5 High Income Skills for Students to Learn in 2024
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If I Wanted to Be a Millionaire Before 30, I'd Do This : https://dai.ly/x931gzm
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How to guarantee you regret your life:https : //dai.ly/x93180y
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If I Wanted to Be a Millionaire Before 30, I'd Do This : https://dai.ly/x931gzm
The Best Book I've Ever Read about Making Money : https://dai.ly/x931j9y
How to Go From $0 to $10,000 a Month in 4 Steps : https://dai.ly/x931kb6
How to Make $10,000 Month Writing Online : https://dai.ly/x931l42
How to 10x Your Income The 4 Ladders of Wealth : https://dai.ly/x931ldm
Why You Feel Lost in Life by Ali Abdaal : https://dai.ly/x933252
How to Figure Out What You Really Want in Life : https://dai.ly/x933hm8
How to Change your Life in a Year - 3 Simple Ideas : https://dai.ly/x933u78
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LearningTranscript
00:00Okay, so over the last 12 years,
00:01since I first became a student,
00:03I have learned loads of high-income skills
00:04that have helped me personally make
00:06millions of dollars on the internet.
00:07While I was at university studying medicine,
00:09I started my own business,
00:10helping people get into med school,
00:11and then I went on to start this YouTube channel,
00:13which led to me starting lots of other businesses.
00:14And now I'm in the ridiculously privileged position
00:17to be making life-changing amounts of money every year,
00:19and I have quite a good understanding
00:21of what skills I would recommend to my former self
00:23if he wanted to make that sort of money at some point.
00:26So in this video, I wanna break down
00:27five high-income skills,
00:28with examples of other people who are literally doing this,
00:31that you can hopefully use to get inspired
00:32to learn one of them yourself,
00:34and make some money either while you're a student
00:36or further down the line.
00:37And if you happen to be new to the channel,
00:38then hello, my name is Ali,
00:39I'm a doctor turned entrepreneur,
00:40and I'm also the author
00:42of the New York Times bestselling book,
00:43Feel Good Productivity,
00:44which is about how to be more productive
00:45in a way that's actually enjoyable,
00:47meaningful, and sustainable.
00:48And I've been making videos on this channel
00:49for the last seven years,
00:50documenting my journey from broke medical student
00:53to entrepreneur to author,
00:54and I've documented and shared all of the learnings
00:56and failures and experiences along the way,
00:59and so I'm hoping that you'll get some value
01:00out of this video,
01:01and if you're new to the channel,
01:02you might like to consider subscribing as well.
01:03Okay, so before we get into the specific skills,
01:05I wanna zoom out a little bit
01:06and talk through how I would think about making money.
01:10Like, what's the philosophy of actually making money
01:12if, for example, you're a student
01:13and you wanna actually make money someday?
01:14So here's kind of how I think about it.
01:16Let's say you are a student,
01:18this was, for example,
01:19me when I was a 19-year-old medical student,
01:22and the thing is,
01:25it's sort of like,
01:27in the world of capitalism that we live in today,
01:29everyone has above their head a personal stock price.
01:34This is essentially your worth to the market.
01:37I don't like the system any more than you do.
01:39I think this is a bad system,
01:41it's just unfortunately the world that we live in,
01:42and so if we wanna thrive in the world that we live in,
01:44we wanna appreciate that this is the thing.
01:46Everyone that you meet has above them
01:48a personal stock price.
01:50It's like how every company has a particular value.
01:52Now, back when I was a medical student,
01:55my personal stock price was zero.
01:58No one was gonna hire me to do anything.
02:00In fact, maybe they would've done.
02:01Maybe, you know, when I was a medical student,
02:03I was able to earn $4.50 an hour,
02:06four pound 50 an hour,
02:08by working at the local library.
02:10When I graduated medical school
02:11and started working as a doctor,
02:13suddenly my personal stock price
02:15became around about 14 pound 50 per hour.
02:19That's how much doctors earn in the UK
02:21when you are just starting out.
02:22It's how much residents earn in the US
02:23when you're just starting out.
02:24This is the personal stock price.
02:26Now, let's say if you're a student
02:27and you have high income skills,
02:29essentially those skills are skills
02:31that increase your personal stock price.
02:33So let's say, you know,
02:34you might have a student next to you
02:36whose personal stock price is 50 pounds an hour,
02:39or it might be 100 pounds an hour,
02:41or it might even be 500 an hour,
02:43or it might be whatever the thing is,
02:45this is how much that particular person
02:47can command in the marketplace of commerce.
02:50Okay, so that's thing number one that we wanna appreciate.
02:52Thing number two that we wanna appreciate
02:54is that, you know, a lot of students,
02:56sometimes I'll give talks at universities and things,
02:58and, you know, I'll put out a question to the audience
03:00and I'll kind of ask,
03:02who here wants to be an entrepreneur?
03:04And depending on the crowd,
03:05like if I'm speaking to, I don't know,
03:07like finance and tech people,
03:08everyone wants to be an entrepreneur.
03:09If I'm speaking to medical students,
03:11almost no one puts their hand up
03:12in saying that they wanna be an entrepreneur
03:14or they wanna run their own business,
03:15which is totally fine,
03:15because obviously medical students
03:16normally want to become doctors.
03:18That's not the same as running your own business.
03:20But the thing that I would say
03:22is that everyone is already an entrepreneur.
03:25You already run your own business.
03:26Even me, back when I was a medical student
03:28and back when I was working full-time as a doctor,
03:30I was actually running my own business.
03:33It was just that my business was hired out to one employer,
03:37which was the National Health Service here in the UK.
03:40And the rate that I was charging my employer
03:42was 14 pounds 50 per hour.
03:45So it's like, I've got one client in my business,
03:48that client is my employer,
03:49and the rate, the amount of money my business is worth
03:53is 14 pounds 50 an hour.
03:53And in a way, we are all entrepreneurs,
03:57because we are all selling ourselves
03:59in some way to the market.
04:01You might not like to think of your job
04:03as selling yourself to the market,
04:04but in unfortunately the capitalist world that we live in,
04:07you are in fact selling yourself to the market.
04:08So you are already an entrepreneur
04:10and you have a person, your business,
04:12the business of you has a stock price
04:14in the same way that Apple has a stock price.
04:16Apple is a business, it has a stock price.
04:17You as an individual are a business
04:20and you also have a stock price.
04:22Knowing that this is the state of the world that we live in,
04:25essentially, how do you make that number go up?
04:28How do you increase your personal stock price?
04:30How do you get more leverage?
04:32How do you make it so that your one employer,
04:35your one client isn't only paying you 14 pounds 50 an hour?
04:38What if this client decides to fire you?
04:40What if you get laid off from your job
04:42as a lot of people did during the pandemic?
04:43Uh-oh, now your business has zero clients
04:45and now you're not making any money.
04:46This is potentially bad
04:47because you've got bills and stuff to pay.
04:49What if the next job you could only get
04:50was maybe similar price, 15 pounds an hour?
04:52That's not a very good living that you can make.
04:55Essentially, you're an entrepreneur,
04:56you have your own business, it's the business of you
04:58and that business has a personal stock price
05:00and the value of this
05:02essentially correlates with your skills.
05:06The more skills you have
05:08that are correlated with making money,
05:10the more your personal stock price is gonna go up.
05:13Now, there are a whole host of skills
05:15that will increase your worth to the marketplace
05:18but there are also a whole host of skills
05:21that will not increase your worth to the marketplace.
05:23Again, for the record,
05:24I don't like the system any more than you do
05:25but we're kind of stuck with it
05:26because it's a system that we have right now.
05:28And so we can kind of think of these skills
05:29as low-income skills and high-income skills.
05:31So if, for example, you're in the UK,
05:34being a doctor is unfortunately a low-income skill.
05:38That's being a junior doctor, for example.
05:41If, however, you train for 15 years
05:44to become a neurosurgeon,
05:46being a neurosurgeon is a high-income skill
05:49which in the UK would maybe make you,
05:51I don't know, 300K if you do private practice
05:53and maybe 100K if you don't do private practice.
05:55If you're in the US,
05:56that's worth over a million dollars a year.
05:58It's a very high-income skill.
05:59Neurosurgeon as a skill has a different value
06:01depending on which market you're in.
06:02In the US, which is a private healthcare system,
06:04it has got a way higher value than in the UK
06:06which is a state-funded healthcare system.
06:07This is one example.
06:08What else are skills?
06:09Well, you know, playing a guitar
06:13is unfortunately a low-income skill
06:16unless you are literally the best in the world.
06:17I mean, if you're the best in the world at anything,
06:19it sort of becomes a high-income skill,
06:20but, you know, that's aside.
06:21You know, being able to play the guitar,
06:23broadly a low-income skill.
06:25Being able to code an app is a very high-income skill.
06:29Being able to write an academic essay
06:31is unfortunately a low-income skill.
06:33It does not pay very much in terms of the marketplace
06:36that we currently live in.
06:36However, being able to write a sales page or a letter
06:39is a very high-income skill.
06:40This is called copywriting.
06:41This is if you were, for example,
06:42to take the skills of academic essay writing
06:44and apply them to persuasive writing.
06:46You know, the person who writes
06:48what's on the Apple iPad homepage
06:51that tries to convince people to buy an iPad,
06:53and that person is paid a lot of money
06:55because that is a very high-income skill
06:57that translates to a lot of money in the marketplace.
06:59At university, you learn a lot of low-income skills,
07:01unfortunately, and most university degrees
07:04and most school systems
07:05do not actually teach you high-income skills.
07:07A lot of high-income skills
07:08are things that don't sound particularly sexy
07:10and things that you often have to learn on your own.
07:12Now, one of the skills that we're gonna be talking about
07:14later in this video is web design,
07:16and for that, you're gonna need a web hosting platform,
07:18which is where Hostinger comes in,
07:20who are very kindly sponsoring this video.
07:22Now, Hostinger is where I personally host my own website,
07:24alibdahl.com, which gets lots and lots of hits
07:26every week and every month,
07:27so you can check that out if you like.
07:28And actually, Hostinger
07:29is the world's fastest-growing web hosting company.
07:31It is incredibly easy to use,
07:32and it's also very affordable.
07:34So if you click on the link in the video description,
07:35then you can sign up
07:36and you can start building your own website
07:38completely from scratch
07:39without actually having any coding or web design skills.
07:42For most people looking to create a personal website,
07:43the premium plan is probably the best option,
07:45and that starts at under $3 per month.
07:47And with that, you'll get a completely free domain name.
07:49You also get free email addresses to use.
07:51And the premium plan actually supports up to 100 websites
07:54that are all kept really secure online.
07:56It also has built-in AI tools
07:57that you can use to make the whole website
07:59building process even faster.
08:01So for example, the AI Website Builder
08:02creates a unique website
08:03after you've just answered three questions,
08:05and then you can customize that website
08:07that they've created for you super easily
08:08with their drag-and-drop editing features
08:10that are really cool.
08:11I genuinely think that everyone has at least something
08:13that they can share and talk about online,
08:14so I definitely encourage you
08:15to think about creating your own personal website.
08:17And I would 100% recommend trying out Hostinger
08:19if you're not sure where to start.
08:20The premium plan is just one option,
08:22so do be sure to check out the other options
08:24to see if you can find the right one for you.
08:25For example, their business plan has e-commerce features
08:28if you wanna actually sell stuff online.
08:29And it's got a bunch more AI tools
08:31like a writer and an SEO tool
08:32to help drive more people to your website.
08:34Again, there is a link to sign up
08:35down in the video description,
08:36and if you use my code, ALIABDULL at checkout,
08:38you will get an extra 10% discount.
08:40They also do have a 30-day money-back guarantee
08:43for peace of mind, so you can try it out
08:45and if you don't like it, you can just email them
08:46and get your money back.
08:47So anyway, thank you so much, Hostinger,
08:48for sponsoring this video.
08:49Okay, so the final thing to keep in mind
08:50in this entire equation is that the value of a skill
08:52does somewhat depend on who is buying that skill.
08:56So for example, let's say you're just really, really,
08:59really good at the guitar.
09:00Now, the guitar is normally a low-income skill
09:02because normally the people who buy the skill
09:04of being really good at the guitar
09:06are parents who want their kid to learn the guitar.
09:08You could be a guitar teacher,
09:09and now your amazing guitar-playing skills
09:12are not worth very much
09:13because you're teaching guitar to kids, for example.
09:15Or you could be an amazing guitar player,
09:18and if the person buying that skill
09:20happens to be a music record company
09:22and they're giving you a record deal
09:24for being able to play fingerstyle guitar
09:25like an absolute legend,
09:26suddenly that skill has become a high-income skill.
09:28We kind of wanna keep in mind the fact that
09:31a lot of people try and make money from playing music,
09:33most people don't make very much money from doing it,
09:35so it's a lot harder to sell that skill
09:37to music record labels,
09:39purely because of the laws of supply and demand.
09:40And so in that sense, playing the guitar
09:42is normally a low-income skill,
09:43but with a lot of luck and the right circumstances,
09:46and if you're absolutely freaking amazing,
09:48it can become a high-income skill.
09:49Those are not the sorts of skills
09:51I wanna talk about in this video.
09:52I don't wanna talk about skills that are only high-income
09:54if you get really lucky,
09:56because then you get rich, but you have to be really lucky.
09:58I wanna talk about skills that are high-income
10:00that broadly will increase your personal stock price,
10:03your worth to the marketplace
10:05without you having to be
10:06literally the best in the world at it,
10:07and without you having to be super, super lucky
10:09or super, super well-connected.
10:10Okay, final piece of the puzzle before we move on
10:12is it's really, really important to appreciate
10:15that there are two different types of businesses.
10:17You can sell to consumers, i.e. normal people,
10:20or you can sell to businesses.
10:24So for example, if we use a guitar teacher example again,
10:27trying to teach guitar lessons to normal people
10:29is selling to consumers.
10:30But if, for example, trying to get a record deal with Sony
10:34is selling your skill to a business,
10:36trying to be a writer where you say to your friends,
10:39hey, I'll write letters to your grandparents for you,
10:42or something dumb like that,
10:43is trying to sell to consumers.
10:45Trying to be a writer,
10:46but selling your writing services to businesses
10:48by saying you'll do copywriting for their social media
10:50or for their sales pages, that is selling to businesses.
10:53And generally, we do not want to be
10:55trying to sell to consumers.
10:57If there was just one thing that I could get into the minds
10:59of everyone trying to start businesses
11:01is that it is so much easier to make money
11:03when you think about what is your worth,
11:05what are your skills that you can sell to a business
11:08rather than what's the value of your skills
11:10to a normal person like you and your friends and stuff.
11:13So all of these high-income skills
11:14we're gonna be talking about
11:15are gonna be trying to sell to businesses
11:17because businesses have lots and lots of money to spend.
11:20And the way businesses value money
11:22is very, very different to how consumers value money.
11:25Okay, so with all of that in mind,
11:26if these are the five skills we're gonna be talking about,
11:28and there will be timestamps in the video description,
11:30so do please skip around if you feel like it.
11:32But one thing I would say is like,
11:33you might be like, ah, you know, three design,
11:35I don't need to think about that.
11:37Throughout, as I talk about
11:38these different high-income skills,
11:39I'm gonna be sharing literal real-life examples
11:42of people who have made money using these skills.
11:44And so even if right now you might be thinking,
11:46I suck at art, so I'll never be a designer,
11:48or I don't know, I hate the idea of learning to code.
11:51It's like, okay, but I would still recommend
11:53you potentially watch the video
11:54because A, it juices my watch time.
11:56But more importantly, by seeing the examples
11:58and seeing kind of how different people
12:00are actually making money,
12:01it just gives you a bit of a firmware update
12:03in your own mind.
12:04It helps you appreciate,
12:05oh, this is how you actually make money.
12:07This is how you increase your personal stock price.
12:09All right, so high-income skill number one
12:11is being a software consultant for businesses.
12:14Now, this sounds boring, but it's really not.
12:16This is super, super cool.
12:17Basically, businesses all use different software,
12:21and often businesses are run and manned
12:25by people who are way less tech savvy
12:27than you are as a student.
12:28You're a student, so you have grown up on the internet
12:30and you know how to use software, hopefully.
12:32For example, you might be familiar with the app
12:35I've made dozens of videos about Notion.
12:38You might be using Notion at school.
12:39You might know people who use Notion.
12:41Notion is an app that a lot of students will use
12:43for their personal life.
12:44But actually, Notion is also an app
12:46that a lot of businesses, including mine,
12:48use to manage their business operations.
12:50And so, if you can get good at using that software,
12:53you can become a consultant where you help businesses,
12:56you train them in how to use the software.
12:59It sounds dumb.
13:00It sounds like, surely, like you figured out Notion
13:01on your own and you didn't need to hire an expert
13:03to teach you how to use Notion.
13:05Obviously, because you're a kid
13:06and kids have more initiative than people
13:09in their 30s, 40s, and 50s, who broadly are the people
13:11who are working and running businesses.
13:13It sounds dumb, but actually, businesses will hire
13:16a lot of consultants to teach them basic stuff
13:18that they could just teach themselves based on the internet.
13:20The reason they do that is because business owners
13:22don't have time.
13:23I am now a business owner.
13:24I know how to learn stuff on the internet.
13:26I could teach myself any skill I want to
13:27because I've been doing this shit for like 15 years
13:29and I know how to use computers
13:30and I could teach myself anything I want.
13:31But at this point in my life,
13:33it's just not worth my own time to teach myself the skill.
13:36I would pay $500 an hour to hire someone
13:39to teach the skill to me because my time
13:41is worth more than $500 an hour.
13:42And so, you might think that businesses are being dumb
13:44and some of them is like, yeah, they're not very tech savvy
13:46and they just sort of want some handholding and that's okay.
13:48But actually, it's worth appreciating
13:50that a business will pay to learn something
13:53that you as an individual can absolutely
13:54just teach yourself.
13:56So, I'm gonna use an example of one of my own team members.
13:58Her name is Melina.
13:59She's currently our head of social media.
14:01And when Melina was at university,
14:03she basically just graduated.
14:04Melina, how old are you?
14:05I'm 23 now.
14:06Melina is 23 now, but when she was at university,
14:09she was working as a Notion consultant for businesses.
14:12And this is what her proposal to businesses would look like.
14:14So, this is in Spanish because she was working
14:16with clients in South America.
14:17But you can see this is pretty nice.
14:19She's charging $300 for a 90-minute Zoom session
14:23teaching a company how to use Notion.
14:25She's charging $1,000 for four sessions
14:27and she's even said 20% off.
14:29If you buy four sessions that are 90 minutes each,
14:32it's $800.
14:33That's a pretty high income skill.
14:34That's more money than fully qualified,
14:36trained consultants in the UK who are doctors
14:38with 15 years of experience.
14:40And Melina was doing this, doing Notion consulting
14:42when she was like 18, 19 years old at university.
14:44I've just actually been informed that Melina was 21, 22
14:46when she did this.
14:47Well, like, the same kind of idea.
14:48You get it, like, there's really no difference
14:51between an 18-year-old and a 22-year-old.
14:52Don't tell anyone I said that.
14:53The other thing that's interesting about this proposal
14:55is look at the team spaces on the side.
14:57General, engineering, design, product,
15:00marketing, operations, HR, and legal.
15:02Melina has deliberate, like, I guarantee you as a student,
15:05those are not the categories on your sidebar
15:06on the Notion page.
15:07It might be work and home and essays and assignments.
15:12But a business has engineering, design, product,
15:15marketing, operations, HR, and legal.
15:16And the fact that Melina has put those specific things
15:19in the sidebar of her little proposal
15:21means that she's really, really appealing to businesses.
15:23A normal person is not gonna pay someone $800
15:26for four sessions teaching them how to use Notion.
15:28But a business, like, I would pay that
15:30in an absolute heartbeat.
15:31I think it's an absolute steal.
15:32It's worth pointing out here
15:33that the way Melina learned Notion
15:35was not by taking classes on how to use Notion.
15:37It was by, unsurprisingly, watching YouTube videos.
15:40You're a student, you know how to learn shit
15:41by watching stuff on the internet.
15:43Melina learned how to use Notion
15:44by watching a few YouTube videos.
15:45She made her own Notion workspace.
15:47She got familiar with using the software
15:49and then realised, huh, I've got this skill
15:51of using this piece of software.
15:53I know businesses use this skill, great.
15:55Anytime businesses do anything,
15:56you know you can charge them quite a lot of money
15:58for teaching them how to do the thing
15:59or helping them improve the way
16:01that they already do the thing.
16:02Okay, so we've talked about Notion,
16:03but actually there's dozens and dozens,
16:04hundreds, thousands of other software that businesses use.
16:07Some of the software that we use is, for example,
16:09ConvertKit, HubSpot, we've dabbled with Asana,
16:12we use HelpScout, we use QuickBooks,
16:14we use Kajabi to host some of our courses,
16:16we use Webflow, we use Framer some of the time.
16:18There's so much software out there that businesses use.
16:21And if, as a student, you can teach yourself
16:23to use that particular piece of software,
16:25you can then become a consultant for that software
16:28for businesses in your local area or businesses online.
16:31And a lot of this software, to be honest,
16:32is probably not things you're gonna need as a student.
16:34HubSpot is a CRM.
16:35As a student, you probably don't even know what CRM means.
16:37It's basically a massive database that businesses use
16:40to keep all of their contacts.
16:41And so they can figure out, okay,
16:42this person is at this company
16:44and we need to sell to them in this way.
16:45So like, you as an individual have no reason
16:47to learn how to use HubSpot.
16:48But if you do, and you get good at it,
16:50because it's not hard and there's like loads of tutorials
16:52on the internet and stuff,
16:53you can then become a HubSpot consultant for businesses.
16:56The other really nice thing about this,
16:58which is why it's such a high-income skill,
17:00is that by doing consulting for businesses,
17:02you actually learn so much.
17:04You're basically creating your own business
17:05where you're doing consulting for other businesses.
17:07So you learn how to price your services,
17:08you learn how to sell them,
17:10you learn how to persuade someone over a Zoom call
17:12or over the phone or over an in-person meeting
17:13to part with their money to give you the services,
17:16you learn how to fulfil on that particular order,
17:18you learn the language of business,
17:19you learn how to speak to entrepreneurs,
17:21you learn how to speak in terms of return on investment.
17:24None of this is stuff that they will teach you at university.
17:26Even if you do an MBA,
17:27I have lots of friends who've done MBAs,
17:29they don't learn this stuff either.
17:30You only learn this stuff by doing it,
17:32which is why when you're a student
17:33and you try and become a software consultant
17:34for other businesses,
17:35I guarantee it will be one of the highest income skills
17:38you could possibly learn.
17:39By the way, if you're enjoying this video,
17:40you might like to check out Sunday Snippets,
17:42which is my completely free email newsletter
17:44where every Sunday I send a little email
17:46sharing some of the stuff that I'm learning in real time
17:49along this entrepreneurial journey.
17:51I share insights from the books that I've read
17:52or conversations I've had with other entrepreneurs.
17:54So if you're interested in this making money stuff,
17:56I think you'll really get a lot of value
17:58from this newsletter.
17:59You can check it out, alibdell.com slash Sunday,
18:00or there'll be a link down below.
18:02Completely free and you can unsubscribe
18:03whenever you feel like it.
18:04All right, next high income skill we've got is writing.
18:07This is copywriting and ghostwriting.
18:09Copywriting is writing that's done
18:11with the intent to persuade.
18:12So for example, copywriting an email
18:14that a brand or a business might use
18:16to sell $10,000 worth of their products.
18:19Copywriting their Black Friday promotional email campaign.
18:22Copywriting the page where they sell the iPad
18:24or copywriting, in my case,
18:26the page where we sell our online courses.
18:28The difference between a good copywritten sales page
18:31and a bad copywritten sales page
18:33might just be a few percentage points of conversion.
18:35So, okay, I'm gonna dive into another
18:38sort of business class here.
18:39Essentially, let's say you've got a website.
18:41This is a website and let's say at the bottom
18:43of the website there is a buy now button
18:45and then the website has stuff on it
18:46and maybe there's some pictures and stuff.
18:48So let's use the example of my own course,
18:50Part-Time YouTuber Academy,
18:51where that button is for, I think, 997.
18:54Obviously it has to end in a seven
18:55because, you know, whatever.
18:57So anytime someone goes through this page
18:59and clicks buy, I am earning,
19:02or my business is earning $997.
19:04Now the conversion rate on our sales page
19:07is currently 0.5% or something like that.
19:11That means of every 200 people that visit,
19:14we get one sale.
19:16Great.
19:17So every time 200 people visit the thing,
19:19on average, 0.5% will convert,
19:21i.e. will buy the 997 product.
19:23So we make $997 for every 200 visitors
19:26we get on the website.
19:27Now there are some people who have sales page
19:30where the conversion rate is 1% or even 2%
19:34or even I've heard people who have a 4% conversion rate.
19:37So what would it look like if we managed
19:39to increase our conversion rate from 0.5% to 2%,
19:43you know, what that would look like
19:46is for 200 people, we now get four sales.
19:49It doesn't seem like a lot,
19:50but now 200 people is making us $4,000
19:53rather than $1,000.
19:55There's a big difference between $1,000 and $4,000.
19:58Now in our case, our part-time YouTuber Academy course
20:00makes just over a million dollars a year
20:02or something like that with a 0.5% conversion rate.
20:05If someone were to copyright our landing page,
20:09our sales page, and if we were able to increase
20:12that conversion rate to just 2%,
20:14from 0.5% to 2%, instead of it being
20:16a $1 million a year business,
20:18it would be a $4 million a year business.
20:20And what is the difference between a 0.5%
20:23and a 2% conversion rate?
20:24It is copywriting.
20:28If the sales page is a little bit more persuasive,
20:31it increases this conversion rate.
20:33And you don't have to increase this conversion rate by much
20:35to make a massive difference to the top
20:37and bottom line of a business,
20:39which is why copywriting is a very, very,
20:41very high income skill.
20:42It's not that hard to learn.
20:44There are books that talk about it.
20:45Copywriting Secrets by Jim Edwards is my personal favourite.
20:48There are loads of books about it,
20:49loads of YouTube videos about it.
20:50This guy Cardinal Mason has a YouTube channel
20:52where he talks about how he makes money as a copywriter.
20:55He's a little bit guru-y with his stuff,
20:56but the stuff is genuinely very good.
20:58He does screen recording-y type videos
20:59where he'll literally show you his screen
21:01as he's writing an email that's making thousands of dollars.
21:04And it's just super cool to see the genuine
21:06behind the scenes of this sort of stuff.
21:08But hopefully you can appreciate with this example,
21:10if we were to hire a good copywriter, which we now have,
21:14we'd be able to add $3 million
21:17directly to the bottom line of our business.
21:19That is huge.
21:20Obviously, we wouldn't pay the copywriter $3 million,
21:22but if someone were able to say,
21:24hey, your conversion rate's currently 0.5%,
21:26I guarantee to get it to at least 2% and I just want 10%,
21:29I'd be like, of course,
21:30I'd be making an extra $3 million
21:31and that person would be making $300,000,
21:34the 10% of the difference,
21:37just by copywriting our sales page.
21:39It's a very, very, very high income skill.
21:41So copywriting is one high income skill
21:43that you can use for writers.
21:44The other one is ghostwriting.
21:45Two friends of mine, Dickie Bush and Nicholas Cole,
21:47have an online course and a YouTube channel
21:49where they teach you how to do ghostwriting
21:50to make loads of money from it.
21:51And I've actually got three interviews with them
21:54on my podcast channel.
21:55I will link them down below and maybe up there.
21:56So if you're interested in ghostwriting
21:58as a very high income writing skill,
21:59you should check out those interviews
22:00and they give you the whole roadmap
22:02of how to make money as a ghostwriter.
22:03All right, high income skill number three
22:05is to be a designer.
22:07Now this could be a web designer
22:09or it could be a general graphic designer
22:11because again, we're thinking about selling to businesses.
22:13So what kind of design skills do businesses need?
22:16Your mind might come to,
22:17okay, well, they need a design for the website.
22:19Yeah, they do.
22:20And if they make apps,
22:21then they need some sort of designs for the apps.
22:22Yes, they do.
22:23But there's also loads more design assets
22:25that businesses need and pay for.
22:26For example, I've paid a lot of money
22:27for my YouTube banner.
22:29That's a design asset.
22:30If businesses post Instagram carousels,
22:33those are design assets.
22:35Businesses create ads that they put on billboards
22:37and on social media and stuff.
22:39Those require design assets.
22:40I know a lot of entrepreneurs, business owners
22:42at this point.
22:43And one of the common things we all lament
22:46is how hard it is to find good designers.
22:48My brother runs a startup.
22:50It's called Causal.
22:51You can check it out.
22:52And they hired a designer
22:53and I think they were looking to pay them $400,000 a year.
22:58And I was like, surely you can find someone 400K.
23:01And he was like, yeah, no,
23:02it's still really hard finding good designers.
23:03It's like, huh, that's interesting.
23:05In that case, they were looking for product designers,
23:06someone who could actually design the user interface
23:10and the user experience of a product.
23:11But even outside of that,
23:12like finding a really good designer
23:14is kind of hard to come by.
23:15And so it becomes a very high value skill
23:17because design in some capacity
23:18is a skill that basically every business needs.
23:20And most businesses,
23:22if a business is like under about 20, 30 people,
23:26they probably can't afford
23:27to have a full-time designer on the team.
23:29And so what they'll do
23:30is that they'll contract work out to freelance designers
23:32and you could be one of those, even if you're a student.
23:34Now, incidentally, and you might not know this,
23:36being a designer was actually my highest income skill
23:39back when I was at medical school
23:40because I was working as a freelance designer
23:43for various medical tech companies.
23:45There were these companies
23:46that wanted to design like medical tech products
23:48and I knew how to do web design and product design.
23:51And I taught myself app design
23:52by watching some YouTube videos about it.
23:53And so I was being paid 100 pounds an hour
23:56to do freelance app design and web design
23:59for these med tech companies.
24:01And I targeted med tech companies
24:02because I was a medical student.
24:03So who do you think they'd wanna work with more?
24:05Would they wanna work with a random designer
24:06that doesn't know anything about medicine?
24:08Or would they hire someone who's literally a medical student
24:10who understands medical stuff
24:11and is also a designer on the site?
24:13It'd probably go with a person
24:14who has a little bit of industry experience.
24:16And so it was fairly easy for me to get those gigs.
24:18Had I tried to email Apple and say,
24:20hey, let me be a designer for you guys,
24:22obviously they wouldn't even reply to me.
24:23But I wasn't trying to target the apples of the world
24:25because that would just be dumb.
24:26I was targeting, targeting is a weird way to say it,
24:28but I was reaching out to people I knew through my network
24:31and doctors in my hospital and stuff
24:33when I would find that they were working
24:36on some sort of med tech product,
24:36which often, well, not often,
24:38but like quite a lot of them were.
24:39Now, if you're looking for resources
24:40to how to learn design as a skill,
24:41I would recommend the YouTube channel for Abby Connick.
24:43She is a full-time graphic and brand designer.
24:46She didn't go to university.
24:47She taught herself the skills.
24:48She was working at this resort company for four years
24:50and she got lots of experience, built a portfolio.
24:52And now she does YouTube videos and stuff
24:54where she teaches people how to become designers.
24:56So if you're interested in that,
24:57if you feel like you have a reasonable aesthetic sense
25:00and you might wanna learn how to use Figma
25:01and Canva and Photoshop and stuff,
25:04those are very, very high-income skills
25:06provided you're selling them to the right business.
25:07All right, high-income skill number four
25:09is being a website builder.
25:10Now, this didn't used to be a high-income skill.
25:12Back in like 2008, 2009,
25:15when I first started dabbling with web design,
25:17being a web designer or a web developer
25:19was actually a fairly low-income skill.
25:21Probably I was targeting the wrong clients
25:23because as I think about it, I was dumb
25:24and I was advertising myself on freelance websites,
25:26which means I was finding people and businesses
25:28who were trying to get people for like $5, $10.
25:30And so I was charging $5, $10 website design.
25:32That's not how I would go about it
25:34if I was a little bit more intelligent.
25:35Being a web designer, again, what does every business need?
25:38Every business needs a website.
25:40So it's similar to the graphic design stuff,
25:41but being a web designer and a developer,
25:43if you can do both of those things,
25:46you are a bit of a unicorn, a bit of a diamond in the rough.
25:48Now, if you've seen my videos before,
25:50you might've heard me mention a guy
25:52who is now a friend of mine.
25:53His name is Henry.
25:54Henry taught himself web design a couple of years ago
25:57in about six months and decided to go all in
25:59on being a Webflow designer and a developer.
26:02Webflow is an app, an online software thing
26:04that lets you build websites.
26:05It's like way more involved than something like Squarespace,
26:08but there's loads of tutorials on how to use Webflow.
26:10Another example of a good tool is Framer.
26:12If you are a very good Framer designer,
26:14you can probably make loads of money.
26:15And you can, of course, host your website on Hostinger
26:17as I mentioned earlier.
26:18So Henry taught himself web design
26:19by basically following YouTube tutorials
26:21and tinkering around for about six months.
26:23And then he was able to charge thousands
26:25to tens of thousands of dollars to businesses
26:27to design websites for them.
26:28Henry is also very good.
26:30So he designed the website for my book,
26:32feelgoodproductivity.com.
26:33And I think we paid him $15,000 for that,
26:36pretty high income skill.
26:37He's also designed some of the sales pages
26:39for our productivity lab.
26:40Again, I think we paid him $10,000 for that.
26:43Sounds like a lot, but as a business
26:44that's doing multiple seven figures a year
26:46in revenue and profit, to me, 10 grand is nothing.
26:4815 grand is nothing.
26:49The fact, if we can get extra sales of the book
26:51and it only costs 15 grand, it's like, wow, what a bargain.
26:54If we can boost our conversion rate
26:55for a productivity lab sales page
26:56by just a few percentage points or whatever,
26:59or even a few decimals of a percentage point,
27:0215 grand, 10 grand is absolutely nothing.
27:03This is the sort of mindset that businesses are in
27:06if you target the right sort of business.
27:07Yes, if you target your local coffee shop
27:09that's making no money,
27:10it's a different sort of equation.
27:12But if you're targeting businesses
27:13that are sort of the one to 10 to $20 million a year range,
27:17again, it might seem like a lot,
27:18but there are actually quite a lot of businesses
27:19that are in that category.
27:20If you target those sorts of businesses,
27:22then again, web design becomes a very high income skill.
27:25All right, the fifth high income skill
27:27that we're gonna talk about is coding.
27:29If you're watching this and you're not a massive nerd,
27:31you might be thinking, oh, coding.
27:34People have talked about it.
27:35I don't wanna learn to code.
27:36It's hard.
27:37I'm not mathematically inclined.
27:38It's like, okay,
27:40but like there are a lot of people who are not nerds
27:43who are good at coding.
27:45Coding is actually surprisingly accessible
27:47as a skill to learn.
27:49There are loads of completely free YouTube tutorials
27:51that teach you the basics of learning how to code.
27:54The fact that you can use AI tools like GitHub Copilot
27:57and ChatGPT and stuff to help you out
28:00while you're coding is also phenomenally game-changing.
28:02US-based tech companies are paying like $400,000
28:05starting salaries for coders, which is insane,
28:09depending on levels of experience, all that kind of stuff.
28:11Everyone I know who taught themselves coding
28:13and got a job in that field
28:14is earning at least six figures a year,
28:16basically straight out of university
28:17because there's always a demand for good coders out there,
28:20but you also don't have to use coding as a skill
28:22that you can sell to other businesses.
28:24You can use coding as a skill
28:25to create your own products as well.
28:27And the example I wanna give here
28:28is a friend of mine, Sahil.
28:30Sahil learned how to code by essentially teaching himself
28:33and he built a product called Firecut,
28:35which is like an AI tool that helps video editors.
28:38He's a friend of mine, so we sort of partnered on it
28:40and I drove some traffic to the thing.
28:42But from essentially from quitting his day job
28:45a few months ago, well, I think like nine months ago,
28:47he, like last time I checked,
28:48he was earning $35,000 a month
28:50from the software that he built himself.
28:53It's hard to overstate just how amazing coding as a skill is
28:55because now whenever you have an idea
28:58for anything that involves a computer or a phone
29:00or the internet, which is basically
29:03almost every sensible business idea these days,
29:05as soon as you have that idea, if you know how to code,
29:07you can see the process of what it would take
29:10to actually build it.
29:11And anyone can build any kind of app, any kind of website.
29:14You've got AI to help you.
29:15You can charge money for it.
29:16You could be a 13-year-old kid in Pakistan.
29:18You could learn how to code.
29:19You could build some sort of app.
29:21And if the app is good and you find a way to get leads
29:23and traffic to the app, you could literally make thousands,
29:26if not tens of thousands,
29:27if not hundreds of thousands of dollars a month
29:28by just the fact that you've built this tool
29:30which people enjoy using.
29:32Now, a great resource for this is the website IndieHackers.
29:35I was big into coding back in the day
29:36before I switched to this YouTube Entrepreneur Life.
29:38I read every single blog post on their website.
29:40The whole idea behind IndieHackers
29:42is that they're interviewing individuals
29:44who basically coded cool shit from their bedrooms
29:46and then used that to make stupid amounts of money.
29:48It's insane.
29:49It's super inspiring.
29:50And the more of these stories you read and listen to,
29:52the more you realise, oh, actually, this is not so bad.
29:56I could probably teach myself this thing.
29:57And then you can start having ideas
29:58for different cool stuff that you can build.
30:00All right, so if you've gotten to this point in the video,
30:01then there is a pretty high chance
30:03that you are on the path to financial freedom
30:05where you would love to live a life
30:06where you can basically do what you want
30:07without having to worry about money.
30:09And if you're interested, I've got a video over here,
30:11which is my honest advice
30:12for someone who's seeking financial freedom.
30:13So check that out if you like.
30:14Thank you very much for watching,
30:15and I'll see you next time.
30:16Bye.