19:58 Kung baga where will they start from here on after watching us?

20:02 What should they do?

20:05 At least three important aspects that you may probably advise.

20:09 Well, I think first, well, can I share about my book?

20:15 Because it's actually in my book that I wrote.

20:17 Yeah, okay.

20:18 I put there like five Ps of a powerful vision.

20:23 It starts with your vision.

20:24 Di ba nobody naman will tell you what to dream.

20:27 Kung pangarap mo talaga is just one store, not a hundred.

20:31 That's okay.

20:32 You can still create a brand for one entity, di ba?

20:36 So the powerful vision that I wanted to share is, because I felt that a lot of businesses

20:45 in the Philippines are kind of copying each other.

20:49 Do you see that, Sir Bud?

20:50 Yeah.

20:51 Or they bring brands from abroad or they would copy brands from abroad or milk tea, di ba?

20:58 Ang dami ng milk tea.

20:59 Pero what's good about the milk tea that I'm seeing as an improvement is like there are

21:04 some brands that are making it vegan or making it, so parang may improvement.

21:11 Correct, correct.

21:12 Hindi lang same ingredients and then iba iba yung mga logos nila.

21:17 But they're all selling the same thing.

21:19 Nobody's really creating any value.

21:22 So the first one is, what's your purpose?

21:26 I think pwede natin isama dun sa tatlo na ano yung purpose mo?

21:30 So for me, a purpose is ano yung gamitan or tama ba gamitan?

21:35 If I translate it, kasi some people think that purpose is such a big highfaluting word.

21:40 So pwede ko lang sabihin, ano yung use?

21:42 Like a pen, you could have a pen for signing contracts or you could have a pen for just

21:48 taking notes.

21:49 The one for contract might look more beautiful.

21:52 It might be a special pen that you only bring out for contract signing.

21:56 So ganito rin sa business niyo or sa brand niyo.

22:00 What is your root to the community or to the world or to the Philippines?

22:06 That is gonna create value for the people.

22:10 So ask yourself, ano ba yung gap?

22:14 Ano yung ulang?

22:16 So for me, for Tough Banana, I see a lot of sugar-laden snacks from the Philippines.

22:24 So what if we come up with something healthier, diba, that looks good, tastes good, and is

22:32 about a movement of Filipino resiliency?

22:36 So I forgot to add that we also include workshops for how they can be more positive and strong

22:44 during tough situations.

22:47 That's part of the delivery of the snack.

22:50 So it's not just a snack.

22:51 It's there to remind you to be positive and to enjoy your life.

22:59 So actually tama yung sinasabi mo.

23:01 Parang sinasabi nga natin, there must always be a brand story behind the brand.

23:07 After all this doing your pencil pushing, your vision, your purpose, where you want

23:14 to go, where you want to connect with the community, at the end of the day, you create

23:19 a brand story.

23:21 For people to link, for people to be sort of like you win them.

23:28 There's sinasabi natin, brand loyalty.

23:32 Mahirap mong palipatin ang isang taong na believe sa brand.

23:37 Correct?

23:38 Diba?

23:39 Tama yun.

23:40 Ako, ang dami ko nakikita.

23:42 They pump in a lot of thousands, millions of pesos on campaign ads, but at the end of

23:47 the day, for a customer to switch to another brand, uh-oh, that will take.

23:53 Because naka-relate na sila, diba?

23:56 Ganoon ba yun?

23:57 Nakaka-relate na, diba?

23:58 Nakakonek?

23:59 Ganoon.

24:00 And so I think we can also look at our natural resources in the Philippines.

24:05 Like tama na mag-import ng mag-import.

24:09 I mean, there's so much treasure in the Philippines, diba?

24:13 Natural resources that we could turn into something.

24:16 So that's how Tough Bananas started.

24:18 I mean, mahilig ako sa Saba.

24:22 Agree ako dyan.

24:24 Agree ako dyan sa Saba.

24:27 I can't find any Saba in other countries except the Philippines, diba?

24:34 But everybody's like turning it into banana chips.

24:38 Correct.

24:39 Well, kasi nga, yung mentality, no?

24:41 Mindset ng tao is gaya-gayaan, diba?

24:46 Meron siyang banana chips.

24:49 Ako rin, banana chips.

24:52 Parang yung turmeric, diba?

24:55 Yung turmeric.

24:56 Why can't we be going outside of our comfort zone and come up with very good brand of turmeric?

24:59 In fact, in the US, I found one in Costco.

25:03 Ang mahal ng turmeric, pero ang ganda ng branding niya.

25:06 Sabi ko, turmeric, meron sa Pilipinas nito, ah.

25:09 Marami tayong natural resources, diba?

25:12 Like, soft po, yung ano, ano ba yung potato?

25:16 Yung sweet potato.

25:19 Have you noticed that we have so much resources, right?

25:25 It's a very resilient crop because even if there's typhoon, hindi siya maano.

25:31 Parang, because nga, it's in the ground.

25:33 So it's also typhoon-resistant.

25:36 There's one brand that you developed also, Pili.

25:40 The Pili nut.

25:42 Yes, yes.

25:43 So yan, yung vision ng mag-ina.

25:46 Diba?

25:47 They could have just sold Pili as a commodity, which is what most people in the Philippines do,

25:53 or as an ingredient, a processed ingredient, no label, no brand.

25:59 But then, they had bigger dreams.

26:01 They wanted to help farmers.

26:03 So there, they're bringing it to that level na they are bringing it to a global stage.

26:09 So if you're going to go to a global stage, so in the beginning, yung packaging that we designed for them,

26:14 they just gave us some white bottles and then we came up with labels for it.

26:18 And I thought it was okay for the Philippine market.

26:21 But then, when she said, "Pailang gusto na niya mag-global," sabi ko, "We need to change our bottles."

26:26 So we looked for a bottle that would be the best representation of their brand.

26:35 Tama, tama.

26:36 I mean, hindi ba yung, wag yung pan-local, pan-global na,

26:40 ang dapat mentality natin, kasi the world has no boundaries now, right?

26:44 Have you noticed now?

26:45 Ibang-ibang na ang boundary natin ngayon, diba?

26:48 Ang boundary nung araw natin eh, siguro hanggang Quezon City nung araw.

26:52 Okay lang yun, mag-flyer-flyer ka.

26:55 Diba nag-evolve, diba?

26:56 Oh, okay na yun, pang-Bisayas tayo, pang-Mindanao.

27:00 Pero wala na ngayon eh, no?

27:02 With this social media, eto nga napansin ko rin, Sherry,

27:08 how can a brand be proliferating in the social media?

27:12 Ano ba mga tips mo diyan na pweding maging, you know, mapalawak, mapa-express, you know, sa social media?

27:22 Well, it starts with having a good story.

27:25 Kasi anybody naman can put themselves on social media,

27:29 but you gotta be one of the, you know, you gotta be among the noise if you don't stand out.

27:35 How do you stand out, diba?

27:39 It's not just about looking good, diba?

27:42 It's also the substance of what you're saying, diba?

27:46 And identifying which social media platform is your customer at.

27:54 Or not just customer, I want to call them advocates or loyalists.

27:58 Parang dapat yan na yung mindset natin.

28:01 We're not just having a transactional na bibili lang silang want.

28:05 We want them for life.

28:08 Correct, correct. Tama yan.

28:10 So, kasi ngayon, aside from the newsprint, we also have digitalization now, we have social media.

28:18 And again, tama, I like what you said, don't add to the noise.

28:22 Kasi kung pagili mo yung brand mo, then you'll know kung san ka lulugar.

28:28 So that's really what we're doing during the pandemic for what's yung vision to action.

28:34 It's really because I thought that business owners had more time.

28:38 Kasi nga tahimik, diba? During the pandemic, nobody had time to go out.

28:42 I thought this was a time that they can reflect on who they are and who they want to be and what they stand for.

28:50 So it's like a philosophical book.

28:53 It's a fully-book na po.

28:55 So, that was our...

28:57 So, Sherry, how can people get in touch with you?

29:02 In what manner or mode that they can get in touch with you?

29:06 So, MSMEs who are looking like, "Oh, I'd like to get in touch with Sherry."

29:11 How can they get in touch with you, Sherry?

29:13 We have a website, so www.duthamcreatives.com.

29:20 We also do talks at the Philippine Franchise Association.

29:25 That's also a way.

29:28 You can also reach out to us on Facebook or Instagram.

29:32 Okay. Yeah.

29:35 So, again, I'm happy that you're one of the advocates of improving branding and making a statement for the country.

29:46 You're not just doing it for yourself, your branding, but you're also branding the Philippines.

29:52 So, making the Philippines as part of the global recognition in branding.

29:58 That's what all of us advocates are doing.

30:02 I'm a believer because if you're going to do it, do it together.

30:07 You know what I mean?

30:09 So, for example, of course, you're already doing business, so do it together with your country.

30:15 Do it together with your vision, your values.

30:18 Don't leave it behind.

30:19 Don't just do a business because you need to earn.

30:23 While you're making money, spread your message.

30:28 Wow.

30:30 I can't keep you so long because it's a Sunday.

30:33 I don't want you to be out of sage.

30:36 Okay?

30:37 And your family, I want you to enjoy your family day, especially on a Sunday where you being a creative person, you need to rest.

30:45 You need to keep your mind a little bit on a relaxed mode.

30:49 Be family time, right?

30:51 I'll be at the Sunday market every Sunday.

30:55 We're selling our cropped banana there.

30:58 Oh, you mentioned about this.

31:01 Where is the Sunday market that you are in?

31:04 Tegaski Sunday Market.

31:06 So, we're there every Sunday.

31:09 Yes, the rights are both today because tomorrow we'll be at the market.

31:15 All right.

31:16 Okay.

31:17 For me, I'm here to connect to the people that visit and let them try tough banana because it is different and people still need to understand it.

31:30 Okay.

31:31 So, again, best of luck.

31:33 Keep in touch.

31:34 Keep me updated what's going on with Blue Thumb and also Tough Bananas.

31:40 Probably, I'd like to see this brand growing globally, becoming, wow, again, the homegrown brands.

31:50 Okay.

31:51 So, again, good luck, Cherry, and thank you very much for this time.

31:55 More power to you and the family.

31:58 Okay.

31:59 Bye-bye.

32:01 Bye.

32:03 Bye.

32:05 Bye.

32:07 Bye.

32:08 Bye.

32:09 Bye.

32:10 Bye.

32:11 Bye.

32:12 Bye.

Transcript

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