(Adnkronos) - “La missione di Decathlon è di attivare le persone attraverso le meraviglie dello sport. Da qualche anno siamo attivi nel second hand, per dare una nuova vita ai prodotti, nella circolarità e crediamo nella riparazione degli oggetti, soprattutto quando con essi si è creato un legame affettivo, come nel caso di uno zaino che ci ha seguiti in viaggi in diverse parti del mondo”. Così Dorothée Monsigny, sustainability leader Decathlon Italia a margine della seconda giornata della dodicesima edizione del Salone della Csr e dell’Innovazione sociale, in svolgimento all’università Bocconi di Milano fino all’11 ottobre.
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00:00The mission of Idecatlon is to activate people through the wonders of sports.
00:15So it is already taking care of their health.
00:21It is the mission of Idecatlon.
00:23A couple of years ago, we launched the Trocatlon, which is, according to the principle, a sales deposit.
00:32And today we have developed several businesses that are more circular, such as the second visa.
00:41Today we buy products to give a second life, a second hand to these products, with the guarantee of Idecatlon.
00:53And we also sell all the second choice products.
00:58This is the second life.
01:00But we are also committed to lengthen the life expectancy of our products.
01:07Through other businesses, such as repair, our laboratories, which we have since the beginning of Idecatlon,
01:15are here to lengthen this life, to lengthen the experience we have with our products.
01:23Because it is not a contradiction.
01:25When you have a 20-year-old backpack and it follows you in the mountains, from Peru to Nepal, even in the Dolomites,
01:34it is not just a backpack, it is your backpack.
01:38And this is very important for us, to give our customers the opportunity to repair it.
01:44Because there is a human relationship with our sports products.
01:49And so, the repair, there are more than 20,000 products every year that we repair and we want to develop even more.
01:59The second year is already activated.
02:01And this year we launched the knowledge principle, according to the subscription, on the bikes.
02:10So it is a subscription to have bikes and follow the principle of sustainable mobility.
02:23For us, it is very important to engage in a very strong commitment at Idecatlon to move people in an alternative way.