How I Make $4 Million Per Year - The CBM Framework - video Dailymotion

Arshian

How I Make $4 Million Per Year - The CBM Framework  dailymotion.com/arshian   How to guarantee you regret your life:https : //dai.ly/x93180y   My honest advice to a perfectionist:https : //dai.ly/x9319i4  My honest advice to someone who’s doing too much : https://dai.ly/x9319ty  My honest advice to someone who feels behind in life : https://dai.ly/x931a78  My honest advice to someone who wants financial freedom : https://dai.ly/x931ex2  If I Wanted to Be a Millionaire Before 30, I'd Do This : https://dai.ly/x931gzm  The Best Book I've Ever Read about Making Money : https://dai.ly/x931j9y  How to Go From $0 to $10,000 a Month in 4 Steps : https://dai.ly/x931kb6  How to Make $10,000 Month Writing Online : https://dai.ly/x931l42  How to 10x Your Income The 4 Ladders of Wealth : https://dai.ly/x931ldm  Why You Feel Lost in Life by Ali Abdaal : https://dai.ly/x933252  How to Figure Out What You Really Want in Life : https://dai.ly/x933hm8  How to Change your Life in a Year - 3 Simple Ideas : https://dai.ly/x933u78

Transcript

00:00All right, so last year this business made

00:01over $4 million.

00:03And in this video, I wanna show you the business model

00:05that create entrepreneurs like me

00:06and a bunch of my friends used to get

00:08those sorts of insane numbers

00:09so that hopefully you can learn from it

00:11and apply it to your own creator

00:12or entrepreneur business yourself.

00:14Hey friends, welcome back to Creatorpreneur Club

00:16at the ongoing series on this channel

00:17where we explore the tools, the strategies,

00:19the principles that we can use to level up

00:21or kickstart our creative entrepreneurial endeavors.

00:23And in this video, I wanna introduce you

00:24to three different models that you can think about

00:26that you can follow when it comes to being a creator

00:29to get to the point where you're making content

00:31and you're making money and you're having fun

00:33and it's sustainable and you're living your best life.

00:35The first model is what I call the bridge model.

00:37Now, this tends to be how most creator businesses work.

00:40Essentially, they're based on two pillars

00:42and a bridge between those two pillars.

00:44The first big pillar is the pillar of content.

00:46This is the free content that we as creators are creating.

00:49And the idea is that we start off small

00:50and over time we build up this pillar of free content

00:53brick by brick until it gets to a particular height.

00:56And once our pillar of content is at a particular height,

00:59we can create the second pillar

01:00which tends to be products or courses

01:02or something that's paid.

01:04So we have free content on the one hand

01:05and then paid products on the other hand.

01:07Generally, that particular pillar starts out pretty small

01:09but we can slowly build that up over time as well.

01:11And then the bridge in the middle essentially

01:13is how do we bridge people from our free content

01:16over to our paid content?

01:17And in an ideal world, what this creates

01:19is a sort of flywheel.

01:20So you've got free content,

01:21the free content then funnels people

01:22over to the paid content, some of those people,

01:24and the people that pay for the paid content

01:26then generate revenue and profit for the business

01:29which then helps fund the creation of free content.

01:31And one of the things that I like to think about

01:32is the 99-1-1 rule, which I think applies to my business

01:36and most other creative businesses as well,

01:38which is that 99% of the content is completely free

01:41for 99% of the audience, but 1% of the content is paid

01:45for the 1% of the audience that can afford it

01:47and that wants to buy that content.

01:49In my case, the free content is, for example,

01:51this YouTube channel, my second YouTube channel,

01:53my podcast, my newsletter, my website,

01:54my social media stuff where I post like tons and tons

01:57and tons and tons and tons of free content.

01:59And I also put free content in the form of courses

02:00over at Skillshare, they're not sponsoring this video,

02:02but people can broadly access my courses for free

02:04with the Skillshare free trial.

02:06So I count that as like my free content offering as well

02:08because it doesn't really cost anyone any money

02:09if they don't want to pay for it.

02:10Then we've got the pillar of paid content.

02:12And so there's three main kind of courses

02:14that I sell as the main paid content.

02:16The first one is Part-Time YouTuber Academy,

02:17which is running at the moment, it's a life cohort.

02:19The second one is a course called Part-Time Creatorpreneur

02:21where I teach some of the stuff

02:22I'm talking about in this video.

02:23The third one is a course about camera confidence

02:25with how to be more confident on camera.

02:26You can check those out, link in the video description.

02:28And then in my case, the bridge between these things

02:29is my email list.

02:30So I tend not to plug my courses too hard

02:32on the YouTube channel or in the free content,

02:34but I do tend to mention them in my email list.

02:36And that's kind of the bridge between these two pillars.

02:38Right, so that's model number one.

02:39You start off as a creator

02:40by building the pillars of free content.

02:42At some point, you have enough of an audience,

02:44enough of a value add

02:45that you could potentially make paid content.

02:47And then you create this flywheel of free content,

02:49paid content, and then it like goes around nicely

02:51and you're having fun and you're living your best life

02:52and your audience is happy as well.

02:54All right, that brings us on to model number two,

02:55which is what I like to call the three levels

02:58of being a creator.

02:59And that's level one, get going, level two, get good,

03:01and level three, get smart.

03:03Now I've made a video over here somewhere

03:05which explains levels one and two in depth,

03:07but I'm just gonna blitz through an overview

03:09and then we're gonna focus on level three in this video

03:11because that's what's relevant

03:12to the creative printer business model.

03:13Level one is get going.

03:14This is the first step of any kind of creator's life

03:17where the first thing you have to do

03:18is just actually get started making the thing.

03:20If you're starting a YouTube channel,

03:21it's gonna be shit in the first few weeks to months

03:24as you learn the skills of speaking on camera

03:26and knowing what a camera is

03:28and knowing how to use one and maybe using your phone

03:29and knowing how to edit and knowing how to storytell

03:31and all the different skills.

03:32Like you can never get good at them

03:34until you at least get going first.

03:35And I tend to find that people are often held back

03:37at this stage because they're worried,

03:38what's my niche, what's my target audience?

03:40I don't know what I'm gonna make videos about.

03:41But they fail to realise,

03:42you just need to make videos about anything

03:44so that you can get going with making videos.

03:46And then you progress to level two,

03:47which is where you get good.

03:48And that's where you actually get good at making videos.

03:51That's when you start looking at things like titles

03:52and thumbnails and hooks and storytelling and branding

03:54and branding and like editing and production value

03:56and all of the different ways

03:57that you can make your videos better.

03:59And then once your videos are beyond level two,

04:01and that's generally when you stop cringing at them

04:03internally and externally,

04:04when you start getting some amount of traction,

04:06people seem to like your videos,

04:07you're getting engagement, you're getting comments,

04:09you're getting views, you're getting subscribers,

04:11or whatever the equivalent metrics of those are

04:13on whatever platform you're creating.

04:14Once you know that your videos are good enough,

04:17at that point, the gains come from level three,

04:20which is getting smart.

04:21And usually between level two and level three,

04:22there's a question that I like to ask people,

04:24which is that, to what extent on the spectrum

04:26do you want to treat this as a complete hobby

04:29versus as a complete business?

04:31You can kind of treat it like both,

04:32but like if you had to choose,

04:33where would you lie on the spectrum?

04:35If you're doing it as a hobby,

04:36if you wanna be a creator as a hobby,

04:37then at that point, you can stop there.

04:39You're doing it for fun, you're doing it for yourself,

04:40you're doing it because you enjoy flexing

04:42your creative muscles and all that kind of stuff.

04:43And there's absolutely nothing wrong with that.

04:45But if you wanna do it as a business

04:46and you wanna make money,

04:47then it stops becoming about you

04:49and it starts becoming about serving other people.

04:51Then you start doing what any other business would do

04:53in terms of like target market analysis

04:55and figuring out how to stand out

04:57and figuring out how to best serve your audience.

04:59Because ultimately that's what a business is.

05:00A business makes money when it serves people.

05:02Similarly, a creator business makes money

05:04when it focuses on serving people

05:06rather than necessarily focusing on serving

05:08the interests of the creator themselves.

05:10And yes, there are always some people

05:11that are gonna be there who seem to just be able

05:13to create the content that they want

05:15without any regard for the business side of things

05:17and their channels or their Instagram pages

05:18or their TikToks or whatever managed to succeed

05:20and they managed to monetise it.

05:21But that's an unusual case.

05:24Usually most of the creators that I know

05:25who have built sustainable, profitable businesses

05:27off the back of their creative business

05:29have done it quite intentionally.

05:30And that's kind of where level three, get smart comes in.

05:33And that takes us onto model number three

05:35which is what I call the creatorpreneur business model.

05:38And that's basically what I wanna spend

05:39the rest of this video talking about

05:40because that's where I think,

05:41if you're a creator and you've got maybe more

05:43than a couple of hundred subscribers or the equivalent,

05:47at that point, like you've already,

05:48you've shown that you can make videos

05:50that are good enough to attract an audience

05:51of hundreds or thousands.

05:52And if you wanna get those numbers up

05:53or if you wanna get your revenue numbers up,

05:55now it's about in a way treating your thing

05:57more like a business, again, if you want to.

05:59If you don't want to, that's totally fine.

06:00You don't have to, you can do what you like.

06:02But if you wanna treat it like a business,

06:03then here's one way of approaching it

06:05that I find particularly helpful

06:07and that my students on the YouTuber Academy

06:08and in my creatorpreneur course also find helpful.

06:10So what is the creatorpreneur business model?

06:12Basically, it's again, three things.

06:14I love a good list of three.

06:15There's workflow, cashflow and outflow.

06:17And we're gonna spend the rest of this video

06:19talking about those three.

06:20The first one is workflow.

06:21Now, workflow has two main components

06:22and that's strategy and systems.

06:24So when it comes to the strategy,

06:26basically the vibe is that you wanna be thinking

06:28about your creator business as if it's a business.

06:31And so you wanna figure out what is your niche.

06:33You wanna figure out who is your target market,

06:35like who are the people you're actually trying to speak to?

06:37You wanna figure out your value proposition.

06:39What is the value that you as a business

06:41are providing to your customers in a way?

06:43And again, like most creators don't think this way

06:46by default, but it is absolutely the way

06:49that most businesses think.

06:50And that's why I'm trying to get more people

06:52to use this term creatorpreneur

06:54because it's like a portmanteau, as they say,

06:56of creator and entrepreneur.

06:57And I think a lot of creators

06:59are more on the artsy creative side,

07:02but like applying a little bit of entrepreneurial thinking,

07:04thinking a little bit more like a business

07:06actually helps you really level up your creative business.

07:09Because again, if you wanna make money from it,

07:10then we might as well start using the tools

07:12that businesses have been using for decades,

07:13if not hundreds of years.

07:14So within strategy, we wanna figure out our niche.

07:16And there's a concept called the hedgehog concept,

07:19which was popularized by a chap called Jim Collins

07:20in the fantastic book, Good to Great.

07:22And basically he analyzed a bunch of businesses

07:24and looked at what is the difference

07:26between good businesses and great businesses.

07:28And he found this sort of hedgehog concept thing,

07:30which is basically what is the cross section

07:32of the thing that you're really good at

07:34and you could be the best in the world at,

07:35the thing that the market will reward you for

07:37and the thing that you personally are passionate about.

07:39And if you can find that intersection of those things,

07:42that is where you find the niche that's truly profitable.

07:45But if you're trying to go outside of that,

07:46and if you're trying to make videos

07:47about stuff you don't give a shit about,

07:48or if you're trying to make videos

07:49that there's no market for, which is unlikely,

07:51or if you're trying to make videos

07:52and you're just really bad at doing it,

07:54then you're unlikely to be able to succeed

07:56to the level that other creators potentially can.

07:58Next, it's about identifying your target market

08:00and basically what are the demographics

08:02and the geographics and psychographics, most importantly,

08:05of the people that you want to watch your content.

08:07The mistake that, again, creators make

08:08is trying to make content that appeals to everyone.

08:10This is a pretty niche video.

08:12It's a niche video where I talk about the business model

08:13behind Creatorpreneurs.

08:14I would have been half tempted to not make this video

08:16and just make, oh, I just need to make

08:17three productivity hacks

08:18because that's more general to a general audience.

08:20But hopefully the fact that you're watching this

08:21at this point means that you're getting

08:22some kind of value from it.

08:24And hopefully that means that you might think,

08:26oh, Ali knows what he's talking about.

08:27And what I'm sort of hoping is that maybe

08:29some of you watching this video will think,

08:30oh, this sounds kind of interesting.

08:31I might want to check out his course,

08:32Creatorpreneur course, money-back guarantee, by the way.

08:34So it's literally risk-free,

08:35but you can check it out if you want.

08:36And then you've got to figure out

08:37how do you want to stand out in your market?

08:39Now, generally, again, the mistake creators make

08:41is that if you're a business,

08:42you would, of course, do a competitor analysis.

08:44You would do a market map.

08:45You would see who else is in your space.

08:47If I'm trying to make an Italian restaurant

08:49in the street corner,

08:50of course it makes perfect sense for me to see

08:52what other restaurants are there around that street corner.

08:54Who am I competing with?

08:55What are they doing?

08:56Are there any other Italian restaurants in the space?

08:58How am I going to stand out?

08:59How am I going to convince people to come to my restaurant

09:01rather than the one that's next door?

09:03And similarly, creators can absolutely do this

09:05for their own niches as well.

09:06Like I know exactly who my competitors are.

09:09I don't think of them as competitors

09:10because most of them are my friends,

09:11but I know what they're doing.

09:13I know what the channels are about.

09:13I know what the business is about.

09:14I know the business models.

09:15I've tracked their growth over the last five years.

09:17And I know that, okay,

09:18I'm not trying to be better than they are.

09:20I'm just trying to be different.

09:21I'm trying to be my authentic self.

09:23And I'm trying to figure out how I can stand out

09:25in this very crowded market

09:26of personal development YouTube.

09:28Anyway, in the course,

09:29we talk about a bunch of other things,

09:30like the six dials of authenticity,

09:32the killer combinations, the unfair advantages,

09:33all that kind of stuff.

09:34And you can check it out in the course if you want,

09:35but this is more like a general broad overview.

09:37And if you guys want,

09:39if you leave a thing in the comments,

09:40and if you want me to expand on any of these areas,

09:42this Creatorpreneur Club is a series I'm planning to do

09:44for the very long term.

09:45So I've got tons and tons of ideas about this,

09:47but I'm very keen to hear from you guys

09:48about what would you like to know

09:50about running a creatorpreneur business,

09:51running a creative business like this one.

09:52And I'm happy to open source every single thing

09:54that I've learned over the last five years,

09:56just to be able to help you guys out.

09:57Right, so that was strategy.

09:58And those were a few things

09:59that we wanna think about in strategy.

10:00There's a few more, but like I said, it's in the course.

10:02The next bit of workflow is systems.

10:03So once you've figured out a strategy,

10:05the next part of getting smart is figuring out the systems

10:08so that you can leverage your own time appropriately.

10:11Now, this idea of leverage is really interesting.

10:12It's basically an idea of like,

10:14how can you create the most output

10:16with kind of minimal input on your own part,

10:18i.e. leverage as a force multiplier

10:19between your own inputs and the outputs of those things.

10:22And generally, when it comes to leverage,

10:23the way that you do that, or the way businesses do that,

10:25is by building systems.

10:27If, for example, you can map the process behind,

10:29like what is the process, what is the system

10:30that you're using to create your content

10:32and to create the value for your audience

10:34or your customers as a business,

10:35then you can tweak the different aspects

10:37of that production process,

10:38and you can figure out what are the areas

10:39where you can put in more effort,

10:41what are the areas where you can put in less effort,

10:42what are the areas in which you can use a template,

10:44for example.

10:45For example, for all of our videos,

10:45we use exactly the same assets in terms of editing.

10:48We use similar things in terms of video scripting and stuff.

10:50We have a similar system on Notion

10:51where we think about like how the content gets produced.

10:54And all of that stuff has been built up over time,

10:56and that's all the stuff I share in the course,

10:57if you wanna know more.

10:58But all of that stuff is built up over time

10:59so that it feels like less of a heavy lift

11:01every time I'm making one of these videos.

11:03A bunch of this stuff, incidentally,

11:04is what I learned when I hired a business coach.

11:06This business coach was charging, what was it,

11:08500 pounds or like $800 an hour,

11:10and I had dozens of hours of coaching with this chap.

11:13And a bunch of the stuff that I'm teaching in this course

11:15and in this video and in this whole

11:17Create Apreneur Club series,

11:18so subscribe if you aren't already,

11:19that's gonna be stuff that I've learned

11:20from spending tens of thousands of dollars

11:22on business coaching.

11:23But I'm making videos about it

11:24because I think it's kind of helpful

11:25and it's kind of fun talking about this stuff,

11:26and I hope it'll help you as well.

11:27Anyway, the next part, level two

11:29of this Create Apreneur Business model,

11:30once we've gotten to Get Smart, is cashflow.

11:33And this is where we build that pillar

11:35of potentially paid content

11:36that can add to our content flywheel,

11:38free content leading to paid content,

11:40creating that flywheel overall.

11:41And here's where I think about it in the Pentagram model.

11:43I love, it's all about the models, it's all about the models.

11:45How do we take someone from being a stranger

11:47to being a fan, to being a friend,

11:49to being a prospect, to being a customer?

11:51So firstly, stranger to fan is basically free content.

11:54Like generally, someone becomes a fan

11:55when they see enough of our content,

11:57and there's something called the 7-11-4 rule,

11:59which is basically where your audience

12:00needs seven hours of interaction with you

12:03across 11 different touch points

12:04and across four different platforms

12:07to be at the point where they are ready

12:08to potentially buy from you.

12:09And that's a concept from this book,

12:10Oversubscribed, How To Get People Lining Up

12:12To Do Business With You, second edition

12:14by Daniel Priestly.

12:14This is sick, by the way.

12:15It's one of the books I've most highlighted,

12:17and we took a lot of inspiration

12:18from basically teaching some of the stuff

12:19in this book within our course.

12:20Anyway, that's how you get people from stranger to fan,

12:22and you kind of already know that

12:23because at this point, you are a pro at creating content.

12:25Once they're a fan, we wanna make them a friend.

12:27And the way I think of it is that the difference

12:29between a fan and a friend is a fan watches you

12:31on like a platform like YouTube,

12:33but a friend gives you their contact details.

12:36And crucially, that friend subscribes to your email list.

12:39And this is where we talk about the bridge

12:41between the pillars of content,

12:42the free content and the paid content.

12:44And generally, an email list is the way forward.

12:46Seth Godin has a concept called permission marketing.

12:48We don't wanna oversell our products to our audience

12:50because that's just a bit scammy and a bit like not nice.

12:52But if they've given us permission

12:54to contact them via email, and they've opted in

12:56and given us permission to tell them about our courses

12:58or about our products, at that point,

13:00we are doing a service by telling them

13:01what we have on offer rather than kind of shoving it

13:04and mentioning in every single video

13:05and all of that kind of stuff that some people tend to do,

13:07which tends to not go down so well with an audience.

13:09One thing you can use to convert someone

13:11from a fan to a friend is by using something

13:12called a lead magnet.

13:14Now, we have a lead magnet that's set up

13:15for one of our courses.

13:16So basically, we have a five-day completely free email course

13:19that teaches you how to be a creatorpreneur.

13:21And so if you sign up with a link in the video description,

13:23you can put in your email address.

13:24And every day for the next five days,

13:26I will send you an email.

13:27I won't actually send you the email manually,

13:28but I've written five days worth of emails.

13:30And the intention is that every single day

13:32I'm showing up in your inbox and providing value.

13:34And hopefully by day five, you might think,

13:36you know what, Ali seems to really know his stuff.

13:37I've gotten so much value

13:39out of these last five days of emails.

13:40And maybe like, I don't know, 1% or 5% or 10%

13:43of people reading that last email might decide,

13:45you know what, I'm gonna sign up for the course.

13:47But what I'm hoping and what most creators are hoping

13:49is that the fact that we are giving you more free value,

13:52more content, more stuff that's completely for free,

13:55that is what's gonna encourage you

13:56to put your email address in.

13:57And of course, you can unsubscribe at any time.

13:59So that tends to be how we convert a fan to a friend.

14:01Next, we wanna convert a friend into a prospect.

14:04Now a prospect is someone who might potentially buy from us

14:06and that's where opt-ins come in.

14:07And we talk more about those on the course,

14:08but you can also look at tons of videos on YouTube

14:11that teach you completely for free,

14:12how to use email opt-ins in platforms like ConvertKit,

14:15which is like a really powerful email marketing platform.

14:17And then the final thing is how do we convert someone

14:19from a prospect to a customer?

14:20And that involves a knowing what their problems are

14:23and figuring out how you can potentially fix those problems

14:25or solve those problems through some kind of product

14:28that they may wanna pay you money for.

14:29At this point, it gets us into sales stuff.

14:32And a lot of creators really struggle with selling.

14:33I continue to really struggle with selling

14:35because in a way as creators, we wanna be out there

14:38providing value to our audience completely for free.

14:40And the thought of charging money for something

14:42fills a lot of people with dread.

14:44And I was super scared to do that when I first did that

14:46about two years ago with my part-time YouTuber Academy.

14:48But after speaking to a bunch of mentors

14:50and a bunch of friends and a bunch of creators

14:51who have managed to sell things,

14:52they all basically said that, yeah,

14:54everyone struggles to sell initially,

14:56but hey, you're running a business,

14:57you're providing value to people,

14:58you've got a money back guarantee,

15:00you're not forcing anyone to give you their money.

15:01Some people genuinely want to pay money for a good service

15:04or a good offering or a good thing.

15:06Like when Peter McKinnon released his line of backpacks,

15:08I felt delighted to fork over $600

15:10to buy one of his camera bags.

15:12I've used that bag like twice

15:13in the last like two or three years,

15:15but I just felt such a profound need

15:17to pay him for something

15:18because I've just gotten so much value out of his stuff

15:20over the last five years.

15:21And this is the law of reciprocity in action.

15:23If you give enough free value to people,

15:25they're gonna almost feel, some of them, not everyone,

15:27but there are some people watching this right now

15:29who are gonna feel that law of reciprocity

15:31and think, huh, I've gotten value from Ali's content

15:33over the last X number of months or X number of years,

15:35and I think I'm gonna get even more value out of this course

15:38therefore I'm gonna buy the course.

15:39And that's sort of like the arc of the pentagram model,

15:42stranger to fan, to friend, to prospect, to customer.

15:45You can skip steps along this path.

15:47And in the course, we talk about a bunch of different ways

15:49in which that makes sense and when it doesn't make sense,

15:51but that's generally the model that most creators follow

15:53to get someone and convert them

15:55from being a complete stranger

15:56to someone who will give them money.

15:58And the crucial insight here is that not everyone

15:59is gonna be as someone who gives you money,

16:01coming back to the 99-1-1 rule.

16:03The way I think of it is only 1% of my audience

16:05is gonna buy 1% of my products.

16:07Everything else is free for the 99% of the audience

16:09that doesn't wanna pay for anything, and that's totally fine.

16:11I love the fact that I'm spending hours and hours

16:14and hours and hours of my life every single week

16:16trying my best to create free content

16:17that's valuable for people,

16:18and the 1% of the audience or less

16:20ends up funding the whole business.

16:22And for me, the way I think of it is that like,

16:24if I didn't need to make money to sustain the business,

16:26I would just make content for free.

16:28If I won the lottery,

16:29I won't bother making any more courses.

16:30I would just chuck all of those on YouTube

16:32completely for free and just let everyone have them.

16:33Because in my mind, the only point of the paid products

16:36is to be able to sustain the business,

16:38to generate the free content,

16:39because the free content is the thing

16:41that I would be doing otherwise,

16:42even if I didn't need to make money.

16:43Anyway, once we've gone through this whole cycle,

16:45we then get into the realms of product creation.

16:47Again, this is something creators struggle with,

16:48but like businesses have been solving this problem

16:50for generations.

16:51There's a bunch of business books that you can read.

16:53We talk about some of this stuff in the course,

16:54but I will be doing more videos

16:56in this Creatorpreneur Club series

16:58talking about exactly how you can figure out

16:59what products to create for your audience,

17:01how we've done it for our courses

17:02that have grossed several million dollars,

17:04how we've done it in like a nice way,

17:05how you can offer guarantees,

17:06how you can really genuinely deliver

17:08a fantastic customer experience.

17:09If you have any questions about that stuff,

17:11please do leave a comment down below,

17:12and I'll be sure to make more completely free videos

17:14on YouTube about it.

17:15Like I said, it's in the course,

17:16but if you don't wanna pay for the course, totally fine.

17:17I just wanna try my best to kind of open source

17:19the knowledge I've got in my head

17:20over the last five years of doing this

17:22so that you guys can benefit from it.

17:23And then finally, the third part of the model

17:25is what we call outflow.

17:26And this is generally like once you've done your workflow,

17:28you've figured out your strategy and your systems.

17:30Once you've done the cashflow,

17:31you've figured out how to make money.

17:32At that point, you really wanna leverage yourself.

17:34And at that point, you wanna start hiring people.

17:37This doesn't necessarily mean you need full-time employees,

17:39but certainly if you're a YouTuber,

17:41outsourcing the editing of your videos

17:43can be a massive level up in freeing up your own time

17:45with the caveat that if your channel relies

17:47on fancy editing, like for example,

17:49I don't know, James Jani or like Matt DiBello,

17:51like a few other people,

17:52if editing is one of your unfair advantages,

17:54then maybe don't outsource it.

17:55But for most of us, for my channel at least,

17:57I outsourced my editing about three years ago

17:59and I wish I'd done it sooner than that.

18:00I spent two whole years basically doing 100%

18:03of the editing for my channel.

18:04But now that I don't have to do the editing anymore

18:05and we've got Christian, our lovely editor,

18:07to do the editing, it means it frees up my own time

18:09to be able to focus on writing more content

18:11or writing my book or just having fun

18:13or spending time with family and friends.

18:14And again, this is an area in which creators

18:16often don't have a lot of experience

18:17because usually people who are creators

18:19don't have any experience in hiring or firing

18:21or interviewing or management or leadership.

18:23And I was like that as well.

18:24I still am pretty bad at those things,

18:26but I've learned so much stuff over the last few years

18:28of reading books and spending tens of thousands of dollars

18:30in business coaching

18:31and made so many mistakes along the way.

18:33And again, those are all the things

18:34that I wanna talk about

18:35in this ongoing Creator Printer Club series.

18:37So again, if you have any questions on that front

18:39on how to hire, how to train, et cetera, et cetera,

18:41some of that's in the course,

18:41but leave a comment down below

18:43and I'll be sure to make a video about it as well.

18:44Anyway, if you've gotten to this point in the video,

18:47you might actually like to check out the course.

18:48We've had a bunch of testimonials about how amazing it is.

18:51It's super long, it's super in depth,

18:53and we do have a 30-day money back guarantee in it.

18:55So if you watch the course and you don't get value from it,

18:57you can just get your money back.

18:58It's like very chill.

18:59You just send us an email,

19:00you tell us that you didn't like the course

19:01and we'll literally just give you your money back

19:03because if you don't get value from the course,

19:04we don't really wanna keep your money.

19:06But anyway, that'll be linked down

19:06in the video description.

19:08That is called the Part-Time Creator Printer.

19:09So you can potentially check that out if you like.

19:11But either way, thank you so much for watching.

19:12If you'd like to learn more,

19:13then check out this video over here,

19:14which is more in depth about level one and level two

19:18of the three-part method, get going and get good.

19:20And this is more aimed at beginners,

19:23a little bit more intermediate to advanced.

19:24So check out this video over here.

19:25Thank you so much for watching

19:26and I'll see you in the next video.

19:27Bye-bye.

How I Make $4 Million Per Year - The CBM Framework

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