Digital Marketing in 2 Minutes | What is Digital Marketing | Digital Marketing Tutorial For Beginners - video Dailymotion

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00:00Hi, welcome to our YouTube channel. In this video, we will learn about digital marketing.

00:05So, let's start. What is digital marketing?

00:08The term digital marketing refers to the use of digital channels to market products and

00:12services in order to reach consumers. This type of marketing involves the use of websites,

00:18mobile devices, social media, search engines, and other similar channels.

00:22Digital marketing became popular with the advent of the Internet in the 1990s.

00:27Digital marketing involves some of the same principles as traditional marketing and is

00:31often considered a new way for companies to approach consumers and understand their behavior.

00:36Companies often combine traditional and digital marketing techniques in their strategies.

00:41Types of Digital Marketing

00:42There are as many specializations within digital marketing as there are ways of

00:46interacting using digital media. Here are a few key examples.

00:501. Search Engine Optimization

00:53Search engine optimization, or SEO, is technically a marketing tool rather than

00:57a form of marketing in itself. The balance defines it as

01:01the art and science of making webpages attractive to search engines.

01:052. Content Marketing

01:07SEO is a major factor in content marketing,

01:09a strategy based on the distribution of relevant and valuable content to a target audience.

01:153. Social Media Marketing

01:17Social media marketing means driving traffic and brand awareness by engaging people in

01:21discussion online. The most popular platforms for social media marketing are Facebook,

01:27Twitter, and Instagram, with LinkedIn and YouTube not far behind.

01:314. Pay-Per-Click Marketing

01:33Pay-Per-Click, or PPC, is posting an ad on a platform and paying every time someone clicks on

01:38it. 5. Affiliate Marketing

01:41Affiliate marketing lets someone make money by promoting another person's business.

01:45You could be either the promoter or the business who works with the promoter,

01:48but the process is the same in either case. 6. Native Advertising

01:53Native advertising is marketing in disguise. Its goal is to blend in with its surrounding

01:58content so that it's less blatantly obvious as advertising.

02:027. Marketing Automation

02:04Marketing automation uses software to power digital marketing campaigns,

02:08improving the efficiency and relevance of advertising.

02:11And the last is…

02:12Email Marketing

02:13The concept of email marketing is simple. You send a promotional message and hope

02:18that your prospect clicks on it. However, the execution is much more complex.

02:23First of all, you have to make sure that your emails are wanted.

02:26Thanks for watching the video.

02:28Subscribe our channel and stay connected with us for more interesting videos.

Digital Marketing in 2 Minutes | What is Digital Marketing | Digital Marketing Tutorial For Beginners

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