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00:00You
00:11Previously on The Apprentice
00:13You are going to produce
00:15Original and natural body care products the team's cooked-up cosmetics in the laboratory
00:25It had to be natural for Empire seaweed
00:30Ignite a taste of honey
00:34But the mood turned bitter between oral and his team you don't get hold of it we are screwed right stand on
00:42And Kimberly lost it with Philly
00:45I'm gonna have this fight you want to see me with balls. I'm gonna give you balls right now. You're yelling. It's upsetting me
00:49It's upsetting her. It's upsetting him for Empire Paula and Yasmina scented victory
00:56Sandalwood
00:57Sandalwood and something but slipped up on the costs would it surprise you to know you've spent over 700 pounds
01:04Yeah, oh wow a fragrance is loyal. So oh
01:09My god, they doubled their prices
01:13Sold all their stock. That's a deal and still they made a loss
01:18We just can't go on the floor. We can't absolutely base level sir. Allen blamed the project manager
01:24Well, you know how to work out redundancy on a calculator, don't you?
01:28Paula you're fired
01:31and
01:33Paula became the fourth victim of the boardroom
01:37Now 11 remain to fight for the chance to become The Apprentice
01:496 a.m
01:59So I want you to meet him at the British Film Institute IMAX cinema the cars were with you in 30 minutes
02:19Special effects
02:32At London's IMAX cinema everything is larger than life
02:42And that includes sir Alan
02:45You
02:46Welcome to the British Film Institute IMAX theater in London
02:51As you walked in you may have noticed the massive billboard outside at over
02:571,500 square meters. It's one of the largest advertising holdings in this country
03:03Big companies pay top dollar to launch their new products here and your task today is creating a new brand
03:10Identity for a brand new product. I've come up with a new breakfast cereal
03:15And what you've got to do is give it a brand name
03:18Create a character give it an identity and then go off and make a TV advert
03:23I've laid on one of the world's biggest advertising agencies for you in two days time
03:29You're going to be pitching your advert back to the agency
03:33But be under no illusion
03:34I'm the one that's going to make the final decision
03:37The team that comes back with the best campaign is going to win and the team that doesn't is going to lose and in that
03:42Team one of you is going to get fired
03:45Ignite I'll be watching you
03:48Empire I'll be with you. So off you go. Have a good time. Happy filming and I'll see you back in this boardroom
04:01The teams have two days to launch the cereal
04:05While reassuring health-conscious parents the TV ad campaign must feature a new cartoon character and a well-designed
04:14box
04:17This is the task I've been waiting for I've been saying since day one
04:21For team ignite the project manager will be marketing consultant Kimberly
04:26As we go through the creative process and stuff like that
04:28You're gonna have to trust me on some points if you tell me something to do
04:31And I do it and it doesn't work out all I said he was you're accountable for that
04:38No sex sells ideas
04:41Empire will be led by licensing development manager Kate
04:46That's why I'm project manager for these tasks. There's no red bikinis coming out
04:5110 a.m
04:55McCann Erickson
04:58The London based advertising agency will be the creative home for both teams
05:06First on the menu breakfast
05:11Sir Alan's healthy combination of bran flakes rice puffs and dried fruit
05:16With the target market children Kate's team hunts for ideas in the context
05:24Trying to get into child's head, you know, I'm thinking Ruby's there. I'm thinking gold coins here
05:29He's right. These these things do stand out like diamonds and coins and exactly you're thinking you're collecting the treasure
05:35Blah blah blah. Yeah along those lines character an
05:39Explorer and a
05:41Explorer yeah, he's basically a treasure hunter. Yeah, like a pirates. Could you make it is treasure?
05:47I mean as we're saying it is rubies and coins like Ben suggested. I've got bran flakes
05:52Next door Kimberly has got her team brainstorming characters
05:57How's the serial killer thing already doing?
06:00Serial killer the serial killer. I can imagine if we had an adult market
06:05My idea would be to have a child
06:07If we had an adult market
06:10My idea would be to have it characterizes in the fruit kind of a mr.
06:13Men theme in terms of the fruit for example, berry Mary sweet sugar apricot soup banana man bran flake Ben and then kind of a
06:21Slogan like catch me if you can because they're all kind of jumping out of the cereal bowl
06:23No, for example, but on a man going for a swim
06:28Can I just lay a rule down nobody's ideas get shot down
06:32Everybody's ideas are good when I watch TV
06:34the adverts that stand out to me are the ones that make us laugh and the ones that are so off the wall and
06:39Diverse like a monkey playing drums, which has nothing to do with anything. It's so natural. You feel naked with pants. I
06:48Think the whole idea of the pants thing just might sway the mother away kids look pants jokes little pump jokes
06:54I love all that sort of thing
07:0311 a.m. Kate has split her team
07:08That's what we are we need to get a brand it's more like what this is no Deborah and Yasmina are on market research
07:18Usually are we with ramp my puffs and Brandon? Yeah
07:24Every single one of these
07:26Every single one of these
07:28cock-a-doodle-doo
07:29tiger
07:31monkey
07:32They've all got
07:33Cartoon characters on them. Yeah
07:37Hello Kate's Yasmina the two ideas that we've got that we feel that quite strong at the moment are
07:44sticking with the kind of
07:46explore stroke adventure
07:49It's quite funny
07:51Yeah, you could even put a bird on his shoulder
07:54They can put a parrot on his shoulder. What about just a parrot as?
07:59In a parrot pirate sort of thing. I quite like it. All right. Thanks. Bye the parrot isn't the treasure hunter here
08:05Why not?
08:06It can be that's what I'm saying because he's like the he's the Robin to the Batman who's always kind of like yeah
08:10I'll come along and and get into it. But who what kid ever wants to be Robin? I think they're both strong ideas
08:17The pirate and the parrot pirate and I say parrot
08:282 p.m. I know we can only have one character. I think it'll be easy Kimberley still can't decide which character to go with
08:35I
08:36See the by the ball on this on that on the table
08:39With all the characters jumping out and doing their thing for the day like the gym
08:43I've got that Lorraine is Steven Spielberg's cousin and we can get him to operate on this and see
08:50The graphics and it's just an idea, okay, can I ask you to sit down?
08:54Can I ask you to go up and pitch right? So pants obviously, it's a little bit sensitive
08:59We're just having the pants
09:00So if we flip side it and make it so it's one of those moments where you get up on a morning and you're that sort
09:05Of tired and confused that you put your clothes on it, but then you put your pants on over your clothes
09:10Okay, so there's nothing but to do with dancing your pants when you wake up and your bellies rumbling
09:16You got a dance in your pants till you get your belly filled if you are after work or if you are after school
09:21You got a dance in your pants till you get in your mood dance in your pants dance in your pants dance in your pants
09:29dance in your pants
09:31I
09:35Think that's verging on being silly now what as opposed to apple soup
09:42I
09:45Don't really care what to think all I'm saying is if they don't go with my idea and they want to go on their ideas
09:49It's unsuccessful. Then I'll pin them down the wall. I don't care
09:53Mr. Pants is okay with everybody. I don't like mr. Pants. I like pants man
09:57Pants man pants man pants man
10:02Running out of time the team settles on pants man. I don't like either of them. I'll be nice
10:09I'm not convinced. But anyway
10:13What's a parrot wear like a thing with a sword on it, isn't it?
10:17The cartoon characters must feature in the TV ad and on the cereal box
10:23I like that the wooden leg. Oh, it looks like a bloody Gestapo interrogator. Look
10:29You can obviously see I'm no threat to your job. Well, but what this is supposed to be is a parrot. That's a pirate
10:37Kate's team briefs a professional illustrator on its pirate parrot now dubbed captain squawk
10:45We want an eyepatch
10:46We want a sash quite possibly a peg leg. They're really the key
10:52items, I
10:54Think he looks like a happy friendly parrot doesn't like all of all the duck. Does it?
11:01No, but just these
11:03No, seriously, does that look parroty? What is it? It's like a bird. That's just as a pirate
11:08Is there anything that I think the colors going to be the key to make it look like a parrot because they're bright colors
11:12Aren't they?
11:15Needing to get pants man to look like a superhero
11:18Kimberly's team briefs a costume designer something for a superhero could be something like this way
11:23It's basically be easy to move. Mm-hmm
11:25And then all you have to do is decide on what colors you want. And so the competitors have royal blue and orange. Yeah
11:31Yeah, it's a round blue and orange raw just to be careful
11:34You have to stand out on the shelves from the competitors
11:37Well, we don't know is because some other competitors are using a cool. You can't limit it to completely different colors
11:43Please can you trust me on this one?
11:45No, it's an honor to see you're gonna pick out purple and green and it's gonna look crap
11:49Just because some of the box is using but even though every other one of them is using the exact the same color
11:53It's just for once let her speak with all respect. I'm making a valid point and you completely disregarded what I said
11:59She jumped in and told us to shut up
12:01Sorry, Lorraine. It jumped in and told us to shut up. And then now you just turned around said, oh, yeah
12:05Well, it's only a bit of green in the character. So you completely
12:08Through ideas. It's still a brainstorm. What do you think in shoes?
12:12About that green one. I love that green. Green's horrible
12:16Yeah
12:17Unfortunately when Philip doesn't get his way and doesn't feel like he's being heard. He throws a tantrum like a five-year-old boy
12:23He's quite negative. It's very counterproductive and it's not very professional
12:304 p.m. Kate has sent Yasmina and James to create a jingle for their TV ad
12:37We
12:40Want it to be piratey, okay, is that is the correct word shanty does that make sense? Yeah see shanty
12:56Yeah, yeah, I'll sing it as I thought we were gonna sing
12:58Yeah bowl of this a pirate makes so have yourself some treasure flakes
13:07Bowl of this a pirate makes so have yourself some treasure flakes
13:14Arriving to meet their composer Kimberly Lorraine and Philip
13:21Okay, where we're going with the advert is Pats man arrives with the cereal the child and the parents dance around together to the
13:29Song and they have another moment where they look at one another Oh silliness go reaching in for the cereal
13:35Okay, which is called pants
13:39Which is called sorry sales call wake-up call it should be called wake-up call, right?
13:46Music all the way through I've got some lyrics and I've got an idea don't see a little rendition. Please do
13:53They've got apple bananas and cranberries too and ABC your fruits that we picked up just for you
13:58Memory focus and healthy hearts array eat a bowl of wake-up call and put your pants on the right way
14:05I'm just doing a job for you
14:09Great
14:14That's kind of cool that sort of thing sort of little twinkly sort of thing
14:18Yeah, yeah, that's sound about right. You don't look too. Sure. I'm not 100% sure about any of it so far. Okay
14:28I'm okay with it, but not overly. Okay, but it's a bit late in the day now
14:36A situation like that is not the place to say whether or not you're happy with it
14:40It's only that he questioned me and I mean, it's so far down the line. No, there's no positivity
14:48I haven't finished yet. One minute Philip. My next response is yeah that you snapped at the bait and
14:54It wasn't necessary either. So between the two of you, whatever personal issues you have, can you please just leave some person show hold?
15:00But whatever the issue is
15:05I
15:07Love it. Love it. Yeah, brilliant. Absolutely fantastic turned out really well. That is fantastic
15:12For Kate's team the cereal box is taking shape
15:21They brand it treasure flakes
15:25So at the moment we've got bamboo font we've got the tea there's two bananas
15:29What about the back do you want to discuss the back now as well?
15:34That's a very good question. Are we definitely doing reverse the book? Yeah, I think we're gonna have more strength
15:39You've got a whole box if you've got a whole box
15:43With time short
15:45Kimberly calls her designer with the latest ideas. Unfortunately, I have to ask you for your help to
15:52source a picture of an alarm clock
15:56Yeah, and of the fruits
15:58and
16:00Also just to let you know, we'd like to have the background on our box a nice apple green. So that is that cool with you?
16:08No, we're not coming back to the agency, sorry
16:11Yes, please
16:16We're on an advertising task and the product has got to be the hero of that task in the advertisement
16:21That's what they're here to produce and today they spent far too little time with the graphic designer
16:26They just telephoned him said well look fine. Have you got a cereal bow? You can pop it
16:30Can you find some bananas and fruit together? They could use so it may be on the base of their briefing
16:37He'll produce something very rudimentary
16:429 p.m. Back at the penthouse work has come to a standstill
16:51Whenever I open my mouth, I seem to get really negative feedback from people and it's not actually very very nice
16:57No, Lorraine, you say things and you expect people not to react and when they react you feel offended by it
17:02Me Lorraine don't really say I die. She says very negative things at all the wrong times, you know
17:08She let an idea progress today for three or four hours and all of a sudden it's not her cup of tea
17:12730 a.m.
17:27Printed overnight the team's cereal boxes arrived
17:35That is awesome
17:37I
17:39Got the map and the different types of how all our ingredients are different types of kind of rubies or bits of treasure really that you
17:46would collect I
17:48Love it. I love this. I think that coloring is very unisex
17:52Yeah, it is actually banana apple cranberries bran flakes and rice puffs. So it tells you exactly
17:58What's inside? I don't even get any clearer than that
18:07Was it not supposed to have fruit on it somewhere
18:10Do you know what any other information on it if I could change it? I'd have wake-up call bigger
18:14I'd have put your pants on the right way underneath it
18:16I'd have one of your three day down here and then it's missing the whole clarity of thought message, but
18:21There's nothing we can do about it. I like the green
18:27Today the teams must record jingles and shoot their TV ads
18:37First Kimberley's team have a brief to meet
18:40I
18:51Think it's like a nappy try them on
19:04Come on beautiful
19:10Their
19:18Pirate sea shanty fully orchestrated Kate's team has booked a professional vocalist to sing their words
19:30Yes, you think it sounds a bit American
19:41I think maybe what I'm James might be getting it is a bit more sort of animated
19:45Mm-hmm, so, you know a bowl of this a pirate makes you know, like
19:54Yeah, yeah, I feel like Ringo Starr here we go
20:11It's so nice to see something that you start off with a real crappy humming turned into what I've just heard
20:17So I'm delighted. I feel like a monkey learning to use tools
20:23Well ladies just once again, please yes me not a string fellows in your dreams James in your dreams just sit back
20:30In
20:39Central London a rainforest themed cafe
20:46Film location for the rest of Kate's team
20:56Like the shape of an Easter egg
20:58Then we'll play the pirate parrot captain squawk
21:03and
21:04directing project manager Kate
21:07I'll put some adventure back into breakfast with my tasty treasure flakes. Remember, we've got to get the name
21:19To star alongside captain squawk the team has cast a child actor
21:25Ready
21:26Cool. So when I say action
21:29action
21:31the story of the commercial is
21:34Actor Kane is going to be bored with his horrible gruel like breakfast cereal
21:39He's going to daydream and then he's going to be transported to a desert island
21:45And captain squawk a pirate parrot is going to be there with the tasty new treasure flakes
21:51Cereal and then you're going to have turned into a pirate while you're eating your treasure flakes
21:57If you don't mind trying a little bit
22:01I've got a nut allergy. I
22:05Think they're being ambitious perhaps too ambitious in what they're trying to shoot because they've got three or four scenes
22:10It's all quite complex. It's only a 30-second commercial. So they're packing a lot into it
22:19Ealing West London
22:22The suburban setting for serial superhero pants, man
22:36But nor all the starring role
22:41When I'm not in the shots, I'm gonna try as much as I can to assist Kim
22:45You know, I do amateur photography
22:47As a hobby, so I'd like I'd love to get involved behind the camera and directing
22:53You're gonna need to hide in I want you to hide in the garage. I don't want them to see you
22:59Into the garage you go. Thank you pants, man
23:10In a Soho recording studio
23:17Estate agent Philip is about to lay down pants, man
23:22All right
23:28At the start of the day everybody knows without your wake-up call you put your pants over your clothes
23:33So before you put your pants on
23:41And ABC if it's we have selected just for you memory focus and energy
23:48Oh
23:52That was really good
23:54Yeah one tick
23:57That's all right. That's what I do one tick
24:00Fantastic. The only thing I'd say is try and tune it a bit. Do you agree? Thanks Quincy. Yep
24:07Well, he's certainly got some confidence I think he may think he's Bono
24:11Okay, can we get it a bit lighter can we get this corner a bit nice it's really dark
24:21Back on the set of treasure flakes under hot lamps Ben is close to becoming a dead parrot
24:27I'm not taking the pace. I mean actually get the cameras going guys Ben look happy
24:37They have no idea that you're coming so this is gonna be genuine surprise, okay for pants man his big entrance
24:44Ignite has come up with a very strange very bizarre theme involving pants man
24:50Incidentally the children don't think it's too funny disappointed with the surprise
24:55But those involved in the production Kimberly and
25:00The production team are very excited to see the final product
25:04I'm very excited to see the final product. I'm very excited to see the final product
25:09I'm very excited to see the final product. I'm very excited to see the final product
25:12Kimberly and I think it's hilarious
25:286 p.m
25:32Yasmina and James rejoin the rest of Kate's team in the edit
25:36Doesn't he look good in his pirate outfit?
25:41For Kate her first chance to hear the jingle
25:47This is really hard to fit in to the sages to get this
25:50I
26:12Like it, but I prefer a male parrot voices. I think the contrast will be good
26:17Kate
26:18Strips out the female vocalist and Ben steps up to the mic
26:23Yeah, me hearty. I'll put some adventure back into your breakfast
26:28Kate was definitely too quick to make the decision on that and the guys were very quick to dismiss it without would they listen to
26:33It once and dismissed it
26:3510 p.m
26:38Now who is allowed to put their pants over their clothes
26:42Having told Mona to present the pitch project manager Kimberly is having second thoughts
26:50The two things that are very that are new into this box and things that I haven't covered
26:55Are the color of the box which is green? I?
27:00Just want you to get more to the point. I don't want those extra words in there. I don't want it repeated
27:04I want it to say we at ignite have come up with a marketing concept to give the whole family a great start to the
27:09Day a brand new cereal that will make eating a healthy breakfast appealing to your children at the end
27:16I don't want to put that because it says clearly in the dossier that we're not just selling to children
27:21Okay, I'm not just saying just the kids
27:23It's a but if you say you're covering the parents the children and anyone else who lives in that bloody house, aren't you?
27:29Okay, and the doggy that's fine fine
27:32Keep reading keep reading if you you either want my constructive criticism, or you don't Kim
27:36Can I just say because you're so good at this do you want to take over now mana?
27:41There's not time for me to do it now, so I'm just trying to tweak what you have so please just go ahead and continue
27:46No, it's your body language Kim. It's not helping so if you could give me positive body language. It would help if you're sitting there
27:52Great, sorry, sorry. Sorry. I'm just that's where it's not helping. I'm sorry. I've been really calm all night
27:58Okay, and I've had enough
28:01If she feels she's better
28:02Which we thought she would have been better since that's actually what she does for a living
28:05Then why not step up to the mark and do it, but she doesn't want to do that
28:10I'm a bit pissed off. That's the honest truth. Please don't be pissed off. I'm sorry you've misinterpreted my body language
28:17It's got nothing to do with you
28:32The
28:35Morning of the pitch
28:39To succeed the breakfast cereal campaigns must appeal to children and health-conscious parents
28:50Heading up a room packed with agency whiz kids hard-nosed advertising executives Chris McDonald and
28:59Nikki Crumpton
29:02It's a pirate makes a have yourself some treasure flakes the bold of it's a pirate makes to have yourself some treasure
29:09first up Deborah pitching treasure flakes
29:14Good morning, ladies and gentlemen, and thank you very much for taking some time out to listen to our new brand of breakfast cereal
29:22As a figure the parrot personifies the idea of exotic locations and fun-filled
29:28Adventures both our cereal box and our TV commercial features the jingle the brand name and the iconic captain squawk
29:36the decision to name our cereal treasure flakes was born out of the fact that we wanted to convey a
29:41Serious nutritional message whilst also marketing our breakfast as a fun part of a child's morning in keeping with this treasure theme
29:48Our market research highlighted the fact that children wanted a comical character without further ado, please
29:55Can we show you our TV commercial?
29:58I
30:05Put some adventure back into your breakfast with my tasty treasure flakes
30:09They're full of fruit and whole grain goodness. They give you energy and nutrients to adventure all day long
30:20Thank you very much your time and if you have any questions, we'll be more than happy to answer them
30:24I think strategically you've really done an amazing job. My
30:29Concern is in having spoken to both audiences
30:33You've kind of not hit either of them
30:35It strikes me that if you took this into a supermarket to try and sell it in
30:40Don't have a laugh
30:41you've got every single benefit or just crammed into one brand and if you go in to see a supermarket and try and sell this
30:46In you have to be focused. I think you need to think about that perhaps
30:50You know, we've crowded the side of the box with too many messages, but I mean as a parent
30:54I'd guess that if you can find a product that delivers on fruit that delivers on whole grain that helps to maintain weight and
31:01Is tasty at the same time then? I don't think I'd be complaining about that. I'd welcome the fact that it delivers on so many levels
31:09I really am
31:12She was trying to fire a few cross-over
31:19Next mana and pants, man
31:31So as you can all see I can see you have gathered a bit of humor you're all very happy
31:35Just imagine what a child would think
31:40Wake up call is a cereal that actually comprises of bran flakes dried banana slices
31:48dried cranberries and dried chopped apples
31:51The slogan we've come up with is put your pants on the right way
31:56Not like a superhero because he's the only one allowed to get away with it
32:00So basically when you eat our cereal you won't dress up like pants man because you're not pants man
32:06Only pants man gets away with his pants over his clothes
32:11now
32:12We're coming to the most exciting part of today's event
32:16our television commercial
32:22At the start of the day everybody knows without your wake-up call you put your pants over your clothes
32:27So before you put your pants on and get out of your bed eat a bowl of wake-up call and let the pants make your head
32:32Apples bananas and cranberries too and ABC and fruits we have selected just for you
32:37Memory focus and energy hooray
32:39Eat a bowl of wake-up call and put your pants on the right way
32:44Wake up call put your pants on the right way
32:49I'm struggling with your pack. You've got a brand name wake up call and then you've got pants man
32:55Did you debate how they work together because the problem with your pack in a sense is I'm not quite sure who you're targeting
33:03We would like to make some amendments to the box
33:07What like have panels in the back
33:09Yes, definitely. Did you have the idea about pants and then work backwards? I love your character, but I question the role
33:16He's playing in your advertising. I think he's just confusing me
33:20What are you telling me to do wake up or are you telling me to put my pants on?
33:23All they're doing is pulling a pair of pants if we sit here and take it all to receivers as well
33:27Well, that never happens. Well, you know monkeys don't play drums to Phil Collins. Yeah, but we sell things. That's what we do
33:32I think therefore we sell things on the basis of a way of response
33:40Time for the agency to call the boss
33:46All right, Chris
33:49Yeah
33:52All in all do you think they got the market right they had a really really good name
33:56They had a really really good idea and they lost it. That sounds quite interesting
34:01I mean the actual ad was very very well crafted actually in terms of timing. That's very very helpful. And of course, I'll
34:10Look at the adverts myself
34:21You
34:27So I'll see you now
34:47Afternoon
34:52All right, one of my favorite pastimes this
34:56Advertising so perhaps we'll start with Nick's team ignite. Yum team leader. That was me. Sir. Alan Kimberly
35:03Yeah, good team leader. Excellent. Yeah. Yeah, well, she should be not for me
35:08I have to say I felt I received continuous mixed messages. I see you're putting your stake in the ground
35:14Oh, yeah. Well, I'm kind of just being honest snap crackling popping now
35:17I thought she was very good. I thought she was excellent. Yeah, we'll move on. Tell me what happened
35:23Basically, we started brainstorming Philip brought the idea of wearing the pants on the outside of your trousers. Yeah
35:30I'm intrigued about this, you know
35:31Sometimes you're gonna look outside the box
35:33I think so on if you want to push a few boundaries and do something a little bit different to get the attention like the
35:36Box outside the pants. It's a funny word really because I mean that's the human youngsters these days tend to use the word
35:43Pants in a derogatory fashion. Yep. It's normally an expression of that's rubbish, right?
35:48So brave decision, don't you think for me, sir?
35:50Alan, I wanted to try and keep it a bit simple and I think they misread the brief
35:54What was your idea then? It was creating five different characters out of the ingredients
35:58For example calling the Apple piece Apple sue Benjamin bran flake now
36:03I don't think was what the brief said it said it wanted one character
36:07I know that but what I thought was to choose one character, but he can't change from banana to a cranberry
36:12Can I mean you earlier on accused the team of not understanding the brief?
36:16I think you're not understanding it here, but we want one character now gone off track there. Should we see this advert?
36:28At the start of the day everybody knows without your wake-up call you put your pants over your clothes
36:33So before you put your pants on and get out of your bed
36:36Eat a bowl of wake-up call and let the pants make clear your head apples bananas and cranberries, too
36:41An ABC of fruits we have selected just for you
36:44Memory focus and energy hooray
36:46Eat a bowl of wake-up call and put your pants on the right way
36:51Wake-up call put your pants on the right way
36:54Right you did the directing of that. Did you I did as you know, I've spoken to the
37:00advertising agency and in fact
37:02They felt that the execution of the ad work was very very good
37:07Kate you were the team leader of Empire. Yes. I was. Okay good team leader
37:14You must have been good if he said very good
37:17Bloody hell see that's something you can put on your next CV. Ben said I was good
37:25Your equivalent of pants man, I believe was captain squawk
37:29How did it start about Ben came up with the idea that the different elements of the serial could represent different items of treasure
37:36Which took us down an adventure theme?
37:38We went straight to the adventure theme
37:40Did you yes pretty pretty much between us it started out as an adventure then it became a pirate adventure and then it became a
37:45Parrot having a pirate adventure good. So you're all taking responsibility for it then a bit then yeah. Yeah
37:52Okay, let's run your advert then
38:00Yeah, I put some adventure back into your breakfast with my tasty treasure flakes
38:05They're full of fruit and whole grain goodness. They'll give you energy and nutrients to adventure all day long
38:16So I heard around the horse in Paisley
38:19I have to tell you that with my discussions with the ad agency. They felt that the
38:26execution was weak
38:29Who was responsible for designing this part and the little map on the back?
38:33We all inputted into what was going to go on each side instead of the skull and crossbones. We've got a
38:41cereal bowl and
38:44James is brainstorming. Yeah, it was yeah, I didn't want to have something to look like it was poisonous on the front of a box
38:49Yes
38:53This is your box, yeah, yes, is there a reason why is only one face it's got stuff on it
38:59We got to the graphic designer late in the day
39:01And unfortunately, we were only able to make a quick phone call to them later on not enough time. Is that you're saying? Yeah
39:08right, I think they weren't completely convinced that we needed to do it to be honest because when I suggested it early on in the
39:14Brainstorm about putting my ideas on the back. I was told it weren't needed. I think I'm getting the vibes from you
39:22Right, well, I'm the client
39:26the advertising agency
39:29Is there to advise me that ultimately the client will decide?
39:42Well Kate you'll be pleased to hear
39:44That your advertising campaign will seem to be the best one
39:49quite clearly the best one I
39:52I
39:54Really like the box the character was very very good Margaret
39:58I think you felt they work quite well together. Also, didn't you? I think they work very well as a team
40:02It was a really good performance
40:04So we've had a bit of depression in this boardroom over the past few weeks. It's time for a bit of laughter
40:10I've got dr. Katariya who is a laughter yoga expert
40:16Yeah
40:18Yeah, yeah you save it take this opportunity to laugh next time you come back in this boardroom
40:25I might wipe the smile off your faces
40:28Have a good time. Very very well done
40:39This is total garbage
40:42Absolute garbage
40:43How you can honestly believe that you could have an advertising campaign based around pants is beyond my comprehension
40:51I'd like you to go away. We'll come back in this boardroom and we're going to find out who is responsible for
40:57This total piece of rubbish
41:00Off you go
41:11Oh
41:42I
41:44Think the team is really disappointed with Lorraine
41:46She was a bit like working with Eeyore my whole feeling on this task before you all sit there like vultures ready to sort of
41:52Attack me because I've expressed what I feel
41:54I'm not a victim actually I'm gonna I'm standing up being counted
41:58They seem to want to blame it on me now as a sort of a scapegoat
42:01And I'm just not gonna have it
42:03Well, you can look and reflect on me or you like but at the end of the day you were the experienced marketeer
42:07You can't pin it all on her. You know, we all had input
42:10I thought it was a huge task and I think you did a great job
42:23Yes, can you send them all in please sir, I'm ready for you now
42:40Now
42:45You Lorraine
42:46Before we even open our mouths. We're up there complaining. Yes, sir
42:50And I seem to be the only person in the team that simply didn't understand the marketing campaign
42:56Well, why didn't you force force your way through I have tried to force my way through and unfortunately
43:02It's been perceived to be negative or do I perceive it to be that?
43:06Do you want to kind of cover your backside before everybody else has got an opportunity to actually speak? Absolutely
43:12No, I wanted to make my opinion of it very early on whether we won or lost
43:16I didn't want to be seen to be chasing the horse once it bolted
43:19Where do you think you lost this task now in hindsight?
43:21I just think you know, we tried too hard until it came down to which tried too hard. Maybe you tried. Yeah
43:27Yeah from what I've heard from Nick. You're a bit of a bulldozer. You've bulldozed this pants idea onto this team
43:35Wouldn't necessarily say that what I would say is, you know, I'm strong in the opinions, you know
43:38I didn't come here to be a shrinking violet. I didn't come here to go into the radar
43:41I want to be at the forefront of the tasks and you know
43:43If I'm suffering, you can't have the highlight all the time simply because I might have complimented you over the health and fitness equipment
43:50I appreciate the point is there's places where you need to shut your mouth, you know
43:53Where appointed is a team leader and knows a bit about marketing. You are no God's gift to marketing. Trust me, but you
44:01Read this here. I know I thought the advertising agency would have given you a bloody job
44:06Sir, Alan what I do for a living is I'm not a creative myself
44:09I manage creativity without an actual idea on the table that was going to work
44:15My job from then on out was to do the best with what we had
44:19But the point is, you know
44:21It was the idea that was wrong the idea was wrong and then you just now said it you slung yourself into
44:27Well, you know, I've got to make try and make a a good job out of a bad thing
44:31Why don't wouldn't it stop then we tried very you then
44:35Well, unfortunately, I was being shouted down by Philip the rain quote-unquote. My daughters would love this. They would think it is
44:42And I said it already
44:44Very funny campaign funny. I'll give you that funny if it was in the middle of a Harry Enfield show
44:50But to actually use it to sell product not funny
44:54Stupid what I don't understand is that is the lack of logic because you've got this character who's a superhero
45:00So you say he's got his pants on outside his clothes and what he's actually telling people to do is
45:06Don't have your pants on
45:09So there's a basic flaw there, isn't it?
45:12I did bring that up at one stage
45:13But people did come back to say well superheroes wear their pants on the outside and it makes sense
45:18When you put yourself up as a team leader, yes, you are the boss for the week
45:23Yes, it seems to me that you're telling me that you you know, you work on this anybody who shouts louder gets their way
45:30No, it wasn't that at all. Sir. Allen. What about you neural? Did you have any idea?
45:34Yeah, my idea was your idea was to keep your ass out of it silence
45:38No, no, no complied yourself in the outfit of pants man. You're immune. Yeah, because I tell you what you won't be immune
45:46You gave the pitch didn't you? Yes, I did. Why didn't you do the pitch Kimberly?
45:50Because I'm not completely comfortable in front of an audience you do it for a living you make you know
45:55So you don't like doing it. Do you realize what you were doing?
45:58Do you realize who your audience was there? Because what you did was is you started lecturing the client?
46:04About what's in his product?
46:07He's not bleeding interested in that. He knows what's in his product
46:10I felt like I was in nursery school being patronized and lectured
46:14Did you think to yourself?
46:16Why am I telling these people what I already know? I did say that sir and I made sure I say sure
46:22Are you just picking up on that now? No, I'm not. What about this thing here?
46:26Who is responsible for this creative here? My suggestion was the color that we wanted something that really stood out
46:32When this stand out, you know where it would stood out
46:35Don't you just stood out if it was on the fertilizer shelf or the cat food? That's where it has stood out
46:40We lost a lot of time in the beginning of the day because of arguments there were eight
46:47Arguments on this task of loan everybody was and mostly Lorraine was at the yeah
46:52She was more than half of the arguments
46:55Because I've been in three winning teams so far. I've not needed to argue in this occasion
47:00I've had to speak up. Otherwise pants man would have flew off through the air. Somebody had to stand up to somebody here
47:05That's completely
47:08You've got a volatile attitude, okay
47:10Kimberly
47:11Who you bringing back into this boardroom?
47:13Sir, Alan, I'm going to bring back Lorraine and I'm going to bring back just because it was his idea Philip
47:21right
47:22You three back to the penthouse
47:30Right, I want you three to step outside Margaret Nick and I are going to have a discussion
47:36I'll be calling you back in shortly
47:46They took logic and tortured it until it screamed
47:50You've got Kimberly who?
47:52Several smoothie marketing expert if you read her CV what she's only done
47:59When Phillips in full flow is a bit of a typhoon, you know, and he just blows over all the opposition
48:04I think he still believes this was a good campaign. I
48:09Think is that Lorraine's coming back. I think she might be a bit of an awkward one
48:14We'll call them back in and I'll decide which one of them's going
48:19So I'll see you now
48:35You
48:37Right, I'm not gonna waste any more time on this
48:39This is really down to which one of you is going and it's down to you to tell me why it shouldn't be you
48:46Lorraine I have a dilemma here. Either you have superior intelligence or you're just a bit of a troublemaker
48:52I'm absolutely not troublemaker this task in particular. I didn't have a very good feeling about it. I've got great instinct
48:59I was the only person that did you know disagree with certain issues? I feel sir Alan. I'm being completely frank here
49:06You know that I'm being used as a scapegoat
49:08You sucked the energy out of absolutely every member of this team
49:12but everybody would be so excited or like finally getting back on track about something and
49:17Then you'd come in and just make a blanket statement. I have very well
49:24This is horrible
49:27Then you change your mind and all of a sudden you'd go actually I have good instinct about this
49:31This is a great task. No, not at all
49:33I'm not if I'm not I'm not gonna be positive about something that I don't agree with
49:36It's as simple as that if I if I disagree with something
49:38So I know you were negative like two hours before the task finished
49:41But we never heard anything from you between the start and the finish. Oh, that's interesting. I thought I caused a arguments
49:46Yeah, you did so you heard
49:53I contributed more than anybody on the team
49:57What's the matter with you?
49:58Constructively first of all surround. I would like you to know that while absolutely
50:03Everybody has said stuff against Lorraine. I have always championed her. I agree. I have championed you every single moment
50:10I agree with that
50:13It's very real money when you get to your point, and I want you to know that and I was
50:18And
50:24The pants idea was the failure of this task and that topic was yours
50:28Yeah, now, you know with all this bravado that you've got when you saw like an eagle, you know
50:34You attract a hunter and at the moment I feel like I've got a 12-ball shotgun in my hand
50:39Do you understand? Yeah, because you're coming across a little bit laid-back and cocky to me. So you tell me why?
50:45Bearing in mind that you bulldozed this pants thing through why shouldn't fire you right bottom line is I'm just a bloke from Durham
50:53Who sells I was with a big head and what I would say is none of these two can win this competition
50:57They can't win it. I can win this what I'm more concerned about is three people have gone home
51:02Who've been consistently going under the radar again and again and again, and I'm sad. Yeah, that's not true
51:07Who should get fired then?
51:09You know, I think we've had our differences with Lorraine
51:11But the bottom line is I think that you've got naive for bringing me back a year
51:14I'm frankly disgusted that you've let those three walk out. I think you should go
51:17So you think I should go instead of learning just because I brought you in
51:29You brought me back in here and let them three walk out if they're doing nothing
51:32Yeah, I didn't feel that they did nothing. I felt that the other teammates acted professional at all time
51:37So tell me why you brought him in then I brought him in because of the tantrums
51:41If you don't want pants, then just tell me right now if you don't have to tell me right now and that's dramatic
51:46He can have a little sulk now and again
51:49It's it's it's not is that reason enough to bring him back? It's
51:53It's disruptive to the team. It's been disruptive in past tasks constantly about reigning him back reigning him back reigning him back
52:00I did ask him to do some additional things and when he doesn't want to do something he doesn't do something. He is an
52:07Entity onto his own
52:15Will you stop talking to me as if you're his therapist he made a mistake. Yep
52:21Said pants. Yep. Why shouldn't I fire you because on this task?
52:25I contributed the things that were actually the really good things about it. I directed this I edited it very well
52:31I didn't Kimberly I did
52:335% of the editing. No, you didn't who said could the same to begin will save 10 seconds straight away
52:42Skills to Alan 50% of her is autocratic 50% of her is running with the team. Why shouldn't I fire you?
52:48I'm very determined. I've got a lot to give I can take risks. I will take risks
52:53I said from the very start that was mixed messages
52:56I got I'm capable enough to understand I could have p.m. Better than the expert herself
53:01Actually, I
53:03Don't want to hear any more from you. I'm going to summarize Lorraine
53:07I've listened to you and I'm trying to weigh up in my mind whether you are
53:12responsible because you're disruptive and caused the timeline to crash on this thing and got everybody flustered and if that's the case
53:20Then you are no good to me
53:24Kimberly you have a
53:27Marketing background you should have really walked this thing
53:29You are the most qualified from the minute you accepted that rotten idea
53:34It don't matter how well you've organized and orchestrated everything the rotten idea was the rotten core in the beginning
53:44And Philip, you know
53:47Very cocksure very cocksure
53:50people that
53:52Bulldoze ideas through is not what I'm looking for and you made a mistake on pants
53:58And I have to weigh up here
54:01Who I'm gonna forgive and look at the rest of what they've done
54:08Lorraine
54:11On the balance in my mind and because you haven't been a team leader before
54:17I'm gonna let you stay behind
54:20Kimberly
54:23You remind me of the final scene from The Wizard of Oz
54:28You look very impressive
54:31But in my opinion behind the curtains, there's nothing there you're fired
54:36Thank you
54:46Two fiery characters have got here bickering arguing
54:50You ain't gonna last much longer. I can tell you and if I do make you team leader on the next task
54:56And I haven't decided to do so yet
54:59Bear in mind some of the people that have escaped here today. Aren't you greatest fans?
55:05Get back to the penthouse
55:36I
55:42Think that sir Alan definitely fired the wrong person today and he will see he will see and
55:48If sir, Alan doesn't want me to be his apprentice. I'm hurt and upset about it, but there's nothing I can do about it
55:54So I'll find something else to do and I'll make the best of that
55:57I
56:04Just
56:27Came down in there the floors were exposed one job now ten