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00:00I'm not sure.
00:26Run complete. Well done
00:28Run complete. Well done
00:2941 minutes. 18 seconds faster than yesterday.
00:34Good effort.
00:42Madeleine, you're an ad week.
00:45Where? Right here, under movers and shakers.
00:47Chicago-based Gilbert Group expands international portfolio with acquisition of French luxury marketing company Savoir.
00:54Gilbert Group vet Madeleine Wheeler, named director of marketing for Franco Firm.
00:58Yes! I'm here to prove that a master's in French does not go to waste.
01:02This is going to be amazing for you.
01:04Oh, I have been dreaming of moving to Paris forever.
01:08I mean, French men, they love older women, you know?
01:09Look at their president. He's young, he's hot.
01:11He married a school teacher.
01:13Oh, I just emailed you my thoughts on the presentation for the new IBS drug.
01:17It's a social initiative to add meditation to your medication.
01:22If you like it, you can pitch it later.
01:23You know, for your last hurrah.
01:25I want you to pitch it.
01:27Seriously?
01:28Seriously. The quiet has to start getting comfortable with you.
01:30Well, I don't want to step on your toes.
01:32You're not. You're stepping into my shoes, and you're ready, okay?
01:34This is an opportunity for both of us. Come here, I want you to try this.
01:37What is it?
01:38De L'Eau.
01:39It's the latest fragrance from Maison L'Eau.
01:43I'll be handling them. They're a count in Paris. What do you think?
01:45It's like we're in poetry.
01:47I'm going to use that.
01:50Hmm.
01:51Oh, that smells really weird. Does that smell weird to you?
01:55No, just floral.
01:56A bit.
02:00I'm going to be sick.
02:01Uh, I'm going to be sick.
02:03Oh!
02:05Oh.
02:06Oh.
02:12Hi, babe!
02:17What happened?
02:18Gautier just smacked a walk-off Grand Slam with two outs left in the bottom of the ninth.
02:21Oh, my God!
02:22Hell, yeah!
02:23Yeah! Cups are going to the playoffs, baby!
02:26Can we get a couple of beers here, please?
02:28Oh, white wine, actually. Anything French, if you have it.
02:31For sure.
02:31I have some crazy news.
02:33Madeline's pregnant.
02:36Madeline?
02:36Mm-hmm.
02:37Like, your boss, Madeline?
02:39I thought she was too old to get pregnant.
02:40Well, so did she.
02:41Until she got completely nauseous sniffing this perfume she was planning to promote,
02:45and she went to the doctor this afternoon.
02:46Wow, so who's the dad?
02:48Oh, well, there are a few candidates. She was having a lot of going-away sex.
02:51Hey, go Madeline.
02:53Mm.
02:55But now that she's pregnant, she's decided she's not going to take the job in Paris.
03:00So there goes your promotion?
03:01Not exactly.
03:02They still need someone there, like American Eyes and Ears, to help with the whole transition.
03:07So they asked me if I would take the job for a year.
03:12What? In Paris?
03:15They said that if I did, that they'd guarantee me senior brand manager when I'm back.
03:19Huh.
03:21So the apartment there is already all set up, and there's a relocation bonus.
03:25And just to explore the idea, here's a spreadsheet I made for the next year.
03:29Weeks when you might be able to come to Paris,
03:32times I can come back to Chicago, taking into consideration vacation, and sick days.
03:36Wait, you're serious?
03:39I know it's crazy, but when will we get a chance like this?
03:43It'll be an adventure.
03:44Unless I miss something.
03:46You don't speak French.
03:48Fake it till you make it.
03:53You look worried.
03:54I'm not worried.
03:55It's the French who should be worried.
04:18I'm not worried.
04:19It's the French who should be worried.
04:20I'm not worried.
04:21It's the French who should be worried.
04:22I'm not worried.
04:23It's the French who should be worried.
04:24I'm not worried.
04:25It's the French who should be worried.
04:26I'm not worried.
04:27It's the French who should be worried.
04:28I'm not worried.
04:29It's the French who should be worried.
04:30I'm not worried.
04:31It's the French who should be worried.
04:32I'm not worried.
04:33It's the French who should be worried.
04:34I'm not worried.
04:35It's the French who should be worried.
04:36I'm not worried.
04:37It's the French who should be worried.
04:38I'm not worried.
04:39It's the French who should be worried.
04:40I'm not worried.
04:41It's the French who should be worried.
04:42Hello.
04:43Hi.
04:44Emily Cooper?
04:45Yes.
04:46Hi.
04:47I'm Gilles Dufault from the Rental Agency.
04:48Hi.
04:49Bonjour.
04:50Bonjour.
04:51I've got your keys.
04:52Apartment 501.
04:53Merci.
04:54Avec plaisir.
04:55I say oui.
05:00You say merci.
05:05Hi.
05:07Hi.
05:08The building is very old.
05:18It doesn't have an elevator.
05:19Charlie.
05:20Is this it?
05:21It's on the fifth floor.
05:22This is the fourth floor.
05:40I just chopped off these bags five flights.
05:42This is the fifth floor.
05:43In France, first the ground floor, then the first floor, then the second floor, and so
05:49on.
05:50That's weird.
05:51I don't know why I'm doing this, but I'm going to do it anyway.
05:58Voilà.
05:59Et voilà.
06:00Your magnificent chambre de bonne.
06:03Chambre de what now?
06:07It means the room for the housekeeper.
06:10The top two floors were typically reserved for the servants.
06:13The space is small, but the view...
06:14Oh, my God, I feel like Nicole Kidman in Moulin Rouge.
06:23You've got all of Paris at your feet.
06:25There is a wonderful cafe just down below.
06:27A friend of mine is the manager.
06:28Wow.
06:29So, ça va?
06:30It's good?
06:31Oui.
06:32Oui.
06:33Très good.
06:34Très wonderful.
06:35Great.
06:36Are you hungry?
06:37Would you like to have a coffee or...
06:39Oh, actually, I have to get to my office.
06:42Maybe you want to have a drink tonight?
06:44I have a boyfriend.
06:45In Paris?
06:46In Chicago.
06:47So, you don't have a boyfriend in Paris.
06:51Can I just get my keys?
06:52You can play.
06:53Yeah.
06:54Yeah.
06:55Yeah.
06:56My number is on the card if you need me for anything and in case you change your mind.
06:59I won't.
07:00Bye-bye now.
07:01Yeah.
07:03Bye-bye now.
07:04Yeah.
07:33Bye-bye.
07:34Bye-bye.
07:35Bye-bye.
07:36Bye-bye.
07:37Bye-bye.
07:38Bye-bye.
07:39Bye-bye.
07:40Bye-bye.
07:41Bye-bye.
07:42Bye-bye.
07:43Bye-bye.
07:44Bye-bye.
07:45Bye-bye.
07:46Bye-bye.
07:47Bye-bye.
07:48Bye-bye.
07:49Bye-bye.
07:50Bye-bye.
07:51Bye-bye.
07:52Bye-bye.
07:53Bye-bye.
07:54Bye-bye.
07:55Bye-bye.
07:56Bye-bye.
07:57Bye-bye.
07:58Bye-bye.
07:59Bye-bye.
08:00Bye-bye.
08:02Bye-bye.
08:03Bye-bye.
08:04Bye-bye.
08:05Bye-bye.
08:06Hi.
08:07Hello.
08:08Bonjour.
08:09I'm Emily Cooper from the Gilbert group in Chicago.
08:15You are?
08:16Sorry, I don't understand.
08:22I'm going to be working in this office.
08:27You lost me a bonjour.
08:54You lost me a bonjour.
08:55Oh.
08:59Yeah, I was told the American coming here spoke French.
09:03That was Madeline.
09:04Oh, so you're not Madeline.
09:06I'm Emily, Emily Cooper, and I am so excited to be here.
09:10Well, that's very unfortunate.
09:12Excuse me?
09:13That you don't speak French. It's a problem.
09:16Well, I'm going to take a class, but je parle un peu français already.
09:20Well, perhaps it's better not to try.
09:23Oh, Paul, may I introduce Emily, the American girl who's come to work with us.
09:29This is Monsieur Broussard. He's the founder of Savoir.
09:32Emily Cooper.
09:33Hello.
09:34Oh, it is so nice to meet you, Monsieur Broussard.
09:38It's a pleasure. Welcome to Paris.
09:40So, you've come to teach the French some American tricks?
09:43I'm sure we have a lot to learn from each other.
09:46But your experience is not with fashion and luxury brands.
09:49True.
09:50Most of my experience has been in promoting pharmaceuticals and geriatric care facilities.
09:54In Chicago?
09:55Yes. I mean, we.
09:57I was in Chicago once, and I ate the deep dish pizza.
10:01That is our specialty. We take a lot of pride.
10:04It was, uh, digolous. How do you say?
10:06Disgusting.
10:07Like a quiche made of cement.
10:10Oh, no, you must have gone to Lou Malnati's.
10:12And the people are so fat. Why are they all so fat?
10:15Well, perhaps from the disgusting food.
10:17True. We are in the midst of an obesity epidemic.
10:19In fact, Merck was one of our biggest clients.
10:21They make a diabetes drug that we marketed the heck out of.
10:24Sales went up 63%.
10:26So you create the disease, then you treat the disease,
10:29and then you market the treatments of the disease.
10:31Well, perhaps stop eating.
10:33There is no money in that.
10:35True.
10:36Cigarettes cause diabetes and cancer.
10:39Yes. Well, smoking is a pleasure.
10:42And without pleasure, who are we?
10:44German.
10:45German?
10:46Exactly right.
10:49All of the brands we market here,
10:51from perfume to cognac to couture,
10:53are all to do with beauty and refinement.
10:57Perhaps you have something to learn from us,
11:00but I'm not sure if we have much to learn from you.
11:03With all due respect, I have been sent here for a reason,
11:06so if you wouldn't mind, I would really like to share
11:08some of my ideas about your social media strategies.
11:11You mean the Twitter and the Snapchat?
11:13Yes, and the Instagram.
11:14By all means.
11:21First, let me apologize for speaking English.
11:24I did Rosetta Stone on the plane, but it hasn't kicked in yet.
11:31No, Patricia doesn't speak English.
11:33Please continue.
11:35For those of you who haven't met me, I'm Emily Cooper,
11:38and I'm so excited to be here in Paris.
11:40I'm looking forward to getting to know each and every one of you,
11:43and likewise having you get to know me.
11:47Your name, monsieur?
11:48My name is Luc.
11:49Yes, Luc.
11:51Why are you shouting?
11:55Sorry.
11:58Your company works with some of the biggest brands
12:00in the luxury sector, from Chanel to YSL.
12:03That makes Savoir your company, or, if I may be so bold,
12:07our company, a brand in itself.
12:09But to build a brand, you must create
12:11meaningful social media engagement.
12:13May I ask who is responsible for your social media here?
12:16Patricia.
12:18Makes sense.
12:20Anyway, it's not just about the number of followers.
12:23It's about content, trust, interest, and engagement.
12:28Excuse me, but the French are masters of social media.
12:32True.
12:34But Americans invented it,
12:36which is why I hope to become a valuable member of your team
12:39by providing an American point of view
12:41to your fabulous French clients.
12:43C'est le capa.
12:49Paul.
12:50What?
12:51What is this girl?
12:53It was one of the conditions of the sale.
12:55He's sending someone over.
12:57How long is this going to last?
12:59Until she decides to leave.
13:03What?
13:05With me as a boss, we'll see how long she lasts.
13:08Fouger.
13:15It's amazing, isn't it?
13:17The entire city looks like ratatouille.
13:19It's beautiful.
13:21So beautiful.
13:23Hey, how was the first day?
13:25Great.
13:26Okay, maybe a few things got lost in translation.
13:29I mean, it took them a minute to realize I was me and not Madeline,
13:32but I really feel like I could be a big asset here.
13:34Hey, look what I got.
13:36Thank God.
13:37You're going to love Paris.
13:39I don't want to spend another day in the most romantic city in the world without you.
13:42I'll be there soon, okay?
13:44Marie, I miss you already here.
13:48Bye.
14:06Oh.
14:10Seriously?
14:36Come on.
14:39This can't be happening. Come on.
14:45Sorry, I thought this was my apartment.
14:48Fifth floor?
14:50This is the fourth floor.
14:52Fifth floor.
14:54Right.
14:56Merci.
14:59I'm Emily.
15:00Emily Cooper, your new neighbor.
15:02American.
15:03Oui, from Chicago.
15:05Gabriel, French.
15:07From Normandy.
15:08Oh, I know that beach.
15:10Saving Private Ryan.
15:11What?
15:12D-Day?
15:14Anyway.
15:17Nice to meet you, neighbor.
15:19Enchanté.
15:22Bonsoir.
15:36Mademoiselle, bonjour.
15:41Une pain au chocolat.
15:45Un.
15:46Pas une.
15:47Un pain au chocolat.
15:52Ça sera tout?
15:57Un euro quarante.
16:02On n'est pas rendu.
16:06Merci.
16:07Have a bonne journée.
16:09Une.
16:10Pas un.
16:11Une bonne journée.
16:23Oh my God.
16:26Oh my God.
16:36Oh my God.
16:37Oh my God.
17:04Sylvie, it's Emily.
17:05Are we closed today?
17:06Or is there a national holiday that I don't know about?
17:08Because I've been hanging around here for two hours and I...
17:12What are you doing?
17:13I've been here since 8.30.
17:15Pourquoi?
17:16We open at 10.30.
17:23Bonjour.
17:24Bonjour.
17:35Hi, Patricia.
17:36I'm wondering if I can share some ideas I have
17:38about how we might enhance our social media engagement.
17:41I'm so excited about the potential here.
17:44Je comprends pas.
17:45Oh.
17:50Patricia, je voudrais partager quelques idées
17:53sur la manière dont nous pourrions améliorer l'engagement des médias.
17:57Non.
17:58Non.
18:00Do you want to have lunch?
18:02No, I'll have a cigarette.
18:07I have a bad stomach.
18:12I have a previous engagement.
18:18I have a bad stomach.
18:20I have a previous engagement.
18:22I have a bad stomach.
18:24I have a bad stomach.
18:26I have a bad stomach.
18:28I have a bad stomach.
18:42Excusez-moi.
18:44Moi, Sybille.
18:46Je suis désolée.
18:48Est-ce que je peux vous en acheter un autre?
18:51Sorry. I don't speak French.
18:53American?
18:54Yes.
18:55But did you think that I was French?
18:57Honestly, no, I was being polite.
18:59You look American.
19:02Are you from Indiana?
19:03Chicago.
19:04Oh, I was close.
19:05I went to junior high in Indianapolis.
19:07Oh, cool.
19:08No way.
19:08Why?
19:09Long story.
19:10Very boring.
19:11The story ends, Indianapolis.
19:13But the girls, they look like you.
19:15Nice.
19:17Are those your children?
19:18No, I'm their nanny.
19:20Laura!
19:21I'm teaching them Mandarin.
19:23How long have you been here?
19:25Almost a year.
19:27From Shanghai.
19:28But my mother's from Korea.
19:29Another long, boring story.
19:31Do you love it?
19:32Oh, yes, of course I love Paris.
19:34And the food is so delicious.
19:36The fashion's so chic.
19:38The light's so magical.
19:41But the people, so mean.
19:44I mean, they can't all be mean.
19:45Oh, yes, they can.
19:46Chinese people are mean.
19:48But you're on vacation here, so.
19:50Oh, no, actually, I work here.
19:52I have a job with a French marketing firm.
19:54Seriously?
19:54Yeah.
19:55Well, so you know.
19:56Well, I just started.
19:58Oh.
20:03Do you have any friends in Paris?
20:05No.
20:06But my boyfriend's coming next week to visit, so.
20:09Are you lonely?
20:10No.
20:11No?
20:12No.
20:13No?
20:13No.
20:14No?
20:15No.
20:16No.
20:17Are you lonely?
20:18No.
20:19I, sometimes.
20:22Give me your phone.
20:25OK, so here's my number.
20:28You're lonely.
20:28You text me.
20:29We have dinner.
20:30I'm Mindy.
20:32Emily.
20:33Nice to meet you.
20:34French people do this.
20:35Oh.
20:36Mwah.
20:36Mwah.
20:38Sibyl!
20:38Lauren!
20:39C'est bon, ma mère!
20:41C'est bon, ma mère!
20:47Oh!
20:58Depuis longtemps déjà, mes yeux sont ouverts.
21:01Je ne pense que à toi, ton coeur près de moi,
21:04c'est la fin de l'hiver!
21:06Bonjour, Laplouc!
21:08Bonjour, Laplouc!
21:10Bonjour, Lap.
21:12Bonjour.
21:14Where is Laplouc?
21:16Oh, it's a little term of endearment.
21:20Like, mon petit chou, la plouc.
21:23Nice.
21:24Don't worry about it.
21:37La plouc.
21:39The heck?
21:46La plouc.
22:14Bonjour.
22:16Are you waiting for someone?
22:46Yes, I'm on my way.
23:17You know...
23:22I'm good.
23:23Okay. You know, we are all a little afraid of you.
23:27What? Afraid of me? How?
23:32Your ideas. They are more new. Maybe they are better.
23:37Now you are here, and maybe we feel we have to work harder, make more money.
23:45It's a balance.
23:47Exactly, a balance. And I think the Americans have the wrong balance.
23:52You live to work. We work to live.
23:58Yes, it's good to make money, but what you say, success, I say is punishment.
24:04But I enjoy work. And accomplishment. It makes me happy.
24:12Work makes you happy?
24:14Yes, I mean, it's why I'm here. For work.
24:18And look where it's brought me, to this beautiful city.
24:22Maybe you don't know what it is to be happy.
24:25Maybe that's a little arrogant.
24:28You come to Paris, and you don't speak French. That is arrogant.
24:35More ignorant than arrogant.
24:38Let's call it the arrogance of ignorance.
24:46I'm sorry if I offended you.
24:48Oh, I'm not offended by anything.
24:52I see you tomorrow, Emily.
24:58Don't be early.
25:08I'll call you later.
25:10I'll call you later.
25:36Oh, hey, there you are.
25:37Is everything okay?
25:39I just finally got home from work.
25:41It's 3 a.m. here.
25:43Oh, whoops. It's 7 p.m. here.
25:51What are you doing?
25:53Sleeping.
25:55I miss you so much.
25:56I miss you too.
25:58Hello.
26:02Get naked with me.
26:04Are we having cyber sex?
26:07If you insist.
26:11Hold on.
26:16You better not be recording this.
26:18No, never.
26:21Oh, wow.
26:23You are so beautiful.
26:25Thanks.
26:27So, you do you, and I'll do me.
26:37Does that feel good?
26:39Yeah.
26:40How good?
26:42Oh, you're so sexy.
26:44I feel...
26:45Oh, my God.
26:48I feel overwhelmed.
26:50I feel like myself, but not myself.
26:53And it's all so crazy.
26:55It's crazy, but it's nice.
26:57And it's kind of sexy.
26:59But...
27:01Doug?
27:03Oh, wow.
27:05Hey.
27:09Doug?
27:11Oh.
27:23There you are.
27:28Okay.
27:31Okay.
27:36Oh.
27:38My God.
28:05Oh, my God.
28:35Oh, my God.
29:05Oh, my God.
29:07Oh, my God.
29:09Oh, my God.
29:11Oh, my God.
29:13Oh, my God.
29:15Oh, my God.
29:17Oh, my God.
29:19Oh, my God.
29:21Oh, my God.
29:23Oh, my God.
29:25Oh, my God.
29:27Oh, my God.
29:29Oh, my God.
29:31Oh, my God.
29:33Oh, my God.
29:35Oh, my God.
29:37Oh, my God.
29:39Oh, my God.
29:41Oh, my God.
29:43Oh, my God.
29:45Oh, my God.
29:47Oh, my God.
29:49Oh, my God.
29:51Oh, my God.
29:53Oh, my God.
29:55Oh, my God.
29:57Oh, my God.
29:59Oh, my God.