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00:00How fake is the life of all these celebrities in reality?
00:03How much truth is there in what you see on social media?
00:07Paid social media trends, paid posts, paid paparazzis, paid podcasts.
00:12This is how the hype of movies is created.
00:14The box office collections of movies that are shown to you,
00:17a lot of nonsense is done in them as well.
00:20Hello, friends.
00:21Have you ever noticed that these are Bollywood actors and celebrities?
00:24Whenever and wherever they go,
00:26a crowd of paparazzis with a camera in their hands is always following them.
00:30Whether they're going to the airport at 11 at night to catch a flight,
00:34or they're coming out of the gym in the afternoon after working out.
00:37Someone or the other is always there to click their photos.
00:41They also go to the market to shop.
00:42It's quite a coincidence that paparazzi are also there to click their photos.
00:48Forget this, if they start travelling in an auto rickshaw instead of a car,
00:52then this becomes a news headline.
00:54It's quite strange, even I often travel in an auto rickshaw in the Delhi metro.
00:57But no newspaper has ever published such a headline for me.
01:01And I have never seen a paparazzi in my life.
01:04But it's not just about me.
01:05You must have never seen this happening for most YouTubers.
01:08And there are some very popular Bollywood actors
01:11with whom this happens.
01:13What a coincidence!
01:14On the other hand, the faces of some completely unknown people
01:17are repeatedly shown to us by paparazzis.
01:19On social media, in newspapers.
01:21To the extent that they themselves become famous because of it.
01:25Or it can be said that they are made famous.
01:28In today's video, let's understand
01:30how true and how fake is this glamorous world of celebrities.
01:41Today, paparazzi is used for those people
01:44whose job is to click photos of celebrities and high-profile people.
01:48In India, these people.
01:52Move this side.
01:54Move this side.
01:56Uncle, stadium.
01:57Tom, Tom, Tom.
01:58Tom, Tom, Tom.
02:00Tom.
02:01I am a paparazzi.
02:02What did you say?
02:03This word paparazzi is actually a plural.
02:05Its singular is paparazzo.
02:07And it's also very interesting to know how it originated.
02:10In 1960, an Italian film was released.
02:13La Dolce Vita.
02:14A side character in this film was named Paparazzo.
02:17Who was a very annoying but fearless reporter
02:20who was ready to go to any extent to click photos of celebrities.
02:24The film's director tells in his autobiography
02:26why he chose the word paparazzo.
02:28Because it's an Italian slang.
02:30Which means a big, noisy mosquito.
02:34He said that this was the right word to portray the reporter's personality.
02:38Just like a mosquito, it keeps buzzing around your ears.
02:42Sometimes it bites, sometimes it annoys.
02:44That news reporter is also like that.
02:46What happened in the meeting between you and Nitesh Ji?
02:49How was the meeting?
02:50This is not the right place to talk.
02:52Let's do not disturb them.
02:53So how was the meeting between you and Nitesh Ji?
02:55I don't have a comment on anything.
02:57Why was the meeting nice?
02:58Did you get Nitesh Ji's blessings?
03:00Is he okay? Is he happy?
03:01Why is this not the right time to talk?
03:03We'll speak to someone.
03:04Tell us everything is fine, that's all.
03:05In the same way, whenever you do web browsing,
03:08there are a lot of online trackers following you.
03:11Whatever data you leave behind,
03:13it is used on the internet by advertisers to target you.
03:17But it is quite easy to avoid this.
03:19Simply by using a VPN.
03:22While using a VPN, you can hide your IP address.
03:25Which means that while web browsing,
03:27no one will be able to track you.
03:29In my opinion, one of the best VPN apps is NordVPN,
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04:18You can check it out on NordVPN.com and Dhruv.
04:21And now let's come back to the topic.
04:23In the 1961 Time magazine,
04:25a feature article was written on paparazzi
04:27which made the word paparazzi even more popular.
04:30In that article, paparazzi was called
04:32a pack of hungry wolves.
04:35There was a very simple reason behind this.
04:37In those days, the culture of paparazzi was known for this.
04:40To secretly click photos of celebrities,
04:43without their permission,
04:44without valuing their privacy.
04:46To follow celebrities everywhere,
04:48to get their photos.
04:50In the year 1997,
04:51the infamous car accident of Princess Diana,
04:53in which she died,
04:55it was reported all over the world.
04:57A big reason behind this was told to paparazzi.
05:00That night, paparazzi's cars were following their car
05:02very shamelessly.
05:04In order to avoid them,
05:06their driver accelerated the car.
05:08Because of this, their car collided with a pillar
05:11while entering the tunnel.
05:13Because of this incident all over the world,
05:15questions were raised about paparazzi's ethical boundaries.
05:18But in India, during the 1990s,
05:20the culture of paparazzi was just beginning.
05:22After the economic liberalization of 1991,
05:25along with international brands,
05:27tabloid culture also came to India.
05:29Magazines like Stardust, Midday, Bombay Times and Page 3
05:32started becoming popular.
05:33Yogen Shah is known as India's first paparazzo.
05:36In those days, when there was no internet and social media,
05:38the business model of these paparazzis was very clear.
05:41Take candid photos of popular celebrities
05:43that no one had seen before.
05:45And sell these photos to magazines and tabloids.
05:48People were also very interested in this.
05:50Because there was no social media,
05:52there weren't many glimpses of celebrities in their lives.
05:55The general public was curious to know
05:57how these celebrities live their lives.
06:00How do they stay at home?
06:01What do they do?
06:02Because of this, this culture became popular.
06:04But today, after the advent of social media,
06:06this whole system has turned upside down.
06:09Now, for paparazzi,
06:10taking money directly from celebrities
06:12to click their photos has become a new model.
06:15I'm not kidding.
06:16Many paparazzi openly admit this today.
06:34This is commercialized now.
06:35In a very big way.
06:36Now, two types of models have been created here.
06:38One is the so-called celebrities
06:40who want publicity
06:42and pay paparazzi for their PR and publicity.
06:45And the second is the top A-list real celebrities
06:48who don't need publicity.
06:50Who never want to pay money to click their photos.
06:53But still, there is a demand in the public
06:55to see their photos.
06:56To see private candid photos.
06:58So paparazzi secretly click their photos.
07:01In the second category,
07:02there are people like Shahrukh Khan, Aamir Khan, Virat Kohli.
07:17But the question here is
07:19how many photos you see in social media,
07:21in newspapers, of celebrities,
07:23are authentic?
07:24And how much money do they pay for PR photos?
07:27Manav Manglani said in his interview
07:29that this ratio is 30-70.
07:31But in my opinion,
07:32this ratio is actually 90-10.
07:3490% of the things that you see
07:36on social media, TV, newspapers,
07:38about these celebrities,
07:40are paid promotions,
07:41fake acting,
07:43and only 10% are authentic.
07:45Why am I saying this?
07:46You will understand when you watch the video.
07:48Think about it.
07:49In a celebrity's life,
07:50how many things you see publicly
07:53are paid promotion PR
07:54and how many things are authentic and real.
07:57Secondly, notice
07:58when these celebrities
07:59give podcasts and interviews.
08:0190% of celebrities come on podcasts
08:03only when their movies are about to be released.
08:07And if we talk about those social media pages
08:09that regularly post about Bollywood
08:11and celebrities,
08:12there too,
08:13it can be very difficult for you to identify.
08:16But a lot of posts are often PR
08:19and paid promotions.
08:20Sometimes,
08:21you just see a clear proof of this.
08:23Like on this Instagram page of Instant Bollywood,
08:25look at this 2-year-old post.
08:27What is written in the caption?
08:28Hi, can you please use this picture
08:30and mention hashtag Divya Khosla Kumar.
08:32This is BTS of her recently released song,
08:35hashtag designer.
08:36Whatever caption was asked to be written,
08:38they just copy-pasted it by mistake.
08:42Although, this post was corrected later.
08:44But you should be able to guess
08:46that a lot of posts that you see on social media,
08:49on such accounts,
08:51are paid promotions.
08:52How many times have you noticed
08:53that on Thursdays and Fridays,
08:54whenever a new movie is released,
08:56on Twitter,
08:57the hashtag of that movie is trending.
09:00If you click on that hashtag,
09:01you will see a lot of tweets
09:03that are praising that movie.
09:05Like, look at these tweets.
09:07Rocky and Rani's love story
09:08when the movie was released.
09:10All these reviews came from that movie
09:12and these accounts tweeted on Twitter
09:14and all of them have used the same language.
09:17They have used the same phrases.
09:19Because the thing was,
09:21all these tweets were fake.
09:23These accounts were being handled
09:24by a PR company.
09:25This doesn't mean that
09:26it was a useless or a flop movie.
09:28When I saw this movie,
09:29I genuinely liked it.
09:30And I praised it publicly on Twitter
09:32without taking any money.
09:34But this fake work on social media,
09:36as an example,
09:37let's look at it in detail.
09:39One of these accounts is this one,
09:40by the name of Sapna.
09:41If you click on this account
09:43and look at its tweets below,
09:44you will see that
09:45a lot of tweets have been made by her.
09:47On 4th June, this account was tweeting
09:49with the hashtag,
09:50the narrative on TOI,
09:51promoting Times of India.
09:53But below that,
09:54on 4th June,
09:55she also promoted ABP News.
09:56If you scroll down a bit,
09:57you will see the hashtag,
09:58TOI Counting Day.
10:00If you scroll further down,
10:01the hashtag,
10:02Results with Decoder.
10:03Another separate platform
10:04was promoted.
10:06Scroll a bit more.
10:07Look at this PR tweet on 1st June.
10:09Hashtag,
10:10Mr and Mrs Mahi Review.
10:12This movie has been given a good review.
10:14Below this,
10:15hashtag,
10:16IDFC First Bank Best.
10:17If you scroll further,
10:18you will see every other tweet
10:20promoting a movie
10:21or promoting a company.
10:23These PR accounts are often
10:24handled by PR companies.
10:26And by looking at these tweets,
10:27anyone can understand
10:28that they are being paid
10:29for the promotion.
10:31On 25th May,
10:32this account promoted
10:34voting for BJP,
10:36voting for Congress
10:37and voting for Kejriwal.
10:39Look at these tweets.
10:40Hashtag,
10:41Delhi with Kejriwal.
10:42Below that,
10:43there is another tweet.
10:44Hashtag,
10:45Our Vote for BJP.
10:46If you scroll further down,
10:47you will see the tweet on 18th May.
10:48Hashtag,
10:49Solidest Priyanka Interview.
10:50Where Priyanka Gandhi
10:51is being praised.
10:52And just below this,
10:53there is the last tweet.
10:54Hashtag,
10:55Delhi with Modi.
10:56Delhi, it's support Modi.
10:58These PR companies
10:59give their contracts
11:00to different political parties
11:02and get their work done
11:03through the same account.
11:05I would like to tell all these
11:06political parties
11:07to open their eyes.
11:08There is no point in
11:09wasting money on these things.
11:11But if we come back to celebrities,
11:12more than celebrities,
11:13probably someone uses
11:14these PR companies.
11:16That tweet,
11:17hashtag,
11:18Mr and Mrs Mahi Review.
11:19If you click on that tweet,
11:20you will get
11:21more such tweets.
11:22You get to see
11:23one more such account.
11:24Nisha Saini 32.
11:26Most likely,
11:27the profile pic used
11:28is of any such girl.
11:30Whichever Twitter timeline
11:31you scroll,
11:32you will get to see
11:33the same things.
11:34More than one promotion.
11:35Paid social media trends,
11:36paid posts,
11:37paid paparazzis,
11:38paid podcasts.
11:39In this way,
11:40the hype of films is created.
11:42But it doesn't stop here.
11:43Another new trend
11:44has started these days.
11:45Corporate bookings.
11:47Corporate booking means
11:48when these producers
11:49book their own films
11:51and distribute them
11:52to companies or corporates.
11:54This is called
11:55promotional activities,
11:56employee engagement
11:57or client entertainment.
11:59But in reality,
12:00what they are doing
12:01is basically creating
12:02the hype of the film.
12:03Before the release of the film,
12:04buy 2-3 days of tickets
12:05yourself so that
12:06you feel that
12:07this film is house-full.
12:08A lot of people
12:09want to watch this film.
12:10So people should be motivated
12:11that yes,
12:12we also want to watch
12:13this film.
12:14According to this article,
12:15a family entertainer
12:16Bollywood film
12:18spent Rs 20 crores
12:19on corporate bookings.
12:21Apart from this,
12:22two films released
12:23at the end of 2023
12:24spent Rs 70 crores
12:25on corporate bookings.
12:27See what is written here.
12:28The shows of these films
12:29on BookMyShow
12:30were house-full.
12:31But there was no audience
12:32in the hall.
12:34The question here is
12:35that if corporate bookings
12:36of films are done
12:37in this way,
12:38then the box office
12:39collections that you see,
12:41the box office numbers
12:42that you see of films,
12:43how true are they?
12:45And without this paid hype,
12:46what would be
12:47the real performance
12:48of the film?
12:49In this article of News24,
12:50this has been explained
12:51in detail.
12:52One is self-booking
12:53where individuals
12:54use their personal money
12:55to increase
12:56the box office numbers
12:57of their films.
12:59But in corporate bookings,
13:00a film star works
13:01with 4-5 brands.
13:03Those companies are
13:04requested to
13:05buy the tickets.
13:06They distribute
13:07these tickets among
13:08their employees
13:09and in this way,
13:10the box office numbers
13:11can be increased.
13:12So the hype of the film
13:13is fake,
13:14the hype of the celebrity
13:15is fake,
13:16and the awards
13:17that are given
13:18for the film
13:19are also often fake.
13:20Look at this old clip
13:21of Shah Rukh Khan.
13:43He is talking about
13:44how he once tried
13:45to bribe an editor
13:46of an award show
13:47so that he gets
13:48the award.
13:59Now, at that time,
14:00this bribe was not successful
14:01but today,
14:02almost every industry
14:03is accused
14:04of how awards
14:05are bought
14:06and sold.
14:07And the credibility
14:08of award shows
14:09is almost over.
14:10Look at this clip
14:11of Alia Bhatt.
14:14Okay, I'll say thank you
14:15to Jitesh,
14:16I'll say thank you
14:17to Filmfare,
14:18thank you Anu.
14:19I literally told Jitesh
14:20that when he said,
14:21you know,
14:22you're coming for
14:23my glamour and style
14:24awards is happening
14:25on the 3rd,
14:26you have to come.
14:27I said, okay,
14:28I'm coming,
14:29just give me an award.
14:30Like, I don't even know
14:31which award I was getting.
14:32Okay, I'll cut that out
14:33but that's the truth.
14:34Thank you for
14:35giving me this award.
14:36She was openly
14:37confessing that
14:38how could she not
14:39attend this award show
14:40if she wasn't given
14:41the award.
14:42Once again,
14:43the point here is
14:44that if things happen
14:45like this,
14:46then what credibility
14:47is left in award shows.
14:48Today, you must have
14:49noticed that
14:50award shows
14:51make any category
14:52of their choice.
14:53Earlier,
14:54there were awards
14:55like Best Actor,
14:56Best Film,
14:57Best Director.
14:58And now,
14:59look at the categories
15:00of the Zee Cine Awards
15:01of 2024.
15:02Hot and Techy
15:03Performer of the Year Award.
15:04Nothing to Hide Award.
15:05This year,
15:06we're going to
15:07introduce a new award
15:08in Star Screen Awards.
15:09The Nothing to Hide Award.
15:10What awards are these?
15:11I mean,
15:12are you going to
15:13make a movie out of this?
15:14By the way,
15:15this is not limited
15:16only to the film industry.
15:17Influencer Awards
15:18are also like this.
15:19Entrepreneur India's
15:20Influencer Awards
15:21of 2024.
15:22Trendsetter of the Year.
15:23Best Newcomer of the Year.
15:24Rising Star of the Year.
15:25Young Influencer of the Year.
15:26Cosmopolitan Blogger Awards
15:27of 2024.
15:28Fashion Influencer Award.
15:29Emerging Fashion
15:30Influencer Award.
15:31Luxury Fashion
15:32Influencer Award.
15:33It seems like
15:34new categories
15:35are being made
15:36so that
15:37at least
15:38some award
15:39can be given
15:40to everyone.
15:41Look at me,
15:42I have more than
15:4320 million subscribers
15:44but till date
15:45I haven't got
15:46any Influencer Award.
15:47Do you know why?
15:48It's not like
15:49I don't get invitations.
15:50Often these award companies
15:51email me
15:52that we'll give you
15:53this award.
15:54But they always
15:55have a condition
15:56that they expect
15:57something in return.
15:58If not money directly
15:59then they expect
16:00indirect promotion.
16:01On top of that
16:02how many awards
16:03are being bought
16:04and how many awards
16:05are being given
16:06only for publicity.
16:07Who knows?
16:08This is why it is said
16:09that in the film industry
16:10no award function
16:11has been attended
16:12in the last 20 years.
16:13The truth is
16:14if we come back
16:15to the topic of paparazzi
16:16then most of the
16:17Bollywood celebrities
16:18and actors
16:19can easily
16:20maintain their privacy
16:21if they want to.
16:22This is the reason
16:23that you will never
16:24get to see
16:25the paparazzi photos
16:26of some celebrities.
16:27But on the other hand
16:28there will be some
16:29celebrities whose
16:30paparazzi photos
16:31you will get to see
16:32on social media,
16:33newspapers
16:34and TV every day.
16:35The biggest example
16:36of this is
16:37Kim Kardashian.
16:38It is even said
16:39that the paparazzi
16:40photos she takes
16:41are edited
16:42and given back
16:43to her
16:44before publishing.
16:45Have you seen this article?
16:46People are accusing
16:47Kim Kardashian
16:48that her latest
16:49paparazzi photos
16:50are actually
16:51edited.
16:52Or her sister
16:53Kylie Jenner
16:54whose actual candid
16:55photos went viral
16:56after the COVID lockdown.
16:57But she didn't want
16:58anyone to see
16:59these real photos
17:00so immediately
17:01after that
17:02she did this
17:03fake candid
17:04paparazzi photo shoot.
17:05In this fake world
17:06of celebrities
17:07there are some
17:08exceptions too.
17:09There are some cases
17:10where actually
17:11some celebrities
17:12are fed up
17:13with these paparazzi photos.
17:14For example,
17:15have you seen
17:16Jaya Bachchan's
17:17paparazzi videos?
17:18Who are you?
17:19Are you from India?
17:20After watching these
17:21videos you can clearly
17:22understand that
17:23they don't like
17:24this at all.
17:25There was an incident
17:26about Alia Bhatt
17:27where some paparazzi
17:28took a photo
17:29inside her house.
17:30Many such cases
17:31have been seen
17:32where many people
17:33shamelessly
17:34ignored the
17:35privacy of celebrities.
17:36A video of Virat Kohli
17:37where someone
17:38took a video
17:39of his hotel room
17:40went inside
17:41and showed
17:42his stuff
17:43in a video
17:44and made it public.
17:45Many celebrities
17:46take very strict
17:47steps to prevent
17:48such things from happening.
17:49Like Katrina Kaif
17:50and Vicky Kaushal's
17:51wedding.
17:52Allegedly,
17:53people were not
17:54allowed to take
17:55any photos
17:56inside the venue.
17:57No paparazzi
17:58was allowed
17:59and even if
18:00a drone was seen
18:01it would be
18:02shot down
18:03so that no
18:04photos and videos
18:05could be taken.
18:06Hollywood celebrities
18:07like Beyoncé,
18:08Paris Hilton
18:09and Nick Jonas
18:10use an anti-paparazzi
18:11scarf
18:12which blocks
18:13your photo.
18:14If the photo is
18:15taken,
18:16it looks like
18:17this anti-paparazzi
18:18scarf.
18:19Taylor Swift
18:20also uses a decoy
18:21car to
18:22protect herself
18:23from paparazzi.
18:24But what effect
18:25does this strange
18:26world of celebrities
18:27have on ordinary people?
18:28Some people
18:29who don't know
18:30these things
18:31easily become
18:32fools in life.
18:33People's unrealistic
18:34expectations
18:35about their appearance,
18:36their success
18:37and their happiness.
18:38Some people
18:39do a lot of
18:40cosmetic surgeries
18:41to look like
18:42celebrities.
18:43They think
18:44that's the
18:45ideal look.
18:46For example,
18:47look at the case
18:48of a Ziranian woman
18:49who apparently
18:50did a lot of
18:51cosmetic procedures
18:52to look like
18:53Angelina Jolie.
18:54Although later
18:55she claimed
18:56that these people
18:57were not real
18:58but in reality
18:59how many people
19:00do plastic surgeries
19:01looking at
19:02celebrities.
19:03Secondly,
19:04look at a fan
19:05of Kannad actor
19:06Yash who
19:07burned himself
19:08because he
19:09couldn't meet
19:10the actor
19:11on his birthday.
19:12The loss
19:13of this fake
19:14glamorous hype
19:15is now
19:16costing the
19:17film industry
19:18a lot.
19:19If genuine
19:20actors and
19:21genuine films
19:22are not promoted,
19:23people's interest
19:24will start
19:25losing from
19:26this industry.
19:27People can
19:28watch films
19:29once or twice
19:30due to
19:31this fake hype.
19:32But if
19:33people
19:34watch films
19:35once or twice
19:36due to
19:37this fake
19:38hype,
19:39people will
19:40tolerate it
19:41for a long time.
19:42After that,
19:43people will
19:44also say
19:45enough is
19:46enough.
19:47I have a
19:48simple lesson
19:49for you.
19:50Watch films
19:51and enjoy.
19:52But
19:53there is
19:54no need
19:55to waste
19:56time
19:57in this
19:58fake
19:59world
20:00of celebrities.
20:01You
20:02can
20:03watch
20:04films
20:05once or
20:06twice
20:07if you
20:08want.