がっちりマンデー!! 2024年9月22日 CMでよく見るけどよく分からない会社

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がっちりマンデー!! 2024年9月22日 CMでよく見るけどよく分からない会社
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Transcript
00:00Today's Gatchirimonday is about companies that you see often in commercials but don't know much about.
00:09Everyone, there are some commercials that you see a lot on TV and the internet, right?
00:16But, depending on the commercial,
00:22you may know the name of the company, but you may not know what company it is.
00:27I don't want to go to Korikorisei!
00:29There are many companies that you don't know much about.
00:34It's 9.99 million yen.
00:37What?
00:38But, if you're watching a commercial, it means you're making money.
00:44So, this time, we're going to talk about the company that you're watching a commercial about.
00:52Good morning.
00:54Today, we're going to talk about companies that you see often in commercials but don't know much about.
00:58This is the 6th episode.
01:00Big sponsors don't change, but the companies that follow them have changed.
01:08The companies that have changed don't say much about what they're doing in commercials.
01:13They don't?
01:14They don't.
01:15So, there must be a strategy behind it.
01:17Let's take a look.
01:19Let's go.
01:20Please.
01:22Good morning.
01:23Good morning.
01:24Good morning.
01:25Thank you for coming.
01:26Thank you for coming.
01:39Depending on the answer to the question, the commercial may be dropped.
01:42I'm really scared.
01:47That's scary.
01:49Actually, we have a special guest.
01:50I'd like to introduce the special guest today.
01:51Morinaga Takuro and Yuchami.
01:53Nice to meet you.
01:54Thank you for having me.
01:55What kind of commercials are you doing?
01:56I'm doing a commercial for AC Japan.
01:57Oh, you're doing AC Japan?
01:58Yes, I am.
01:59You're doing AC Japan because it's famous, right?
02:00Thank you very much.
02:01I'm glad to hear that.
02:02That's great.
02:03I did it.
02:04You're watching TV, right?
02:05Yes, I am.
02:06You're watching TV, right?
02:07Yes, I am.
02:08That's great.
02:09That's great.
02:10That's great.
02:12Thank you for coming.
02:13Thank you for coming.
02:14Thank you for coming.
02:15That's amazing.
02:17But when you watch TV, do you wonder what this company is doing?
02:21Yes, I do. I don't know about actresses, but I often wonder what kind of commercial it is.
02:25That's a lot.
02:26So, normal commercials are like, please buy this product.
02:29It's an advertisement to promote the product, but it's not like that.
02:32It's an advertisement to raise the reputation of the company.
02:36Actually, it's becoming a big pillar.
02:39When I watch commercials, I think this company is a good company.
02:45I see.
02:46Commercials that I often watch in commercials, but I don't know what it is.
02:52Here it is, NIDEC.
02:54I still remember it as a company.
02:58I watch this a lot.
03:03NIDEC changes the future that moves the world.
03:05I remember.
03:07As Haruna Kawaguchi said, I remember the name NIDEC, but I don't know what's amazing or why it's making money.
03:17I really don't know.
03:19So, in order to find the answer, we went to the head office of NIDEC in Kyoto.
03:24It's huge.
03:25The head office is huge.
03:27Actually, this head office building is the largest building in Kyoto.
03:32It's making a lot of money.
03:34This is Mr. Masui of NIDEC.
03:36How much does this company make?
03:40It's about 2.4 trillion yen.
03:432.4 trillion yen?
03:47And in the past 10 years, it's been rising.
03:51I'm more and more curious about what kind of company it is.
03:53Mr. Masui, please tell me.
03:57This is it.
03:58It's a motor.
03:59Our motor is in every product around us.
04:02Is that so?
04:03NIDEC is a company that makes motors.
04:07By the way, in NIDEC, we use the word motor, not motor.
04:13So, what kind of motor are you making?
04:18It's a motor that turns the wheel of an electric bicycle.
04:22It's a motor for an electric motorcycle.
04:25That's right.
04:27NIDEC makes all kinds of motors.
04:32In addition, NIDEC is the most popular in the world.
04:40But why do all the manufacturers use NIDEC motors?
04:46According to Mr. Masui, there are two big secrets.
04:49The first is...
04:52What I'm particular about is light and light.
04:55Light and thin.
04:57NIDEC motors are light, thin, short, and small.
05:03Everyone, don't you think that the current motor is getting smaller and smaller?
05:10For example, a vacuum cleaner.
05:12It used to be heavy and heavy.
05:16Now it's smaller, and the numbers are the same.
05:20In fact, the performance is better than it used to be.
05:24This is NIDEC.
05:27This is the vacuum cleaner motor from the 1990s.
05:31And the current vacuum cleaner motor is this small.
05:35It's the same power.
05:36It's one-third the size of the old one.
05:39The sound is also small.
05:41Still, the magnet in the motor is very powerful.
05:45Even if it's small, it has the same power.
05:49Another secret of NIDEC motors being popular is...
05:53The second secret is sound.
05:55Sound?
05:56It makes the motor move quieter.
05:58The motor makes the sound.
06:00That's right.
06:01Recently, vacuum cleaners are quieter than they used to be.
06:07Washing machines and circulators are also quieter.
06:13This is also thanks to the evolution of motors.
06:17In the first place, the motor has a normal A-class magnet on the outside.
06:22In the middle, there is a circular electromagnet.
06:27The electric current flows through the electromagnet in the middle.
06:31The electric current flows in the opposite direction at a constant interval.
06:35Then, the S-axis and N-axis of the electromagnet inside are switched.
06:40This is the mechanism that rotates by repulsing and interacting with the outside magnet.
06:48To send electricity to the electromagnet in the middle,
06:52a terminal called a brush hits it so that it contacts even if it is spinning.
06:59But what does it mean that it hits what is spinning?
07:03The sound has a mechanical contact, so it makes a mechanical sound.
07:07That's right.
07:08There is a friction, so there is a rustling sound.
07:12Mr. Nidec thought about how to deal with this.
07:16The motor of the vacuum cleaner is brushless, so there is no mechanical contact.
07:21The sound is also small.
07:24If you want to get rid of the sound, you can get rid of the rustling brush.
07:29But if you do that, the electricity will not go to the electromagnet in the middle.
07:34Then, let's replace it.
07:37Can I replace it?
07:39The electromagnet is on the outside of the motor.
07:41The one that spins in the middle is a permanent magnet that does not need electricity.
07:46This is the brushless motor developed by Nidec.
07:50If this is the case, the sound is certainly small.
07:53It is our technology that makes this brushless motor practical.
07:58Now, various appliances are small and quiet thanks to Nidec.
08:04It's amazing.
08:06And Mr. Masui said that there is a super small motor that combines the technology of Nidec.
08:13Let's take a look.
08:16Is this a motor?
08:18Yes, it is a heart motor.
08:20General motors are motors that rotate.
08:24This motor is a vibration motor that rotates.
08:30Yes, in this small motor, the magnet moves at a great speed and vibrates.
08:39Mr. Kato, do you know what vibration is used for?
08:43This is the vibration of the mobile phone.
08:45Yes, it is the vibration of the mobile phone.
08:50In fact, Nidec's vibration motor is based on it.
08:56The smallest one is 1 cm in length and 3 mm in width.
09:02In fact, this is the most popular motor now.
09:06For example, if you put this vibration motor in your glove, the vibration of the motor will be transmitted to your hand.
09:13In the virtual world, you can reproduce the sensation of touching, hitting, and grasping by illusion.
09:20They are developing such a technology now.
09:24It's still a motor ideal.
09:28Nidec is a motor.
09:31In the virtual reality world, you can reproduce all the visual and auditory senses.
09:40In the virtual world, you can reproduce all the visual and auditory senses.
09:50That's right.
09:52I borrowed an item using the motor of the sensory technology.
09:57There is a pen in which the motor is built.
10:01Is it in this?
10:02Yes, it is.
10:03Please move your hand according to the tablet video.
10:07What is this?
10:11Please move the pen in the same way as the motion.
10:21What? What? What?
10:26It's interesting.
10:28I don't think the audience can understand it at all.
10:31If you move your hand along with the demo screen, you will feel as if you are drawing a line with a ballpoint pen on a piece of paper in the air.
10:43The pressure on the paper is transmitted to the ballpoint pen.
10:48The pressure on the paper is transmitted to the ballpoint pen.
10:50Is that so?
10:51The pen is shaking, isn't it?
10:53The pen is shaking.
10:55This is an effect that can be achieved by the motor.
10:58This is amazing.
11:00This is the next era.
11:03This is it.
11:05It's a company that I often see in commercials, but I don't understand it.
11:08Next.
11:11If you have a bad back, please move to Korikorisei.
11:14I don't want to go to Korikorisei.
11:16Then, please wear this shirt.
11:18Listen to Kiri Uri and Relive Shirt Alpha.
11:20It's spinning a lot.
11:22What is this?
11:23I thought so, too.
11:26If you wear a mysterious shirt, your body will be soft.
11:31I thought this was real.
11:33It's obviously suspicious.
11:35I'm not sure.
11:37I have to investigate this.
11:39I'm curious.
11:40So I came to Relive Shirt Company in Sendai City, where I made a commercial.
11:48Hello.
11:49I'm Takashi Saki of Relive Shirt Company.
11:52He was also in a commercial.
11:54He is the president of Relive Shirt Company.
11:58How much is the company's sales?
12:03The annual income is about 7.7 billion yen.
12:06In the next term, it will be about 2 billion yen.
12:09Is that so?
12:10That's right.
12:11That's a lot of money.
12:13But I have to ask him something.
12:18It's suspicious.
12:19It's suspicious.
12:21It's really suspicious.
12:22Of course.
12:23It's really suspicious.
12:24Let's take a look at the suspicious shirt.
12:30This is Relive Shirt.
12:33The mysterious Relive Shirt has a little pattern, but it's a normal polyester shirt.
12:41If you wear this, it will support flexibility and muscle strength.
12:46You can also improve your shoulders and lower back.
12:50I wonder if it's true.
12:52The staff has a light reaction.
12:56First of all, he goes without a Relive Shirt.
13:00It's a little tight.
13:02His fingertips are 25 cm above the floor.
13:06I think so, too.
13:07Let's wear a Relive Shirt.
13:09Is it okay to wear it over your clothes?
13:14To be honest, I don't feel anything.
13:17That's right.
13:19Is it true?
13:25His fingertips are 16 cm above the floor.
13:28It looks like it's about 9 cm softer.
13:31Why?
13:32In addition, it is said that it also supports muscle strength.
13:37Let's wear a Relive Shirt.
13:38Why?
13:39Relive Shirt.
13:41One, two, three.
13:43It's strong, isn't it?
13:45It's the boss's taste.
13:47I think so.
13:48I'll put it on like this.
13:51One, two, three.
13:53It's the boss's taste.
13:56It's the boss's taste.
13:58Is it amazing?
13:59Is it wrapped around by the boss?
14:01The director can't hide his confusion.
14:03One, two, three.
14:07Boss, why is this happening?
14:12In this way, the ore is printed inside.
14:18The ore is printed inside?
14:20That's right.
14:23The paint on this pattern contains the powder of ore such as tourmaline, which emits infrared rays.
14:33This is big.
14:34Tourmaline?
14:35It's a big deal.
14:37Moreover, what is the pattern that combines this ore?
14:40This print is placed along the grain.
14:45The location of this ore is actually a patent.
14:51If you look at the thermography, it is said that the more red it is, the better the blood flow.
14:56Oh, that's right.
14:58The person wearing the shirt is red.
15:01Really?
15:02That's close.
15:03The RELIVE shirt, which promotes blood flow and supports flexibility and muscles, costs 8,800 yen.
15:11In addition, the RELIVE shirt ALPHA and INNER, which can print the ore more powerfully and expect improvement in digging, are also lined up.
15:21This shirt supports the flexibility and muscles of the body.
15:26This shirt is often worn by people who work in the field or carry heavy objects.
15:38But this shirt wasn't a hit from the beginning.
15:42President Sasaki completed the first RELIVE shirt in 2018.
15:48At that time, he sewed a taping to a different shirt than now.
15:53The president was confident that he could do it and went to the exhibition.
15:59However, there was an unexpected situation.
16:03Everyone was surprised.
16:05However, even if I sold it, I was suspected.
16:09It was amazing, but the buyer didn't buy it at all because it was too suspicious.
16:16So President Sasaki came up with a bold strategy.
16:21This is what I came up with.
16:23This?
16:24Yes.
16:25This is a shirt that an ordinary man is wearing.
16:30In order to make it as unsuspecting as possible, he put on a shirt of a man who looks good.
16:37In other words, the president is trying to present this shirt by himself.
16:43And this is the first mail order program that appeared a year ago.
16:51I'm Takashi Sasaki, the executive director of RELIVE.
16:55Nice to meet you.
16:59He looks very kind.
17:02He is a kind man.
17:04Then this strategy was a big hit.
17:08The RELIVE shirt began to sell well.
17:11The president is amazing.
17:14RELIVE is the president of RELIVE shirt.
17:19I can't trust him.
17:22I understand.
17:24Let's try it on and off.
17:27Yu-chan, please help me with the experiment.
17:30First of all, please hold this stick like this.
17:35Please press the middle of this stick vertically.
17:41I will do it.
17:46It's heavy.
17:49It's like this.
17:51Let's try it on a T-shirt.
17:54He tried it on a RELIVE shirt again.
17:59I will do it.
18:02What?
18:04Please do it more seriously.
18:06I'm doing it.
18:09I don't do that.
18:12I've been doing it for 30 years.
18:15Can I try it on the right side?
18:18I was doing it with my left hand.
18:20I think the right side is stronger.
18:23Please do more.
18:25Are you serious?
18:28Are you serious?
18:31Are you serious?
18:33I don't do that.
18:35I don't do that.
18:37I don't do that.
18:39Shindo, do you understand?
18:41I understand.
18:43Have you ever broken a glass?
18:46It was a big deal.
18:49I often see it in commercials, but I don't understand it.
18:52What's next?
18:559.99 million yen?
18:58What's the price?
19:009.99 million yen.
19:03What?
19:05With a 24-pin 3LDK?
19:07AIDA design.
19:089.99 million yen house.
19:119.99 million yen house?
19:159.99 million yen house is a little strange.
19:19What's going on?
19:23This is Mr. Ishii of AIDA design.
19:26How much did you sell?
19:30I sold 5.78 million yen last year.
19:33I'm doing my best.
19:35This is AIDA design.
19:37It is a house maker that sells from house design to architecture.
19:43The number of houses built is 3,000 in just last year.
19:47It's amazing.
19:49But why do AIDA design houses sell so much?
19:53The secret is, of course.
19:56AIDA design is a low-cost house.
20:00AIDA design sells at a low price.
20:04With a 24-pin 3LDK, which is also in the commercial,
20:08The land price is different, but the house plan of 9.99 million yen is perfect.
20:15And even at this price, you can design freely.
20:19In other words, you can make a house of an order maid.
20:22Why can you do that?
20:24And I'm curious about what kind of house it is.
20:27It's too cheap.
20:29That's why I'm going to show you a house that I built with almost the same plan as the 9.99 million yen house.
20:38When you open the front door, you'll find a shoe box and a closet.
20:44And the first floor is a 16-story spacious living dining kitchen.
20:51On the second floor, there are five to seven bedrooms in total.
20:57Mr. Ishii says that other house makers cost around 12 million yen.
21:03Maybe it's cheap.
21:06At first glance, it doesn't look cheap.
21:09But why can you make it so cheap?
21:12The secret is in this facility in Bandoshi, Ibaraki Prefecture.
21:18What is this place?
21:21This is a pre-cut factory that processes wood.
21:25Pre-cut factory?
21:26Yes.
21:27While other house makers process pre-cuts,
21:32we own a pre-cut factory ourselves, so the cost is reduced.
21:39This is a factory that pre-cuts and processes the wood needed to build a house, such as pillars and beams.
21:51The size of the factory is almost one Tokyo Dome.
21:58It processes about 11 tons of wood a day.
22:03It's cheap because it's done in large quantities.
22:07Mr. Ishii doesn't measure or cut the wood at the site.
22:12He just assembles the material he brought.
22:17The result is that the cost of building a house can be reduced.
22:23This is Mr. Sadamitsu Aida, the founder of Aida Design.
22:28I can sell it with confidence.
22:31If I order a pre-cut from a pre-cut factory and it's not processed in time,
22:37it will be delayed.
22:39If I don't have the number, I can't be at ease.
22:42If I break my promise, it's over.
22:44The secret to realizing a cheap house for 9.99 million yen is in the office of Aida Design.
22:53Oh!
22:57The secret to realizing a cheap house for 9.99 million yen is in the office of Aida Design.
23:05This is the design department.
23:08Yes, this is the design department of Aida Design.
23:12In fact, ordinary house makers often go to design offices that improve the appearance of the building
23:18and structural design offices that calculate the safety of the building and the amount of necessary walls.
23:27However, according to Mr. Fujiwaki of the design department,
23:31In the case of Aida Design, we work as one company,
23:35so the employees of Aida Design design and design the structure themselves.
23:42Mr. Fujiwaki, can you do both?
23:44Yes, I can do both.
23:46In other words, you can calculate the structure and design.
23:49That's right.
23:50Oh, really?
23:51Yes, I was able to do both with Aida Design.
23:53Oh, really?
23:54Yes.
23:55Yes, Aida Design was originally a design office as its name suggests.
24:00That's why he designs and calculates the structure himself.
24:04Therefore, he doesn't have to pay any external fees to other design offices.
24:09I do it at my own place, so I do it in the shape of the customer's ideal.
24:14I really make it according to the customer's request.
24:17I see.
24:18Aida Design is a house for 9.99 million yen,
24:22and it's really cheap!
24:24Wow, you can design freely.
24:26It's amazing that you can design freely without having to pay 9.99 million yen.
24:31It's amazing.
24:32Moreover, if you design it yourself, you can get closer to your ideal.
24:36That's right.
24:37I think it's amazing to be told that it's a house for 9.99 million yen.
24:43I understand.
24:44If it was 9.99 million yen and 10 million yen, it would be completely different.
24:48It would be completely different.
24:49Even though it only costs 10,000 yen.
24:51I think the sense of that area was amazing.
24:57We've seen a lot of things.
24:58Finally, we'll ask Mr. Morinaga.
25:00Please tell us a company that you often see but don't understand in the commercials you're interested in now.
25:05Yes, that's...
25:06CM
25:07See you later.
25:11Please tell us a company that you often see but don't understand in the commercials you're interested in now.
25:16Yes, that's...
25:17Nihon Tsuushin.
25:18Nihon Tsuushin?
25:19Yes.
25:20Nihon Tsuushin has a monthly fee of 290 yen.
25:23This is Nihon's first MVNO.
25:26What is this company doing?
25:27It's a big mobile phone company.
25:30They borrowed a cable.
25:32If you borrow a cable for 1G data communication, it's only 290 yen.
25:37It's really cheap.
25:39It's cheap, right?
25:40It's really cheap.
25:41And what they've borrowed is...
25:43They've borrowed a cable from DOCOMO.
25:45So it can be connected anywhere in Japan.
25:48I see.
25:49But they don't have a reputation.
25:53And now they're trying to increase the number of customers.
25:56They're trying to increase the number of customers rather than profit, so it's cheap.
26:01Fujifilm
26:03Even if the film doesn't sell...
26:05The mystery of the company's sales explosion...
26:07That check...
26:08In terms of sales, it's 1.5 billion yen.
26:10Cosmetics...
26:11We've gained 100 million yen.
26:13But why?
26:14It's amazing.
26:19To be continued...
26:23Thank you for watching!
26:26If you want to watch this program again, go to T-BIRD or U-NEXT.

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