Kamala Harris Aims to Outmaneuver Trump in Crucial Election Weeks with $370 Million Investment in TV and Digital Ads
The Harris campaign announced a major advertising push, reserving $370 million in TV and digital ads for the final nine weeks before Election Day. This includes $170 million for TV spots and $200 million for digital platforms such as Hulu, Roku, and YouTube. The campaign's strategy focuses on securing prime ad spots early, particularly during high-viewership events like sports and popular TV show premieres, to outpace the Trump campaign. The Harris campaign has invested heavily in TV, radio, and digital ads, leading the field in spending on Facebook and Google. Campaign officials believe they are on track to set a record for digital media spending in a political campaign.
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00:00It's Benzinga, and here's what's on the block.
00:02The Harris campaign announced a major advertising push, reserving $370 million in TV and digital
00:09ads for the final nine weeks before Election Day.
00:12This includes $170 million for TV spots and $200 million for digital platforms such as
00:18Hulu, Roku, and YouTube.
00:20The campaign's strategy focuses on securing prime ad spots early, particularly during
00:25high viewership events like sports and popular TV show premieres to outpace the Trump campaign.
00:30The Harris campaign has invested heavily in TV, radio, and digital ads, leading the field
00:35in spending on Facebook and Google.
00:38Campaign officials believe they are on track to set a record for digital media spending
00:41in a political campaign.
00:42For all things money, visit Benzinga.com.