What The Trump Campaign Needs To Do Against Vice President Kamala Harris: Mark Penn Explains

2 months ago

On "Forbes Newsroom," Mark Penn, Chairman and CEO of Stagwell Inc., discussed what the Trump campaign needs to do to counter Vice President Kamala Harris.

Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:

https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript

Stay Connected
Forbes on Facebook: http://fb.com/forbes
Forbes Video on Twitter: http://www.twitter.com/forbes
Forbes Video on Instagram: http://instagram.com/forbes
More From Forbes: http://forbes.com

Transcript

00:00Immigration and inflation have been found in this poll as the top issues facing voters.

00:06And these are two issues that President Biden, they were his biggest weaknesses in his re-election

00:13campaign.

00:14Are these weaknesses for her?

00:16And how does she explain these away?

00:19Well, well, definitely the immigration issue, which is which is where there's this whole

00:26debate now.

00:27Is she in charge of immigration or not?

00:30When clearly she was at least given the issue to handle and she obviously didn't didn't

00:35handle it in any meaningful way.

00:38Will the voters come around to to to that or will they skip over it?

00:42Are they just you know, the original idea of the of the Biden campaign was was frankly

00:48just to paint Trump as unacceptable and anti-democratic.

00:53And that failed because it turned out that Biden really couldn't handle the job of the

00:57presidency.

00:59So is she just going to make the campaign into that and try to avoid kind of all of

01:03these kind of difficult, difficult issues and in the trouble her that to trouble her

01:09and would trouble the electorate?

01:11And part of that is also how effective the Trump campaign is going to be.

01:15You can see here the Democratic campaign has been very effective in dragging up a comment

01:21from J.D. Vance from three years ago and getting it out there.

01:25But so far, the Trump campaign has not had the same effectiveness on social media against

01:30Harris and she is rising in favorability.

01:35Let's talk about that a little bit more, because her now as the likely nominee seems to have

01:41caught the Trump campaign flat footed a little bit.

01:44I mean, all the talk about unity after the assassination attempt seemingly went out the

01:49window.

01:50How do they pivot their strategy now that it's a Harris Trump race instead of a Biden

01:56Trump race?

01:59Well, they've got to focus first on the core issues that they have advantages are inflation

02:05or the economy, immigration, crime and really an international affairs where the world is

02:12aflame.

02:13And President Trump has a record of no wars while he was president.

02:20And so they have to get to those basics.

02:22And then second, they need to flesh out what does Harris really stand for and is she farther

02:28to the left than Joe Biden?

02:30And third, they have to tag Harris with the Biden administration, which is generally unpopular

02:37for the last several years with job ratings of around 40 percent.

What The Trump Campaign Needs To Do Against Vice President Kamala Harris: Mark Penn Explains

Category

Transcript

Recommended