Faye Arellano Martinez: Continuing the Legacy of Apollo Arellano

The Manila Times

Faye Arellano Martinez: Continuing the Legacy of Apollo Arellano  Faye Arellano Martinez has taken on the mantle of her father, Apollo Arellano, and continued his legacy in the business world. As the co-founder of AQA Group, Faye has shown a full-time commitment to her work while staying focused on the vision and goals set by her father. Through her dedication and hard work, Faye has not only maintained the success of the company but also expanded its reach and impact in the industry. Her leadership and determination have earned her the respect and admiration of her colleagues and peers, proving that she is a force to be reckoned with in the business world.  Subscribe to The Manila Times Channel - https://tmt.ph/YTSubscribe   Visit our website at https://www.manilatimes.net   Subscribe to Business Franchise Guru: https://www.youtube.com/@BusinessFranchiseGuru   Follow us:  Facebook - https://tmt.ph/facebook  Instagram - https://tmt.ph/instagram  Twitter - https://tmt.ph/twitter  DailyMotion - https://tmt.ph/dailymotion    Subscribe to our Digital Edition - https://tmt.ph/digital    Check out our Podcasts:  Spotify - https://tmt.ph/spotify  Apple Podcasts - https://tmt.ph/applepodcasts  Amazon Music - https://tmt.ph/amazonmusic  Deezer: https://tmt.ph/deezer  Stitcher: https://tmt.ph/stitcher Tune In: https://tmt.ph/tunein   #TheManilaTimes  #worldnews  #philippines #entrepreneur

Transcript

00:00 [Music]

00:06 The Business Mentor Talks is vlogged by no other, Armando Buz Bartolome.

00:12 In cooperation with the Manila Times.

00:15 It aims to bring to life and recognize entrepreneurs who constantly strive to create a living for the community as well.

00:23 [Music]

00:30 [Music]

00:37 [Music]

00:44 [Music]

00:51 [Music]

00:58 [Music]

01:05 Listen to the Business Mentor Talks with Bruce Bartolome.

01:09 [Music]

01:14 This Business Mentor Talks which is every Sunday and today is Sunday.

01:21 And as again we always say Sunday is a time for learning and today we have no other than a good friend of ours.

01:29 Ms. Faye Arellano Martinez, how are you? Happy Sunday Faye, how are you?

01:35 Happy Sunday Sir Butz, thank you very much for inviting me today for this talk in one of your sessions.

01:41 Thank you very much.

01:42 Yes, yes and you know it's a pleasure. I know you're busy, everybody's busy and everybody's trying to make a living.

01:51 But it's Sunday, it's a time for recollection, reflection, right?

01:55 So I'm taking advantage of your few minutes of our time to share with our viewers.

02:00 So tell me Faye, who is Faye Arellano Martinez? Tell us.

02:07 Faye Arellano Martinez, I am a graduate and a very proud alumna of the University of Santo Tomas and the College of Communication Arts.

02:16 I'm also a multilingual, I can speak both English, Tagalog and Bahasa Indonesia.

02:23 So that's why the majority of my clients are from Indonesia as well.

02:28 And I think there are some who can actually speak the Malay language.

02:32 I grew up there when I was younger years, so that's why I'm very fluent.

02:37 Actually, that was my first language out of everything else.

02:41 So you are actually multilingual, in other words, people you can relate to.

02:48 And I think that's something very critical to some people like you who are an entrepreneur, who are a full service agency.

02:57 And people will be able to relate, rather than get a translator.

03:03 Tell us about AQA, tell me about what is the beginning of the AQA.

03:10 The story behind AQA, it's actually an acronym of my father's name.

03:15 It's named after him, called Apollo Q. Arellano.

03:19 So my dad, when we came back here to the Philippines, I wanted to set up my own advertising agency.

03:28 And who am I? Nobody knows me, right?

03:30 So during that time, my father has already been directing Home Alone the recent time.

03:35 A lot of the people in the industry know him as the director and writer of John and Marcia, Bobby and Saul, producers of Superstar.

03:44 Actually, there's so many. And he's been doing that.

03:47 And also, he did also look like DJ and TV5. So name it.

03:52 My mom and my dad are already known in the industry here, in the entertainment industry.

03:56 So I maximized and utilized my father's name, AQA, as the company name itself.

04:02 So the name of the company is AQ Advertising, but we call ourselves AQA.

04:07 And we started humble beginnings. We started in the garage of my house.

04:12 It was just a group of our friends and then, of course, my family.

04:18 But entrepreneurship is not a bed of roses.

04:22 I mean, it doesn't mean that when you started, you already have it.

04:26 I had my own fair share of hardship.

04:28 So this is not my first company. I had my first company with a group of friends and it didn't work out.

04:35 I mean, you know, everybody could have just given up.

04:37 But to me, I felt really down, demoralized.

04:42 But then, I mean, you know, there's like this whisper in my ear and saying, "No, kaya mo 'yan. Go ahead. Just do it. Try again. Never give up."

04:51 So I did. I tried setting up another agency once again.

04:55 And true enough, we've been around. It's our 20th year going to our 21st year already for 2024.

05:04 Yeah. But, you know, I'm so intrigued by what you said.

05:08 You gave it the first shot. You failed. You migrated back to the Philippines.

05:14 And who are you? I mean, you have to find your roots.

05:18 Just like our OFWs, right? It's like that too.

05:22 Ako, yan ang feeling ko. I came back to the Philippines. I got uprooted.

05:27 You uprooted yourself to migrate. And then when you return to the country, you are uprooted again.

05:32 You have to establish your roots.

05:34 But again, there's always something, an essence. Why did you ever get up?

05:41 Kasi some people nowadays, 'di ba, Faye? Pagbagsak ang negosyo, "Ayoko na. Talo na. Talo, picon." Di ba? Sabi natin.

05:48 But what made you really push yourself? You're like a Rocky Balboa, short of dancing.

05:56 What made you stand up?

06:00 Well, before I set up my own company, the first thing my father asked, "Ana, it's not easy to set up your own business."

06:08 And then he asked me a simple question, "Why do you want to set up your own business?"

06:13 I only answered three things. I want to wake up at my own time. I want to hire my own people.

06:20 And of course, I want to provide jobs for more Filipinos. 'Cause during that time, ang taas ng unemployment, e.

06:27 And I didn't want to be one of the biggest. I did not aspire to be one of the multinationals.

06:33 I just want a piece of the pie. And during my lowest, and I said to myself, I just gave myself time to rest.

06:41 Maybe, you know, this is something I would tell in all of my GoNegosyo talks.

06:47 If you're partnered with family or friends, bustat money is involved, there's no assurance that everything will work out accordingly.

06:56 So I set it up first with a group of my friends. When money's involved talaga. Nagbabago sila.

07:03 Nagbabagong kulin ng mga tao. And I did not take that against them.

07:07 Actually, when I set up my own agency, the agency that I set up with them was still around.

07:13 But then soon enough, they actually closed. Because a group of those people who left with me, including my husband.

07:21 That's the first business that my husband and I did. He actually joined me in the new company I built with him.

07:29 So, and I just saw that there is a life at the end of the tunnel. There's no giving up.

07:35 Kasi I'm not a quitter kasi, so I would say. I think it's really the personality of my head.

07:41 If I get into something, I want to pursue it at the end. Unless me, myself, will really be the one to dishearten and say, "Okay, tama na."

07:50 But then, I didn't. Parang feeling ko, I mean, you know, this is nothing.

07:56 I mean, I used to be a varsity player. So when you know it's a buzzer beater.

08:01 So alam mo saming namin, we're playing as an athlete, mga games in the varsity team.

08:06 They said, until there's the buzz, you can still fight.

08:12 So in games that I would play for basketball or for volleyball back in my days, hangat hindi pa nagta time, you can still make it.

08:23 I mean, with your time set, we're like, what, 30 points back behind.

08:28 And then at the end of the game, we won. I mean, you know, those are miracles that could happen.

08:33 So to me, there's always never giving up personality. So sakin.

08:38 But I don't want to say it's for all ha. Kasi not everybody has the same mindset.

08:44 But for me, I do not quit. Even during the pandemic, when everybody was closing down their shops, closing up their companies,

08:53 I said to myself, when all of my friends were saying, 'Hindi ka ba magsasara?' I said, 'No, why should I?'

08:59 I mean, you know, at the end of the day, if there is chaos, there's opportunity in chaos also. That's my mindset.

09:07 Yeah, but alam mo, believe ako, even your full service agency right now, I was so intrigued by what you have been saying there right now.

09:18 We create uniqueness. No client is small. No client is big. What made you write all this? Ang dami eh, no?

09:28 You want to share a little bit of some? Ang dami na kasulitin.

09:32 Our mindset kasi is no client is never too small and no client is never too big. We're not a very big agency, Sir Butz.

09:40 We're just very fortunate and lucky that majority of our clients are being referred to us. Mas pressured actually.

09:48 So, just to give you back, sorry, if you're familiar with the Kopiko Candy.

09:54 Yes.

09:55 So, when they started, they were just a candy back then and they were supposed to liquidate in Klosia.

10:00 They're not a very big company. And now, when they started with us, they don't have that big budget.

10:06 To the point that my brother was part of the very first commercial, libre lang ang bayad sa kanya.

10:12 I mean, you know.

10:14 Pwede mo lang mag-extra tayo dyan, no?

10:17 I mean, they were an up-and-coming company. I mean, you know, it was one way for us.

10:23 This is an Indonesian brand and Indonesia is really our second home. So, it was one way for us to help.

10:29 Pati nga doong isang kukliyente, there was this campaign, wala silang model for a print ad.

10:37 So, me and my cousin, who was part of kami noon, kami naging print ad model. Ako nang bayad din.

10:42 Wow.

10:43 I mean, it was something for us to help them. But at the end of the day, they were a very small company.

10:50 And now, I'm very fortunate that brands like Kopiko, who made it here in the Philippines, an Indonesian brand, is one of the biggest already.

10:58 And a lot of the brands are really making it.

11:01 I mean, you know, I'm not saying that all of the other brands who come in, they'll make it here.

11:07 It's more on the mindset also of the clients.

11:09 That they listen to the local agency.

11:12 That, you know, it doesn't mean that whatever happens in whatever country it is from, you can just mirror it in the Philippines.

11:18 It's not. You have to understand the culture of the country, the language, the mindset, the buying habits.

11:24 All of these things have to take into consideration.

11:27 Before you actually create a company.

11:29 And I think that is something that we hope to impart to our clients when they're here and they want to venture in the Philippine market.

11:38 Let me say, for the micro-small entrepreneurs, they have this mindset, "I cannot afford that. I cannot afford a full-service agency."

11:49 You know, they always have that paralyzing mindset that you want to grow but you don't want to grow.

11:58 It's like that.

11:59 I've encountered this, like you mentioned about that coffee company, that Kopiko.

12:04 It started small, but you know, it went up and collaborated with you.

12:11 So how can you entice the MSMEs to not just hit and hit and hit and run, you know, like in the digital world right now.

12:20 They just hit and hit but they always miss, you know.

12:23 How can we switch their mindset to really get the professionals to really do it for them and to help?

12:34 For the first question, sir, Mayora in the Philippines was just starting off.

12:39 But in Indonesia, they're already a conglomerate.

12:42 So they already had buckets.

12:44 So in other words, when they came in, the budget was very limited.

12:48 So they also had a mandate.

12:50 So when you compare that to a micro and small here in the Philippines, it was nothing from scratch.

12:55 Two different things.

12:56 So for Kopiko and for them, conglomerate brought to the Philippines, a small company.

13:03 So at the end of the day, they know that they have a budget.

13:07 For those that I mentor for co-negotiation or for the association part of it, when they started their micro and small,

13:14 I feel for them because number one, they don't have deep pockets.

13:19 Number two, they fear as though that all of their savings might go to waste or they've already ventured into it and it failed.

13:28 I mean, I heard stories or horror stories from others.

13:33 They went to an agency, they invested, a friend of mine did that and gave 2 million pesos or whatnot.

13:42 And it did not reap ROI for her.

13:47 And at the end of the day, if she spent 2 million, she would have earned 2,100,000.

13:53 At least she only got one return.

13:55 But it didn't, and I think it's nothing.

13:57 So I understand the sentiments of these entrepreneurs, micro or small, that had their life savings for many years gone to waste.

14:08 That's how it is.

14:10 So sometimes I have to understand where they're coming from.

14:13 More often than not, for micro and small, their mindset really is, "This is how I'm going to earn money.

14:19 If I can do it on my own, I'll do it on my own."

14:23 That's the mindset of them.

14:24 "If I can do it, so that I don't go through the process, I'll do it on my own."

14:27 And in the advertising, marketing, or digital, some of them will say, "I'll do it. I'll take the picture. I'll make the copy."

14:35 They will end up doing it on their own.

14:37 But at the end of the day, they only see a few steps ahead.

14:41 They do not see the bigger picture.

14:43 So when you're doing marketing, you're not planning just for a few months, a few days, or a few weeks.

14:50 You're planning what will be at the end of the tunnel.

14:53 What is my KPI? What is my ROI?

14:56 How do I envision my company and my brand?

14:59 And when you see that goal, now you put your steps back.

15:03 What strategy should I do to meet that end goal?

15:06 So those are the things that you're hiring for.

15:08 This is something I tell my clients.

15:10 You pay good money for those who can actually do the conversions for you.

15:15 But I'm not saying all agencies can do that.

15:19 Because to me, I've heard some of my clients who went to AQA or any other company that they used to be in an agency.

15:27 And a lot of things happened to them.

15:29 And I would know. And they're big agencies.

15:32 They're known agencies.

15:34 But at the end of the day, that's business for them.

15:37 For me, my clients are also my family.

15:40 And for those who've been with us, I have clients who've been...

15:44 I mean, for the 20+ years we've been in AQA, it's been a while.

15:49 Our clients have been with us for 15 years now.

15:52 14 years?

15:54 It's still with us.

15:56 I mean, I even have employees who are 18 years now.

15:59 15 years.

16:00 I mean, they've been around.

16:02 So the idea of the way we care for the family is that when you take care of your people,

16:09 your people grow along with you.

16:11 A company is not built by one.

16:13 It's built by a team.

16:15 And the same for brands.

16:17 The brand itself is not built just because they have big pockets.

16:21 I mean, you think of weird ways just to spend their money.

16:25 If I do that, they will not last long with an agency.

16:28 So my mindset is, if you grow, we grow with you.

16:32 You know what I mean?

16:34 True.

16:35 Yeah, that's good because nowadays, it's not people just money.

16:41 I mean, nowadays, you have to have a collaboration.

16:44 You have to understand each other, and you have to treat each other as persons,

16:48 not as somebody with the dollar sign or the peso sign.

16:52 You know?

16:53 But tell me now, how would they balance your life as a wife to DirectBarns,

17:03 and as a mother to Michael, and working with AQA,

17:08 and involved with so many associations like PCCI, Quezon City,

17:13 you were just inducted last month, and now Philippine Marketing Association.

17:19 How would you really balance your life?

17:23 I mean, where do you take that energy, Faith?

17:27 I'm grateful for my team.

17:29 At the end of the day, I have really an indefatigable team, definitely.

17:35 For running the company, we're five siblings.

17:39 Actually, we're seven in total.

17:41 Only five is here in the earth, and two in heaven.

17:45 So, they're our twin brothers.

17:47 I have my brothers and sister helping us in the family business.

17:51 When you look at it, I may be the co-founder and CEO,

17:55 but I have my siblings, and my family, and my kumares, and my relatives,

18:00 and my cousins who are also part of the business.

18:03 That helps also look after the business.

18:06 I think that is one of the key points there as well,

18:09 that we can run as a company together.

18:13 Second, in terms of being a wife, in the company, I am the boss,

18:19 and my husband is the boss of his own department.

18:23 This is a rule I wish to share to all women out there who are very domineering and empowered.

18:29 If you are the boss of the company, let him be the boss when it comes to family.

18:33 I have a rule that we have, me and my husband.

18:37 If it's about the company, the decision will come from us as a management.

18:42 At the end of the day, as the CEO, the last say will end up coming with us, the family.

18:49 But when it comes to the family, our family, with our son,

18:54 our son's name is Miracle. He really is a miracle baby.

18:57 Oh, Miracle.

18:58 Yeah, and his nickname is Akel.

19:00 He had a twin when I had him, but the twin did not push through, so it was just Miracle.

19:08 For us, for me and my husband, we spend time with each other.

19:14 There is a rule for us, as much as possible,

19:17 if we cannot do it every week, at least once a month,

19:21 there should be a me time for both of us.

19:23 We feel like we are forever teenagers or single.

19:28 So there is a time that we have.

19:30 We always remind ourselves, and this is something that me and my husband,

19:36 actually, I made him a relationship with marketing plans or books.

19:41 When me and my husband were single, for all of the times we've been together,

19:46 we've actually only argued or had a fight twice in our entire lives.

19:51 All of my friends were asking me, "How did I do it?"

19:54 And me and my husband, my husband was talking to his friends.

19:57 I said, "Put in a piece of paper."

20:00 We have SWOT analysis, right?

20:02 What I did was different.

20:04 "Tell me what you love about me. Tell me what you like about me.

20:08 Tell me what irritates you and tell me what you hate about me."

20:12 Because in relationships, I've noticed, it's always, "I thought it was okay."

20:17 It's always the "it's."

20:23 So to me, it's clear as day.

20:26 When I had that on the first time, I said, "I did not know you didn't like what I'm doing.

20:30 I did not know you get irritated with all of these small things."

20:33 Because to me, I assumed it was okay.

20:36 But when we actually wrote down on a piece of paper, "All right, now I understand."

20:41 So when the second time that we had an argument, we just updated that list.

20:46 And then we just kept it in our wallets, in our pocket.

20:49 So it's something that we do for relationships to work.

20:54 Because to me, it cannot be always on the "what ifs and then" assumption.

20:58 I'm very straightforward because history books it.

21:02 I tell my husband, "This is how I feel. This is what I want."

21:07 And then he will do the same.

21:08 I don't like assuming.

21:10 I don't like, "I will not talk about it now. Let's let it go."

21:15 It's hard.

21:17 But if ever we do have our arguments, I just don't talk.

21:21 We just let it calm down for us and we talk the next day.

21:25 I think that's healthy for me.

21:27 And then for me and my son, we as our parents, because our son goes to Waldorf.

21:33 So us parents, during the pandemic and after the pandemic, we want to bring our son to school every morning.

21:41 Sana! I mean, it was a wish.

21:45 There was a time at the very first part that once the office was hectic and everything else,

21:51 we don't get to bring our son to school anymore.

21:53 And I noticed that our son really wants to bond with us.

21:57 So as much as possible, we spend time with him even after school.

22:03 That's why in our office, I hope we get to visit our office of course,

22:07 the design of the office is there's a nursery.

22:10 So I don't know if other companies have done this.

22:13 So in our office, we have a nursery because we saw that there is an influx of absences for employees because there's no nanny.

22:23 Correct.

22:24 I don't have a nanny also that time.

22:26 So what I did, there's a nursery.

22:28 So if ever me and my husband goes to work, we can have our son stay in the nursery.

22:33 He can play there. He can sleep there if he wants.

22:36 And then if it's lunchtime, we have lunch together, then he goes back to the nursery.

22:40 So that was one way for us to spend time.

22:43 And so far, some of our employees also bring their kids.

22:46 It became so, how do I say it?

22:48 They were happy.

22:50 They said, for those people who visit our office, they've never had an office that allowed their kids to be part of that.

22:57 It was one way for me to empower some of the women.

23:00 I'm a women empowerment advocate.

23:02 I usually don't do that.

23:04 But again, tell us about our audience here, about the Philippine Marketing Association.

23:12 How relevant is the Philippine Marketing Association now in this field of entrepreneurship, in these young people now growing to become the people who will be part of the working force?

23:26 What is now the advocacy of PMA?

23:31 Okay. Philippine Marketing Association is an association that caters to the industry of marketing.

23:38 So it's more on providing information and knowledge, not just for the current members, but for non-members as well.

23:46 Now, the advocacy really is to be able to educate.

23:50 For example, I'm a marketing person in this company, and I want to learn.

23:54 They become a member of PMA.

23:56 And at the same time, they get to do mentorship.

23:59 They get to build relationships.

24:01 Some of them become my clients.

24:03 Some of them became our suppliers.

24:04 Some of them became our collaborators and partners.

24:07 So it also broadens your horizon.

24:09 But over and above Philippine Marketing Association, I'm also part of other associations as well.

24:14 So I'm also part of PCC-IQC, Philippine Chamber of Commerce, where I met you also, Sir Buz.

24:19 Yeah, right.

24:20 In Gatlin City.

24:21 So to me, I love being around entrepreneurs who already have the vision of growing their company and creating their relationships.

24:29 But since I'm also a Philippine delegate, I'm also part of a women group, which is Network for Enterprising Women,

24:37 who are the micro and small businesses we were talking about.

24:40 That's the very first association I was part of, which is a women-empowered group.

24:45 And I'm also part of the Philippine Young Entrepreneurs Association, where young entrepreneurs are there.

24:51 I'm still considered young, but in a few years, I'll be 40.

24:56 Nobody's old.

24:57 It's all in the mind.

25:01 Everybody is young.

25:02 Young at heart.

25:03 It's all actually in the mind.

25:04 So for those who are actually interested to join these associations, I'll give the link to Sir Buz so you can be part of that.

25:12 But more importantly, I'm one of the incoming board directors for the Philippine Marketing Association.

25:20 And it's on our 70th year.

25:22 And also, since it's our 70th year, we're also going to be, we're very fortunate, the Philippines will be launching the World Marketing Convention and Conference here in the Philippines.

25:34 So we will have countries of a lot of marketers will be from different countries will be coming here to the Philippines on the Q4.

25:42 So we're very fortunate that on the 70th year of PMA, we will be hosting that particular event.

25:49 So I hope I can invite everyone to look forward to those events.

25:53 And I hope that you'll be able to learn a lot in terms of marketing.

25:57 For those micro and small, this is the best opportunity for you to actually mingle with the gurus and senseis of marketing.

26:06 Yeah, right, right.

26:07 Oh, that's a good update.

26:10 This will happen in Q4, right?

26:13 That's correct.

26:14 I will definitely send you an invite, Sir Buz.

26:17 Send us details so that we can more or less help, especially the MSMEs.

26:22 You really have to uplift them and say, "Hey, we can do this." If Faye can do it, you can do it too, right?

26:30 So last thing, give me at least three takeaways for micro, small entrepreneurs who really are probably starting their business for about one or two years.

26:44 Those who are probably struggling, they're still going around the vicious cycle.

26:50 How can they uplift themselves?

26:53 Okay.

26:54 I think for the very first question, for those who currently are a startup, I always inform those people I mentor in going to the workshop.

27:02 What is your product?

27:04 Who is your market?

27:06 And can your market afford it?

27:09 Those are the three things I tell them.

27:11 And then once they know, the next question I ask, where are you selling your product?

27:16 Is it just for the immediate community or is it for the nationwide scale?

27:22 With the advent of technology, Sir Buz, we're very fortunate for e-commerce.

27:27 I think that's one of the tips I could share to all of our migrants, maximize the e-commerce platform that the Philippines currently have.

27:37 Because for those who buy a lot of things online, it's way cheaper or much more affordable.

27:43 But you also have to compare because sometimes it's not an actual product that you're actually seeing.

27:51 Perception versus reality.

27:54 And expectations versus reality.

27:57 They would show all of these images and there's really horror stories that they're showing a blouse of this size and then when it came, it was a kid's size.

28:05 So those are the things you have to consider.

28:09 Now, these are things that they have to understand.

28:12 And sometimes when I ask them, is this really what your market wants?

28:17 Now, those who are struggling, I ask them, what's the pain points?

28:20 What do you want to happen?

28:23 Because sometimes there are so many worries that all of these worries end up blocking the real objective of the business.

28:30 Sometimes I encountered a negotiante, she's selling in a market, I mean in a market.

28:38 And then she's just in front of the house and then she's asking, this is my business, I just opened it up and this is not a permanent place that I do.

28:49 And the first thing I asked, "Mommy, are you the only one in the business?"

28:52 She said, "Yes."

28:53 The next question I asked, "Do you have kids?"

28:56 And then, "How old are they?"

28:58 And when I found that their kids are in their 20s, that they have, I asked, "Mommy, do your kids have a smartphone?"

29:06 So when I asked them, "Yes, Mommy, we have a smartphone."

29:09 Okay.

29:10 "Do they like to do online shopping?"

29:13 And they said, "Yes."

29:14 "Mommy, my tip to your kids, all the things that you're selling in Cariton, just take a picture of it.

29:20 Ask your children to create a page, sell it online.

29:25 You have a physical store with you and have your kids take care of your online store.

29:31 And if you order, it's not just ordering, you're just in front of it because you're only marketing to a community which is just passing by.

29:41 Marketplace is a global space.

29:44 This is a metaverse already that we're looking at.

29:47 And true enough, because we shared each other's numbers, "Mommy, thank you so much, I'm ordering."

29:56 First, it's only 10.

29:59 It's reaching 20.

30:01 Before, the 20th item in that item, it's lucky if it's 10.

30:07 So online, it's lucky if it's the lowest, 10.

30:12 So to me, it now became another opportunity for growth.

30:17 And I just told my mom, "Make sure, let your kids be involved.

30:21 Because that's what will feed you and teach the kids.

30:26 Teach them how to make your business grow so that you can put food on your table."

30:31 So at least at the end of the day, it became an advice that she's very grateful.

30:36 I'm very grateful. That's one of my advocacy.

30:38 I really want to help small brands or micro-inspo.

30:42 That's why I go mentorship.

30:43 Because the knowledge that I've--my clients are paying us in dollars.

30:47 And these are knowledge that I've gathered through the years.

30:51 Sometimes, I just don't understand.

30:54 For those who are actually Filipinos, and not in general,

30:58 they already have a preconceived mindset of how the market of the Filipinos.

31:04 And to them, they don't need to evolve.

31:07 They don't need to evolve. They've already done it.

31:09 "This is okay. We've been doing it for 10 years. We've been doing it for 8 years. It works."

31:15 True enough, maybe.

31:16 But with the evolution of technology, they too have to evolve.

31:21 You know what's one thing that's really encompassing for all?

31:25 It's change. That's something you cannot really avoid.

31:29 And then I always tell them, "What's something you cannot take back? It's time."

31:34 Even if what we're talking right now is--which I cannot bring back 10 minutes from now.

31:39 And that's something I cannot bring back.

31:41 And I tell these people that I'm very particular about time.

31:46 I'm really very particular.

31:48 And every time I see an innovation, I put that on my mind that,

31:53 "Check. I could probably use this idea in the future."

31:56 And probably for a brand.

31:58 So that's to me how I would advise our micro and small and struggling entrepreneurs.

32:05 Just think of ways how to grow and never give up.

32:10 That's it.

32:11 Ladies and gentlemen, you heard in a short span of time a mindset that is "Hindi mabibili."

32:22 And that's coming from Faye Marie Arellano Martinez.

32:29 Again, catcher in the Philippine Marketing Association, catcher in the Philippine Chamber of Commerce, PCCI, Quezon City.

32:39 And also, go negosyo. We're always there.

32:42 You know, Faye and I also share with hundreds and 800 mentors this common advocacy.

32:50 We are volunteers.

32:52 We don't get paid, but we are there to share.

32:56 We have time for work, we have time for family, and we have time for advocacy.

33:02 Faye, it has been such a wonderful time.

33:06 Really, I can't encompass everything.

33:11 But for those who are watching this, please follow the article about Faye.

33:17 If you see that, you will be able to correlate what she said.

33:22 Thank you very much, Sir Butts, for even making time and inviting me in your show.

33:28 I'm very much honored.

33:29 And I hope for the listeners and your followers, I hope they will be able to pick up a few ideas to help their business grow.

33:35 Thank you very much, Sir.

33:37 As they say, "Bahasa at terima kasi."

33:40 Terima kasi banyak ba pa, Butts.

33:42 Wow, galingan.

33:43 Sampai kita-kita mo lagi pa.

33:45 Okay, thank you very much, Faye.

33:48 And again, more power to AQA and more farmers to the family.

33:52 Especially Miracle.

33:54 I'm so touched by that.

33:58 Things come as a blessing.

34:00 You never can tell, but always have that faith in God.

34:06 Thank you so much, Sir Butts.

34:08 Thank you, thank you.

34:10 Bye-bye.

34:11 Bye-bye.

34:13 Bye-bye.

34:15 Bye-bye.

34:17 Bye-bye.

34:18 Bye-bye.

34:19 Bye-bye.

34:20 Bye-bye.

34:21 Bye-bye.

34:22 Bye-bye.

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