Today I had a group Zoom call about De-Stressing Remote Work, and it turned into such a great and relaxed conversation that I felt it was a great resource to share.
So, with permission, here are four professionals talking about business, and tech tools and learning from each other while having a great conversation.
It's an hour long, but it's well worth a watch (or listen)
Mark: https://www.linkedin.com/in/markdj76
Elizabeth: https://www.linkedin.com/in/elizabethpampalone
Post: https://macjunky.com/post/understanding-tech-a-conversation
Newsletter: https://macjunky.com/newsletter
Contact: https://macjunky.com/contact
#apple #mac #consulting #coaching #training #business #tech #technology #minimalism #simplicity
So, with permission, here are four professionals talking about business, and tech tools and learning from each other while having a great conversation.
It's an hour long, but it's well worth a watch (or listen)
Mark: https://www.linkedin.com/in/markdj76
Elizabeth: https://www.linkedin.com/in/elizabethpampalone
Post: https://macjunky.com/post/understanding-tech-a-conversation
Newsletter: https://macjunky.com/newsletter
Contact: https://macjunky.com/contact
#apple #mac #consulting #coaching #training #business #tech #technology #minimalism #simplicity
Category
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TechTranscript
00:00:00I got a treat for you today. It's a cheat video for me today and I'll explain what I mean. A couple
00:00:06of days ago I posted up that I wanted to get a group together to talk about remote work and
00:00:11de-stressing remote work and stuff. And I got four individuals, four professionals, and I just got
00:00:17off the call and I thought, you know what, this is actually a great episode to post. So a treat for
00:00:23you. It's actually the whole, I've topped and tailed it, but it's basically the whole conversation.
00:00:28It's about an hour long. It's the first time I've done it, done a video like this. It's Friday,
00:00:34why not? It's actually a really, really good conversation. Anyway, have a great weekend. I'll
00:00:41see you on Monday for my regular episode. As always, keep it simple, keep it calm,
00:00:48and here's the video for you. Hi, how's it going? Good, how are you? Good, good, good. I was just
00:00:55starting off by basically saying the reason I started, wanted to do this call was because last
00:01:02week I was in, I don't know if you watched my last video, I was in a bunch of different Zoom calls and
00:01:11workshops and so on and so forth. And I found a lot of people faffing with their technology,
00:01:19basically. And I was just wondering why, what it is. And I had a call with one of my clients,
00:01:28and he is a person who basically does train one-to-one. So he hides a hotel kind of thing.
00:01:38He goes in there and he trains people. So it's a physical one-on-one thing. And what he was trying
00:01:44to do was basically move that box into the online world. And now he's wondering why he's not getting
00:01:49any work. I'm explaining to him, you can't just move the box, you've got to change your whole thing.
00:01:56And because of this pandemic and everything, and me going on to all of these Zoom calls,
00:02:01which are boring as hell, to be honest, a lot of the times, a lot of the times, not always.
00:02:06No, no, I mean, what you know what you're doing, I've been to yours, you know what you're doing,
00:02:11but a lot of people don't know what they're doing. And that's the frustrating thing.
00:02:17So my question basically was, obviously, I know Elizabeth, I've been to one of yours,
00:02:22and yours are great, because they're quite interactive, actually. And they make a lot
00:02:27of sense. But a lot of people, they don't have any kind of presentation skills,
00:02:37firstly. So even if they did it live, wouldn't make sense. But it's 10 times worse when they're
00:02:43doing it online. Now, this is a kind of a self discovery for me more so than me giving any kind
00:02:50of information. Because whenever you work for yourself, you get a lot of imposter syndrome kind
00:02:57of creeping in. And I've done workshops and things like that. And they go quite well. But then
00:03:04there's always a thing that creeps in the back of my mind, am I doing it right? But then when I watch
00:03:09all these other people doing it really badly, I'm like, actually, I'm in the top 1%, I think.
00:03:16So it's kind of interesting. So have you guys got into any situation recently with your technology,
00:03:25whether it's remote or whatever, that's kind of,
00:03:28you know, kind of kicked you into kilter kind of thing, kind of like, well, what's going on?
00:03:34Does that make any sense? I know Elizabeth hasn't because I've seen her stuff. And I don't know why
00:03:42she's here, because she's really good. I just like watching your videos. So I'm here.
00:03:47Thank you. Yeah, I just think like when,
00:03:53you know, the making the videos thing for me was kind of something to do with outreach,
00:03:58kind of getting people interested in what I do. And it seems to be working. I'm not, you know,
00:04:05it's just what you see is what you get. That's why these...
00:04:09That's I think why people like me and Elizabeth like it because it is like it is.
00:04:14Yeah, well, I appreciate that. I mean, that's the thing. But a lot of people don't like it.
00:04:19Yeah, well, I appreciate that. I mean, that's the thing. But a lot of people aren't like that.
00:04:24Elizabeth's like that, because I've seen her stuff. I haven't. I know Keir, obviously,
00:04:28and obviously Mark is a client of mine. So I know how you guys interact with people. So I get it.
00:04:35I was hoping that people would come. I didn't know who they were. But Mark, you've just said
00:04:45you've started a new company recently. What kind of stuff is it that you're doing now?
00:04:50Well, I do two businesses, basically. One is pure consulting, which is basically I'm in the
00:04:57online video space. But on the distribution side, so really about large scale video distribution.
00:05:07And on consultancy, I mix technology, business strategy, innovation,
00:05:12and I'm able to connect all the four quadrants. And that's where I help people think. They
00:05:18typically only see one angle, maybe two, but not all four. So that's pure consulting. So this is
00:05:24really I'm helping out two projects right now, actually, both in Germany. So everything is
00:05:31remote right now. It was already relatively remote, but I was there pretty often. But now
00:05:36it was completely remote. And the other side is what I call business acceleration. So I help
00:05:41primarily startups slash scale-ups in online video tech, in the online video tech space.
00:05:49We go to market, but go to market primarily within Europe, specifically. So I'm working
00:05:54very international in that regard. So it's really, I do basically everything remote,
00:06:03except for, of course, pure workshops that need to be done on-prem, because sometimes,
00:06:09and that's what I'm missing really, is the physical part, because you can't take a real
00:06:15whiteboard and start drawing stuff and whatever. That is extremely, even though you have a whiteboard
00:06:22option, it's still not the same as if you would do physical.
00:06:27So what's, okay, that's kind of interesting, because when you say you have whiteboard,
00:06:32what is, what's the point? You have whiteboard options in
00:06:36online tools where you can just grab a whiteboard and do stuff there. It's not the same if you do
00:06:43a whiteboard with three people standing at the whiteboard and you draw and they take the pen and
00:06:51no, I mean, this, this, and this. That is interaction that you not will have online.
00:06:58And actually, if you look at a business in general, that exactly is where typically you excel.
00:07:05Where you think of solutions and you analyze stuff and all the kind of stuff that you really
00:07:11can do in an online environment. Yeah, it's the tangible thing. It's funny because I kind of had
00:07:16a heated discussion with someone on LinkedIn and I don't know, she was talking about, you know,
00:07:23technology can take over all the physical space and I'm like, no, it can't. I've been in technology
00:07:29space for like 28 years. I know what's possible to a certain degree and what isn't and what just
00:07:36and the things that can't be done is exactly what you're saying. It's like the mannerisms,
00:07:43the actual human interaction. There isn't an online version of that.
00:07:51It's the same with chit-chat, right? So, I mean, if you do, I'm also very familiar with
00:07:57anything to do with sales. So you have chit-chats and all the kind of stuff and you walk to get
00:08:03coffee and whatever and you get a lot of information, not even really related to the
00:08:10business, exactly, but about the person or whatever, which you would not get in this kind
00:08:16of one. It's more straight to the point and what you need to have, but all the surrounding stuff,
00:08:22which is extremely valuable as well, you don't have this in these kind of environments.
00:08:28Not as much. You have some part of it, but not as much.
00:08:31I've put all of my stuff, like when I do my sessions with people, I do website in a day
00:08:36and things like that and I'll do branding in a day with someone and if I'm not physically in front
00:08:42of them and they say, yeah, I like the logo, it looks good, but really in real life, under the
00:08:48table, their leg is like bouncing, like they're just, and when I see that in person, I can say,
00:08:54okay, tell me what you don't like because I can sense, but over the phone or over virtual,
00:09:00I can be bouncing my leg right now and be super nervous and you guys never know. You know what
00:09:03I'm saying? You don't see that. You don't see, or if I'm upset about something, I can be drumming my
00:09:09fingers on the table and you wouldn't know. All of that stuff, like you're saying, all that
00:09:14subtle cues, those things you can pick up on, that tension in the room or that lack of tension,
00:09:20whatever that is, you have to physically be in front of them.
00:09:25It's kind of with me also, when I was doing my workshops, I was doing the McJunkie Minimalism
00:09:30workshops and I had people coming into the office, so I had four people. I didn't want more than
00:09:36four because you can have some sort of interaction and someone said to me, why don't you do it
00:09:40online? I thought about it before I did it. I was like, oh, that's a better idea. So after a few
00:09:47months, actually, I actually did do it online, but it wasn't the same because people aren't,
00:09:55it just seems that people aren't paying as much attention to you either, but also the other way,
00:10:03it works both ways. Obviously, I want some interaction and obviously they want some
00:10:08information, but it just seemed that it wasn't there. So I went back to being live and it was
00:10:13just so much better. I actually got more work after the workshops when it was in real life.
00:10:20I think the impression and the stickiness of real life is better than online.
00:10:28Yeah, absolutely. I think so.
00:10:32The funny thing is with sales, the same, right? So if you do sales, those activities,
00:10:37I'd rather sit down with a customer, drink a cup of coffee, have a discussion, whatever.
00:10:44That impression of them being there physically is more hefty than if I would just do it online.
00:10:53So if you're holding a sale, that is way more interesting to do. And you build way more
00:10:59relationship that way. It's also about the bonding, the bonding effect. The bonding effect, you have
00:11:06more in real life than you have online.
00:11:09Sorry, Elizabeth, you were saying?
00:11:11Yeah, I was asking Kier what he did because I haven't heard from him yet.
00:11:15Yeah, he's always a quiet one actually.
00:11:18I'm a listener, not a talker. I'm quite a boring IT consultant, but I am slowly trying to just
00:11:28change the way I do business with people, change the market that I work in and the
00:11:34products that I work with. So I'm still doing the same very boring IT stuff, but
00:11:39I just present it and sell it in a different way. And K probably knows I'm going through this
00:11:45kind of process of trying to transform myself and the way I present myself online and doing
00:11:52lots of things like hopefully videos and stuff like that and just producing more content online
00:11:58and hopefully being able to transition from more of a contractor style stuff,
00:12:02working with single companies to working with multiple companies. Yeah, just in a different way.
00:12:10But it's taking me a little bit longer than I was expecting to get to that point.
00:12:15I'm okay. I'm doing okay. I'm getting there. Hopefully, we'll see.
00:12:20Well, it just seems like there's a lot of people on this call that,
00:12:23K, you could really do a summit, you know, you have enough.
00:12:28Oh, yeah, probably. It's interesting, K, because I mean, we're kind of the same thing. I'm an IT guy,
00:12:35but I just hate calling myself an IT guy. So I stopped doing that a long time ago. And when I
00:12:41started doing what I wanted to do, I kind of realized, wait, I gotta call myself something
00:12:46else. Mac junkie didn't quite work. Hence tech minimalism, kind of working, hence why black and
00:12:52white and blah, blah, blah, the branding and stuff. So I would probably try to think of it
00:13:00like something maybe a different, not different name, but you know what I mean? Different kind
00:13:04of thing. Yeah, you're right. I don't think calling myself as a boring IT guy really promotes,
00:13:10it's great for promotion. Well, I usually say, I usually call myself lazy. Actually,
00:13:17I think that's wrong. But yeah, those guys are lazy by default. Everything I do is due to the
00:13:26fact that I'm lazy, literally, and tech minimalism stuff. But it's interesting, like that me coming
00:13:34from the tech world, I would have thought I would have been in line more with use online more,
00:13:43but I actually am not. I'm more kind of, it doesn't work. It really doesn't work. And
00:13:50even though this pandemic has kind of pushed everyone into this online world and online
00:13:56situation, as I said, at the beginning, everyone's just trying to move that box.
00:14:01And it's just not working. And then they're realizing I'm not getting enough work, or I'm not,
00:14:05you know, I'm not selling so much and so on and so forth. Person I was talking about earlier,
00:14:12Rudy, he does presentation training. So people, quite high up, you know, CEOs and stuff that have
00:14:25press issues, and they need to teach that they need to be taught how to conduct themselves in
00:14:31front of a camera. Right. So what he's doing is taking his presentation that he does live,
00:14:40and trying to do it like this. And it doesn't work, because you need to see those mannerisms,
00:14:45what he was talking about, Mark, you need to see those mannerisms. And, you know, the tension in
00:14:51the room, like you said, Elizabeth, and online just doesn't cut it. So I'm basically trying to
00:14:58convince him to use that skill that he has repackaging it into something else.
00:15:05I think the other part of that is I've had a lot of people tell me the same thing, like,
00:15:08well, I can't take my business online, I'm just going to stop until I can do what I did before.
00:15:13And my whole thing to my clients right in the very beginning was, this is temporary. You need
00:15:20to think of this as almost like you're putting something on sale, it's not going to be on sale
00:15:25forever. You're not going to do it this way forever. You know, but it's something that you
00:15:31have to say, this is temporary, I'm going to move in this direction. And maybe it becomes a success.
00:15:37And maybe I do it forever, but probably not. And how can I do this without it taking over,
00:15:43but also keeping me going? Because when we stop working, and this is definitely,
00:15:49I know an American thing, like it's, when we stop working here, then that then we just don't want to
00:15:55go back, like it's done where it's not a, it's like, okay, well, then why? What's the point?
00:16:01And then why should I go back, you know, and we kind of disillusion ourselves in a way of like,
00:16:06that we were so great before that we had this good thing before. And that's happens when people
00:16:10have like family problems, and they stop working. And, you know, or they stop their business, or
00:16:15they put their business on hold, because they don't think they're getting sales. Because like
00:16:18you said, they're not really connecting exactly. But, but I just told people, I'm like, this is
00:16:23temporary, you have to do something. And I had hairdressers, I mean, obviously, they can't work,
00:16:28what are they going to do, like online hair consults? Like, you know, how are they gonna
00:16:31do that? So what they did was the one locally, one of my clients, he created, they went into the
00:16:37studio, they actually mixed the color. And then they would deliver it to the people that they
00:16:43were, you know, so they could do their roots or whatever. And it was just touch up stuff. It was
00:16:48like, it's not going to be perfect, but you're going to look better than what you feel like right
00:16:52now, because you're not going to have gray roots or whatever that was. And they're like, I'm going
00:16:57to give you a video on how to apply it. And then we'll do a five minute consultation, I'll walk
00:17:01you through it. But it was just like basic stuff. It was like simple, but he's not going to do that
00:17:06forever. He's actually back in the studio now. And he's got clients all next week. So he knew it was
00:17:12temporary. And he embraced that that temporary part of it, instead of feeling like I have to
00:17:17change my whole world. And I'm never going back to what I did before. So yeah, exactly. I mean,
00:17:24again, the moving the box isn't going to help you got to change the box, you got to change your
00:17:28products, even if it is, as you say, temporary. But a lot of people don't understand it so much.
00:17:36And you know, as I said, coming from my side, the tech side of it, slightly different to what
00:17:41gear does, obviously, but the tech side of it, everyone just thinks, oh, it's a computer,
00:17:45it should work. And it should, it's all, you know, the almighty Valhalla of, it's a computer,
00:17:52you know, and it's, it's just wrong, so completely wrong. And you have to, you have to
00:18:01have that human connection. That's the thing. But it's interesting to see, I really was hoping that
00:18:08I would get other people that I have didn't know to actually get their perspectives on it as well.
00:18:15But it's interesting to hear what you guys have said as well. But Mark, you obviously do like,
00:18:22live trainings, as you said, workshops and stuff.
00:18:27Yeah, I mean, it's more conference calls, I would say, right? It's more comfortable with
00:18:32video than it is workshop, you can't really do a workshop online, that is really difficult.
00:18:38Yeah, yeah.
00:18:40It's more conference call kind of stuff with some additional tools that you might use,
00:18:44but that's as far as it goes.
00:18:45And why do you think that the online whiteboarding wouldn't work? Forget,
00:18:50forgetting the mannerisms and things that we spoke about,
00:18:53is there any other part of it that wouldn't work?
00:18:56I mean, it's, what I've seen and what I've, we've tried it. But if you're in a room with,
00:19:03again, the three people with a whiteboard, and you really have a discussion, draw style,
00:19:08drawing stuff, the speed of doing stuff, it's not as fast as you do, if you're doing online,
00:19:21it's not as fast. And that takes away, it just adds frustration, because you want to do,
00:19:27oh, yeah, but this, this, so you disturb the whole creative process or solution process that
00:19:33you're doing, because of the lack of speed. Yeah, it's very stupid. But that's, it just doesn't,
00:19:41it's not if you're used to doing that, and then try to do this online.
00:19:47It's, you can't get your teeth into it.
00:19:50No, it's, if you need to, you can do it. Let's say, yeah, but it's, it's, it's a, yeah, it's a,
00:19:58I call that.
00:20:00If it's a necessity, you can do it. But yeah, yeah. I was on a call this week, I think it was Tuesday.
00:20:11And there was a person who facilitates workshop, shops and stuff. And someone came up with the
00:20:20idea of the backup, basically. So you're on a zoom call, a person who is actually talking about it,
00:20:28kept going offline. So it's like, well, we are actually talking about this, you need a backup
00:20:34or something. And I made a video this week about having a backup of your tools, basically. But
00:20:41exactly talking about what you were just saying, the, the, the, the speed of it, yeah, the distance
00:20:49of it between what you're actually saying it, it doesn't flow. It's quite interesting.
00:20:55The flow is missing there. And I mean, I think it also depends on the people that you work with,
00:21:00whatever, I mean, and how eager the other people are, right? If they, if they're like, not responsive,
00:21:08or not as responsive, then probably online might even work. Yeah. Because then it's just the speed
00:21:15isn't there anyway. But if you're used to really have that interaction on the speedy way,
00:21:23it doesn't work. And also, like jumping in, it's gonna be harder to and I noticed that when I do
00:21:31the call, especially when there's like 3040 people on the call, because it zoom will actually pull
00:21:38down the voice, like the volume of different people, depending on how many people are talking
00:21:43and whoever chimed in first or you know, whoever talks louder, whoever has a louder, you know,
00:21:49you know, the volume level on their thing, it'll like zoom, like make their thing louder even more
00:21:53like to go over the other people. So even then, like if you're in a room, and you're having a
00:21:58bigger discussion, and you kind of want the shouting over each other, and you want the ideas
00:22:04being called out. It doesn't really allow for that because you there are zoom is already kind of
00:22:11modulating all the volumes. Right, getting attention in a group. Yeah, yeah. The only tool
00:22:19you have in the zoom is voice voice on the way to get attention. Well, if you're in a room with
00:22:26a people and you want to get attention and use your body language, yeah, and up or whatever
00:22:34that you don't have online. But also there's a there's a difference between one to one and
00:22:39one to many. I was talking about that before. So I think it does and would work because I do
00:22:46one to one. Yeah, might be easier. Yeah, I do one to one. I do my coaching once where everything I
00:22:52do one to one, the workshops I did was once many, but I don't do those anymore, because
00:22:57they don't work basically. And I don't it just seems like I'm not giving enough attention to
00:23:02people. And like you say that the distance that you know, so I think, as you said, Elizabeth,
00:23:09one to many is really difficult, definitely can be difficult. Because I was going to ask you,
00:23:15have you thought about doing your stuff? Because you do the the website in a day,
00:23:23was it social media in a day? Yeah, so I've offered that to my clients who booked during all this.
00:23:31And I say, well, we can do it virtually, if you're more comfortable with that.
00:23:37Or you can come in the office, or I can come to you. And almost every single one of them has
00:23:42opted to come to me in the office. They're like, I need to get out of the house. Yeah. So I'm all
00:23:48for that. We have a big old conference room, and we can sit as far apart as we want. But I,
00:23:56even with all this, the only thing that I did lose was the large classes. Yeah. So and that
00:24:03actually helped me some, because the classes I was teaching before I would get 20 maybe,
00:24:10you know, they and they would promote it, the groups that I speak for, they promote it. So I
00:24:14get like 20, maybe 30. I mean, that was like max. A couple of times I had like 50, you know, and
00:24:19that was like, all the chairs in the room were gone. Like they even had to bring in other chairs
00:24:22from other rooms. I mean, it was crazy. So that was like really big for like, for those types of
00:24:27groups. But these online ones, we had almost 200 people sign up. And we had at least 100 of them,
00:24:36120 show up on the call. So, you know, that was good for me, because I'm like, well, see, you
00:24:45know, people want this stuff. And that helped me with the, you know, the people that I speak for,
00:24:49like they saw that they actually booked more of more sessions, because there were so many people
00:24:54on the call. And they thought, wow, we're we have a captive audience. Let's let's capitalize on this.
00:24:58Yeah. But at the same time, you do have to be more dramatic, you do have to be more interactive.
00:25:05You can't just sit there and drone on. And so what I've been doing with my classes with the online
00:25:10ones, is I've actually been doing demos. So instead of saying, teaching something and having PowerPoint
00:25:17slides and being up at the front of a room and getting people to, you know, do a little exercise
00:25:22or something. Instead of doing that kind of stuff for let's say the website, because I have a website
00:25:27presentation that I do. I'm like, okay, here's a 10-15 minute presentation that actually gives you
00:25:32some pillars and you do some notes and stuff like that. And then now we're doing audits, I'm going
00:25:37to go to your website, I'm going to tear it up, and everyone's going to watch. Like, that's, that's
00:25:43what I do. But that's like two, three quarters, two thirds or three quarters of the class.
00:25:47Right. Just me demoing. So then they're really engaged, because one, it might be their website,
00:25:53and I randomly pick them from the people that are in the list. I did a thing like if your
00:25:58birthday was closest to May 1st, then like we did that, you know, whoever, and they all had me,
00:26:02you know. And so I make it really interactive in that way. But I don't get that kind of engagement
00:26:09if I'm up in a room, because people are like, okay, tell me what I need to know. I'm taking the
00:26:12notes. You know, I'm here, they've made more of an effort to be there. And so I feel like they,
00:26:18they almost are like, this is what I expect of you give me that. And then they're just kind of
00:26:22like, that's it. But when they're online, they're, they're like, I made an effort to be here. But it
00:26:28wasn't that much. So I'm going to be if I if I'm really interested in this, I'm going to be actually
00:26:32more engaged. It's kind of a weird dynamic the way that it's been. But in a way, it's kind of
00:26:36a better experience, because you're showing a different side of what you do as well. It's not
00:26:43the same as standing in front of a, yeah, as I said, like, having a keynote presentation doesn't
00:26:52cut it anymore, basically, for a lot of things online, I mean, and also, I think offline is
00:26:59people are starting to wise up, I don't want to watch the keynote presentation anymore, because
00:27:04and I think, like you said, once you do an in person, and then you go online, and then you go
00:27:08back, yeah, you're gonna see differences, you're gonna see improvements, because you have to,
00:27:13the presenter has to work so much harder online. Yeah, yeah, I think that's going to improve what
00:27:18we see out in the world as we go back to doing that kind of stuff. And I see I heard people
00:27:23saying stuff like, we're never gonna go back to doing, you know, conferences. And I'm like,
00:27:28no, we are. Exactly. I mean, it's insane. I've never been to a conference, because I think
00:27:37never don't not interested, not my thing. Complete bore, blah, blah. And I think what's happened,
00:27:43and I don't think I would ever go to them. I think they're good for networking and stuff. But what I
00:27:49do, do I know? Yeah, so, you know, do I really need to network? So, but yeah, the fact that
00:28:01people have been to conferences that there's one guy that asked me speak at a conference.
00:28:06And I still kind of going through it trying to understand whether it's worth it for them and
00:28:11worth it for me. But it's all online, basically, because they've kind of shifted like, well,
00:28:18we can't get everyone together, let's move it all online. So a lot of people actually starting
00:28:23to think that way. But again, you can't just Yeah, here's a slide. You can't do that. Online,
00:28:29because the technology is there for you to show stuff. Now, Mark was talking about online.
00:28:38Board, basically, yeah. So the one that I found, which seemed really nice, and I don't think it
00:28:45would work with what you're talking about, originally. But I'm trying to make it fit in
00:28:52to the way I work to make what I do a bit more interactive. Like you were you saying, Elizabeth,
00:28:59whereas you asking, you know, let's look at your website and that in that way interactive.
00:29:06What I'm trying to do with my coaching clients is to try to figure out how I can use whiteboarding.
00:29:13But the thing is, with me, I want to try to keep things so simple and lazy. And I'm like,
00:29:18do I really need to do this? But there are tools out there to actually make things,
00:29:25you know, interactive and make it fun as well. Because learning has to be good. Yeah,
00:29:31learning has to be fun in a way. Oh, there's also one thing that I saw.
00:29:37Let's put it that way. At least entertaining. At least entertaining. Yeah.
00:29:43There was something I saw a couple months ago, and I can't remember exactly which one. I know
00:29:47there's several out there. But it's a, it's a code is it was a site you set up, and then you put in
00:29:53questions. But it's a like a text code, or like it's a website, and then the person goes to the
00:29:59website. And then they can see questions, almost like a game show type thing. And they can answer
00:30:04the questions. And they'll pop up on the screen, and they'll say, okay, answer question three,
00:30:09and then they'll see it on their phone. And they can all chime in. And then there's like a poll
00:30:13or whatever. And they can see what other people answered and whoever got it right. And you know,
00:30:18if there's like a right or wrong answer, if it's more just polling or whatever. So it's that was
00:30:22really interesting. Because when you have a class that was as large as the one I just did, I wasn't
00:30:27I mean, I was prepared for it. But at the same time, I was like, wow, that's a lot more people.
00:30:30And like you said, to keep them a little more entertained, engaged. Everybody has their phone
00:30:36right next to them. It's not like it, you know, it's a big problem. So it's like, hey, go to this
00:30:39website, or text this link, and you'll get, you know, or Texas, you'll get a link and you can,
00:30:43you know, play along with us or whatever. So I think the entertaining aspect is good. I think the
00:30:49interaction aspect is good. But at the end of the day, we have to have content that's actually
00:30:56substantial, because I was at a summit, I do a lot of those online summits, I just do them for
00:31:02free, I just want to put my name out there, I want to expose myself to the other people that are in
00:31:06the groups that I don't know yet, you know, and then say, this is what I do. And here's how I do
00:31:10it. And so I do a lot of those for free, just because I talk about the same thing all the time.
00:31:15So I did one, and there was a guy after me, and I thought, I'm gonna watch and see what he does
00:31:22to kind of see maybe he watched mine, and he mentions me, and then I can be in the chat, like,
00:31:26you know, prepared. And I started watching it. The first, we got 45 minutes each. The first 20 to 30
00:31:34minutes, I'm going to say at least 30 minutes of the presentation, was him saying how great he was,
00:31:39how much stuff he had done, his accomplishment, I mean, literally 30 minutes of him just going
00:31:44through. And then he read the slides. And he's like, these slides are here just for me. And
00:31:49so I don't mess up. And I give you all the value I can. And I'm like, okay, but it was one of those
00:31:54like guru things that I hate. Oh, God, he just talked about himself for like 40 minutes, 30
00:31:59minutes. And I was like, you have 15 minutes left. Yeah. And he basically then had a formula that was
00:32:05actually probably, you know, pretty good. I mean, he kind of went through it, but he just went through
00:32:09it so fast. And the people on the call are noobs. They I mean, they knew nothing practically. And
00:32:15he was just like, okay, bye. Wow. And they were like, what? And when I was doing my presentation,
00:32:22people were commenting and saying, that's a great nugget. I'm going to do that. I'd never
00:32:27thought about before things like that different people. When he presented, one person kept
00:32:32commenting, but it was like, you're so great. Look at that accomplishment. I'm so excited for you.
00:32:39Like weird. I'm like, is that your mom? It was just so it was like that kind of thing.
00:32:46But it was the only one person commenting, but all the same people were on the call.
00:32:50So it was just very interesting to me. But yeah, when they get like that, and it's like the content
00:32:55isn't there, then I'm like, what are you guys doing? You're making all the rest of us look
00:32:59bad because now we're lumped in with you. We're giving good stuff. Yeah. I mean, I've seen,
00:33:06as I said, I've been to so many webinars, so many, even before this situation, but a lot during
00:33:13this situation and the crap that's out there, it's unbelievable. It's so bad. I mean, if you're
00:33:20going to a webinar for about an hour, they're literally droning on about the same thing over
00:33:25and over again. It's pretty much the same sentence said in 50 different ways for about 50 minutes.
00:33:33And then five minutes is what they actually want to talk about. And the next five minutes of
00:33:39how to get it. And that's basically it, the sale. And man, don't don't do what I did.
00:33:48Got brain dead. You just got brain dead. But yeah, it's lumping us in with the lumping people
00:33:54who actually do do content and do try to help. I mean, we are in sales, no matter what what we do,
00:34:02anything we're doing. Yeah, we're all in sales. It doesn't matter what you say. But yeah, I mean.
00:34:09But you speaking is selling.
00:34:11Speaking is selling. But my point is, we know that these webinars are sales,
00:34:16but they've done so badly.
00:34:20You don't know that I'm selling to you if I'm talking about something.
00:34:23That's the whole point. I'm supposed to be so subtle and so sly about it that you have no idea.
00:34:28Yeah.
00:34:28And you don't go, oh, here comes the pitch.
00:34:31Yeah, yeah. I struggle. I mean, I've been a salesperson. I've sold houses. I've sold
00:34:38currency. I've sold stuff. I know how to sell ice to an Eskimo. I know how to sell,
00:34:44but I'm completely useless at selling, actually selling what I do. Right. Because I hate doing it.
00:34:51I think you should do a summit. I really do, because I think you should invite people that
00:34:55are like these people on this call here.
00:34:58Like this?
00:35:00Yes. And that we all have something that's different and unique that we can share,
00:35:06but we also all have something that we are working on or that we are trying to figure out. And I
00:35:12think if I was to tell you, here's a topic I can speak on, here's a topic I'd like to know about,
00:35:20you could, I mean, you could basically create an entire summit on that. And it could be the
00:35:26one girl that I just saw she did where she just did people doing Facebook lives in a group.
00:35:32Right.
00:35:33And they had a slot, a time slot. They were allowed to come on and they did their live
00:35:38in the group. You didn't have to physically be there, but I would go on and start the live myself.
00:35:45And then you could watch it later. The replay was in the group for everybody to see.
00:35:51People could interact live or they could watch it later. So it was really good. And it was,
00:35:57hers was free, but I mean, make it money. I mean, you know.
00:36:02Yeah. Yeah. I mean, it's strange. Like when I started doing the videos, it was purely because
00:36:09I just wanted to get, it was the way I do stuff was more top of mind promotion rather than sales,
00:36:17as it were, but it is sales. I mean, obviously, because people like, oh, it's the interesting
00:36:23thing about my videos is that I don't get that much interaction on them, which is fine. But
00:36:29every time I speak to someone, they're like, wow, I saw your video. It's great. And so that's all I
00:36:34need. That's fine. Because I'm not into like numbers, but it's interesting that there's no
00:36:41interaction on it. But the whole point of what the sales part of what I did was literally just
00:36:47put it out there because I enjoy doing them. Actually, I did a video about how I make my videos
00:36:52and people don't get how I make my videos every day, every single day,
00:36:56like from beginning to end, it's like 45 minutes. It's not that much time. I have all the time in
00:37:04the day. You better watch that one now. Sorry? You better watch that one now.
00:37:10Yeah. Well, that's like, I do the podcast in two minutes and
00:37:15yeah, like 20, 30 in the pipeline. People are like, oh my gosh, it takes me,
00:37:19you know, I got to send it to an editor. And I know, no,
00:37:23that was the whole point of the video yesterday. This is how I make my videos. And it's like,
00:37:28you don't need so much technology to do the thing that you really need to do. Making a podcast,
00:37:35literally doing this. This is all it is. This is all it is. What are you doing? I mean,
00:37:40you just top and tail it. My videos are one take. There's no edits. Top and tail. That's it.
00:37:47Right. You like it. You like it. I make them every day. So if I fuck up,
00:37:51then I'll just do it again next day. Yeah. Luckily, so far, not too bad. So,
00:37:57but yeah, I mean, people make things so much more complicated than they need to be. So going back
00:38:03to this online stuff, people are doing graphics and like, like you're, you're a guy on your own,
00:38:12you're a person on your own, you know, selling your stuff. You don't need all this stuff. So
00:38:17it's like watching. I watch a lot of YouTube, which is my TV. Right. And I see all these
00:38:24YouTubers make their videos, which is supposed to be home videos into TV shows, you know,
00:38:32with all the graphics and, you know, stuff like why you do it, you're wasting your own time.
00:38:38There's no point. They spend so many hours on editing that stuff. I, I know a few of them,
00:38:43and I'm just like that, like, that's what they do. If they're not filming, they're editing.
00:38:47They're editing. Yeah. But the funny thing was when I started making the videos,
00:38:53I was doing once a month, actually. And it was taking me three, four, four, three to four days
00:38:59for one video. I'm like, this is no, this is stupid. I'm too lazy for this shit.
00:39:04Well, that goes back to Parkinson's law. I mean, if you give a task a certain amount of time,
00:39:08it's going to take that amount of time. It's just, you know, I got, I got a week to do this.
00:39:12It's going to take you a week. Yeah. So now I literally just press record and I don't even
00:39:18know the topic until I press record after I press record. And then I just talk and that's
00:39:24how simple it should, everything should be. That's the thing.
00:39:29Well, I found a new tool I thought you might like to see.
00:39:32Oh yeah. Go for it. It is email, CRM, chat,
00:39:41task manager, delegation manager, and Trello boards.
00:39:48You've lost me already. You know why?
00:39:50All of it? All of it.
00:39:52In one tool? Yes. You ready?
00:39:56Go for it. I'll share my screen here.
00:40:03This is Gmail. Is it, um, um, oh, not Jamelius.
00:40:10It's called drag app. Oh yeah, I know.
00:40:15And this has totally changed the way that my business is running.
00:40:22Yeah. I know it. Yeah.
00:40:24It's amazing. So I found it a couple of weeks ago and been using it and I've got all my team
00:40:30on here and I mean, my inbox isn't at zero, but, um, I can see everything that I'm doing.
00:40:40And like, even out to August, July, June, you know, I can, I can kind of manage everything
00:40:46from here rather than having like 10 tools that my team would log into.
00:40:50Right. Yeah. This, this already gives me anxiety.
00:40:57I swear to God, cause I used to say a similar type of thing.
00:41:00It was called Jamelius and it was great. It does the same thing.
00:41:03I don't use a G suite anymore, but when I was using it, that's what I was using.
00:41:07And it was great. I work on my own.
00:41:09Um, but then I found that it was doing too much
00:41:13and taking away from what I actually needed to do.
00:41:16So I mean, my tools are literally Apple mail, um, and my things and my base camp.
00:41:24That's it. I don't even use a CRM.
00:41:28No. I saw it in the early video.
00:41:31I don't use a CRM because I don't, I don't work with that many people and I kind of already
00:41:38know them. I don't necessarily need to know their dog's name or anything like that.
00:41:43Yeah.
00:41:44You know, that kind of thing. And I think CRMs just, some businesses will need them.
00:41:48I know a couple of clients that I have and they need a CRM.
00:41:52I need it too. I have a CRM and I need it.
00:41:54Yeah. Some people need it and I get it, but the clients that I work with generally don't.
00:42:01Um, a lot of the times people that I work with and I set up their systems and stuff
00:42:07are kind of individuals. They're pretty much coaches. Most of them, it's kind of nice.
00:42:11I love that. Um, but it's interesting that, um, that you're using it, um, something like
00:42:18that though, actually.
00:42:20Well, it's not a, it's not a full CRM though. It's kind of replacing all of that, you know,
00:42:24without it being, you know, having all the fields and all the, you know, that kind of stuff.
00:42:29Cause like, I, like I did the same thing with you as you do. I don't have so many clients
00:42:33that I need to know all that stuff. And, but as we grow, um, it's good to be able to have
00:42:38all that archived, all the chats. Like if you go into an email, there's a chat box for
00:42:44every single email or task that you create. Um, so I can, if a person emails me and says,
00:42:50Hey, can you do this for us as part of our maintenance? I can put that on a certain board
00:42:54for my client, my, um, my staff, and then I can tag someone and say, assign this to them.
00:42:59And now I can chat and say, Hey, Lucy, can you do this? Um, you know, the due date is listed.
00:43:06And then don't forget this and this about this client or whatever. And then she can go in and
00:43:11see the email from the person. She can tell me when it's done. The client doesn't see any of
00:43:15the chat. And then I can reply to the client and say, this is done. If they have questions,
00:43:19they can reply back. She can see all that. And then when that's done, I can just archive it.
00:43:24And now I have all that information all saved together with that email.
00:43:28So yes, SparkMail does that as well. They do kind of,
00:43:34the mail basically is your main communication.
00:43:39Yeah. Yeah. We have a ticket for me. It's different because for me, it basically equal
00:43:45phone and email. Yeah. So I can't use it. I need to have like, yeah, you have to have the tag to
00:43:51record that. Yeah. All that stuff. I need to really need to have that. And I've worked with
00:43:55big organizations where I like dozens of different people with different titles,
00:44:01but they're all the same. Yeah. Certain people need certain tools,
00:44:07obviously. Not like the tools that I use won't work for Elizabeth. So it's interesting. Like
00:44:15my work is really interesting because I kind of play chess every day, effectively in my head to
00:44:19try to figure out what the client actually needs, which I love doing, which is really cool. So it's
00:44:27good to hear about that one. I do know about that one, but I think they've updated it because I
00:44:32knew about it a couple of years ago or something. Yeah. They're actually working on a lot of stuff.
00:44:36They're actually working on a mobile version as well. And they have their, it's kind of funny
00:44:42they have that because you can't make these public. That's the only thing like you can't
00:44:45make these boards public. You can share them with one or two people, but not, you know,
00:44:50like a whole, like just making it public to everyone. So they're using a Trello board
00:44:54as a public Trello boards that you can see what's in progress and what they're actually
00:44:59developing and what's coming down the pipeline. And then you can also add to that, you know,
00:45:04random person and say, you know, here's what I would want to see in the app or whatever. So
00:45:10they've been really responsive though. I mean, if I've had any issues, if I've had any questions,
00:45:15they're just like immediately like on it. So yeah. So question is during this pandemic,
00:45:23has there been a tool that you've had to use? Forget Zoom because we've all.
00:45:28I didn't want to say Zoom. Yeah. Microsoft Teams. I'm not a big Microsoft fan,
00:45:35but I've stumbled across it several times. So I have installed now. Yeah. Where they say,
00:45:42yeah, Teams is the tool we use. No, I can't use Zoom because of security reasons. All right.
00:45:50That's all right. Okay. The Teams for me is not like, I mean, it works fine. It works similar to
00:45:58Zoom. It works fine. But with Teams, you work on your own. So who are you using Teams with?
00:46:06But you can, for instance, I'll talk to a lawyer, right. And they have Teams installed there,
00:46:14but you can still invite somebody else outside the organization, as long as they have Teams,
00:46:21they can join the call. Yeah. Okay. And let's get Kieran. Come on, Kieran.
00:46:31Well, I've not really been working about the last six weeks. So I do also use Teams as well.
00:46:38And so, you know, I'm on the road map, hopefully, for trying to get to the point where I
00:46:44want to promote myself. And I've been having that, oh, can I use Teams? Should I use Zoom? Now,
00:46:50I was trying to go down the Teams path, just because I have a Microsoft 365 subscription,
00:46:56and Teams is all bundled in that. And just from a tightness perspective,
00:47:00but when I say simplicity, again, it's one tool that I've already got.
00:47:07Yeah, it's a little bit, there's more to Teams than that, like Mark was saying,
00:47:13because I've been talking to some ex-colleagues over Teams, because they've got Teams installed
00:47:16at work. And I started using a little bit of the functionality around, you can integrate it with
00:47:23OneNote. So within the Teams window, you can have a OneNote documentation. I'm trying to find
00:47:29somewhere to keep, you know, things like notes, etc, into one place. And yeah, but
00:47:38I do find Teams a little bit clunky, not quite as simple and straightforward.
00:47:44As certain other standalone products. That's actually one of the reasons I don't use
00:47:48Microsoft, because pretty much all their products are clunky. So I have an Xbox, that annoys me.
00:47:57It's kind of strange. And Elizabeth, what do you do?
00:48:02Well, I set up the new business, right as all this was starting. So I kind of had to
00:48:10kind of figure all this out as I was, you know, doing with all this pandemic stuff.
00:48:15But I'm using drag. I'm using a lot of the same stuff I did before, because I use Zoom a lot
00:48:24before also. So I really haven't added anything because of this. But trying to keep it simple for
00:48:34my staff has been interesting, because I don't want them using 50 different platforms. And that's
00:48:40why I picked drag, because we were looking at Monday, we were looking at all these different
00:48:44CRM tools, because I wanted to have a way to track what they were doing. And so right now,
00:48:49the only other thing I'm using is the time tracking, which I'm using Tmetric. And then,
00:48:55you know, drag G Suite. And that's pretty much it. And then I use Square for like payroll and stuff.
00:49:04But a lot of those pieces I was using before, except Tmetric, I didn't have any staff before.
00:49:10So I didn't need a time tracker. But it's interesting how we all use pretty much different
00:49:16tools. But the annoying thing for me being in tech is that none of it would interface the fact that
00:49:24Mark is using Teams, because the people he has to speak to, have to use Teams and can't use
00:49:32Zoom because of whatever. And the fact that Zoom and Teams can't, you know what I mean? Isn't,
00:49:40you know, there's Zapier, obviously, but that's moving data and stuff. But no one has actually
00:49:46thought about, hey, wait a minute, there are too many tools. Yeah, there are too many tools. How
00:49:53can we interface the different tools to each other, basically? I had a client just tell me
00:49:59the other day, I was like, okay, let's do a Zoom call. You know, I'd like to chat with you. And it
00:50:04would just be 15 minutes. And she's like, oh, I don't use Zoom. I don't agree with their security
00:50:09policy. And I was like, okay, well, why don't we use Facebook Messenger? Because she didn't have
00:50:13an American phone number. So it was going to be crazy, you know, for me. And so I was like,
00:50:17why don't we use Facebook Messenger and do the video that way or do just the even the audio that
00:50:21way? And she was like, no, I don't agree with Facebook either. And I and she was like, super
00:50:27principled about it. And we ended up using FaceTime on the iPhone. I was like, okay, if you're sure.
00:50:37And then she was like, oh, you're too expensive. So
00:50:40wow. Yeah. Yeah. Yeah. I've got one obvious tool that I should have mentioned. I'm sure you'll be
00:50:46keen to hear about this that I have been using. So I've been working with one other guy doing
00:50:51a bit of branding strategy for me. And so we've been doing things like we wanted to
00:50:56instantly chat, share some documentation, keep notes of somewhere. And we use Basecamp for that.
00:51:06And he likes that.
00:51:10Actually, so for that, for that thing, it has been really good.
00:51:15So interesting to say, because I signed up for the trial to it. And I came to the end of my trial
00:51:20yesterday. And I was thinking, I'm not in a position yet where, like you, I thought having
00:51:25listened to your little video session about it, I thought, yeah, great. I could probably use this.
00:51:29You know, when I get some clients. Yeah. This will be it. This is great. And I haven't got any
00:51:35clients yet because I haven't got a website. I haven't got this. I haven't got that. And that's
00:51:39probably at least four or six weeks down the road. And Basecamp emailed me and said,
00:51:45all your trials coming to an end. And I went back saying, no, I'm not quite ready. Yeah,
00:51:49I don't want to pay whatever it is, your extortionate amount for one person.
00:51:55They said, oh, no worries, we'll extend it another month. So I've got another month.
00:52:00Yeah, they're pretty good with that. And actually, if you ask them, you know,
00:52:05during this period, I'm not getting that much work. I think they're 50%
00:52:08off as well. A little while. Yeah. So. I want to try that next. So at the end of the next month.
00:52:14Hey, you're going to try that one. Yeah, why not? Yeah, yeah, exactly.
00:52:18Yeah. I mean, you know, I've been through my videos, I've been using Basecamp on and off,
00:52:24kind of love, hate, not hate, but like, damn, it's expensive type thing, hate,
00:52:30you know, but then I, then I started using all these other tools. It's like, man, these other
00:52:37tools are great, but they don't interface with each other. They don't like I want a kind of
00:52:43one place thing, you know, so my monthly membership is actually in Basecamp. Really simple. All my
00:52:51clients are in Basecamp, my notes and Basecamp, my meeting notes and basically like everything
00:52:56is in Basecamp, pretty much. And it works insanely well. And a lot of people, I mean,
00:53:03even I was like, shit, I've got to pay, you know, $10 for this $10 for that, and then $100 for this,
00:53:09what the hell, you know, but then I, the way I work is how much time it's saving me, and how
00:53:16easy the ease of use the user experience, not just for me, but for my clients as well. Often,
00:53:23I don't have to onboard people, because either they've either used it once before,
00:53:28or it's so fricking simple that they just get it. But I do have onboarding videos, basically,
00:53:34this is how to set, you know, your notifications and stuff like that. It just works.
00:53:40Has worked really well. And I'm hoping that I'll be in a position where I've got some clients
00:53:45paying me money, and I'll be able to afford it. Yeah. Yeah. I've been there so many times,
00:53:52so many times, it's kind of funny. But this time, I was like, you know, let's just pay it.
00:53:56Just do it. Even if I don't have clients, let's just pay it.
00:54:00So I'm seriously considering a summit thing.
00:54:04Interested.
00:54:07So is anybody want to speak?
00:54:13What, in three minutes? I'll do three minutes.
00:54:18You can make it as long or as short as you want.
00:54:21No, I would do it. I think.
00:54:24What would you like? What would you speak on? And what something you would like to see spoken on?
00:54:31Well, I mean, it's obvious what I would speak on, like stop using technology, or too much of it.
00:54:38And what would I like to hear? I don't know. I'm really interested in learning from other people.
00:54:45And I'm really interested in understanding how other people,
00:54:48this has been great. This has been really interesting for me.
00:54:52So I appreciate you guys coming, actually. So thank you for that.
00:54:55Yeah, because likewise, we all like to.
00:54:58Yeah, yeah, exactly. Everyone's interested in learning and how the next person is working,
00:55:02especially when you're working on your own, as well. So that's all good.
00:55:07What about you, Mark?
00:55:08Yeah.
00:55:12What do we want to hear?
00:55:13And what would you what would you like to speak on? Because I think
00:55:16your video stuff, I mean, if you did something on it, you know, kind of
00:55:20on a even advanced level, or a simple level, if you just did a short presentation on that,
00:55:27because the other point is that it's supposed to, you know, people are supposed to see it and go,
00:55:31wow, he really knows he's talking about I should I should hire.
00:55:36I mean, I could do it too. I can to do I can do two ways. I can do it on a sales focused thing.
00:55:42So what is important? I mean, it could be very simple. What is important with sales, right?
00:55:47I do a lot of consultive sellings, which is very related to what consulting
00:55:52like people do. So I can do something on this, what works, what doesn't. But what's my experience
00:56:00with this?
00:56:01I'd be interested in hearing that.
00:56:03That specifically, I could do something on my video. But again, that is pretty specific,
00:56:08pretty specific, because I do really, the large video stuff. I'm not doing
00:56:15Is there like a top 10 basics or like some kind of like, if the good videos have these elements
00:56:22type of thing? Because a lot of people don't have that.
00:56:24I'm really in distribution. So this is really about
00:56:26Oh, that's right. You're in that's right. You're in the distribution.
00:56:28Architecture and the architecture side.
00:56:31Right, right. So it's way more
00:56:32It doesn't really fit with your the audience.
00:56:35Yeah, I like the sales thing, though, because I think that would be
00:56:39there's a people that teach sales, but like we were talking about before,
00:56:42we're not necessarily here to sell something in that way. We're here not to sell a program
00:56:47or anything. We're here to educate and give substance in a talk. So I feel like that would
00:56:52be really good, because a lot of the sales talks I've seen, like, like I was saying, it's like,
00:56:59you know, so, um, so here, what about you?
00:57:05I'm pretty sure you wouldn't want to listen to me talk about what I do is my kind of
00:57:12consultancy type stuff that I don't want to use the word boring, but probably not the right
00:57:17market for me to focus on. I guess it would be interesting to get my experience when I get there
00:57:23as someone who has been in a technical background, maybe 30 years now trying to switch up the way I
00:57:29work. And basically, like what you guys trying to sell, and I've been really bad at selling. I
00:57:36mean, you know, I used to, I used to go into sales meetings as a technical representative
00:57:41selling products and services. And then basically, I do my little technical pitch. And then when the
00:57:45sales guy started off, I just basically go to sleep because I just wasn't interested in that at
00:57:49all.
00:58:02What would you like to hear then? What would you like to hear?
00:58:07I guess at the moment, it's just trying to work out I've managed to get myself in a bit of a
00:58:12rabbit hole or, you know, I'm trying to spin up this new business trying to work out different
00:58:18ways. So you know, I want to create some videos and market myself through videos. But then other
00:58:23people are saying you should, you know, LinkedIn, you should definitely find business to business
00:58:26stuff in LinkedIn. I've just got these too many ways and I've got to create some content for my
00:58:32website. And I guess they're trying to get that focus down to here is a is a path to work out how
00:58:42you get from starting with a with an idea to following a straight path to putting it into
00:58:48production. And then, you know, I think I'm trying to do too many things at once at the start,
00:58:53whereas I should. Yeah, this, this is and then and then build. And at the moment, I'm trying
00:58:58to narrow down what I'm trying to do. And the short term goals, I think in this process.
00:59:03I think it's a big trap, I think for a lot of people. I mean, I've seen with myself as well.
00:59:08Yeah, I have so much so many ideas. Yeah, which one to pick? Yep. And then actually
00:59:16really execute to the fullest. And then take the next part instead of
00:59:24having a shift over these and start this Oh, but I have to do this and this and this.
00:59:29And I think that goes to that if we knew it was attached to a certain amount of money.
00:59:35We would just know which one to pick first. And I do this with clients that have all the ideas,
00:59:41I have a one page business plan that I developed. And it actually makes you fill in some very simple
00:59:48questions and vet the idea down to how much money is this going to make me and how much work is it
00:59:54going to take me to make that money. And because a lot of ideas are like, well, it would be good
01:00:01and people need it. Or, you know, you kind of have this like, you know, philanthropic way of
01:00:06looking at it. But really, it comes down to I had one client, she's like, Well, I want to
01:00:10counsel people who are going through cancer. And I was like, Oh, that's, you know, okay,
01:00:13heartstrings. It's so nice. And, and she was going to be really good at it. And she'd done it before
01:00:19and she wanted to, you know, get paid for it now. And I said, Well, what do you think people are
01:00:22going to pay for that? And then she was like, Oh, well, you know, I wanted to start out with,
01:00:26you know, X amount per hour. Okay, well, you know, and then we just started going through
01:00:31the numbers. And she was like, I'm gonna have to work like 40 hours a week, every week to make this
01:00:38what I want it to be. And I said, Okay, well, is that not what you want? And she goes, Oh, no,
01:00:42I want this to be part time. But I want to make X amount of dollars. And I said, Well, then this
01:00:47isn't the thing that's going to do that for you. You know, we have to find either another product
01:00:52or another system or a different way of presenting it so that you can make more money if that's what
01:00:57the clients are going to be able to pay. And going back to how much the clients make, what kind of
01:01:02situation are they in? Like, what's the demographic? What's the psychographic? And those just simple
01:01:07questions can like throw out ideas like so quickly. But I do that a lot with the client
01:01:13with my clients, because I get the same thing. It's like you said, it's a trap. You're just
01:01:17like, Oh,
01:01:18that's funny, because sales, sales, you typically do two things with every typical sale wants to
01:01:24to see what it's worth. You qualify, is it suitable business as a fit with what I do,
01:01:33all that kind of stuff. You qualify first, and then you quantify. And these are the two only
01:01:40things you actually do before you proceed. And actually, if you look at the idea of all the
01:01:46ideas you have, it's the exact same thing. You qualify, in your case, then you put the numbers,
01:01:52you quantify. And that's all you need to do. And then you can make a decision. Yes, does it fit?
01:01:58Yes or no?
01:02:00One tip I would say is, don't be a perfectionist.
01:02:04Yes.
01:02:05That's a killer. I am a perfectionist, unfortunately, and I know kind of how to let
01:02:12it go. And that's why I started doing the videos. And if you look back at the original videos,
01:02:17I look at them, I'm like, Did I really make this shit? You know, so don't be a perfectionist,
01:02:22just start doing it. And it just gets better. I'm nowhere near good now. But it's way better
01:02:26than it was before.
01:02:28Hey, you know, the first season is always better than the second season. I'm just saying.
01:02:32Yeah.
01:02:33I was listening to someone else. This was someone else who told me this, but they were saying,
01:02:38just get out and start doing videos, podcasts, get out and do it every day.
01:02:43Do instead of think. That's the key.
01:02:46And he said, it doesn't matter how it sounds, how raw it is, how unprofessional it looks,
01:02:52actually, because no one's listening at the start. No one's watching at the start.
01:02:55Right.
01:02:56So when you're 40 episodes in and you start attracting an audience,
01:02:59you would have perfected that and honed it.
01:03:02Yeah, it's basically true. I mean, I've now done 100, today will be 149 videos.
01:03:10So have I got a massive audience? No. I think I get, I don't know, 15, 17 people watching my
01:03:18videos that kind of, I mean, I don't count the, you know, I kind of see it now and again.
01:03:26And I don't know which platform it is. And also recently, what I started doing is only putting
01:03:31a promo on YouTube because I started to hate Google and just drive traffic. And actually,
01:03:36funny thing is, doing that has driven more traffic to my website. So people watch the
01:03:4130 second promo and actually go to my website and then see what I'm actually talking about.
01:03:46It's kind of interesting. But yeah, just do, because no one is watching at the beginning,
01:03:55only your mom or like a couple of people that you know, and stuff like that.
01:04:00And they know who you are anyway. So if they see it, they'll just, you know, say a few things.
01:04:09Yeah, but it doesn't really matter because you know them, you know, and then you just get better.
01:04:13Honestly, it's so true. If I could go back to my younger self, and say one thing would be stop
01:04:23being a perfectionist. Younger self, I mean, like, you know, 20, 30 years ago.
01:04:31Stop being a perfectionist. But I still got it a little bit.
01:04:37Yeah, it's always there. It's always there.
01:04:41It's not always bad, right?
01:04:43No, no, of course not. That's why I have parts of it there. But when you're starting a business,
01:04:48or when you want to start something, you can't try to perfect every, every part of it,
01:04:57every aspect of it, you got to get the basics of it correct, obviously.
01:05:02And the edges can be a little rough, it doesn't matter. But just get it,
01:05:07get the basics done and get it out there. Because the best feedback is bad feedback,
01:05:16basically. Because then you realize, as long as it's constructive, then you realize,
01:05:20oh, maybe I should have done this. And I should have done that. You know,
01:05:23and they're the rough edges that you can fix. Yeah, but getting the basics is,
01:05:29yeah, you need to kind of perfect it to a certain degree, but don't perfect the whole, the whole
01:05:33thing. I think people watch your video on how you make videos.
01:05:39It honestly, it's so freaking easy. I can't believe I made a five minute video about it.
01:05:45It's, it's yesterday's video. Just watch it. Yeah. I'll have a look. Cheers.
01:05:53Anyway, guys, thank you. I really appreciate it. It's been a great talk.
01:05:58One last question. Do you mind if I post this on my channel?
01:06:05You're good with it? Yeah, no problems. Awesome.
01:06:07Good conversation. So yeah, exactly. I won't cut anything out.
01:06:12You don't have time for that. Off the tail. That's it. Yeah. Anyway,
01:06:18guys, have a great day. Thank you again for coming. And I'm sure I'll do more of these,
01:06:23and I'm sure you'll see them. Hopefully you will be there next time as well.
01:06:28Let me know about the, the thing if you want to do it.
01:06:32I will. I'll probably send you an email and then you can pass it on to these other two,
01:06:37since I don't have their emails and then we can kind of all collaborate somehow.
01:06:42Absolutely. Anyway, have a great day. Keep it simple.
01:06:44All right. See ya.