(Adnkronos) - "L'obiettivo è di impegnarsi tutti". Lo ha detto Carmela Bazzarelli, amministratore delegato Kraft Heinz Italia, durante la IV edizione degli Stati Generali della natalità, organizzati a Roma da Fondazione Natalità che ha collaborato alla realizzazione del progetto. Obiettivo di Adamo aprire un dialogo tra aziende e istituzioni per contrastare il fenomeno della denatalità.
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00:00We are here today because Io is the company that we all ask for change, and in our role in change and in making a team, this word is very important, to be able to change we have to put together, put together everyone with our ideas and co-design, in this way we will have a faster change, that's why being here today for us is a reason of great pride.
00:27The Adamo project is a project that, as you said, has become a network, and the goal is to reverse the trend on nativity, and therefore to commit everyone.
00:37It became a network because before it was launched by us as a company and with the Plasmon brand, today we are the most companies, there is Chicco, there is Eden Red, there is Dolphin, we have a strategic partner Variazioni that helps us.
00:50The important thing is what it means to make a network, we do it as it is done in a company, it means to define a project, objectives and measure.
00:59This is the great advantage of companies, so what we want to do with Adamo is to treat it as a company project, measure it, and thanks to the experience, then work with institutions, bring our competence to the institutions in the management of projects, and at the same time bring them to the field with us to make this change.
01:20www.adamocorp.com