(Adnkronos) - Innovativo e su misura per il consumatore, per un’esperienza di utilizzo ancora più flessibile e semplice. Sono queste le principali caratteristiche di Iqos Iluma i Prime, il nuovo dispositivo a tabacco riscaldato lanciato da Philip Morris International in occasione del decimo anniversario dal primo lancio di Iqos.
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00:00On the occasion of the 10th anniversary of the first launch of Icos on the Italian market,
00:09Philip Morris International presents in Italy the new Icos Illuma I-Prime,
00:13the innovative and advanced tobacco heating device for an even more flexible and simple use experience.
00:21This is the most advanced Icos device.
00:25It is a device that gives greater flexibility, customization possibilities and ease of use.
00:31One of the main features is the combination of the induction system technology,
00:37which heats the tobacco from the inside, with new functionalities.
00:42New functionalities that can be controlled through a touchscreen,
00:46allow the consumer to control the battery, control the remaining number of uses,
00:51and a very important feature is to pause the device up to 8 minutes.
00:58The launch of Icos Illuma I-Prime,
01:00following the commitment of Philip Morris for a future without smoke.
01:03The company has in fact invested more than 12 billion dollars
01:07in the development and realization of its smoke-free technologies.
01:11For us, the most important achievement we have achieved
01:14is that of the more than 2 million Italian consumers
01:17who have completely abandoned traditional cigarettes to switch to Icos.
01:22We are convinced that the innovations we have presented today
01:26will further contribute to the growth of this number
01:29and in a short time traditional cigarettes will become a real museum product.
01:34Icos Illuma I-Prime, like the previous versions,
01:37heats special tobacco sticks designed and made in Italy
01:41in the Philip Morris Manufacturing Technology plant in Bologna.
01:45The Italian branch has in fact a high-level role for Philip Morris.
01:50The role of Italy is a very important role, both from an agricultural and industrial point of view.
01:56At the agricultural level, we have invested more than 20 years,
02:002.5 billion euros, to create the tobacco culture
02:05that was then also used in new generation products,
02:09together with the Crespellano production plant,
02:11which, as I said, is a billion and a half investment,
02:14is very important because it is a plant that exports a lot,
02:18and this branch today exports to 40 countries around the world,
02:21exports more than historical branches in our country,
02:24with an important growth rate,
02:26because in the world the heated tobacco is taking root and is developing.
02:31We are talking, however, as I said, about incredible numbers,
02:34considering that the plant is only 8 years old.
02:37So in 8 years, 41,000 jobs, half the national GDP,
02:41is a great result for a branch that once was only agricultural,
02:44now it is industrial agriculture.