TikTok has introduced Symphony Avatars, a new feature that generates digital AI avatars based on real creators. Demonstrated by an avatar of TikTok employee Adrienne Lahens, this innovative tool aims to enhance creator engagement and global reach. Andy Yang, TikTok's Head of Creative Product, highlighted that the feature leverages generative AI to expand creators' opportunities with brands worldwide, fostering the creator economy by promoting creativity and engagement.
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00:00TikTok just launched a new feature that can create digital AI avatars based on real creators.
00:06TikTok's latest artificial intelligence development comes in the form of symphony avatars, digital
00:12versions of real people on the app.
00:15In a demo of the new feature, a digital avatar named Adrienne, based off of the real person
00:20and TikTok employee Adrienne Lahens, introduced herself.
00:35The head of creative product at TikTok, Andy Yang, spoke on the launch in an official statement,
00:40sharing,
00:41At TikTok, we aim to empower creators and propel their creativity to a global audience
00:45with the power of generative AI.
00:48Many digital avatars unlock a new avenue, for creators to scale their opportunities
00:52with brands globally.
00:54We aim to fuel the creator economy by investing in creative solutions that spark joy, imagination
00:59and action.