Senegal 'agri-influencers' embrace social media to help boost sales
Sitting next to his crop of recently harvested mangoes, Senegalese farmer Mame Abdou Diop uses his phone to shoot a promotional video for his growing number of social media followers. What started out as fun for the young agricultural entrepreneur is turning into a real opportunity to boost sales.
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00:00I was just making videos for fun, I didn't even know what impact social media was having,
00:20but lately I've had a lot of customers coming from Europe especially, who even from a distance
00:27to see what I'm doing.
00:45Thanks to the videos I make, I've had double or triple clients who came more,
00:51adding to my fixed clientele, so for me social media is something more.
00:56It's a very good marketing, because at first I was going to contact a marketing group,
01:05but well, it had no impact.
01:07I take a hand, I do it like this, I take it under the wall, I can do it like this.
01:26And then on Instagram, that's where I saw his publication.
01:36So I saw that he was selling accessible products, which manages me a little,
01:40because I transform and resell with a profit margin.
01:43So I saw the quality he had, so I contacted him and he delivered it to me.