Deflasi Hantui Industri Pariwisata Jelang Akhir Tahun

IDXchannel

Menteri Pariwisata dan Ekonomi Kreatif (Menparekraf) Sandiaga Salahuddin Uno, menegaskan deflasi yang terjadi di Indonesia selama lima bulan berturut-turut dapat berdampak pada sektor pariwisata dan ekonomi kreatif. Meski demikian, Sandi menyatakan perlunya kajian lebih lanjut untuk memahami pemicu deflasi tersebut.   “Jika (pemicunya) daya beli masyarakat semakin melemah, tentunya ini (deflasi) akan berdampak pada pariwisata,” ujarnya. Namun Sandi tidak merincikan dampak spesifik yang dapat ditimbulkan deflasi terhadap sektor pariwisata dan ekonomi kreatif.   Meski demikian, Sandi mengaku tetap optimistis dengan pergerakan wisatawan baik domestik maupun internasional, tahun ini akan mencapai target yang ditetapkan.  Di sisi lain, Badan Pusat Statistik (BPS) mencatat jumlah perjalanan yang dilakukan oleh wisatawan nusantara (wisnus) selama bulan Agustus ini mencapai 75,88 juta perjalanan. Jumlah ini lebih rendah 1,77% dari posisi Juli 2024 yang sebesar 77,24 juta perjalanan. Sementara itu jika dibandingkan dengan periode Agustus 2023, perjalanan wisnus mengalami peningkatan 29,31% pada Agustus 2024.  “Secara kumulatif hingga Agustus 2024 jumlah perjalanan wisnus mencapai 674,6 juta perjalanan. Ini lebih tinggi dari periode yang sama tahun lalu sebesar 19,2% peningkatannya, Ujar Plt Kepala BPS Amalia Adininggar Widyasanti.

Transcript

00:00The following footage is from our collection.

00:13The government estimates that the current deflation

00:17has a potential impact on the tourism sector.

00:20Nevertheless, the government is optimistic

00:22that it is able to reach the target of tourist visits

00:25by the end of 2024.

00:31The Minister of Tourism and Economic Creativity, Sandiaga Salahuddin Udo,

00:34expressed his concern about the impact of the deflation

00:37that has occurred in Indonesia for the past five months.

00:40According to Sandi, the potential deflation

00:42has a significant impact on the tourism and economic sector.

00:46Nevertheless, Sandi emphasized the importance of further research

00:50to understand the cause of the deflation.

00:53According to him, the most important thing now

00:55is to ensure that the deflation occurs due to inflation control.

00:59Although there is no specific deflation impact

01:02on the tourism and economic sector,

01:05Sandiaga is still optimistic about the movement of tourists

01:08both domestically and internationally this year.

01:11The optimism is based on the implementation of domestic

01:15and international tourist visits by August 2024.

01:18The Central Government Statistics reported

01:20that the level of domestic tourist visits

01:22from January to August 2024

01:24experienced an increase of 19.2%.

01:27Meanwhile, the number of domestic tourists

01:29increased by 20.38%.

01:32Even so, this year, Game and Paragraph

01:34shared two scenarios of domestic tourist visits,

01:37namely the lower target and the upper target,

01:40where the lower target is 10.41 million visits

01:43and the upper target is 14.3 million visits.

01:47Meanwhile, for domestic tourists,

01:49the number of visits from January to August 2024

01:52only reached 53.97% of the 1.25 billion lower target

01:58and only reached 44.97% of the 1.5 billion upper target.

02:05IDX Channel

02:36The optimism is still high,

02:38but unfortunately, the Indonesian economy is experiencing a deflation.

02:42But before that, let's review the tourism sector

02:46throughout 2024.

02:48What is the update like?

02:50Please.

02:54Hello?

02:56Yes.

02:57Yes, please, ma'am.

02:58What is the update like?

02:59Sorry, I thought I was starting to look at the graphics.

03:02Yes, please.

03:03Sorry, sorry.

03:04Yes, so in 2024,

03:07actually from last July

03:10when ASTINDO held a meeting

03:12with friends of travel agents all over Indonesia,

03:15we have stated that the condition of Indonesia at the moment

03:18is not just good,

03:20because it is seen from the month,

03:22in the travel agent sector,

03:23especially because our association

03:25has travel agents all over Indonesia.

03:28Now, from May to July,

03:30the figure is continuously minus, Mr. Pras.

03:33Okay.

03:34So in the first semester,

03:36the minus is only in February.

03:39But from May to July,

03:44the figure is already minus,

03:46and the minus from the sales transaction

03:50is between 5% and 20% every month.

03:57So the condition is not just good.

03:59In August, it increased a little,

04:02because it was helped by many exhibitions

04:05in August this month.

04:07So the tendency is,

04:09people or customers only buy

04:12when there is an exhibition,

04:14a consumer travel fair,

04:16where during this consumer travel fair,

04:18the price of tickets is indeed cheap,

04:21also helped with subsidies from bank partners.

04:23Meanwhile, compared to last year,

04:262023,

04:28which we just started to revive,

04:30actually just started to recover,

04:33this recovery,

04:34even though the condition is post-COVID,

04:36then the financial condition of various sectors

04:39is not just good,

04:41but the trend continues to increase in 2023.

04:43From January to December 2023,

04:46the trend continues to rise.

04:47Meanwhile, in 2024,

04:49which is sometimes called

04:51recovery year,

04:53in line with 2019,

04:55before COVID,

04:56this did not happen.

04:58So that's it.

04:59So what is the difference between 2023,

05:01where optimism has started to grow,

05:03after COVID,

05:04then 2024,

05:05but I see the data is actually negative,

05:07or minus,

05:08from May to July?

05:12Yes, we also anticipated that

05:14from last year,

05:15we have anticipated that

05:17this is a political year,

05:18and usually the tendency

05:20in political year is a little down.

05:23In political year,

05:24the reaction is not only in Indonesia,

05:26but also in various parts of the world.

05:28Then there is also an impact

05:30from the war that is not over,

05:32instead, it continues to increase,

05:33which we thought would be over,

05:35but it didn't.

05:36Then also,

05:37one of the interesting things is the parliament,

05:39then the development of the IKN itself.

05:41Because it cannot be denied that

05:43the central government,

05:45if last year,

05:46when we just started the recovery in 2023,

05:49instructed many ministries

05:52to hold events in the area,

05:54especially in the five super-priority areas of this nation.

05:57Meanwhile, this year,

05:59because to make the economy in the area move,

06:02the economic cycle moves for the local community.

06:05But this year,

06:06when there are so many budgets

06:09set aside for the development of the IKN,

06:11then also for the regional election,

06:14so many events,

06:16which are not even,

06:18because of the limited budget,

06:20there are so many events that are moved

06:22only in Jakarta or around it.

06:24So it's not done in various areas

06:26like the previous years.

06:28Okay, that's one of the factors

06:31that caused the movement of the people

06:34to be limited.

06:36Because there was a political moment

06:38that didn't happen only in Indonesia.

06:40Now, anticipation,

06:41the strategy of the Travel Agents themselves,

06:44how to deal with this?

06:45Although you said,

06:46it has been anticipated since last year.

06:50Yes, so we make more affordable packages.

06:54Many travel agents,

06:56especially big agents,

06:57who used to make luxury packages,

06:59premium packages,

07:00finally made a second brand,

07:02making more affordable packages.

07:04Then we also make more activities

07:07to encourage the community

07:09so that they want to buy.

07:11We also make events in Indonesia,

07:13Travel Fair collaboration with various parties.

07:15There is Kemen Komar Fest,

07:17Tinas Pariwisata,

07:18and Parikraft RI and LPS.

07:20So in Indonesia Aja Travel Fair event,

07:22we can get more,

07:24the price of plane tickets is expensive, right?

07:26It seems like going to domestic

07:28is very expensive, not affordable.

07:30So we make activities

07:32in Indonesia Aja Travel Fair

07:34so that the price of plane tickets

07:35is subsidized by the bank.

07:36Then there are subsidies from various parties

07:38such as the government.

07:39So the price will be more affordable.

07:41Yes, related to deflation,

07:43this is also one of the things

07:45that is quite popular in discussions

07:47that happened in the last few months.

07:49Does this also become

07:51an additional pressure

07:53for the tourism industry,

07:54or how do you see it?

07:56Yes, of course.

07:57Because the data also shows that

07:59the middle class population in Indonesia

08:01has decreased by 9 million people

08:03since COVID last year.

08:05Meanwhile, the middle class that we hope

08:07actually they have more buying power,

08:09especially with the trend of FOMO,

08:11YOLO, FOPO.

08:12The middle class is challenged

08:14to go to class, of course.

08:15They don't want to go to class.

08:17But with a decrease in the middle class population,

08:20it eventually makes the community

08:22prioritize their primary needs

08:24compared to tourism

08:26or tourism,

08:27which is a tertiary need.

08:29Although there are also those who say

08:31lipstick effects and so on,

08:33but it's only for

08:37traveling with a closer distance

08:40or surroundings such as staycation,

08:42then watching a concert,

08:44or attending certain events

08:46is more limited to short trips.

08:49Very short trips, like weekend trips.

08:52But how do you see the potential for the future?

08:55Is the same condition,

08:57the opportunity can still happen

08:59until the end of the year?

09:02It seems so.

09:03If we look at yesterday,

09:05when there was a holiday,

09:07I forgot, on Monday, it was a red day.

09:09It turned out to be over-tourism everywhere,

09:11and especially over-tourism

09:13in various places that are within the reach

09:15of big cities.

09:17For example, Puncak, Gunung Prawa Selamat,

09:19it's very easy to reach from Jakarta

09:21and also from Surabaya or Banyuwangi.

09:23So more to short trips like that.

09:25Of course, for the upper middle class,

09:27they don't have any problems

09:29at all with travel.

09:31They still travel.

09:33But what we usually see,

09:35there are new trends

09:37where they usually do

09:39a long haul trip,

09:41for 14 days, 21 days.

09:43It has been reduced to 8 to 10 days

09:45the length of stay.

09:47Okay, so that's the current condition

09:49when we talk about

09:51the tourism industry,

09:53including the travel agents themselves.

09:55So how do you see

09:57the level of domestic tourists

09:59in the current condition?

10:01Is it really going down drastically?

10:03Or is there a decrease

10:05but the potential

10:07or the demand is still high?

10:11The demand for domestic tourists

10:13as I mentioned earlier,

10:15for the surrounding area,

10:17it is still possible to reach.

10:19So the travel via land,

10:21via train, it will definitely increase.

10:23For example, Jakarta-Bandung

10:25by using the express train,

10:27it actually increased a lot.

10:29But for those who are in Jakarta-Menado

10:31or Jakarta-Wakatobi,

10:33Jakarta-Danakoba,

10:35of course,

10:37the number is very low.

10:39And we can also see

10:41that the locals

10:43are starting to be desperate

10:45because the number of tourists is decreasing.

10:47Especially the businessmen

10:49who have invested there,

10:51hotels in various areas,

10:53they are also starting to suffer

10:55because the number of visitors

10:57is not as expected.

10:59We are actually very hopeful

11:01with the government's support

11:03that continues to act

11:05on domestic flight tickets

11:07as Mr. Sandi said,

11:09the plan for the end of October

11:11will be implemented.

11:13So at least we still have time

11:15in November and December

11:17to help our friends in the area

11:19so that their economy also moves in the area.

11:21So it is still a crucial point

11:23for the development of the tourism industry

11:25and the activities of the people

11:27both domestic tourists

11:29and domestic tourists to Indonesia.

11:31Yes, that's right.

11:33For example, if we want to go to Labuan Bajo,

11:35it costs us like 3.5 million rupiah

11:37to go back and forth, right?

11:393.5 million rupiah to go back and forth,

11:41at the end of the day, they will think again,

11:43oh yes, 3.5 million times one family,

11:45five people,

11:47the number has doubled

11:49compared to their budget,

11:51especially for the lower middle class.

11:53So they will finally choose

11:55to go to the surrounding area,

11:57Jakarta-Bandung, it may still be done with land,

11:59Jakarta-Semarang, it can still be done

12:01with land or maybe also East Java,

12:03it can be reached by train.

12:05So in the end, they will still choose

12:07to go to the area

12:09where they live.

12:11This can still be made possible

12:13to catch up with the number

12:15because also the international ticket

12:17if said to be cheap,

12:19well, it's not really cheap,

12:21actually, Mr. Pras.

12:23If we go back again,

12:25this is the habit of Indonesians.

12:27Indonesians really like

12:29going or planning a trip

12:31to lastminute.com

12:33They are not used to planning

12:35a trip far away.

12:37So this is what our community

12:39should be educated about.

12:41If you want to buy a ticket or plan a trip

12:43far away, it will of course be more

12:45cost-saving compared to

12:47doing a last-minute trip.

12:49Yes, it's interesting if we look at the price of the ticket

12:51is still one of the fundamentals

12:53if we look at the Indonesian tourism industry.

12:55Meanwhile, we also know

12:57there is a growth in the aviation industry

12:59with the addition of new airlines.

13:01Can this be an opportunity?

13:03Is it possible to achieve the target

13:05of decreasing the price of tickets?

13:07Then the number of airlines will increase

13:09and finally the potential

13:11will emerge again.

13:13We will discuss this in the next segment.

13:15We will take a short break.

13:17We will be right back.

13:29We will be right back.

13:35Thank you for joining us

13:37in Market Review.

13:39In the next segment, we will present data

13:41related to domestic tourism

13:43from January

13:45to August 2024.

13:47You can watch

13:49the complete data on your TV screen.

13:51From January to August

13:53in 2023,

13:55we can see that

13:57domestic tourism reached

13:59565.93 million

14:01movements

14:03in 2023.

14:05Meanwhile, in 2024,

14:07there is actually an increase

14:09to 674.6 million

14:11movements.

14:13This is data from BPS.

14:15If we compare January to August.

14:17Next,

14:19domestic tourism

14:21with the same period,

14:23January to August

14:25in 2024.

14:27January to August 2023,

14:297.55 million

14:31domestic tourists

14:33came to Indonesia.

14:35In 2024,

14:37there is another increase

14:39to 9.09 million

14:41domestic tourists

14:43came to Indonesia.

14:45Again, there is an increase.

14:47But it is interesting based on

14:49the real conditions experienced by

14:51the industry actors

14:53in Indonesia.

14:59Next, let's look at the target of

15:01tourist visits in 2024.

15:03For domestic tourism,

15:05the lower limit is

15:0710.41

15:09visits.

15:11The upper limit is

15:1314.3 visits.

15:15For domestic tourism,

15:17there are 1.25 billion

15:19movements.

15:21The target of the upper limit is

15:231.5 billion visits.

15:25Let's continue

15:27the discussion with Mrs. Pauline Soeharno

15:29from Astino.

15:31Mrs. Pauline,

15:33this is interesting.

15:35The data from BPS

15:37shows that there is an increase

15:39in the number of domestic

15:41and international tourists.

15:43What can we see

15:45based on the real conditions

15:47experienced by Astino?

15:49Mr. Pras,

15:51for the domestic movement,

15:53I calculated that

15:55they moved from district to district.

15:57From district to district,

15:59not all of them need a travel agent.

16:01So,

16:03those who need a travel agent

16:05or tour operator

16:07are usually from far away

16:09or maybe

16:11in a place where

16:13the destination is not yet

16:15capable of various public transport.

16:17For example,

16:19if we go to Bandung,

16:21Bali, or Surabaya,

16:23we don't need

16:25a tour operator or travel agent

16:27because we are comfortable

16:29booking a hotel,

16:31a taxi,

16:33or a restaurant.

16:35However,

16:37if we go to Labuan Bajo,

16:39Labengki,

16:41or Danau Toba,

16:43most definitely,

16:45we need a travel agent

16:47because we need a tour package,

16:49we need a travel patent,

16:51we need someone to pick us up,

16:53we need someone to take us

16:55to various attractions

16:57at the destination.

16:59So, as I said,

17:01people still do domestic travel.

17:03The number has increased.

17:05Yes, it's true.

17:07But they go to places

17:09that are comfortable to be visited

17:11and don't need a tour operator

17:13to pick them up.

17:15So, remote areas

17:17are now a tourist destination

17:19for the people.

17:21Yes, remote areas

17:23are not yet

17:25evenly distributed.

17:27For example,

17:29remote areas like Labengki

17:31or Wakatobi

17:33are expensive

17:35so it's hard

17:37for people in Jakarta

17:39to decide

17:41to go to remote areas

17:43around Java

17:45and Bali.

17:47So,

17:49the middle class

17:51really feels it.

17:53As we can see,

17:55they have become

17:57one of the markets.

17:59What do you think,

18:01Mr. Ras?

18:05So, Mr. Ras,

18:07looking at the current trend,

18:09people tend to prioritize

18:11sustainability

18:13over experience

18:15rather than

18:17attraction.

18:19So, you anticipate by

18:21making travel patterns

18:23that lead to

18:25wellness,

18:27sustainability,

18:29experience,

18:31such as cooking class

18:33or meditation.

18:35So, things like that

18:37or travel patterns

18:39such as walking trip.

18:41So, when people

18:43travel to one destination,

18:45they have more value.

18:47It's not just about

18:49Instagrammable spots.

18:51It's not just like that.

18:53They have more experience

18:55and unique things

18:57when they are at the destination.

18:59So, with the new offers

19:01being created,

19:03you see,

19:05is it the middle class

19:07or the middle class

19:09that is still targeted

19:11even though there is a decrease

19:13in the number of middle class

19:15to the lower level?

19:17Actually, it's both, Mr. Ras.

19:19As we said before,

19:21many travel agents

19:23who used to play in the luxury class

19:25in the niche market

19:27have started to target

19:29the middle class

19:31so that they can adjust

19:33There is Overland.

19:35Overland usually

19:37doesn't need a guide

19:39and they can travel by themselves.

19:41Our friends at Astindo

19:43who are creative

19:45create a virtual guide service.

19:47So, there is a GPS

19:49when they pass by a place,

19:51they will be guided

19:53what's on the right, what's on the left,

19:55what you can see there,

19:57what the historical is like.

19:59So, the guide doesn't follow

20:01the same route,

20:03which is the saving cost,

20:05but they can still monitor

20:07the movement of the consumer,

20:09where the tourists are.

20:11So, they conduct

20:13via virtual.

20:15Wow, and this has been going on

20:17since when?

20:19Actually, since COVID.

20:21So, because of COVID,

20:23people are afraid to travel,

20:25but afraid if foreigners join.

20:27So, things like that are created.

20:29Of course, this is a saving cost.

20:31Is it effective?

20:35Is it effective, Mrs. Pauline,

20:37to apply these patterns

20:39at this time?

20:41It's still not very popular.

20:43It's still not very popular,

20:45but it is taught to the public

20:47that this can be done

20:49because the middle class

20:51wants a saving cost.

20:53The middle class is different.

20:55They want a budget saving cost.

20:57For the middle class,

20:59their work-life balance

21:01is better.

21:03We've gone far.

21:05We have to enjoy.

21:07We have to become the slow traveler.

21:09Even more people want to enjoy the hotel.

21:11In Indonesia, people typically

21:13go home at night.

21:15The hotel is just for staying.

21:17But now, there are more people

21:19who spend more time at the hotel

21:21for staycation or

21:23enjoying the journey,

21:25enjoying the time

21:27with their family,

21:29with their relationship,

21:31with their community.

21:33So, they value that moment.

21:35Okay. With all the challenges

21:37that you've mentioned,

21:39how does the government

21:41in terms of incentives

21:43or other policies

21:45given to the tourism industry

21:47or the travel agency,

21:49does it meet

21:51the needs of the middle class?

21:53So far,

21:55even during the pandemic,

21:57there are no incentives

21:59given by the government

22:01to the tourism industry.

22:03We encourage the government

22:05not to give incentives.

22:07We know it's hard to calculate

22:09the incentives.

22:11Because it's hard to study

22:13the tourism tax.

22:15We want to revive

22:17the tourism tax

22:19to help the industry

22:21to grow.

22:23We want

22:25the government

22:27to prioritize

22:29the tourism industry.

22:31Because in Mr. Prabowo's

22:33Asta Cita, we haven't seen

22:35prioritizing the tourism industry.

22:37There's only

22:39the creative economy.

22:41We hope that in the future,

22:43the next Ministry of Tourism

22:45or the new Ministry of Tourism

22:47or the incumbent,

22:49can collaborate with the industry

22:51in terms of

22:53talking

22:55from heart to heart

22:57about our needs.

22:59What do you need, Mrs. Paulin?

23:01Maybe you can tell us now.

23:03Of course, the tourism promotion

23:05is more massive.

23:07If we look at other countries,

23:09their promotion is massive.

23:11Meanwhile, if we look at

23:13our Ministry of Tourism,

23:15the annual promotion budget

23:17is cut, cut, and reduced.

23:19So Indonesia

23:21is a bit

23:23out of breath compared to

23:25other Asian countries.

23:27There's also regulation.

23:29The tourism industry can't stand on its own.

23:31The regulators are from other

23:33regional governments.

23:35Coordination between regional governments

23:37is important to support the tourism industry.

23:39How can the tourism industry grow

23:41if the central government,

23:43Mr. Prabowo and the president

23:45don't prioritize tourism?

23:47In the beginning, when Mr. Jokowi

23:49became the president,

23:51he was very kind

23:53to build massive infrastructure

23:55such as roads, ports, airports.

23:57This helps

23:59the tourism industry

24:01to have more connectivity.

24:03That's it.

24:05What's next?

24:07We already have land, sea, air.

24:09That's it.

24:11But how do the tourists

24:13come to us

24:15if they still have to pay for a visa?

24:17This is a state-accepted visa,

24:19not a PNPB.

24:21It's an instant profit for the country,

24:23but it also prevents

24:25people from coming.

24:27Meanwhile, other Asian countries

24:29are competing to give free visas,

24:31especially for countries

24:33that have a lot of tourist destinations,

24:35such as China.

24:37Finally, there are a lot of travel agent companies,

24:39tour operators in China,

24:41to operate their charter flights

24:43to Thailand or Malaysia

24:45that have free visas.

24:47They no longer target Indonesia.

24:49Before COVID, Indonesia had a lot of charter flights from China.

24:51Okay.

24:53If we talk about

24:55the domestic side,

24:57we know that wild forests

24:59have recently opened up

25:01and many tourist destinations

25:03have been abandoned.

25:05Is this a challenge

25:07for the travel agent industry

25:09to find tourist destinations

25:11that don't exist?

25:13Exactly, Mr. Pres.

25:15We try to

25:17curate tourist destinations

25:19that are worth visiting

25:21by foreign or domestic tourists.

25:23Our job as an association

25:25is to empower

25:27human resources

25:29in the SDM tourism environment.

25:31That's why

25:33we also help

25:35our tour guides

25:37to standardize

25:39the trips

25:41that are operated

25:43by our travel agents.

25:45For example,

25:47we were very angry

25:49because sometimes

25:51people in Indonesia are a bit snobby.

25:53If you see a girl

25:55wearing a sexy outfit,

25:57such as hot pants or tank top,

25:59they will immediately

26:01get a catcalling

26:03or take photos.

26:05In our opinion,

26:07that's a very low standard

26:09for people

26:11who don't have an attitude.

26:13If it's done by lower-class people

26:15who rarely see tourists,

26:17it's not tolerable at all.

26:19They are not educated,

26:21but if it's done

26:23by people who work

26:25in the tourism sector,

26:27it's very embarrassing.

26:29We have seen

26:31and also criticized

26:33that sometimes there is an incentive group

26:35or a KOL group,

26:37they bring a photographer.

26:39The photographer is also rude.

26:41He only takes photos of the lower part

26:43or the open part.

26:45They like it like that.

26:47We also educate

26:49the workers in the tourism sector

26:51not to be arrogant

26:53and not to be shy.

26:55It's very unethical.

26:57It makes people traumatized,

26:59especially when there are

27:01online objects,

27:03harassment, or robberies

27:05in various places.

27:07Okay, so that's a challenge

27:09that needs to be addressed

27:11to education.

27:13Literacy related to the tourism sector

27:15must be strengthened again

27:17from Sabang to Merauke,

27:19especially in tourist locations in the area.

27:21And the legal sanctions too,

27:23because all this time,

27:25we have seen that it has already happened,

27:27then it is sanctioned,

27:29but the regulation has not yet been adopted.

27:31But there are no preventive measures

27:33in the beginning.

27:35And hopefully later,

27:37from the tourism sector,

27:39there will be more attention

27:41in the next government,

27:43so that it will be more focused

27:45on various policies that will

27:47give a lot of benefits,

27:49not only for the industry itself,

27:51but also for the people in the tourist locations.

27:53Mrs. Paulin, thank you very much

27:55for sharing what has been said

27:59See you again.

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