所さん お届けモノです!2024年9月14日 離島で探検!この島にしかない宝モノ(#374)

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所さん お届けモノです!2024年9月14日 離島で探検!この島にしかない宝モノ(#374)
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Transcript
00:00Good morning, welcome to Tokyo Terrace.
00:03Thank you for having me.
00:04This is today's start-up.
00:07It's a start-up that helps you go out while you're raising a child.
00:10It's called E-Basho Hakken Start-up.
00:12Oh, I'm interested.
00:17The business district where many salaried workers live,
00:19Tora-no-mon, Tokyo.
00:22Inside the 35-story office building,
00:25there is a share office,
00:26which is owned by a company called E-Ba.
00:31There are 10 employees,
00:33and most of them are app development engineers.
00:37So, what kind of apps do you use?
00:40We make these apps.
00:42E-Ba is a map-type platform
00:45that specializes in places where children use.
00:48It takes a lot of time to think about where to go
00:51and where to go.
00:54E-Ba was born to solve such problems.
00:59For example, everyone is looking for a place to play in the water.
01:02You can play in the water here,
01:04or you can set up a water fountain here.
01:06You can share information with everyone
01:08while helping each other.
01:11This is helpful.
01:14This service, which is based on the concept of
01:17finding a place to go with a friend,
01:19was released in October last year.
01:21It has more than 10,000 places to go
01:23in Japan and abroad.
01:26I'm sure everyone is interested.
01:28E-Ba has been around for two years,
01:31and is one of the 15 companies
01:33that are expected to grow
01:36in Japan.
01:38Many people are interested in E-Ba.
01:41Where is the secret to its popularity?
01:46Let's go to the users.
01:49Ms. Tsujimoto, who has been using E-Ba for a month,
01:52is a mother who raises four children.
01:55This day, she brought a 1-year-old Hina-chan
01:58to Baby Leaf, a parent-child cafe
02:00for 0 to 3-year-olds
02:02in Kita-ku, Osaka City.
02:06It is famous for its variety of kids' plates
02:08and shops that are kind to children,
02:10and is a place where parents and children
02:12can live in peace.
02:14It is also a popular store for local mothers.
02:17I didn't know I could get this kind of information.
02:20There was a place to put the baby car,
02:23and there were plenty of places to shop.
02:26They wrote in detail
02:28that it was okay to bring a new car,
02:31so I chose this store.
02:34In E-Ba, you can see the items to check
02:36when the children choose a place
02:38such as the equipment information,
02:40the baby car,
02:42and whether it is possible to bring a new car.
02:47I'm thinking of going somewhere after this,
02:51but E-Ba is very convenient
02:53because you can find out
02:55what's near you right away.
02:57This is good for traveling.
02:59This time, she found a park at E-Ba.
03:03E-Ba has a function
03:05to narrow down the spots by category.
03:08For example, just by selecting a playground,
03:11you can see the surrounding parks
03:13and kids' parks instantly.
03:17And this information is posted
03:19by a child-rearing influencer.
03:23The reason why it is easy to understand
03:25by using photos and videos
03:27is because it is popular.
03:29Furthermore,
03:32I usually use Instagram
03:34to look for places to play.
03:36I use it to refer to places
03:38that people often see.
03:40If it's Instagram,
03:42I have to look for places
03:44that people often see,
03:46so I don't know if it's near me.
03:49But with this app,
03:51I can see the places
03:53posted by Instagrammers.
03:55Isn't it very convenient?
03:58E-Ba can see everything in one place.
04:01E-Ba is able to understand
04:03the location of each spot
04:05that was not known on Instagram.
04:07This leads to user satisfaction.
04:09It's amazing. It's on the map.
04:12On the other hand,
04:14what benefits does a child-rearing
04:16influencer feel from E-Ba's information?
04:20On social media,
04:22I introduce places to go
04:24or hotels that I recommend
04:26by using E-Ba.
04:28But even if I post and save it,
04:30the information will be leaked.
04:32I've been thinking about
04:34how to stock it.
04:36Instagram has instant delivery,
04:38but E-Ba is able to
04:40update the post one after another,
04:42so past posts will be buried.
04:46In the case of E-Ba,
04:48it remains on the map.
04:51In addition, E-Ba is
04:53linked to Instagram,
04:55so it can be used to
04:57see past posts again
04:59and gain followers.
05:01In addition,
05:03I've been getting a lot of
05:05offers from E-Ba.
05:07E-Ba has about 200 influencers
05:09registered on Instagram,
05:11and its total followers
05:13are more than 3 million.
05:16We've been paying attention to
05:18this large community
05:20and matching products
05:22with companies and influencers
05:24who want to develop products
05:26related to childcare.
05:28I've been getting more opportunities
05:30to work with large companies
05:32and have more opportunities
05:34to participate in meetings,
05:36so the scope of my work
05:38has been widened.
05:40Representative Aizawa.
05:42Currently, she is raising
05:44a 6-year-old son and a 4-year-old daughter.
05:48Her husband works in the media industry,
05:50so he often goes on business trips
05:52and comes home late,
05:54which makes it difficult for him
05:56to participate in childcare.
05:58As she works hard,
06:00she came across a problem
06:02related to childcare.
06:04I came to Tokyo from Kansai,
06:06and I was all alone.
06:08I had no friends, no family,
06:10and my husband wasn't around.
06:12I was raising my son
06:14by myself.
06:16When I was at home,
06:18I was so depressed.
06:20I didn't know
06:22what to do.
06:24Going out was my salvation.
06:26On the other hand,
06:28I didn't know where to go.
06:30Even if I searched a lot,
06:32I couldn't find any information
06:34that I could use
06:36on a map.
06:38That's how I came up with the idea.
06:42Representative Aizawa,
06:44who was working as a recruit at the time,
06:46started studying app development
06:48while being chased by childcare and work.
06:50Amazing.
06:52In just three months,
06:54she created an app
06:56that became a prototype of Diva.
06:58Representative Aizawa's daily life
07:00is like this.
07:02She goes to work,
07:04has dinner,
07:06and goes to bed
07:08at 9.30 p.m.
07:10It seems that she will
07:12start working again from here.
07:14Really?
07:16I have to make documents,
07:18I have a meeting,
07:20and I have to create an Instagram tab.
07:22That's what I want to do.
07:26Representative Aizawa
07:28works until 2 a.m.
07:30Where does her motivation
07:32come from?
07:34I want to do it.
07:36Do you want to do it?
07:38Mom, I want to do it.
07:40Don't make a mess.
07:42I can't put it in the knot.
07:44What are you doing?
07:46This kind of practical experience
07:48of working hard for childcare
07:50leads to the idea of service.
07:52We are becoming more and more
07:54like a family,
07:56and there are more and more
07:58people who are under
08:00a lot of pressure.
08:02That's strange.
08:04I want to change that situation.
08:06I think that's
08:08the driving force.
08:10To create a society
08:12where the children
08:14can live comfortably,
08:16Representative Aizawa
08:18is actively working on
08:20improving the app.
08:22The evaluation function
08:24will be released in the future.
08:26If you just ask,
08:28you don't want to do it,
08:30and it's a hassle.
08:32For that reason,
08:34we designed everything,
08:36including the benefits
08:38for users.
08:40It seems that the system
08:42allows users to enjoy
08:44and evaluate spots
08:46in various ways,
08:48such as collecting badges
08:50and monsters.
08:52By increasing the evaluation,
08:54users will be able to
08:56evaluate various things.
08:58For example,
09:00if you go to a big park,
09:02you may like it.
09:04On the other hand,
09:06if you go to a library,
09:08you may want to give
09:10various opportunities
09:12to children.
09:14If you can use
09:16the power of technology,
09:18there are many useful things
09:20to do.
09:22I want to solve
09:24difficult and difficult times
09:26and increase
09:28fun and happy times
09:30for children.
09:32I wanted to meet you
09:34as soon as possible.
09:36After all,
09:38raising children is
09:40something that
09:42individuals can't do alone.
09:44It's really easy
09:46for parents
09:48to get help
09:50from their children.
09:52Taichi Kokubun,
09:54a father of two,
09:56immediately experienced EVA.
09:58Is there a place
10:00where you can play with children?
10:02This is a map
10:04around Tokyo Station.
10:06There are a lot of hospitals
10:08in this area.
10:10If you narrow down the categories
10:12here,
10:14you can find them
10:16right around here.
10:18There is information
10:20like this.
10:22If you go here,
10:24you should bring a hat
10:26because there is little shade.
10:28I'm curious about
10:30whether the toilet is clean.
10:32It's information that
10:34only those who have been there
10:36know.
10:38It's amazing.
10:40That's right.
10:42When I was a kid,
10:44there was a magazine
10:46called BASHO.
10:48When I got it,
10:50I was surprised
10:52that there was a place like this
10:54all over the country,
10:56but there was no picture
10:58of the toilet.
11:00I see.
11:02You can share
11:04such detailed information
11:06because you are
11:08worried about
11:10raising children.
11:12That's right.
11:14I had a hard time
11:16when I was a kid.
11:18I was lost
11:20while crying.
11:22When I was lost,
11:24I thought that
11:26I would be able to help
11:28the next person
11:30if I told someone
11:32about the toilet
11:34and the hole.
11:36In a sense,
11:38it's like an employee.
11:40That's right.
11:42Is there any information
11:44that you made a mistake?
11:46The address,
11:48rotation time,
11:50and other things
11:52are all automated.
11:54Do you have a message
11:56for the facilities?
11:58Is there anything you want
12:00to improve?
12:02I would like to provide
12:04information
12:06such as
12:08how to prepare
12:10for the toilet.
12:12That would be helpful
12:14for the facilities.
12:16It would be a win-win situation.
12:18I see.
12:20In addition,
12:22a new feature will be added
12:24to EVA in October.
12:26This is a new screen.
12:28If you pay attention here,
12:30you can see that
12:32coupons are being issued.
12:34If you squeeze this,
12:36you can see
12:38that you can get a free drink
12:40for a limited time.
12:42I think many mothers
12:44want this information.
12:46You made a great thing.
12:48We have a building
12:50called Tokioba.
12:52Tokioba is located
12:54in the south of Fushima Prefecture.
12:56Search for a child-rearing spot
12:58at EVA.
13:00Can you get information
13:02even in the countryside?
13:04You have a lot of rivals.
13:06That's not good.
13:08Is Tokioba here?
13:10Tokioba is not here yet.
13:12You have to be very careful.
13:14You can't enter
13:16unless someone comes.
13:18Is the user here
13:20not in Tokioba?
13:22He may not be here.
13:24Come here.
13:26Please talk a lot.
13:30Representative Aizawa
13:32completed the EVA app
13:34in 2013.
13:36She made a decision
13:38to launch EVA
13:40from the world
13:42of agriculture
13:44such as the private industry
13:46and recruitment.
13:48You noticed this
13:50when you were a child, right?
13:52Yes.
13:54I had an idea
13:56when I was raising a child.
13:58Did you have an idea
14:00to make an app?
14:02I didn't want to make an app.
14:04I asked many people
14:06on SNS
14:08if they had the same idea.
14:10I started from
14:12hearing.
14:14Did you know
14:16anyone on SNS?
14:18No, I didn't.
14:20I searched for a child-rearing spot
14:22at EVA
14:24and DMed them.
14:26Wow.
14:28When I took a survey
14:30I found many people
14:32had the same idea.
14:34I started to think
14:36what kind of service
14:38would be good for them.
14:40You changed your idea
14:42to a business.
14:44Did you change your idea
14:46to a business
14:48at first?
14:50I think
14:52my husband told me
14:54that.
14:56I thought
14:58it would be convenient
15:00if this product was like this.
15:02I thought it would be good
15:04if this product was like this.
15:06My husband told me
15:08that.
15:10Isn't it amazing?
15:12Your husband told you
15:14it would be good
15:16if you started a business.
15:18I thought
15:20I could help you.
15:22I thought
15:24I could help you.
15:26How did you get
15:28your information?
15:30How did you get your information?
15:32At first
15:34I started an account
15:36on Instagram
15:38and I knew
15:40there were people
15:42who wanted to create
15:44a map app.
15:46I knew there were people
15:48who wanted to create
15:50a map app.
15:52I knew there were
15:54people who had
15:58an interest in
16:00creating a map app.
16:02I knew there were
16:04people who had
16:06an interest in
16:08creating a map app.
16:10I went to their house
16:12to play
16:14and I could see
16:16how they lived.
16:18You played and played
16:20with your husband.
16:22I didn't want to spend my life like that.
16:25You didn't, did you?
16:28With a strong desire to solve the problems of the younger generation,
16:32Representative Aizawa challenged the Tokyo-based Business Contest in 2021.
16:38Out of about 1,000 participants, 10 were selected as finalists.
16:43She was convinced that she was sought after by society and decided to start a business.
16:48Her tremendous ability to act was deeply influenced by an event she experienced when she was 10 years old.
16:57Actually, I had a pretty big illness when I was 20 years old.
17:01I've had a lot of experiences of wandering between life and death.
17:04I think that experience was pretty big.
17:08I became conscious of my symptoms and lost consciousness in three days.
17:12I didn't wake up for two weeks, and I was in a intensive care unit for two months.
17:16I was rehabilitated for six months.
17:18I was paralyzed for a long time, so all my muscles were damaged.
17:24Aizawa encouraged long-term rehabilitation and miraculously recovered from her illness.
17:33It seems that through her experience, a certain thought has arisen in her.
17:38I've always wanted to do something for society with the life I've been given.
17:43I've always wanted to do something for society with the life I've been given.
17:46When I was asked how to do it, the closest thing to me was raising a child.
17:52While I was thinking about raising a child, I was saved by going outside.
17:58I found it in that.
18:00I decided to do it by chance.
18:03I think you're very good at shaping that thought itself.
18:07I felt like it was my mission.
18:10I was sick and had a hard time, but I wanted to be useful to society.
18:15I was sick and had a hard time, but I wanted to be useful to society.
18:20I feel like I want to help everyone.
18:27In order to create a society that is easy to raise children,
18:31Representative Aizawa took on new challenges to further evolve the app.
18:36If this goes well, won't there be an election?
18:40The country needs Aizawa.
18:47Representative Aizawa created an app called EVA, which is compatible with the child-raising generation.
18:52What is she working on now?
18:55To put it simply, the concept is to make the Kyoto Prefecture map convenient and fun.
19:01For the child-raising generation, we provide them with a 300-yen coupon.
19:06We work on data collaboration.
19:10The new approach is to collaborate with the government.
19:14What is the goal?
19:16There is a lot of information about child-raising benefits and coupons in the world.
19:22But the government doesn't want to share it.
19:27The child-raising generation is busy and doesn't know much about it.
19:31EVA provides that information.
19:34But the local government has data on child-raising benefits.
19:38So we collaborate with the local government and organize the information.
19:43I see.
19:44The coupon that the government wants to use,
19:46and the information that the child-raising generation wants to know,
19:49can be delivered to the user through EVA.
19:54In Kyoto Prefecture, we are working to make the child-raising environment the best in Japan.
19:59We want to make it fun and profitable.
20:02For example, many stores provide milk and water.
20:07If there is a heavy object, we will bring it home.
20:10We are working on that.
20:12But the problem is that the popularity is low and there are few users.
20:17So we are working with EVA.
20:20We hope that the child-raising environment will be spread.
20:26EVA will be a role model and spread to other regions.
20:31We don't just go to one place.
20:35We go around the city.
20:38We go to this store, play in this park,
20:41take a detour, go back to the supermarket, and go home.
20:44We provide information about lines and surfaces, not points.
20:49As we go around the city, it will be profitable.
20:52As a result, we can spend about 3,000 yen.
20:58I strongly believe that this is one of the factors that makes the child-raising environment happy.
21:07Even though local governments are thinking about various things,
21:10there is a situation where it is not spreading.
21:13But through such an application,
21:15we can rediscover that it is a city that spreads quickly and is easy to live in.
21:20That's right.
21:21By promoting child-raising support, we can promote immigration for local governments.
21:27If there is an increase in immigration, there will be an increase in taxes,
21:29so there are many local governments that have a sense of responsibility.
21:32On the other hand, there are many local companies that support the child-raising environment at the moment,
21:38but everyone is unhappy because the information has been interrupted.
21:43We will focus on this and create a good world view for child-raising.
21:49If this goes well, there will be an election.
21:54The country needs you.
21:57If everyone doesn't go in a good direction, the number of children won't increase.
22:02That's right.
22:03I think it's a national issue that the number of children won't increase.
22:08It's a society that wants to have children.
22:11It's hard to have children, isn't it? It costs money, doesn't it?
22:13So let's not stop having children.
22:15Because we have children, we can make a lot of money, we can be lucky, and we can be comforted.
22:19That's why it's happier to have children.
22:21I really want to change the world like that.
22:25After all,
22:27I'll vote for you.
22:29I want you to make a better Japan.
22:34I really want you to spread.
22:38To be continued.
22:41Next time, we will start the story exploration by illuminating the light of a buried story.
22:46I've never seen a book like this before.
22:48No, no, no.
22:49You can make a book that your mother wants to think about and give it to your child.
22:54The book that saved Hatamuku's business was a one-page book.
22:57It says Saku-e.
23:00I'm using AI to write.
23:02You have to write AI.
23:04That's right.

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