Thirty percent of Americans admit to buying healthy foods just because they’re trendy, according to new research.
A survey of 2,000 adults looked at their food purchasing practices and found that 65% rate their grocery shopping habits as at least somewhat healthy.
When stacked up against other priorities, however, healthiness (18%) came fourth, surpassed by cost (64%), quality (36%) and personal and household preferences (19%).
Conducted by Talker Research for Zeal Creamery, the survey found that still, 82% opt for products that use “healthwashing” terms — labels intended to convey a product’s health benefits — like “multigrain” (33%), “sugar-free” (30%) and “organic” (27%).
A survey of 2,000 adults looked at their food purchasing practices and found that 65% rate their grocery shopping habits as at least somewhat healthy.
When stacked up against other priorities, however, healthiness (18%) came fourth, surpassed by cost (64%), quality (36%) and personal and household preferences (19%).
Conducted by Talker Research for Zeal Creamery, the survey found that still, 82% opt for products that use “healthwashing” terms — labels intended to convey a product’s health benefits — like “multigrain” (33%), “sugar-free” (30%) and “organic” (27%).
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