ふるさとの未来 2024年10月02日 オーガニックのお菓子ブランド「Biokashi」って知ってる？その魅力に迫る
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00:00The future of our hometown is in the hands of those who are working hard to find a company in the process of growth in their hometowns all over the country.
00:30Let's try it for the first time. I wonder how far we can go.
00:37You don't have to turn around and around.
00:41It's all about me.
00:54Good evening. It started tonight. I'm Mirai from my hometown.
00:57Last week, we introduced you to Alphafood, a company that deals with organic food.
01:02How was it?
01:04I thought I'd give it a try.
01:07I was pulled by an American walnut farmer.
01:11There was such a story.
01:13I was interested in the story that the awareness of organic has changed.
01:18This time, we will introduce you to a business that supports the growth of Alphafood.
01:24Please look at this.
01:27Last week, we introduced you to Alphafood, a company that supports the growth of Alphafood.
01:37Alphafood has been focusing on organic products since the beginning of the pandemic.
01:42Alphafood has been focusing on organic products since the beginning of the pandemic.
01:48Organic food is one of the things that has attracted attention since 2020, when the novel coronavirus spread.
01:56As awareness of creating a body that does not lose to viruses has increased,
02:01more people are looking for safe food without using chemical fertilizers or pesticides.
02:08It is said that sales have increased not only in Japan but also around the world.
02:14In 2001, a big change came to the organic market in Japan.
02:21What happened?
02:23We asked the CEO of Alphafood, Norihiro Asai.
02:31Organic means organic.
02:35Organic was first defined in Japan in 2001.
02:44Organic cannot be organic unless it is made based on organic.
02:50In 2006, Alphafood was recognized as organic.
02:55In addition,
02:57Alphafood was recognized as organic because it was packaged at its own factory.
03:06In this way, Alphafood went from a business that deals with organic products to a business that deals with organic products.
03:14Then, in 2016, the first organic supermarket in France, Bio7, was launched in Japan.
03:25Of course, organic products have become more familiar in our lives.
03:33Alphafood staff received an important product of the measuring corner in this supermarket at once,
03:42which made the business grow rapidly.
03:47In such a situation, Mr. Asai heard the voice of customers as a clerk in this bulk corner and found a hint for a new business.
03:58One day, a female customer came to our corner.
04:04She was looking for organic sweets, but there was no organic sweets in the sweets corner.
04:11So she came to this corner and said,
04:14I'm going to buy a banana chip.
04:16Is that so?
04:18The customer said,
04:20I want to stick to organic because I eat with children.
04:27If there is no organic sweets, I would like to make organic sweets.
04:33This is how the original organic sweets brand was completed.
04:38Its name is Biokashi.
04:43It is an organic oats bar with excellent texture based on organic oats.
04:51It looks delicious.
04:53Usukake is particular about the ratio of chocolate and ingredients.
04:59Mangoya, which is popular among dried fruits,
05:05and Shiroichijiku.
05:09There are a lineup of selected fruits and nuts.
05:14Biokashi, which processed organic ingredients at the印象工場,
05:20is full of the particularity of Alphafood staff.
05:26First of all, nutritional elements and bean knowledge are written from the manufacturer of the raw material.
05:35It is branded as a product that can see the material.
05:39The manufacturer and the consumer are far away.
05:43I want to get in touch with them again.
05:48I realized that it was difficult to understand where and what the manufacturer was thinking.
05:57I want to open a confectionery factory.
06:01I want the confectionery factory to feel it.
06:05I want to show it to the consumers.
06:09In addition, Alphafood staff is dedicated to reducing food loss
06:16and actively working on food loss reduction.
06:21In the confectionery factory, strict checks are carried out by the witness in the manufacturing process every day.
06:31The non-standard products generated in it are used as raw materials for Yukijasu印象.
06:41The efforts to reduce food loss are also used in the product development of the Biokashi brand.
06:49The representative product is Namaokara cookies.
06:55Miyajima-an in Amagasaki City, Hyogo Prefecture,
06:59is a tofu shop that has been particular about the material since its establishment and has obtained a small number of Yukijasu印象.
07:08In Namaokara cookies, soy milk from this shop and Okara, which had been thrown away, are kneaded.
07:16There are quite a few Okara that are kneaded with a kneader.
07:20There are many people who throw them away.
07:22Okara doesn't come back.
07:24It's a happy story that healthy people can make sweets and sell them all over the country.
07:33And he asked Nagaraen, a yakigashi shop with a history of more than 70 years in Gifu Prefecture, to manufacture it.
07:41I think it was around August 2018.
07:45Mr. Asai asked me to work with him on the explanation of organic.
07:57At that time, I replied that I would do it right away with two replies.
08:05There is a story that I started working right away for acquisition.
08:10After all, the part called food is healthier,
08:16and even if the price is high, the thought that you want to eat good food is spreading little by little.
08:25We have been developing and selling such products since around 2018,
08:31so we were able to provide it to the customers there.
08:36I think there are more opportunities to deliver different business opportunities.
08:46You can see that the Alphafood staff is getting excited while involving many companies through organic.
08:55After this, we will introduce the activities of the Alphafood staff who are setting up an organic world.
09:03The original organic candy brand, Biokashi, was born from the voice of a customer who said that there are few organic sweets.
09:16Why are there few types of organic sweets?
09:21In the case of processed food, you need to have more than 95% of water and salt, except for salt.
09:31Since additives cannot be used except for those displayed on the list,
09:36it is said that it is difficult to make processed food with such criteria.
09:41At that time, there were less than 10,000 companies in the manufacturing industry of sweets.
09:48On the other hand, there were only about 8 companies in the list of organic sweets in the Ministry of Agriculture, Forestry and Fisheries.
09:57In other words, only 8 out of 10,000 companies can make organic sweets.
10:02That's right.
10:05In order to make organic sweets, not only the ingredients that are certified organic,
10:10but also the ingredients of the factory are required.
10:13This is one of the hurdles.
10:17It is true that even if one disinfectant is taken, the product that can be used is decided, etc.
10:23Work is being carried out under strict rules.
10:27What we did there was...
10:30Our company started from a sugar store.
10:35The candy maker has more than 100 customers.
10:40Did you know that there was an organic certification for each candy?
10:45If you do this, you can get a certification.
10:48This is the current situation in the Japanese market and the world market.
10:51There are people who want this.
10:53We talked about this and went around.
10:57As a result of this, many candy factories have started to support organic certification.
11:06The lineup of organic sweets is also increasing.
11:11Organic sweets are now being developed for commercialization.
11:15As you all know, it is an organic candy with an egg yolk.
11:21President Asai also talked to Iwamoto Seika, who is co-developing it,
11:26and gave him advice on how to get a certified organic candy.
11:31I think organic is the most important thing for safety.
11:35As the number of customers is increasing,
11:38the demand for organic candy is also increasing.
11:43President Asai also talked to me.
11:46I think it's time to do it.
11:48I make candy for babies.
11:51I want to give organic products that are safe for babies
11:55to those who put it in their mouths for the first time.
12:01That's what I wanted to do.
12:12The raw material of this new product is potato, which is not planned,
12:17but has to be sold because it is organic.
12:25While running a tourist ranch in Hokkaido,
12:28Hakone Ranch, a company that has been engaged in organic farming for more than 30 years,
12:34provides organic potatoes that are not planned.
12:41In our case, we have a lot of small-sized organic potatoes,
12:48but 30% of the potatoes we harvest are not planned.
12:54Until now, organic potatoes were not used for starch.
13:02Organic potatoes are treated as normal potatoes regardless of whether they are organic or not.
13:09However, since we are trading with Alfa,
13:13we can use organic potatoes as organic potatoes.
13:17We want to expand the market as much as possible,
13:22and we want more people to recognize us.
13:27We can only produce raw materials,
13:30but we can expand the market by making processed products that are not planned.
13:37I think this is very meaningful,
13:41so we want to cooperate as much as possible.
13:47The future of the organic world that Mr. Bioka is going to tie up is looking forward to.
13:54What do Alfa Food staff think about the organic world after its full-scale entry in 2006?
14:02I want to make organic processing more active in Japan.
14:08Even if farmers are increasing in various efforts,
14:11if processing is not added to it, it will not be distributed.
14:17We are making processed food,
14:23so I would like to try to spread it to the world.
14:29Please pay attention to this company, which will continue to lead the organic scene.
14:36So, tonight, we have prepared organic sweets, Bioka.
14:43As the ambassador of Tofu Shinzen, I'm curious about the cookies that are processed with Okara.
14:49It's delicious! It's very crispy and has a healthy taste.
14:56It's delicious!
14:57I love mango and dry fruits, so I'll eat it.
15:01Let's eat!
15:06It's wild. It looks pretty wild.
15:08It's delicious!
15:09It's sweet and delicious.
15:11It's chewy and delicious.
15:14It's surprisingly easy to cut with your hands.
15:16Oh, that's right. I cut it with my hands.
15:19You cut it with a snap.
15:21I'm sorry.
15:22I want to know the unexpected side.
15:25After this, we will ask Mr. Bioka about the future of the organic world.
15:30Let's eat!
15:34Tonight, we have Asai Noihiro, the CEO of Alha Food Co., Ltd.
15:39Thank you for coming.
15:40Thank you for having me.
15:41Thank you for having me.
15:42Is it quite difficult to make organic sweets?
15:48Yes, as I mentioned earlier, there are two levels of difficulty.
15:53First, the raw material of the organic is 95% or more.
15:58Second, the factory produces the organic.
16:01Even if it's free, the raw material is not enough.
16:05Furthermore, the raw material of the sweets is a lot of wood.
16:09If you have to collect them one by one, the hurdle is very high.
16:13I think you can say that.
16:15But it's a lot of physical strength to be asked to do it one by one.
16:20That's right.
16:21The sweets factory also talks about it one by one.
16:27The raw material of the sweets is, for example, Malaysian starch.
16:34It's starch made from potatoes.
16:36We collect those things one by one.
16:40It's a lot of work.
16:44It was starch.
16:47I think the sweets factory has given you some advice on organic certification.
16:51What are the benefits for each company?
16:55First of all, without certification, you can't make organic sweets.
17:03For example, in the factory, there is a line for baking cookies.
17:08You can't use chemicals there.
17:11You have to manage the raw material separately from the organic one.
17:16By explaining that, the sweets factory will be able to make organic sweets.
17:23In fact, you can make it on the same line.
17:25If you understand that, even if you have the image that organic sweets are very difficult, you may be able to do it.
17:34We provide the raw material of the finished product as a source of raw material.
17:40You can also be involved in such distribution.
17:42Do you think it's a good idea for the Alpha Food staff to increase the number of factories?
17:50I don't think so.
17:53I think it's important to think about how to share various things in Japan in the future.
18:01In that sense, I would like to support the existing factories to take advantage of the existing strengths and take on new challenges.
18:07You're a good source of raw material.
18:10You can become one team with the manufacturer.
18:14For example, a factory that can bake cookies and a factory that can make tamago boro.
18:19I'm very happy that such collaborations are being made more and more.
18:23I see.
18:25And there was tamago boro.
18:28Why was it tamago boro?
18:30One is that organic shares are very high in baby food.
18:35I think it's the first time for a woman to experience that the nutrition of what she eats will be the nutrition of other people.
18:46I think there are universal things like that all over the country.
18:51While exchanging opinions with the manufacturer of tamago boro, we decided to take a step forward.
18:58What is the charm of organic food that you feel again?
19:03First of all, it is kind to people and the environment.
19:08Not only in this era, but also in the future.
19:12I feel like I'm doing it as a team to make and use organic food.
19:23How do you think the organic market will change in the future?
19:28I think it will grow.
19:31I want to be the one who grows it.
19:36I think it is very important to expand and reduce the environmental burden in the face of climate change.
19:45I want to work so that many people can get it.
19:51In this program, we are collecting information about companies that are growing in their hometowns all over Japan.
19:57If you are challenging a new business or if you are going to start something new, please contact us at the program's website.
20:04We look forward to hearing from you.
20:27Come on, everybody. Come on, come on now. Get a chance.
20:32Baby spider.
20:34All the information is online now.
20:36The seal around the needle.
20:38What you know, what you know.
20:40Five meters inside.
20:41Be silent.
20:42Hello.
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