(Adnkronos) - Generazione G, l’iniziativa per rilanciare la natalità promossa da Prénatal in collaborazione con il Moige - Movimento italiano genitori, compie un anno. In questo periodo sono stati raccolti fondi per 800mila euro, grazie alle donazioni di partner e clienti, sono state coinvolte 14 regioni italiane, 264 famiglie fragili e sono nati 42 bambini.
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00:00To relaunch nativity, Prenatal, a company that has been close to Italian families for more than 60 years,
00:10has a year since the launch of Generation G, an initiative born in collaboration with Mojje,
00:15an Italian parents' movement, has presented, together with the partner companies that have taken part in it,
00:20the value generated in terms of support for families with the network created on the territory
00:25to contribute to the increase of births in our country.
00:28We have in fact launched a fundraising project that has involved all our clients,
00:34of all our ensembles, the group Toy Center, Bimbo Store, Prenatal, Faust Schwarz, here in Italy, of course,
00:40and thanks to the contributions of the clients, to many partners, including Kikko, Fatter, OK Baby, Mam, Clementoni,
00:48we have collected economic contributions that we have used to build a network of support.
00:55Experienced parents who helped Italian families in need or who wanted to have children,
01:03especially with a focus on those who were fragile or in difficulty and who required support to be able to accompany them on this path.
01:12A fundraising went beyond expectations, with more than 800,000 euros of economic donations in just 12 months,
01:19the result of a shared alliance.
01:22The value generated is all the value we have generated on the Italian territory, in terms of welfare and proximity.
01:29We have supported more than 260 families, 264 to be exact, in 29 Italian cities and 14 regions.
01:38The efforts put in place have also been remarkable, because more than 50 experienced parents have been involved
01:45in building networks throughout the territory.
01:47And a fact that I like to remember, perhaps the most important, is how 42 new children were born in this year's project.
01:5542 new children were born and therefore we feel a bit like parents of all these 42 children.
02:00The impact of the Generation G project, which involved about 250 fragile parents,
02:06with problems of an economic, social, relational and linguistic nature,
02:11have been accompanied by the figures of experienced parents in their daily needs.
02:16There are situations in which parents are helped in the daily activity of their life as a parent,
02:24and therefore from the simplest, elementary acts of preparing a doll to preparing,
02:30making a diaper change, up to supporting a parent who has difficulty finding work
02:37and then being supported by experienced parents who help them find a new professional training,
02:44a new professional opportunity.
02:46Often, parents in trouble are often mothers and we are also particularly active in providing all the necessary support
03:00to help them get out of this situation of emergency, of social discomfort.