The Click Trap | movie | 2024 | Official Trailer - video Dailymotion

Digital advertising algorithms curate content precisely for users. Major tech firms claim to restrict disinformation yet | dG1fY2k4XzFrZGdFU2c

Transcript

00:00We live our lives in the digital universe surrounded by digital advertising.

00:11Google, Meta, the parent company of Facebook and Instagram, these are basically advertising

00:16companies.

00:17The vast majority of their revenue comes from advertising.

00:23This is an industry that's estimated to be about $400 billion.

00:26It's a really big segment of the modern economy.

00:29What makes them powerful digital advertising tools is the targeting ability.

00:34That's what's allowed this digital media industry to really grow.

00:39We know exactly where this person is.

00:42We know their real name.

00:43We know their credit card number.

00:45We know where they have traveled.

00:46Imagine that, Mr. Advertiser, of what you can do to reach these people.

00:53Sometimes those ads are obvious.

00:55Sometimes they are sneaky and deceptive and they trick us.

00:59Sometimes they steal money from us to the point of leading us in financial ruin.

01:03I couldn't breathe.

01:05I couldn't eat.

01:06I couldn't sleep.

01:07I've lost everything.

01:09It destroys your life.

01:14The ugly truth is social media companies discovered prioritizing hate, misinformation, conflict

01:21and anger is highly profitable.

01:28I think that the disinformation crisis is one of the greatest threats to humanity right

01:33now.

01:34Democracies all over the world are under threat because of disinformation.

01:39Misinformation is sticky.

01:40It's addictive.

01:41It's chewy content.

01:42And for the companies that monetize that content, they see it as an opportunity.

01:48Spread lies.

01:49Spread hate.

01:50And you can make money.

01:58Senator, we've run out.