Eenadu Golden Jubilee Celebrations : విజయం ఒక గమ్యం కాదు, ఒక అనంత యాత్ర! ఈనాడు 50 ఏళ్ల మజిలీ కూడా అంతే! కళింగనేలపై పుట్టి, తెలుగువారి మేలుకొలుపైంది. అంచనాలు లేకుండా సంచనాలు సృష్టిస్తూ ఈనాడు జైత్రయాత్ర సాగిపోతోంది! ఉర్దూ ప్రాబల్యం అధికంగా ఉన్నచోట, రెండో తెలుగు ఎడిషన్‌ ప్రారంభించడం ఏడాది వయసులోనే ఈనాడు చేసిన సాహసం! ఆ తర్వాత తెలుగు నేల నలుచెరుగులా వేళ్లూనుకోవడం, రాష్ట్రం దాటి తెలుగువారు ఎక్కడుంటే అక్కడి వరకూ వెళ్లడం అసమాన్య విజయం! ఏ పత్రికకూ లేని బలం, బలగం ఈనాడు సొంతం! అందుకే సర్క్యులేషన్‌లో ఈనాడుది ఎవరూ అందుకోలేని అగ్రపీఠం.
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NewsTranscript
00:00A week before starting today's edition in Visakha,
00:05Ramoji Rao introduced Sibbandhi in a press conference in Seethamma Dharam.
00:10He asked, what are your predictions about today's future?
00:14Not even the beginning, what do you call the future?
00:17Everyone put white faces.
00:19So, Ramoji Rao said, I will tell you a theory.
00:23Those who can read and buy the press,
00:26in 1974, the population of Andhra Pradesh was 1 crore.
00:31The circulation of Telugu newspapers at that time was 2 lakhs.
00:36It doesn't matter if they don't buy the press today.
00:39Ramoji Rao said, it is our goal to reach 9 lakhs of people.
00:44Today, to spread it to the north,
00:47he said that he will take it to the four corners of the Telugu land.
00:52At that time, everyone took it lightly.
00:56After 16 months, Sibbandhi did not understand.
01:00Ramoji Rao took the matter so seriously.
01:04The support he received today in Visakha,
01:07increased his enthusiasm.
01:09On December 17, 1975,
01:12the day dawned in Hyderabad.
01:15National Chief Minister Jalagam Vengal Rao,
01:18National High Court Chief Justice Avula Sambasivar Rao,
01:21the Hyderabad edition was started in the presence of NTR, ANR.
01:31When the edition started from Hyderabad,
01:34everyone was surprised.
01:36Hyderabad was then the 9th state.
01:39Vijayawada is the reason for being the unauthorized state of the Telugu press.
01:45Fifty years ago, in Hyderabad,
01:47the Telugu language was heard and seen.
01:50The number of people who spoke and read Telugu was less in those days.
01:54In such adverse circumstances,
01:56no one dared to start the Telugu edition in Hyderabad.
02:00Ramoji Rao, who rides like a horse,
02:03took Hyderabad for the launch of the 2nd edition.
02:06In Bhagyanagaram,
02:08he wrote a series of articles to reach the readers today.
02:13News is like sweets.
02:15Newspaper reading is a positive poison.
02:18You have to taste it first.
02:20You have to get used to it gradually.
02:22In the early days, this formula was followed.
02:25People who studied Telugu in Hyderabad,
02:27people who came from other regions and settled here,
02:30they did a survey to find out where they live.
02:34For a few months, the whole city was devastated,
02:37and about 50,000 churnamalas were given a job.
02:41They went to those churnamalas and said that
02:43today's representatives are starting a new newspaper in Hyderabad.
02:47We will distribute it properly for a week.
02:50If you like it, join the newspaper as a sponsor.
02:53If you don't want to,
02:55you don't have to do anything for us.
02:57He said politely.
02:59That attempt became a super hit.
03:01If you publish the newspaper properly for a week,
03:0420,000 people have joined as sponsors today.
03:07Andhra Prabha Circulation,
03:09which is the number one in the country,
03:11is less than 5000 in Hyderabad.
03:13But today,
03:15Hyderabad edition created a record with 20,000 initial circulation.
03:25Before the sunrise,
03:27Ramoji Rao decided to put the newspaper in the hands of the teachers.
03:31It has become even more popular in Hyderabad today.
03:36Three months before the start of the newspaper,
03:39100 distribution boys joined the job.
03:43Coming to the office at 3 a.m. every day,
03:47and leaving at 6 a.m. is his job.
03:50Why give a salary when no one is working?
03:53They want to join after the start of the newspaper.
03:56But Ramoji Rao is not like that.
03:58Distribution boys wake up early,
04:01come to the office on time,
04:03and join the newspaper as a sponsor.
04:07Why?
04:08They were given three months' salary.
04:11That's why today,
04:13Hyderabad edition's entry is great.
04:16If today's initial circulation is 4,500 copies,
04:20the number increased to 12,892 the day it started in Hyderabad.
04:25With the addition of Hyderabad,
04:27the circulation increased to 48,339.
04:31The number of agencies also increased from 122 to 313.
04:38In Rajadhani, today's circulation started well.
04:45The news network became powerful.
04:48News coverage increased.
04:51It encouraged investigative journalism.
04:54It created a stir with the government's support.
04:58Ramoji Rao reached the Telugu world with a new style of publicity.
05:06Many describe Ramoji Rao as a marketing magician.
05:10In his view,
05:12marketing is not about making money.
05:15It is not about selling newspapers.
05:19Ramoji Rao believes that
05:22it is not so difficult to convince the consumers.
05:28With that belief,
05:30he launched the marketing agency as Rayabaru.
05:34It was a great success.
05:37The people respected it.
05:41They donated money to the newspaper.
05:45There were many changes in the newspaper.
05:48It was a great success in Rajadhani.
05:51It took its third step in Vijayawada.
05:56On May 7, 1978,
05:59the Vijayawada edition was published.
06:06It was the first edition in the state.
06:11It was a great success.
06:16The Vijayawada edition increased the circulation.
06:23Andhra Pradesh, which used to sell more newspapers,
06:27sold more newspapers.
06:33It was the number one newspaper in 46 years.
06:37Vijayawada was known as the capital of newspapers.
06:42The chairman took 1,970 votes to make Vijayawada popular.
06:51More than 2,000 people voted for Vijayawada.
06:55He took the number of men who studied in Vijayawada.
06:59He set a target of at least 10% of the population.
07:05At that time,
07:07teachers, postmasters, kirana shop owners,
07:10who were not agents of other newspapers,
07:16decided to appoint teachers as agents.
07:22Later, it became a source of income for the families.
07:28Ramuji Rao's ambition was to spread the news late at night.
07:33He believed that it was possible only if the distribution centers were spread to the districts.
07:37As soon as that happened,
07:39the district officials agreed to the donation.
07:42The fourth unit in Tirupati started.
07:45The flag was raised in Rayalaseema.
07:48Until 1981,
07:50newspapers were printed in Vijayawada, Hyderabad
07:53and sent to Rayalaseema.
07:55On June 20, 1982,
07:58printing was started from Tirupati.
08:01The news was distributed to the teachers.
08:05Before the start of the Tirupati unit,
08:08the news went to the teachers with a new publicity campaign.
08:12Nuthanprasad Ramaprabhav, an actor,
08:15narrated the message that the population was in danger.
08:23That effort facilitated the start of the Anantapuram unit on February 24, 1991.
08:31Today, the flag was raised from Karimnagar in Telangana.
08:36Until 1992,
08:38newspapers were printed in Telangana, Hyderabad and Minaha.
08:42Until 8 or 9 o'clock in Hyderabad,
08:45newspapers were distributed to the Telangana districts.
08:50In North Telangana,
08:52on March 30, 1992,
08:54Karimnagar edition was started.
09:02In North Telangana,
09:04where the Naxalites were protesting,
09:06everyone was surprised to see the news.
09:09But today,
09:10the people are fearless.
09:13Even though the communication system was damaged by the Naxals,
09:18the news was not stopped.
09:22On September 24, 1992,
09:25Rajamahendra Varam edition was started.
09:28The eighth edition was started in Suryapet.
09:32It reached the Telangana people.
09:34On April 7, 1996,
09:38Guntur edition was launched.
09:40On March 19, 1997,
09:43it was launched in Nellore.
09:45On August 28, 1999,
09:48it was launched in Karnulu and Srikakulam.
09:50On January 17, 2000,
09:52it was launched in Varangal, Kadapa and Thadepalli.
09:57In 2002,
10:02Z-Speed was launched.
10:04On June 30, 2002,
10:06seven units were launched.
10:11In Ongolu, Kammam, Nizamabad, Mahabubnagar,
10:15and other states,
10:16the Telugu news was broadcast.
10:18In Karnataka, Tamil Nadu and Maharashtra,
10:22a new edition was launched.
10:24On September 11, 2002,
10:26Ramoji Rao launched the Delhi edition.
10:31With 23 editions,
10:33the Telugu nation was expanded.
10:36The Telugu people were everywhere.
10:39Today, it has grown.
10:45Today, the circulation of news
10:47is a success story for the journalism world.
10:51Wherever a journalist stands in the street,
10:54is there a chance to sell a newspaper?
10:57It happened in today's news.
10:59In the first days of today's news,
11:02a special edition was published
11:05on the occasion of the death of the President.
11:07Along with the newspaper boys,
11:09MD Ram Mohan Rao went on the road.
11:13All the newspaper boys held the newspapers in their hands
11:16and stood silently.
11:17Ram Mohan Rao, who was next to him,
11:19started shouting,
11:22Addition!
11:24Immediately, the boys also joined in.
11:26In this way, the circulation of the newspaper
11:28has increased.
11:29Today, there are many advantages.
11:31These are the ways to guide other newspapers.
11:35To gather funding,
11:37Margadarshi Marketing Pvt. Ltd.
11:39created its own system.
11:41The first newspaper is today.
11:43Because of that,
11:44even if there are problems,
11:46today's research has not stopped.
11:49In 1977,
11:51when Diwisheema eruption occurred,
11:53without heeding the expenses,
11:55the newspaper was sent.
11:57At the time of natural disasters,
11:59the newspaper was handed over by helicopter
12:01to the school.
12:03The courage and courage of today
12:05is possible only today.
12:07From Tirupati Unit,
12:08to Guntur, Prakasham districts,
12:10from Visakha to Godavari districts,
12:12from Hyderabad to Krishna,
12:14Kammam districts,
12:15the newspaper was sent.
12:17Even today's workers,
12:19like the soldiers of that time,
12:21carried paper bundles on their shoulders
12:23and distributed them.
12:24In hard times,
12:25with such courageous officers,
12:27agents,
12:28and volunteers,
12:29today,
12:30they have made the newspaper
12:32into a respectable system.
12:34After the sunrise,
12:35today,
12:36the newspaper boy
12:37should not be seen in the streets,
12:39said Ramojiram.
12:41In that,
12:42a part of it is the hands,
12:44the entire own agents,
12:46transport system.
12:47In those days,
12:48in the districts,
12:49only in the major cities,
12:51there were agents for other newspapers.
12:53If you want the newspaper,
12:54you have to go to the distribution centers
12:56and get it.
12:57For the workers,
12:58you have to send it by rail or bus.
13:00How,
13:01when,
13:02where should our newspaper reach?
13:03It should be in our hands,
13:04said Ramojiram's firm opinion.
13:06At that time,
13:07the private taxi service began.
13:10Even before the paper company,
13:12they adopted a system with no rules.
13:14The remaining papers,
13:15were sent by RTC bus or rail,
13:18but today,
13:19they have put their own cars and vans,
13:22and have made a definite plan
13:24to reach even the last village
13:26before the morning.
13:28Though there were storms,
13:29heavy rains,
13:30and earthquakes,
13:32before the sunrise,
13:33today,
13:34it appeared in every corner of the house.
13:37To buy their paper,
13:38first,
13:39there should be publicity.
13:40The papers that were available at that time,
13:42were published today,
13:43he imagined.
13:44That's why,
13:45he described the popularity of today,
13:47and published one newspaper a day at home.
13:50With a very low cost,
13:52a new way to get more publicity,
13:55he also introduced.
13:57For the first time in the country,
13:59behind the rickshaw,
14:00he put a signboard,
14:01saying,
14:02Ushodayam Mailukulukku, Today.
14:04Similarly,
14:05the young man who studied 10th,
14:07as a sales promoter,
14:09went home,
14:10and today,
14:11he has made a plan
14:12to use it for his household.
14:14With a distribution system,
14:16which is not possible for any newspaper,
14:18economic discipline is also
14:20the protection shield
14:22for today's largest circulation.
14:24Even from the beginning,
14:25I have a 40 year experience with him.
14:28Even from the beginning,
14:29financial discipline is
14:31very important for every organization.
14:34Economic discipline shows us the way to success.
14:37Many times,
14:38he used to say this.
14:40On this occasion,
14:41I feel it is a loss
14:43that the chairman is not among us.
14:46Still,
14:47the chairman has shown us
14:49the responsibility.
14:50Once again,
14:51with this in mind,
14:52the chairman's initiative,
14:54we should take it much further,
14:57and take it to the next level.
14:59I am encouraging you.
15:01Today,
15:02I am 43 years old.
15:04In Telugu journalism,
15:05as a new generation,
15:06in journalism,
15:08in distribution,
15:10the experiments we have done today
15:12have inspired the people.
15:14I am very proud to be part of
15:16this glorious journey
15:18under the inspiring leadership
15:20of Sri Ramajirao.
15:21There are many dynamic changes
15:22in the media field.
15:24Keeping in mind the changing reading habits,
15:27with the hope that the paper
15:29will be attractive to the newcomers,
15:32with new experiments,
15:33with new changes,
15:35our team is working hard
15:37to make today more attractive.
15:42Today,
15:43along with distribution,
15:44it has also taken to the circulation.
15:46Starting as a regional newspaper,
15:48in the national level,
15:50it is playing the Telugu flag.
15:52In 1974,
15:54today's initial circulation was 4,500.
15:58At that time,
15:59there were 32 agencies.
16:00In these 50 years,
16:02today,
16:03with 21 agencies,
16:05with 11,000 agencies,
16:07with more than 13 lakh copies,
16:09it is the largest Telugu daily newspaper.
16:12In circulation,
16:13today,
16:14it is on the top of the list
16:17of the most beautiful newspapers.