Designing a company roadmap involves a strategic process that outlines the direction and priorities of an organization over a specified period. It begins with defining the company's vision and long-term goals, followed by breaking these down into actionable steps and milestones.
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00:00What is a company roadmap and why is it important?
00:03What does that say?
00:04A goal without a plan is just a wish, right?
00:08And so we have to create the plan in place
00:11and that's exactly what a roadmap is.
00:13And that's one of the things
00:13I encourage all entrepreneurs to do.
00:16And especially as women,
00:17we're so great at actually creating roadmaps.
00:19Like that is one thing as women,
00:20we're so great with creating a list,
00:22creating the big milestones that are ahead,
00:25but it goes beyond just putting that pen to paper.
00:27I look back now to say what got me from zero
00:30to that billion, it was changing, it was adapting,
00:35it was being resilient and it was constantly finding a way
00:38regardless of what was coming.
00:40There was a huge mountain at every single stage
00:43just like, okay, we just need to find a solution over it
00:45or we've got to go around it or we've got to go through it
00:47or we've got to go under it.
00:48So can you elaborate on exactly that?
00:52Because I often feel like I just don't know where to start.
00:55I mean, I want to build a billion dollar business.
00:57I want to be successful.
00:58Where did you begin to build the roadmap
01:01for a billion dollar business?
01:02For me, what always worked was that three year initiative.
01:06And I'm like, okay, here's where we are now.
01:08Here's where we have to be three years from today.
01:10And as a CEO, that is where I need to be.
01:13I need to be thinking three years from now and not in today
01:15while everybody else is helping me focus on the today.
01:18And my mind is at the three year mark.