(Adnkronos) - “Abbiamo portato al salone delle Csr il progetto Adamo, nato circa un anno e mezzo fa per creare awareness sul tema della genitorialità in azienda. Vogliamo essere un esempio per il legislatore”. Sono le parole di Marie Caroline Baron, direttrice Risorse Umane Italia The Kraft Heinz Company, a margine del panel ‘DE&I: best practice a confronto’, tenutosi nel corso della prima giornata della dodicesima edizione del Salone della Csr e dell’Innovazione sociale, all’università Bocconi di Milano.
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00:00What is your vision for the future?
00:06At Kraft Heinz, we believe that the improvement of our corporate culture is a great factor of competitiveness.
00:12I came to present the various initiatives, various corporate policies that we have launched in recent years
00:17to cultivate diversity and guarantee an inclusive working context for everyone.
00:24In particular, I presented the Adamo project, which is a project launched a year and a half ago
00:30to support parenting in companies and, as a result, try to contribute to reverse the negative trend of birth.
00:39Adamo is a project that we launched to create awareness on the subject of parenting in Italy,
00:47to have an impact by improving our corporate policies on the subject
00:54and then with the aim of becoming a point of reference for the legislator.
00:59Adamo is a project that does not involve only Kraft Heinz Italy, but now involves other companies
01:05such as Adenred, Chicco, Dolphin and we have a technical partner Variazioni
01:10with the aim of creating networks to try to bring change together.