Why A Wheaties Box Is Still Gold For Olympic Athletes
The Breakfast of Champions has long been a lucrative rite of passage for Olympians. Here’s how much it pays to be the face of it.
Read the full story on Forbes: https://www.forbes.com/sites/mattcraig/2024/07/28/why-a-wheaties-box-is-as-good-as-gold-for-olympic-athletes/
0:00 Introduction
0:14 The Value Of A Wheaties Box
2:03 Caitlyn Jenner On Wheaties
4:15 Why Wheaties Leads To More Deals
8:39 What Is The Modern Day Wheaties?
12:55 How Much Does Wheaties Pay Sponsors?
Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1
Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:
https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript
Stay Connected
Forbes newsletters: https://newsletters.editorial.forbes.com
Forbes on Facebook: http://fb.com/forbes
Forbes Video on Twitter: http://www.twitter.com/forbes
Forbes Video on Instagram: http://instagram.com/forbes
More From Forbes: http://forbes.com
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
Read the full story on Forbes: https://www.forbes.com/sites/mattcraig/2024/07/28/why-a-wheaties-box-is-as-good-as-gold-for-olympic-athletes/
0:00 Introduction
0:14 The Value Of A Wheaties Box
2:03 Caitlyn Jenner On Wheaties
4:15 Why Wheaties Leads To More Deals
8:39 What Is The Modern Day Wheaties?
12:55 How Much Does Wheaties Pay Sponsors?
Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1
Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:
https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript
Stay Connected
Forbes newsletters: https://newsletters.editorial.forbes.com
Forbes on Facebook: http://fb.com/forbes
Forbes Video on Twitter: http://www.twitter.com/forbes
Forbes Video on Instagram: http://instagram.com/forbes
More From Forbes: http://forbes.com
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.