(Adnkronos) - Nella cornice della Milano Design Week 2024, Nespresso ha lanciato la nuova capsula di caffè compostabile certificata da TUV Austria come “OK INDUSTRIAL compost”. Le nuove capsule, retrocompatibili con il sistema Nespresso Original, sono realizzate con l’82% di polpa di carta e vengono lanciate in Italia come primo paese dopo il progetto pilota in Svizzera a Francia nel 2023.
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00:00 The company has been in the process of developing a product that combines innovation, sustainable design and know-how in the production of portioned coffee.
00:17 In 2024 Nespresso launches the innovative compostable capsules,
00:21 retrocompatible with the Nespresso Original system, certified by Tuv Austria as OK Industrial Compost.
00:29 It is made with 82% paper pulp.
00:33 The capsules are launched in Italy as the first country after the launch in Switzerland and France in 2023.
00:40 A sustainable choice without giving up the quality and unforgettable taste of Nespresso.
00:46 These are paper pulp-based capsules,
00:49 inside which there is a biodegradable membrane that allows the coffee to keep its fragrance intact.
00:56 These capsules are easily disposable at home, directly in the organic collection.
01:02 On the occasion of this innovative launch, we have developed 5 new mixtures
01:07 that come directly from the fields of farmers and growers
01:11 who embraced the Nespresso AAAA Sustainable Quality sustainability program.
01:17 Nespresso celebrated the arrival of this absolute novelty on the market at the Milan Design Week 2024
01:24 with an immersive installation in the heart of the Brera District,
01:28 made by architects Alessandra Covini and Giovanni Bellotti of Studio Ossidiana,
01:33 which tells the design and innovation of the new capsules on paper.
01:37 A tripod of plants is made from the hat at the installation,
01:40 symbol of the path of the capsule intended through composting to generate new life.
01:46 The paper capsules return to the installation as a compostable material that becomes soil,
01:53 that becomes plants, that becomes flowers and that we see in different points of the installation.
01:59 Within the installation, which is fully embedded in the theme "Natural Matter"
02:04 chosen for the Fuori Salone 2024,
02:07 customers were able to buy a newspaper or have a coffee tasting the new Nespresso line.
02:13 We wanted to play a bit on the type of Milanese edicola,
02:17 on this idea of these short breaks,
02:19 of these small rites from a busy city, especially the Salone,
02:26 and try to think with Nespresso a project as generous as possible,
02:30 that would highlight the collection of capsules,
02:32 the possibility of sitting on a small platform,
02:35 to take advantage of a niche between a coffee and a newspaper.