Padova, convention Sonepar evidenzia opportunità e buone pratiche filiera distribuzione elettrica
(Adnkronos) - Con la consueta convention annuale, intitolata ‘Passion for Performance’, il Gruppo Sonepar e le sue aziende principali in Italia – Sacchi e Sonepar Italia con Elettroveneta - hanno messo in luce le principali opportunità e le buone pratiche della filiera della distribuzione elettrica, di cui Sonepar è leader nel mondo. I principali elementi da attenzionare per fronteggiare l’instabilità che caratterizza il mercato sono la digitalizzazione, l’efficienza distributiva, la qualità del servizio e della consulenza, l’impegno nella transizione energetica e l’omnicanalità, alla quale Sonepar Group lavora a livello globale.
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00:00 Digitalization, distribution efficiency and sharing of good practices can make a difference in a market context marked by instability, but at the same time remains rich with opportunities.
00:15 I'm talking about the market leaders of the Italian electric distribution chain, Soneparitalia and Sacchi Electroforniture, at the annual convention "Passion for Performance" organized by Soneparitalia group with its main companies, Sacchi and Soneparitalia, with Electroveneta, at the Padua Congress Center.
00:35 Every year we at Soneparitalia, together with our brothers and sisters from Sacchi, want to meet our suppliers.
00:45 They are partners and consolidated suppliers, who have been working together for years.
00:50 It's time to share your thoughts and projects, which you have been ambitiously launching at the beginning of the year, and what you have promised the previous year.
01:05 "Passion for Performance" is a moment of truth, of comparison with your partners, where you tell them what you are doing, why you are doing it, if you are changing something, and where you ask them to be part of the chain.
01:20 For us the chain is a fundamental concept, we are not alone, so being part of an active chain to develop projects that can benefit the whole world of electric equipment.
01:31 As for online sales, Soneparitalia in 2023 recorded an income of 340 million euros, with an incidence of 22% compared to the total income, highlighting a significant growth compared to the previous year, both in terms of volume + 20% and in terms of incidence + 2%, extremely positive data.
01:54 The interesting thing is that in a market contingency a little more difficult than that of previous years, last year and the year before, online sales are still recording an important increase of almost 7-8%, with an increase of even more.
02:14 We must not limit ourselves to looking at the data in its crudeness, because if on the one hand it is true that numbers define the invoices, it is also true that visits to the platform from customers are now the normality.
02:31 That is, the customer, in a truly omnichannel approach, enters the platform, takes the information he needs and then concretizes his order, either directly on the platform or through different channels, the selling point rather than the phone with its own reference commercial.
02:50 So it becomes strategic because on the one hand there are the real sales and on the other 70% of customers still go online to get the information they need.