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00:00On April 24, 2024, the heat was increasing all over India.
00:03The AC was at its shortest.
00:04The AC sales were breaking all records.
00:06And the rates of AC had reached an all-time high.
00:09Then there was a news that could change this entire industry forever.
00:12Reliance Group launched a brand called Vizor.
00:15They are going to start selling AC at a price of just Rs 10,000.
00:18Through this new brand, they are going to sell TVs, fridges, washing machines and even LED bulbs.
00:23The company plans to extend their offering to a range of other categories like television sets,
00:29washing machines, refrigerators, air conditioners, small appliances and even LED bulbs.
00:35Reliance is not doing any charity by selling AC at a cheaper rate than a cooler.
00:39This is a part of their proper business strategy.
00:42India has a very large population for whom AC is just a dream.
00:46Because they are so expensive that they are always out of reach.
00:49And by selling this AC at a cheaper rate,
00:50by tapping the entire population of Reliance,
00:53they can become the country's number one brand in a jiffy.
00:55And they can even shut down all the big companies' shops.
00:58Do you remember 2016?
00:59Something similar happened.
01:00With free data, free call and all that,
01:02within 6 months, Reliance's Jio became the country's number one brand.
01:06Aircel, Docomo and many other big brands' shops were shut down.
01:10Vodafone Idea also had to merge.
01:12So ladies and gentlemen,
01:14Today, I have great pleasure in announcing a revolutionary concept for the Indian market.
01:19All voice calls for Jio customers will be absolutely free.
01:24Reliance was only number one in petrochemicals.
01:27But since Jio launched, they have started entering new fields.
01:32They are becoming a monopoly.
01:33Jio Cinema, Jio Mart, Jio Finance, Jio Sawant, Jio Games, Jio Cloud, Jio Chat,
01:38there is no field where Reliance's Jio is not competing.
01:42And where you don't see Jio, you will see other brands of Reliance.
01:45Reliance Retail, Reliance Digital, Reliance Fresh, Bachat Bazaar, Tera Beauty,
01:49there is a whole network of brands in this image.
01:53All these are of Reliance.
01:55There are so many brands in which you won't even see Reliance's name.
01:58But Reliance has acquired them.
02:00Recently, Time magazine published that
02:02Reliance's name has been included in the list of the 100 most influential companies in the world.
02:06Reliance is growing so fast,
02:08no other company has seen such growth in India.
02:11So can Reliance become a monopoly with such growth?
02:15Can this be dangerous for the country?
02:17And why is Reliance growing so fast?
02:19You will understand all these things in this video.
02:22This opportunity to transform India and transform the lives of our 1.2 billion Indians
02:28that motivated Reliance to invest in this space.
02:32Years will roll, decades will pass.
02:34Reliance will continue to grow bigger and bigger.
02:37Like the proverbial bunion tree.
02:42Before moving ahead, I want to tell you about Odoo.
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03:05Like email, sign, date, name.
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03:23You don't have to follow up manually.
03:25There is an option to set a reminder in the app itself.
03:26You can also see the status of the document on your dashboard.
03:29In which you can see expired, fully signed, pending document, etc.
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03:35Odoo has a lot of apps like Sign app that you can add according to the needs of the business.
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03:48Odoo's Sign app link is in the description.
03:49So do check them out.
03:51After Tata, Reliance is India's biggest multi-business model company.
03:55Like Tata, Reliance also started by selling clothes.
03:58The year was 1958.
03:59When Reliance's founder Dhirubhai Ambani started a company called Reliance Commercial Corporation.
04:04And started selling polyester thread and spices.
04:06A few years later, he opened his first textile mill in Naroda, Gujarat.
04:10And started textile production as well.
04:12His business was growing.
04:14He even launched his IPO in 1977.
04:17Reliance got a lot of money from small investors in this IPO.
04:21Because he used to hold annual meetings in the sports stadium.
04:24And he used to invite as many people as possible.
04:26This meeting was broadcasted on TV.
04:28According to that time, this is a very unique thing.
04:30Even today, the annual meetings of Reliance Group are more popular than any other company.
04:35After making a good impression in the textile industry.
04:37In 1985, Dhirubhai Ambani planned to invest in other businesses.
04:41And named his company as Reliance Industries Limited.
04:44Through this, he started many new businesses like plastic manufacturing, synthetic textile, petrochemical, petrol refining.
04:51In 1991, he opened a very big industrial complex in Hazira, Gujarat.
04:56Which is now called Jamnagar Refinery.
04:59This is the biggest petroleum refinery in the world.
05:01This is the same Jamnagar where you saw the pre-wedding functions recently.
05:05But in 2002, Dhirubhai Ambani died.
05:08And his sons Mukesh Ambani and Anil Ambani started running Reliance Industries.
05:12But within 3 years, things started getting worse.
05:14And then Reliance Industries was divided into 2 parts.
05:17Mukesh Ambani got a part of Reliance Industries.
05:20In which petrochemical business was the most important.
05:22And Anil Ambani got a second part.
05:24In which mainly telecommunication, finance and energy business was there.
05:27Reliance Telecom was very successful at that time.
05:30They made it very popular by giving free calling feature at night.
05:33And the campaign of Karlo Duniya Muthime was very popular.
05:44Anil Ambani was leading this company.
05:46While separating, both the brothers signed a non-competing agreement.
05:50Which means both the brothers won't compete in each other's business.
05:53If Mukesh Ambani is in petrochemical business, Anil Ambani can't go there.
05:57And if Anil Ambani is running telecom, Mukesh Ambani can't enter any telecom sector.
06:02But in the next few years, the picture becomes clear.
06:04Anil Ambani's businesses started getting spoilt gradually.
06:07Reliance Telecom which was leading at one time.
06:10To compete with it, Vodafone, Idea, Airtel, Aircel, Docomo, Unilor, Tenilon.
06:14Many such companies came to the country.
06:16Which started taking their share in every state.
06:19Other businesses were not doing well.
06:21At one time, they were the 6 richest persons in the world.
06:23And they started declaring their companies bankrupt.
06:27On the other hand, look at Mukesh Ambani.
06:29Petrochemical business was doing well day and night.
06:32He started entering other sectors too.
06:35And in the next story, we'll focus more on Mukesh Ambani's reliance.
06:39It was the year 2010.
06:40The conditions of the non-competing agreement were fading away.
06:44And as soon as this happened, Mukesh Ambani invested 4800 crores.
06:47And acquired 95% stake in Infotel Broadband Services Ltd.
06:49Which was known as IBSL.
06:54In the beginning of 2010, IBSL won the 4G spectrum auction in India.
06:59And Mukesh Ambani knew that all the companies investing in 2G and 3G will go bankrupt.
07:05Because only 4G will work in the country.
07:07In 2013, IBSL was renamed as Reliance Jio Infocom Services.
07:11Which means RJIL.
07:12And they don't even think of entering 2G and 3G.
07:15In the same year, Anil Ambani also became a part of Mukesh Ambani's telecom sector.
07:19And got ready for network sharing.
07:20Then the year 2015 came.
07:21Mukesh Ambani announced that he will soon start 4G network services in the country.
07:27And finally, in September 2016, Jio 4G services will start in the country.
07:31Reliance Jio became the number one in India.
07:34Because at that time, all the other companies had to maintain 2G and 3G networks.
07:38And Jio was only in 4G.
07:40And behind that, Reliance Industries had a lot of money backing.
07:44And this doesn't happen only with Jio.
07:46The business which Mukesh Ambani was investing in, was becoming a gold mine.
07:49But how this was happening, you'll have to understand carefully.
07:53They had so much money coming from Petroleum.
07:56That they could get into any sector, give a free product.
07:58And make it number one overnight.
08:00Free calling on Jio's SIM, free IPL on Jio Cinema, free songs on Jio Sawan.
08:04Whether people like it or not, everyone likes free stuff.
08:07If there's a fair, people fill their stomachs.
08:11But Reliance is not doing charity by giving free stuff.
08:13They just wait for their competition to end.
08:15As soon as the SIM companies became weak, Jio also started taking money from calling and data.
08:20Now look at the plan of Airtel, Vodafone, and Jio.
08:22There's not much difference.
08:23And this will happen with Jio Cinema in some time.
08:25You can take this from me.
08:26This was also launched in 2016.
08:28But when did it become popular?
08:29When they started giving free streaming.
08:31And look at the result.
08:32In 2023, where they have added 1 crore new subscribers.
08:35Their biggest competitor, Hotstar.
08:37Its 80 lakh subscribers have decreased.
08:40And in just a few months, leaving Netflix and Amazon Prime Video behind.
08:43Jio Cinema has become India's biggest OTT platform.
08:46So the plan of Reliance to make Jio Sim and Jio Cinema popular was number 1.
08:51Distribute it for free and become popular.
08:52But in the case of Reliance Retail, their plan number 2 is activated.
08:56Where they can't give it for free.
08:57They put it in the same brand market as the competition.
09:01And where they can't do it, they buy the competition.
09:03Coke and Pepsi's monopoly was going on.
09:05They didn't like it.
09:06So they bought Campacola and entered the market.
09:08They didn't have a big retail chain.
09:10And they saw that in the pandemic, the condition of Big Bazaar is getting worse.
09:13So let's buy this too.
09:15They named it Smart Bazaar.
09:16And now they have such a big retail chain in the whole country.
09:19And from this same Future Group, they bought the fashion brand Central.
09:22And today, they named it Reliance Centro.
09:24But acquiring Big Bazaar and Central Mall was not enough.
09:28If you look at the country offline,
09:30Tata Group is a very big sector.
09:32Which has taken over retail.
09:33Amazon Flipkart is only online.
09:35Now, Reliance and Tata Group don't compete in any business.
09:38Like Tata Steel, TCS, Tata Motors.
09:40You won't see any Reliance company here.
09:42Similarly, Tata doesn't go to oil refineries.
09:45But when it comes to the retail sector,
09:47Both these groups are directly competing with each other.
09:50Maybe you don't think this competition is that big.
09:52But as soon as you get into the details,
09:54You'll understand how big a fight is going on.
09:57In the Tata Click competition, Reliance bought Ajio.
09:59For Tata Chroma, Reliance has Reliance Digital.
10:02For Tata Westside, Reliance has Trends.
10:04For Tata Big Basket, Reliance has Jio Mart.
10:06For Tata Tanishq, Reliance has Jewels.
10:07Tata bought Starbucks with it.
10:09Reliance has a partnership with British coffee chain Pretemangar.
10:12Tata acquired 1MG for Pharmacy.
10:14Reliance invested in NetMeds.
10:16If you go to make this list, it'll get longer.
10:20Reliance's announcement of giving AC at Rs 10,000 is also a part of this competition.
10:25Reliance has said that it'll launch a brand called Vizor in India.
10:28From AC to TV, Fridge, Washing Machine, LED Bulb, etc.
10:31And that too at low prices.
10:33If you look at it now, who's leading in all these segments?
10:36Voltas.
10:37And whose brand is this? Tata's.
10:38If you look at Tata Group,
10:40Reliance Group has targeted small competitors very fast.
10:44The company that makes beauty products, Nika is a big example of this.
10:47They brought IPO in 2021.
10:48Nika was becoming very popular.
10:49Reliance Group launched its Tera Beauty after seeing a cosmetic brand growing so fast.
10:54And it has launched 100 stores in India.
10:56This step of Reliance is directly giving competition to Nika's market.
11:00So in all these examples, you'll see that either Reliance has bought a company,
11:03Or they are trying to end their competition by launching a similar brand in a cheap market.
11:09But where both these strategies don't work,
11:11Reliance Group uses its third strategy.
11:14Here, it keeps partnership with big companies.
11:17The first example is Jio Finance.
11:18To get a good success, Mukesh Ambani has partnered with the world's biggest finance management company, BlackRock.
11:25This is a joint venture in which Jio and BlackRock will share 50-50%.
11:29This BlackRock company is 2.5 times bigger than India's total GDP.
11:34It manages an asset of around 10 trillion USD.
11:37This company has offices in more than 38 countries.
11:39And with this number, you can easily guess how much importance this company has in financial services.
11:46And now Jio is joining hands with them.
11:47So in a jiffy, they can make Jio Financial Services number 1 in India.
11:52See the second example of this partnership strategy.
11:54Reliance has partnered with Meta.
11:56Jio Mart is selling groceries through WhatsApp.
11:58And by integrating WhatsApp's UPI payment,
12:01They are increasing their payment services through Jio in the country.
12:04So in this partnership strategy,
12:05Reliance is partnering with many big players of its industry.
12:10So that Reliance can become number 1 there as well.
12:12Now understand these three strategies carefully.
12:14In the first strategy, they are giving a product for free.
12:16So that in a big population, they can sell their product together.
12:20And become number 1.
12:21In the second strategy, if they can't give it for free,
12:24Then they sell it to a cheaper brand.
12:25Which can compete with a big competitor.
12:28They will open a branch in India.
12:30And try to become number 1 there as well.
12:32And where they don't need to sell their brand,
12:34They buy an existing chain like Big Bazaar.
12:37And they get such a big chain in India.
12:40And in the third strategy, they are partnering with big companies.
12:43But these three strategies have only one target.
12:45To become number 1 in the entire sector.
12:47And in order to become number 1,
12:49Many people say that
12:51Reliance might become a monopoly in the country one day.
12:54Many people might run out of options.
12:56That they will have to buy everything from Reliance.
12:58But I feel that in a country where
13:00Adani, Tata, Birla, Mittal,
13:03And many such big businesses are there,
13:06It is quite impossible to become a monopoly of a single company.
13:09And the country's market has a population of 1.5 billion.
13:12Not only Indian companies,
13:13Even foreign companies are watching.
13:15For example, when Reliance was buying Big Bazaar,
13:17Amazon came in between.
13:18They put a court case that they won't let them buy.
13:21They will compete.
13:22Flipkart was running here.
13:23Walmart came.
13:24So the competition here will not only be from the country,
13:27It will also be from outside the country.
13:29And in such a fierce competition,
13:30It is almost impossible to become a monopoly of a single company.
13:34No matter who the businessmen are,
13:35Everyone wants to be number 1.
13:37No one aims for the number 2 position.
13:38Reliance is also doing the same.
13:40But how are they doing it?
13:41I found these strategies interesting.
13:43If you know any other strategy,
13:45Tell me in the comments.
13:46The link of Odo's sign-up is in the description.
13:48You can try it for free.
13:49So do click on it.
13:51I'll see you in the next video.
13:52Till then, take care of yourself.
13:53Jai Hind.
13:54Vande Mataram.