The Apprentice UK S03E02 (2007)
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00:00Last week on The Apprentice, the candidates settled in at the house.
00:17Both teams picked a project manager.
00:22Congratulations, Jadine.
00:24Congratulations, Jadine. Well done.
00:26Deal every deal like it's the last second, the last day of the last year.
00:30All right? We work until we bleed.
00:34At the briefing, Sir Alan set them their first task.
00:38You're going to be selling coffee in the London borough of Islington.
00:41They're going to allow me to let you lot of nutters run around in the street there.
00:45Just one thing. Jadine, come over here.
00:49You, over there. We're going to switch team leaders.
00:53Jadine kept the boys in check.
00:56If you just listen, have respect for the manager.
00:59Go on. You're still talking. You're still doing it.
01:02Listen to yourself. Please.
01:04On Andy's team, quantum physicist Sophie got her sums wrong.
01:09We would need 300 to make my target.
01:12So we're going to have 100 of these.
01:14In the boardroom, Jadine and the boys won.
01:17Well done. Yes!
01:19The mistake I made is not realising that milk froths.
01:24But Sir Alan decided Sophie wasn't to blame.
01:27I don't believe that you had this thing under control.
01:31I will fight. I will do my corner. I will give you 110%.
01:34I'm sorry, Andy. You are fired.
01:39Now 15 remain to fight for the chance to become The Apprentice.
01:50MUSIC FADES
01:566am.
01:58PHONE RINGS
02:10Hello?
02:15It's Francis from the London office.
02:17I've got to leave in half an hour. I'm meeting at London Eye.
02:21I think it's going to be a design task.
02:24If it's going to be a design task, then I want to leave it.
02:27MUSIC CONTINUES
02:48The candidates head for the briefing with Sir Alan.
02:52Location, the London Eye.
02:55Morning. Morning, Sir Alan.
02:57Now, to celebrate the millennium,
03:00I have a suggestion.
03:02I've got to resign.
03:04I've got to leave.
03:06I've got to go.
03:08I've got to go.
03:10I've got to leave.
03:12I've got to go.
03:14I've got to go.
03:16I've got to go.
03:18I've got to leave.
03:20I've got to go.
03:22To celebrate the millennium, somebody thought we've got to do something great.
03:27We don't want just some ordinary monument, some ordinary building.
03:31We want something which is a brilliant piece of engineering,
03:34something that's going to be remembered and something that's commercial.
03:37And they came up with this.
03:40Now, I'm not here to talk to you about the London Eye.
03:43I'm here to talk to you about something that I want you to go off and design.
03:48And that item is based upon dogs.
03:52People love their dogs and so much so that they will spend a fortune
03:59on trinkets and gadgets or whatever for their dog.
04:02Now, I want you to come up with something very, very special,
04:05something innovative that these nutters will go out and buy.
04:10And then you're going to pitch this to three doggie retailers.
04:16And the team that makes the most profit from the orders that you get
04:20is the team that's going to win.
04:21And the team that doesn't is going to lose.
04:23And one of you will get fired.
04:27I want you to pick a team leader, step forward, make your mind up who wants to do it.
04:36OK, Katie, Rory, I'll see you back in the ballroom in a couple of days time.
04:43During the task, Nick and Margaret will be Sir Alan's eyes and ears.
04:51With just two days to design and make a dog accessory,
04:54Katie gets straight down to business.
04:57Whilst I appreciate you asking me to lead and me saying I'm stepping up to do that,
05:02I am going to have a fairly firm hand on this.
05:05So at times I'm going to ask you to just work with me on decisions.
05:12Rory volunteered to lead Eclipse.
05:16I was recently made bankrupt, which was a pretty horrible experience.
05:20Went from having really quite a lot of money to going back to £40, £50 a week,
05:24which is really pretty humiliating.
05:27But now it's time to kick arse again.
05:30Discipline, guys, is something I go fucking crazy for.
05:36If you are over-talking and saying just this, can I adjust that, the rest of it,
05:41I will send you out, OK?
05:45I won't have it.
05:47OK?
05:49Really, really pisses me off.
05:51Can we please try and stop swearing?
05:53OK? It's just horrible to listen to.
05:56OK?
05:57And the other thing, if you're going to do brainstorming and all that kind of stuff,
06:03can you take your jacket off, please?
06:05OK? Take your jacket off.
06:07Yeah, take our jackets off.
06:08Jackets off, yeah, please.
06:11And if you can do it without getting us in trouble, can you take off your tyres as well?
06:15And so no-one forgets who's in charge, Rory will be keeping his jacket on.
06:20Those are the design team and I need them to just be free and happy and, you know, get on with that.
06:25But they need to know that when I talk, they hush.
06:32Quick research reveals the British dog industry is worth £500 million a year,
06:37with products ranging from cheap collars to diamond-encrusted sunglasses.
06:43Both teams must design completely new products to retail at £29.99.
06:49£30 is quite a lot of money and therefore has to look quality and value, doesn't it?
06:53So I'm thinking Kensington High Street, I'm thinking,
06:55what is currently incredibly fashionable that women in Kensington wear,
07:00that they go, oh, I must have that for my dog.
07:03Darling.
07:04OK.
07:06Can we now do ideation?
07:08Be careful, Steph, so not too much detail from anyone.
07:11I was thinking around this, I think there's a big market in guys that run with their dogs.
07:15I think there's a big market in gay guys that like small dogs in handbags.
07:19We all love our dogs, but what is it that's awkward about them?
07:22They poo everywhere, they wee everywhere.
07:24So I'm going from the angle from the kids' thing.
07:26Can we have some kind of nappy?
07:28Good, good.
07:29This is going to sound a bit stupid, but a dog-operated fan.
07:33I don't know how clever dogs are, whether they turn something or, you know, press something.
07:38What about where we take our dogs?
07:40That's why I'm thinking of the nappies, because the nappies are good in the heart.
07:42I'm going to ask you to drop the nappy.
07:44Oh, you are? OK.
07:49The teams have four hours to create a product.
07:53Then their designs must be submitted to be made overnight.
07:58With 90 minutes gone, both teams are still waiting for a brainwave.
08:03Just one second, one second, I just had a superb idea.
08:06Go on, say it.
08:08Is it gone?
08:08OK, carry on, sorry.
08:10Rory has a degree in product design, but he's opted to stay out of the creative process.
08:17I plan to earn the respect of the team by just solid leadership
08:20and keeping everyone really quite secure.
08:22Really getting them behind me, not just being a complete autocat.
08:27OK, with this idea, guys, I want you to move on to the next idea.
08:30Yeah, we are. We're just doing our tally.
08:32Yeah, I want this quicker.
08:33All right, number six, number five, unique, unique.
08:36So far, Rory has become a bit of a headmaster.
08:41He's asking us to be creative and then demanding we do this, do that, do this, do that,
08:46shut up, don't talk over each other, do what we're told, dress like this.
08:52I feel like a five-year-old school child with an incredibly demanding teacher from Victorian times.
08:58Guys, the other thing is, when you're designing and all this brainstorming,
09:01you must not criticise any ideas, you must not, all right, at all.
09:07With progress slow, Katie sends Christina and Ghazal to get a sense of the market.
09:15I hate dogs and I've never been inside a dog.
09:17If I had a dog, I'd have it in all the gear.
09:21I can imagine.
09:22I'd have this, like, big, huge, like, Rottweiler or something, right?
09:27And I'd pounce it up with all these...
09:30Tomorrow, both teams will be pitching to three retailers.
09:34Pets and the City, Britain's first pet-only fashion and lifestyle boutique.
09:43Upmarket Harrods, with the world's biggest in-store pet department.
09:50And Pets at Home.
09:52Back in the brainstorm, Katie's design team are leaning towards high-end fashion.
09:57Ooh, you use your dog as a bag. When you take your dog for a walk...
10:00He's got a regular bag.
10:02...you don't want to have to carry your handbag and everything else.
10:05You can put your phone... Dog rucksack.
10:07Yeah! Doggy rucksack!
10:09He's got his bag.
10:12He's got his bag.
10:13He's got his bag.
10:15He's got his bag.
10:17The phone is a lot bigger.
10:19Dog rucksack.
10:20Yeah!
10:21Doggy rucksack!
10:22Doggy rucksack!
10:23Like a doggy bag.
10:24Doggy bag!
10:25Doggy bag!
10:26And then we've got doggy bag as our logo.
10:27The primary idea is some kind of doggy rucksack.
10:28Some kind of doggy bag.
10:29The dog can be carrying a bottle of water, mobile phone.
10:30And the dog's going to ring the mobile phone.
10:33Armed with their big idea, Christina and Gazal check out the mass market retailer they'll
10:50pitch to tomorrow.
10:51This is very, very, these are very practical things.
10:52You've got toys, you've got food.
10:53There's hardly any actually fashionable accessories.
10:54But a fashionable accessory is exactly what the girls are hoping to sell here.
11:07So, somewhere like this, what are the chances of them placing an order?
11:11What is the chances of these plain clothes ordering?
11:13They're not very high though, are they?
11:14It's risky.
11:15Very, very risky.
11:16Can you find out what chance dogs they have?
11:17And not just plain chance, I'm talking about, you know, just general working class.
11:30Late in the day, Rory splits his team, sending Jadine, Simon, Lohit and Ifti to visit the
11:35pet shops.
11:36All they need now is a product.
11:37The colour changeable collar, this is basically a transparent collar.
11:38It can be either half leather or full transparent.
11:39It's really easy.
11:40Take it out.
11:41Yeah.
11:42Happy now?
11:43Yeah.
11:44Right.
11:45Next one.
11:46Next one.
11:47Let's go.
11:48Shh, shh, shh.
11:49Next one.
11:50This one.
11:51Right.
11:52OK.
11:53There's two techniques we can have with this.
11:54Either we can have an electronic system.
11:55OK.
11:56Next one.
11:57Right.
11:58OK.
11:59From the list of design that we had, it was pretty weak.
12:00There was a lot of chaff.
12:07With time running out, Rory reveals his own idea, a dog walker's utility strap.
12:13Right.
12:14So this is simply a case of you grab your dog, put the strap out and you grab the belt.
12:20It goes over yourself.
12:21It's got a bottle on there, a place for a ball, biscuits pouch, all that kind of stuff.
12:26And you've got a poop bag.
12:30I chose the pouch because I felt that it's the sort of thing that, that is phrased polishing
12:37shit in design.
12:39And this is something that you can just add lots of rubbish to.
12:43And the consumer will go, oh, it's got this, it's got this, it's got this, it's got this.
12:46And I thought, actually, this was the one that we could flog for 29.99.
12:50Right.
12:51So you're going to say just the strap itself?
12:52Yeah.
12:53Nothing else.
12:54Can we get 30 quid for just the strap?
12:55Just a piece of cloth?
12:56It's going to be worth it.
12:57It's not a dog accessory as such.
12:59And right now the idea is for it to hold a ball in a bottle.
13:02And common sense would say I'd stick a bottle in my pocket and I'd stick a ball in my pocket.
13:06So I don't see why somebody would spend £30 on one.
13:13Hello?
13:15At the pet store, Simon gets the news.
13:19It's supposed to be like a jacket, right?
13:20Not just a strap.
13:21It's supposed to be like a jacket.
13:22It is literally a strap.
13:25It's not a jacket.
13:26You know, enjoy it.
13:27Put bits and pieces on there.
13:29A little extra strap.
13:30And if you guys have some harebrained, bloody good idea, then fine.
13:34But there will be no other ideas going forward.
13:37OK?
13:38Bye.
13:39We're not allowed to make jackets.
13:40OK.
13:41Just a strap.
13:43For Jadine, Rory's strap idea triggers a thought about the team's name.
13:48Eclipse.
13:49But on here, we put one of these.
13:52And then we put Eclipse on there.
13:54And then we say, Eclipse, Eclipse.
13:55Do you get it?
13:56Eclipse on.
13:57Eclipse.
13:58Eclipse, Eclipse.
13:59That's the clip.
14:00And so people can buy them individually or...
14:01Everything is Eclipse.
14:02Eclipse, Eclipse.
14:03Eclipse, Eclipse, Eclipse, Eclipse, Eclipse, Eclipse.
14:04Love it, love it lots.
14:05Unconvinced by clips and straps, Simon finds a dog owner looking for something more basic.
14:11It's basically a large sheet that is just designed for the dog's comfort
14:17as well as the fact that it also absorbs the hares and any dirt or whatever.
14:21But that, I would.
14:23And I'm still looking for it.
14:24You'd pay £30 for it.
14:25It was about that, yeah.
14:33One o'clock.
14:34An hour to go before both teams must hand over their designs to the prototype company.
14:41Half of Rory's team is off to a focus group to test reaction to his strap.
14:46But Simon thinks he's found a better idea.
14:49It's like a blanket, right?
14:50You hang it over a sofa and it covers the sides and the front of the sofa.
14:54So then no hare gets on the sofa.
14:56Yeah, but it's a special blanket because if it was a normal blanket, the hares would just go through.
14:59Yeah, yeah.
15:00This has got like a lining and it's padded and the dog loves it.
15:02Has it been tested already?
15:03No, if not waterproof, it doesn't.
15:04Oh, waterproof.
15:05We'll make a waterproof layer.
15:06We'll put a waterproof layer.
15:07So maybe we don't have a water bucket.
15:09Back at base, the girls check the features of their high fashion doggy rucksack.
15:14I've got a mobile holder, a water holder, a poo holder.
15:18Poo design.
15:20A buckle at the bottom.
15:22Like a coat, but not round the willy.
15:25But not round the willy.
15:27Having left the pet store, Ghazal and Christina are off to rejoin their team.
15:35We struggled, first of all, to find anything for £29.99 in that store.
15:38Yeah.
15:39Unless it was specialised.
15:40The only things that we found were beds.
15:42But think about it.
15:43Let's just say for talking sake, we did go with this rucksack idea, right?
15:47Yeah.
15:48Imagine it.
15:49Pets at home.
15:50Just not going to work.
15:51Is it?
15:52It's not going to work.
15:54I'm just thinking that if somebody was going to ask,
15:56so what if I want a different size bed?
15:57No, no, no, hang on.
15:58I'm not, just hold tight.
15:59You might as well make a decision then.
16:03Hi.
16:04We were talking to a dog owner,
16:06who would quite happily spend £30
16:12on a special dog blanket for his sofa.
16:14We've got loads of them already.
16:16There's lots on the internet, mate.
16:18Dog blanket protects yourself from a chair from dog hair.
16:20Loads of them on the internet.
16:21Can you shut up and listen for a second?
16:22Hello?
16:23The four of us are behind it, absolutely,
16:25and you've got to get behind it as well.
16:27Can I call you back in one minute?
16:28Is that alright?
16:29Just one second.
16:30Look, guys.
16:31These guys are away from us, yeah?
16:33If they want to go and sell this idea to the focus group or anyone else, fine.
16:38I want them high.
16:40You know, they've gone all that way.
16:41They've come up with some idea.
16:42I don't want to piss them off.
16:44If they've come up with the idea, let them do it rather than think.
16:48How do you think they've come up with the idea?
16:52Guys, just stop talking.
16:54My head is killing.
16:55I'm going to take a smoke.
16:56You need to take a paracetamol.
16:57You need to realise that if it's...
16:58The first thing I typed was dog blanket for sofa in Google.
17:01Let me just tell you the number.
17:03852,000 searches for dog blankets and sofa.
17:06Look, it's not rocket science.
17:08That'll be blown out of the water by the focus group.
17:10The worst thing about Rory's management is he doesn't know how to manage people.
17:13He doesn't even understand the basics of business.
17:15I mean, if you've got to get a product done,
17:16you focus on the product you need to get done.
17:18We've got four people out there who are meant to be getting us
17:21good feedback and good focus information
17:23on the products that we're going to do.
17:25He's putting... sending them on a wild goose chase.
17:27I'm not convinced, Katie.
17:29I'm still not convinced with this whole idea because...
17:31OK.
17:32My...
17:33Can you come up with a solution?
17:34Yeah.
17:35Where are you at?
17:36So, well, we've only been discussing it for a few minutes,
17:38so we've not actually come to any other solutions.
17:40OK.
17:41I think in a task like this,
17:42you need to be massively able to take risks.
17:45You have to gamble.
17:47On route to the prototype company, Katie makes a decision.
17:5015 minutes, new ideas.
17:52Yeah, we need to redraw, we need to rethink,
17:54and by 2 o'clock, we have to have the new idea.
18:0120 miles outside London,
18:03if it's Thursday, it's doggy dancing in East Horsley Village Hall.
18:08Check this out right here.
18:11Today, the class will also serve as a focus group
18:14for half of Rory's team, Clips,
18:16who are late, stuck in traffic.
18:19You go to your mum's house, or your mother-in-law,
18:22and she goes,
18:23don't bring the dog, I don't want the dog here, you know, whatever.
18:26And you say, well, actually, Mum, I've got a nice blanket,
18:29and I could put it over your sofa.
18:31No, it's a new blanket.
18:32So, you roll up your blanket, you put Clips on it,
18:35you clip it together, it clips dog blanket.
18:43Rory, convinced the blanket will be dumped by the focus group,
18:47still wants to wait for the thumbs-up on his strap idea.
18:50I still do not know why they did not make the focus group at 1.45.
18:54Do you not want justification on this?
18:58I'm just going to shut the fuck up now.
19:00I can't be bothered.
19:02Tossers.
19:05What are we going to go in here and say now?
19:08Hello, we don't know what our product is.
19:122pm.
19:14The prototype makers are ready,
19:16but Rory, Trey, Paul and Adam are not.
19:20Design works?
19:21B-type, B-type.
19:22What's happening now is we've got four of our team with a focus group.
19:27Right.
19:28Unfortunately, we don't have the information that we really could do with.
19:32Right.
19:34Running late at the dog disco, it's time to get feedback on Rory's strap.
19:39It's basically a shoulder strap,
19:42and then there would be different bags that would clip on to the strap,
19:46so you could have a bag for your dog biscuits,
19:48you could have a bag for, say, plastic bags to clean up the poo.
19:51It would be used when you were taking the dog out for a walk.
19:54But there are things already on the market
19:56that are a little bit even more scaled down and a lot more lighter.
20:00But is an accessory in such a way that you'd feel fashionable
20:03maybe carrying your bag, carrying your dog bowl, water?
20:09Yeah, I must admit, I don't think I would actually feel comfortable with that.
20:14We've got another idea.
20:15We've been thinking about doing a doggy cloth blanket to throw over a sofa
20:19to stop, you know, hairs going on it.
20:22Sounds good.
20:24I like the idea of that.
20:25Washable.
20:26Washable as well.
20:28Just rolled up.
20:29I'd definitely buy it if it was waterproof.
20:32Where's the bloody focus group?
20:34We've got four people who we haven't had all day,
20:37who've done nothing at all, all day.
20:39So do you want to go outside and leave them a nice message?
20:42We don't leave swearing nice messages on our socials.
20:45I didn't ask you to swear, I asked you to leave a nice message.
20:47No, no, we just let them come back when they're ready.
20:49Can I leave them a message?
20:50No, you can't.
20:54This is just a complete and utter shamble.
20:56I'm a design agency, right?
20:57I've been working with a design agency for years.
20:59We're looking like a bunch of twats in there right now.
21:02Rory, the only thing he knows how to say is shut up.
21:04He hasn't come up with anything productive.
21:06This fucking utility belt which he wants to really make,
21:08I just want to make something.
21:10It's going to be six o'clock, we're not going to have a product,
21:12we're going to look like a bunch of cocks tomorrow.
21:14I'd rather we have something, a little something, be it shit,
21:18get no orders and go out and be finished with it.
21:20We're not even going to have a product.
21:23Still waiting for news from the focus group,
21:25Rory continues to tinker with his strap.
21:28So what we're going to do, we're going to go and buy a cloth,
21:30but we don't actually know the dimensions of our design.
21:33Listen, what we're going to do is we're finding out
21:35how much material we need to go and buy, right?
21:38How can we lay it out?
21:39We can buy material if we haven't got a layout.
21:43Keep quiet.
21:46Hi.
21:47Hi there, Jez.
21:48Katie, nice to meet you.
21:49Stealth have also had trouble deciding on a product,
21:52but at the 11th hour, they've switched from fashion to furniture.
21:56We've been through a range of ideas today.
21:59We're looking to create a dog wardrobe.
22:03For a dog bedroom.
22:04Right, so it has a little area where you might put a collar and a lead,
22:07a little area for blankets, an area for bowls, etc.
22:10But because of this market that we recognise with clothing,
22:13it would be nice if there was an area where we could have a small rail
22:16for those people that do want to hang dog coats and clothes.
22:20Come here, come here.
22:21Come here, come here.
22:25Yes.
22:26Good man, you're fine, you're fine.
22:27Go on.
22:28Mate, you're killing me.
22:29Please.
22:30Yep.
22:31None of this back chat and the rest of it in front of everyone else, right?
22:33Enough.
22:34Yep.
22:35OK, enough.
22:36What about 50% of your team not being here?
22:37What about their back chat?
22:38You don't want to tell them, but you're going to tell me over here
22:40trying to help you fix this problem.
22:41The only reason you are here is because your back chat is getting so bad,
22:45it's unbelievable.
22:46Enough.
22:47Right, thank you.
22:48Enough.
22:49Right.
22:50I'm done talking to you.
22:51Don't wind me up.
22:56With the shops about to close,
22:57both teams dash for materials to make their prototypes.
23:01Dog bones.
23:02I'm sure we can get rid of those.
23:08Still no word from the focus group,
23:10so Rory buys an anorak as raw material for his utilities strap.
23:15But on the way back, Rory gets the phone call he's been holding out for.
23:20Just come out of focus group.
23:21Right.
23:22And there was a resounding support for the blanket.
23:29Right, guys, at the end of the day,
23:31this information is about two and a half hours late, OK?
23:34So what's happened is we've now got two hours to make a product.
23:38So thanks for the information, but unfortunately I think it's rather redundant.
23:41Rory, what are your comments on that?
23:43You know what, you stick with the blanket.
23:44It's safe and easy to make.
23:46It's square.
23:47It won't take very long to buy the materials.
23:49And get it together.
23:50We are going to design the utility bag.
23:53No, everyone hated it.
23:55Everyone said...
23:57Listen, we had zero votes there for this.
24:00This is a no-goer.
24:02Please do not go ahead with it.
24:04Mate, shut them off and make a decision.
24:07Right, guys.
24:08If it's easier to design, don't go for it.
24:10Chaps, we will see you in a bit. We've got to go.
24:14Rory! Oh, my God, he hung up.
24:19With the designs fixed,
24:21both teams' prototypes will be manufactured overnight.
24:27But Ifti has shocked his team-mates
24:29by revealing that he too has a degree in product design.
24:34You say you have a degree in product design.
24:36Product design was the... It was key to that.
24:39I apologise for that.
24:40You know, I just wasn't up to anything today.
24:42Simple as that.
24:45Supposing we all felt like that.
24:47We all just said, oh, we don't feel like doing it today.
24:49I'm not up to it today.
24:50That's fine. That's fine, yeah.
24:52You know, you just got a big mouth.
24:54That's the only problem with you.
24:56You know, you've got a very, very big mouth.
24:58You had a big mouth and you said you had a design.
25:00You know, you have a degree in product design.
25:03And I think that's something that's really key
25:05when we're designing a product.
25:07You could have really brought some ideas to the table.
25:09Yeah, but I didn't, did I?
25:10Simple as that.
25:12OK.
25:13What more do you want to say now?
25:15I think you said it all.
25:17I'm sad.
25:20I was a very, very lazy person today.
25:22I mean, compared to what I can do,
25:24I didn't really do anything today.
25:26And so I did feel bad about that.
25:28Compared to what my abilities are,
25:30I didn't really perform at all, you know.
25:32And the biggest thing is I didn't even try to perform.
25:35So it was just one of those days
25:37where I just was down in the...
25:40I was just in the dumps today.
25:44Midnight.
25:46The rows rumble on.
25:48I really, I'd just like you to do as you're told.
25:51If you're going to talk to me, talk to me...
25:53Please can you go over there?
25:54Talk to me as a colleague.
25:55Don't talk to me like I'm a child.
25:57Don't talk to me like you're my boss.
25:59We're all working in this together.
26:00I am your boss.
26:01No, you're not my boss.
26:02I am your boss.
26:04You're nothing to me.
26:05Please, go over there.
26:27Day two.
26:28The teams head off to the prototype makers
26:31to pick up their products.
26:34Day three.
26:45Heaven.
26:48Oh, my God!
26:50Oh, my God!
26:52The girls' doggie closet, made of MDF,
26:55will be a flat pack self-assembly kit.
26:59I'm excited. I want to see inside.
27:01Ready?
27:05That is weird.
27:07We thought we'd build it up a bit and cover it up for you,
27:10so here we go.
27:13For Rory, a first glimpse of his strap,
27:16now called a pooch pouch.
27:20That is bloody excellent.
27:21I think Rory's really, really come through by the skin of his teeth.
27:25If they win this one, and I think they probably will,
27:28then, yeah, he's had a real result
27:30because the ideas that came in yesterday were poorly resolved
27:33and he's gone away now with just a fantastic prototype
27:36and a very saleable product.
27:38It's like a polyp.
27:41Maybe.
27:42Maybe.
28:00It's a box, isn't it?
28:02I reckon we're going to blow them out of the water.
28:04It looks like they're putting in a... A box.
28:06They're selling a box.
28:08It looks like the kind of thing I throw away
28:10after I get whatever's inside out.
28:15They have their prototypes.
28:17Now the teams have the rest of the day
28:19to sell to three very different retailers.
28:23First stop for the girls, luxury fashion boutique Pets and the City.
28:28Hello, good afternoon.
28:30Hello.
28:31Hi, James, Pets and the City.
28:33Hiya.
28:34As you know, we are a nation that are quite obsessed by our pets.
28:38You know, we style them, we groom them, we pamper them.
28:42It's like, you know, it's like children
28:44in terms of they want them to be the best dressed,
28:47they want to be the most well-behaved,
28:49they want to be the most educated.
28:51I don't think our customers treat their dogs as children.
28:57Right.
28:58But who exactly are you pitching to?
29:01The sort of the female with, you know, that sort of like,
29:04you know, chic female with the small sort of like chihuahua or whatever
29:08that has all the products that go along with it.
29:11So you're stereotyping everybody?
29:13No, and that's why I'm saying that it's got versatility.
29:16I mean, what I'm saying is that that sort of like,
29:19that epitomises that sort of group of people.
29:21My problem with this product is if you knew you were pitching to us,
29:25why you would bring in a Formica flat pack?
29:37First up for Rory's team is Pets at Home,
29:40Britain's biggest chain of pet stores.
29:47Right. Obviously, first of all, I'd like to introduce myself.
29:50I'm Adam. This is Lohit.
29:52Hello.
29:53We're from Eclipse.
29:55The product that we want to present to you today
29:58is called the Pooch Pouch.
30:03The actual concept of the Pooch Pouch itself
30:07is that you've got a product here that, first of all, doesn't exist,
30:13and it will allow dog walkers to take most of the things
30:18or many of the things that they may want to take out
30:21when they're walking their dog.
30:23Personally, I can see myself in a year's time
30:26walking through a park, walking the Lake District,
30:28walking down the streets in London
30:30and seeing a lot of people walking around walking dogs with these.
30:33So the concept of all together in Velcro is very positive. I like it.
30:37It's got a good outdoor appeal
30:39and it might have more of an appeal for somebody walking in the Lake District
30:43or going out on the real outdoors.
30:45It might feel a bit more comfortable.
30:49It's quite a big consideration in terms of £29.99
30:52for your average dog owner.
30:54That's quite a lot of money to buy something like this.
30:57Next, the girls take their flat pack to Harrods.
31:06We are from Stealth and we bring great innovation to the marketplace,
31:10so that's what we're all about.
31:12So, really, what we'd like to introduce to you
31:15is a new product to market,
31:17is an innovation from the team,
31:19and it's the Doggy Closet.
31:21The premise behind it is that it's one place
31:24where you can put everything that belongs to,
31:27that is accessories for, the perfect dog.
31:30Well, I can't quite understand why I just wouldn't want to use a kitchen cabinet
31:34to do exactly the same job.
31:36I think that's a fair comment in many ways,
31:38in terms of it feels a little bit like a kitchen cabinet.
31:41There clearly needs to be some sophistication around the development of it
31:44in terms of the way it's made and put together,
31:46but we would love to be able to position our product in a store like yours.
31:52So, this is a 3-LED system that sits on the shoulder of the pooch pad.
31:56Eclipse are trying to persuade pets and the city
31:59that the utility strap is trendy enough to sit on their shelves
32:03alongside Diamante collars.
32:05I feel a bit dizzy with all those things that I need to take my dog for a walk.
32:09Personally, I'd just rather put it in a bag.
32:11Do you want to take it in a bag?
32:13I mean, you don't have to have...
32:15Obviously, we've got it fully loaded for you today
32:17because we want to show you all the options.
32:19So, if you're just taking your dog for a walk to the park
32:21and you want your bowl and your water...
32:23Maybe you don't want to put your dog things in your own cabinet.
32:26I don't know if I want to wear a strap.
32:28Would you feel better if there was less pockets?
32:30What I'm saying is I'm not so sure that if I'm going out walking
32:33I want to have a big strap with anything on it.
32:36It's not a big fashion statement, is it, really?
32:38I think it is.
32:44Finally, for the pooch pouch, it's Harrods.
32:49You don't have to go out with your Tesco's carrier bag
32:52full of your poop bags.
32:54You've actually got a very trendy garment
32:56which houses everything in one place.
32:58I think what it encourages is sort of trendy, responsible dog ownership
33:02in which you can sort of be out on the street
33:04and people go, you know, what's that again?
33:06It's my pooch pouch, you know.
33:105pm.
33:12Final pitch for the girls who see the chain store Pets at Home
33:15as their target market.
33:17The mass market pitch, I need Giselle to deliver.
33:21If she doesn't deliver on this one
33:23it will be critical to our success or failure.
33:28So tell me all about it, it looks very intriguing.
33:31As you may know, we're from a company called Stealth.
33:35We were introduced to a product which not only has
33:38sort of out-of-the-box thinking
33:40but also will provide a solution for your customers too.
33:48I'm going to hand you over to Jenny.
33:51Oh my God, that happens to the best of us.
33:54It happens to the best of us, it doesn't matter.
34:10Sir Alan, the CEO of Stealth,
34:12has been working with the company for over a year
34:16Sir Alan heads for the boardroom
34:19where the candidates await the result.
34:45Good morning.
35:06Afternoon. Good afternoon.
35:11Doggy product.
35:13Who would you say was the prime innovator of this thing?
35:16The idea was Rory's.
35:18Rory's, yeah? Yeah.
35:20Think it was a good idea? No.
35:22No? No.
35:24Did you all think it was a good idea or what? No?
35:27We did a list of all the things, we brainstormed amongst us
35:30and we did a list of all the different products
35:32that we could potentially come up with.
35:34I then handed that to Rory.
35:36He kind of looked at it and said,
35:38right, we're not doing this, we're not doing this,
35:40we're not doing this, we're not doing this
35:42and we kind of got pushed forward
35:44so we did the best that we could with what we were given to do.
35:46A team leader is there to make decisions, right? Absolutely.
35:49You just don't agree with his decision? No.
35:52What do you think of Rory as a team leader?
35:55Um, I think it could have been a lot better.
35:58We chose a product, obviously, this product here,
36:01and then from there there was a lack of direction.
36:05So you're being awfully polite in saying
36:07that you don't think you had great leadership,
36:09is that what you're saying? Yes, Sir Alan.
36:11OK, girls?
36:13Katie? Sir Alan.
36:15Who did what?
36:17Naomi came up with the idea for the dog closet. Right.
36:20And then Giselle was on door opening and retailers and getting...
36:24Door opening? Door openers at retailers,
36:26as in getting us into retailers, making sure we understand them,
36:29making sure we knew who we'd be pitching to, etc.
36:32I laid that on, didn't I?
36:34I opened the doors, didn't I? I gave you the three retailers.
36:37Absolutely. Maybe understanding would be better.
36:40Giselle, not great report back in the presentation there.
36:43In fact, I'd go as far as to say you kind of froze a little bit there.
36:46It seemed like you were a bit out of your depth.
36:48Would you go along with that?
36:50No, I did. My initial pitch was a lot shorter than initially anticipated, yes.
36:55So you did freeze, I think?
36:57Well, there was a small part of my pitch that I did miss out, but...
37:01I'm only telling you what they fed back to me, that's all I can say.
37:05I'm not making it up. OK.
37:08OK. Good team leader?
37:11Yeah, brilliant. Fantastic.
37:13Fantastic. There you go.
37:15Now, let's start with Margaret.
37:19Margaret, tell me about Harrods.
37:21Well, Harrods ordered 50 pooch pouches.
37:25They paid £16.50 each,
37:28so Eclipse made a profit of £370 from Harrods.
37:32Right.
37:34And Nick, the girls, how'd the girls do in Harrods?
37:37I'm afraid Stealth failed to get anything at all.
37:41No orders? No.
37:44Pets and the City, how did the boys do there?
37:48Well, Pets and the City ordered 50 pooch pouches as well.
37:52They paid less, they paid £12.65,
37:54but there was a profit of £195 from Pets and the City.
37:58And Pets and the City for the girls?
38:01Nothing again, I'm afraid.
38:07OK, Pets at Home.
38:09This is the people with about 120 stores, is that right?
38:13How did they do there?
38:15The big retailer wasn't interested in the product,
38:18they didn't order any.
38:20And the ladies?
38:22Well, it was another poorish pitch, actually,
38:25but this time they came away with an order for 2,000 units.
38:31Generating a profit of 5,000.
38:46Well done, girls, well done.
38:49Gentlemen, the moral of the story is very, very simple.
38:52It's one that I've been preaching for a long time.
38:55You see, when I go to a man who's got one shop
38:58on the corner of Paddington High Street
39:00and talk my guts out to sell him one telephone,
39:03he has to make a big decision to buy that phone or not.
39:07I then go to someone like Dixon's, who's got 1,000 shops,
39:11and the same man has got to make the same decision,
39:15but he makes a decision to buy 10,000, not one.
39:18So I put my effort into talking to the person
39:21that's got the potential to buy it.
39:23No disrespect to Harrods,
39:25but I put them in there as a kind of a bit of a red herring.
39:29They are, at the end of the day, one shop.
39:32That's all they are, they're one shop.
39:34So there is the moral of the story.
39:36Very well done, girls. I've got a nice treat for you tonight.
39:39You're going off to the Dorchester.
39:41I've laid on a top dinner there for you.
39:44OK?
39:46So off you go, ladies, and have a very nice time.
39:49Bye.
39:56LAUGHTER
40:03Gentlemen and lady, you lost.
40:06I'd like you to go away. I'll be calling you back shortly,
40:09where we will go into greater discussion on this.
40:12One of you will get fired. OK? Off you go.
40:26Wow.
40:31This is so awesome, girls.
40:33Straight into the shampoos. Thank you very much.
40:36Let's have a toast to our leader.
40:38Yeah, to our leader.
40:40Where is our leader? Here, she's here.
40:42Miss Kay. Thank you very much.
40:44Well done. Well done, girls.
40:46Well done, everyone. Well done, everyone.
40:49To Stealth. To Stealth!
40:51While Stealth celebrated,
40:54Rory's team has time to reflect on what went wrong.
41:07Very surprised. Really?
41:10He has dug his own grave, and we did try.
41:12I tried repeatedly throughout the day to advise him and help him,
41:15and every time he did, he shut me down,
41:17and when somebody does that to me, I help them dig their grave deeper.
41:20And if I had to talk about his faults,
41:22I could talk for an entire day.
41:24If I was to talk about his good points,
41:26I'd be a waste at the back of a cigarette packet if I wrote it down.
41:29I'm surprised Petterheim didn't.
41:32Rory isn't a very good leader at all.
41:34He's a very bad leader.
41:36I admit I was lazy. I admit I didn't do much. I admit that.
41:39But I'm the first one to admit it.
41:41He should admit that he was at fault
41:43for all the decision-making that took place.
41:45He should admit it right now.
41:48I've kind of been in this territory before where...
41:52Well, failure, really.
41:54And I'm bored of it, really.
41:59You know, when we get in there,
42:01I can just try and poach a bit off everyone else,
42:04hope everyone sticks up,
42:06and then ultimately kill off two others.
42:09Back at the boardroom, it's time for the losers to face Sir Alan.
42:21Yes, can you send them in, please, sir?
42:26You can go through to the boardroom now.
42:29You can go through to the boardroom now.
42:50Listen, you're lost, OK?
42:53What's the aftermath? Why?
42:55It's the wrong product.
42:57So why did you pick the wrong product?
42:59At the time, I certainly believed it was the right product.
43:02When we got down to our final four,
43:04I mean, the list was pretty ropey.
43:06Rory, there was a focus group, yeah?
43:08And at that focus group, from what I can understand,
43:10someone came up with a blanket.
43:12Is that right? Who knows? You're all sitting there quietly.
43:14Someone want to chip in and help me out here?
43:16Because I wasn't there.
43:18It was my idea for a blanket, certainly.
43:20And it sounded like a good idea,
43:23but Rory had a perfectly valid point
43:25in that it was just a blanket
43:27and wouldn't look as sexy as, say, something like this.
43:30You're playing it down. You had a brilliant idea with the blanket.
43:33It was to collect hair.
43:35So if your dog laid on your sofa, your bed or a chair,
43:38it collected the hair.
43:40So I had this image of my head of me coming in here
43:43and presenting to you a blanket,
43:45and you just eating me for it.
43:47I mean, I just didn't see innovation.
43:50I didn't see...
43:52I ain't exactly complimenting you for that thing,
43:54for Rambo's outfit there, either.
43:56This is... It does fulfil the task of being innovative.
43:59A blanket...
44:01Well, it's got some originality. Yeah.
44:03You've got to find an original nutter
44:05to want to go and wear it, first of all.
44:07The other thing is that
44:09I gave you three retailers to go and see.
44:12And, if you like, two of them were deliberate decoy.
44:16The biggest thing that you missed out on
44:18was the fact that this company that has 180 shops
44:22was going to be your saviour.
44:24That's where you were going to win.
44:26So, within that shop, everything there was £15 and under.
44:30£29.99, which was our recommendation.
44:32They bought 2,000 of them.
44:34They bought 2,000 of them.
44:36To be honest with you, we did it all completely wrong.
44:38The ideas that came out
44:40came out through a massive group discussion.
44:42There were too many people involved in that.
44:44What should have happened from word go
44:46is that you guys were in charge of design,
44:48based on whatever skills people had.
44:50There's a designer here, there's a designer there,
44:53and here's a design consultant here.
44:55Sir Alan, that's exactly what I'm saying.
44:57Why didn't you come forward
44:59and put any of your design expertise to the test?
45:03Just, er...
45:05I haven't got any answer for that.
45:07I should have. In hindsight, I should have.
45:10But that's what you're qualified in.
45:12I know, I know. But I didn't.
45:14What was you doing, then?
45:16I would have thought you'd been bursting with enthusiasm
45:18to show them what you could do,
45:20cos you were one of the two people best qualified to lead this,
45:23or to be involved with this.
45:25What did you actually do, then, in the task?
45:29I'm afraid I didn't contribute too much.
45:38So, who's responsible for this, you know,
45:41for this failure, if you like?
45:44Solely. Not you. You're not.
45:46I'm not responsible.
45:48I helped salvage a bad idea into a good idea.
45:52Rory, you know, it doesn't look too good, does it?
45:55I mean, you know, I mean...
45:57Sir Alan, I have had roadworks next to me
46:00for the whole of this project.
46:02It is an absolute killer
46:04trying to do anything on this project with this chap here.
46:07It is horrible.
46:09Absolutely horrible.
46:11You're incompetent to work with somebody like me, that's why.
46:14You don't know how to manage people.
46:16Listen, you have said clearly... Rory, Rory, Rory.
46:18It's that time now. Pick two people you're going to bring back
46:21in this boardroom with you.
46:25Trey.
46:28And Ifti. OK.
46:31The rest of you, gentlemen and lady,
46:33off you go back to the house.
46:35All of you go outside now.
46:37I'm going to call you three back in shortly.
46:42SIREN WAILS
46:53I'm a bit taken aback by this situation with Ifti.
46:57It looks like he's given up.
46:59He's just sitting there completely stunned today.
47:01Extraordinary.
47:03But he kind of puts his hands up to the fact that, yeah, he's a designer
47:07and, sorry, he has got no answer
47:09as to why he didn't put himself forward.
47:11I wonder whether he just can't take the pressure.
47:14He just can't take pressure. I don't know what it is.
47:16Having said that, you know, Rory's fumbling around.
47:19This Trey's got a lot to say for himself, hasn't he?
47:22Yeah, Trey talked non-stop. I can understand Rory being irritated.
47:25Does he talk nonsense, though? That's the point.
47:27He's a very argumentative, dreadfully argumentative fellow
47:30and he's a handful, frankly.
47:32He is a handful.
47:34He pays no respect to his leader and just argues and disrupts everything.
47:38OK, I'm going to call them back in, all right?
47:58Now, Ifti, I don't know if you've got a problem or something,
48:02but, you know, you are not kind of transmitting confidence to me.
48:06Sal and I do apologise for that.
48:09I did get up yesterday and I was...
48:11I know it's no excuse. I do apologise for this.
48:14I was missing my son very, very badly.
48:17You think that's funny, do you?
48:19No, so I have a son too, but when you have to get down to work,
48:22you have to get down to work, don't you?
48:24I've never been away from my son
48:26and I found it crippling, to be honest with you.
48:29Absolutely crippling.
48:31You can't concentrate on this, is really what you're saying?
48:34It doesn't look like I can.
48:36And it's not a short-term thing, it's going to be...
48:39I'm just being honest with you.
48:41OK, I appreciate your honesty.
48:43Because the thing is, Sal, I'm not going to be going into tasks
48:46not being at my best. On the first task you saw me,
48:48you saw what I'm capable of. I am capable of a lot.
48:51And the thing is, I just found myself in a mental block
48:53and if I can't tell you the truth, I mean, what can I do?
48:56I appreciate you're a very good family man,
48:59but business is business, as you would appreciate, you know?
49:02So, it is with regret, Efti,
49:04that I'm going to have to say to you, you're fired.
49:08Ah!
49:28I suppose you think you've got off lightly there.
49:31I suppose you think that because Efti's gone, that's it.
49:34You can get back to the house.
49:36Well, I told you once before, and I'm going to tell you again,
49:40never underestimate me,
49:42and don't try and second-guess what's going on,
49:44because I'm telling you right now, as unusual as it is,
49:47one of you is still going to get fired.
49:49Do you understand? Yes, sir.
49:52I know for a fact I could have won this.
49:55Quite comfortably, I believe.
49:58But I'm afraid, with me, my son and my wife always come first,
50:03and I couldn't compromise on this situation.
50:07I just hope I don't regret it for the rest of my life.
50:10I don't know.
50:12I don't know.
50:14I don't know.
50:16I don't know.
50:18I don't know.
50:20I don't know for the rest of my life.
50:22But I can tell you right now,
50:24I will be a billionaire by the time I'm 50.
50:29Let's get down to why I shouldn't fire you.
50:33So, you shouldn't fire me.
50:35From the moment I took over this task,
50:38we all got everyone together,
50:40and I made it quite clear the discipline
50:42that was going to be throughout the whole task.
50:45I got everyone down, and I said,
50:47we will not have this jumping in,
50:50this constant sort of barrage of people just talking over each other.
50:54It wouldn't happen.
50:56And if it did go on, people would be asked to leave the room at 5.10,
50:59it's cooled down, and then they could come back in.
51:01We divided the group into three...
51:03Rory, Rory, Rory, listen.
51:05I want to know why I shouldn't fire you
51:08for the responsibility of this task.
51:10I don't want to hear, you know,
51:12chapter and verse and half the Magna Carta read out to me.
51:15Why shouldn't I fire you?
51:19I led this team under very tough circumstances,
51:24and I made confident decisions that I stick to today.
51:30And that is why I should not...
51:32He is going to make mincemeat out of you, Sunshine,
51:34if you do not start speaking up for yourself, OK?
51:37One thing he can do is bunny,
51:39and you look like you've got your tongue stuck at the top of your mouth.
51:44So, Trey... Yeah?
51:47Make mincemeat out of him, then.
51:49You tell me why you shouldn't be fired.
51:51When you're doing a task, ultimately we have to do the best we can.
51:54As a specialist, in my area, I tried to advise as best as I could.
51:57He wasn't willing to listen when I asked.
51:59In terms of decision-making, when we were at the design agency,
52:02he wasn't making a decision as to which way he wanted to go.
52:05You're listening to all this. Yes, I am.
52:07You can come back any time you want. It was making us look negative.
52:10OK, OK, listen, I've got remote control in my hand here now,
52:13an imaginary remote control. You're on pause. No problem.
52:16OK? Now, play. Off you go.
52:18Why should he be fired instead of you?
52:20He's not a team player. Apparently, I took up 80% of his time.
52:23You're on pause at the moment. Sorry, I'll rewind.
52:25He is continually butting in, saying,
52:27I can't operate.
52:29No-one can operate a team under these sort of circumstances.
52:33It's just incredible. He's said it clearly. Right.
52:36I'm not the sort of person who likes to work in a team.
52:39I'd much rather work on my own.
52:41He's no use to the teams.
52:43He's not a team player.
52:45You've come on record in your CV
52:47saying that you don't consider yourself an employee.
52:50Yeah. You know, you more like consider yourself as a...
52:53In the future, I intend on being somebody who leads rather than follows.
52:57You consider yourself a businessman rather than an employee.
53:00If you came to work for me... I'd learn from you.
53:04No, no, no, but there's a difference.
53:06You won't consider you'll be working for me as an employee.
53:09You're up there in terms of what you've achieved. He's not.
53:12To me, it looks like one of the things in your CV is,
53:15right, you don't know when to back down.
53:17Sorry, I apologise. You don't know when to back down.
53:20You don't know when to say, all right, sorry, tried it on,
53:23thank you very much. I'm sorry for coming across too brash.
53:26There you go. I'm sorry.
53:28Now, listen, here's how I see this.
53:30This is all about me giving a job to somebody at the end of this,
53:33someone being able to work with me, yeah?
53:36Clearly, you are very disruptive.
53:39I'm talking now. Sorry.
53:41You're very disruptive.
53:43And I've got a lot of people that work for me in this country
53:46and I'm wondering whether you're going to be
53:50able to mesh in with those people.
53:53I am very, very concerned.
53:55Yeah, I know. All right? Absolutely.
53:58Rory...
54:02..you're a disaster.
54:04I'm sorry. A total, absolute disaster.
54:07I've given you the opportunity of trying to sort yourself out here
54:11and you haven't.
54:13I was told that you'd been a bankrupt in the past
54:16and I thought to myself, no, there's no shame in that.
54:19Been a bankrupt twice.
54:21Well, Rory, here's the hat trick.
54:23You're fired.
54:46Now, you've heard some constructive criticism from me.
54:49I don't want to see it any more.
54:51OK? Back to the house.
54:53Thank you very much.
55:11Back at the house, the candidates wait to see who's survived the boardroom.
55:16Was that a war? Yeah, it was a war.
55:19You'll be shocked. I'll be shocked to death if it's not Rory.
55:23Trey wants everyone to listen to him and he will not listen to anyone.
55:26And I think Rory's direction was on Trey.
55:29He was trying to manage Trey rather than manage the task
55:32because he wanted to take that pressure off us as a team manager
55:35and I respect that. I think if you keep Trey on a leash, he'll be all right.
55:39To turn it around, though, as well,
55:41is do you want somebody to have to keep on a leash?
55:47Who is it?
55:49CHEERING
55:52Lone soldier. Lone soldier.
55:55No way! Seriously, two of us?
55:58No way! No way!
56:07You guys aren't going to believe what happened, right?
56:10What kind of thing? Did you guys shake hands?
56:12What, with Rory? Come on.
56:16There's no place for sportsmanship in this game, mate.
56:19Especially with someone like him.
56:26I was so worried about Trey and trying to defeat him
56:31that I forgot to actually really sell myself.
56:36Clearly, I've been knocked down again.
56:40But I will be back.
56:43One job, now 13 candidates.
56:47Sir Alan's search for his apprentice continues.