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00:00Previously on The Apprentice.
00:10Your task is to sell the big screen experience to the general public.
00:15Cast as director.
00:17Yes or no?
00:18Okay.
00:19Yes or no?
00:20Stuart put his foot down.
00:23To be honest, I don't think there's any point even calling the guy anymore.
00:26I think we just really need to make the decisions.
00:29On the other crew...
00:30My neck is on the line. I'm project manager right now.
00:33Sandesh backed Jamie's downhill ski movie.
00:36Click, click, let's go.
00:39But on the shop floor...
00:41I'm going to have a notice you're looking at our DVD experience and you're right, it is that damn good.
00:46Selling snow proved an uphill struggle.
00:48Are you interested in being in our movie?
00:50No.
00:51Stuart's team...
00:53Abigail, are you driving the car?
00:55Raced ahead.
00:57£10 then, please. Thank you very much.
00:59And in the boardroom, they were first across the finish line.
01:03Stuart, your team won.
01:04I'm so proud of everyone.
01:06Jamie hit a blizzard of criticism.
01:08I'm being made out to be some kind of bulldozer here.
01:11If you have somebody coming down every hour and saying you should be doing this, you should be doing that, it seems a bit sulky.
01:16But a bad call...
01:17I'll have to bring in Chris and Liz.
01:19Throws out Sandesh.
01:21You're up against two very strong contenders here.
01:24And she became the seventh casualty of the boardroom.
01:27You're fired.
01:28Right, thank you anyway.
01:30Now eight remain to fight for the chance to become The Apprentice.
01:43Good morning.
01:44Good morning, this is Lord Sugar's office calling.
01:47You must pack a bag for a two-day foreign business trip.
01:50Please pack clothes for all weather.
01:52You've got packed for a foreign business trip.
01:57Oh, my God.
01:58Thank God.
01:59You're going away.
02:02I don't think Lord Sugar's going to be nice to us.
02:04So he might be sending us somewhere completely obscure.
02:07I think either a war zone or somewhere hot.
02:11A war zone.
02:12Maybe a hot war zone.
02:13How the goddamn hell are they going to send us to a war zone?
02:23Does anybody else here speak any languages?
02:25I speak very good English.
02:26I was going to say, yeah.
02:28Christopher, you're pretty good at speaking rubbish as well.
02:31We've established between us we've got absolutely no language skills.
02:35We're screwed.
02:38Belgrade, home to around 40 foreign embassies.
02:43Oh, what's that flag just there?
02:45No, it's like a German flag with an eagle in the middle.
02:48God, I hate the Germans as well.
02:52LAUGHTER
03:11Technically, we are on German soil.
03:16Now, Germany is Britain's largest European export market
03:21and the next task is for you to become part of that trading relationship.
03:28You'll be representing two small UK crisp companies
03:32that are keen to get into this very lucrative market.
03:36You're going to come up with different flavours of crisps,
03:40make some samples, take them to Hamburg and get some orders.
03:45As ever, the team that collects the most amount of orders wins
03:50and in the losing team, one of you will be fired.
03:55Have a good trip and I'll see you back in the boardroom in a few days' time.
04:04Hamburg, Germany's gateway to international trade.
04:10And a snack market worth millions of euros,
04:14dominated by strong continental flavours.
04:18Big business the British have yet to take a bite out of.
04:25In partnership with two UK crisp companies,
04:28the teams must come up with original flavours to entice the Germans.
04:33Does anyone feel that they want to do this project management?
04:37I'm going to rule myself out straight away.
04:39I'm absolutely knackered after doing it last time.
04:42Yeah, I'd be keen to do it. I would be.
04:44No, you'd be keen to do it as well. Definitely.
04:46I think I'm happy to be project manager. I'm happy to be.
04:48I think that Stella's got to be the one that we select, in my mind,
04:51just because you can't stop Stella from planning.
04:53She plans and plans meticulously.
04:55I'm happy to step up, so let's just pack on with that.
04:58Because I voted for her, that doesn't mean that she's the best person for the job,
05:02nor is she, in fact, a very good project manager.
05:04If we win, then we'll all be on a treat,
05:07and if we lose, Stella will be going home in a black cab.
05:10So, really, I can't lose in this task.
05:12On the other team, Chris,
05:14the candidate with the worst boardroom record, volunteers.
05:18I've lost three tasks in a row now, and I'm desperate not to lose another one.
05:22I'll do everything in my power to ensure that we can win.
05:25So, Chris? I'd vote for Chris.
05:27Brilliant. Thanks very much, guys.
05:29I would rather have my destiny in my own hands
05:31than be following somebody else's leadership.
05:33I'm very confident I'll do a good job.
05:35Next, the flavours.
05:37People ultimately want to buy what they feel comfortable with at the end of the day.
05:40Exactly. What about modern German, for example?
05:42I think it has to be something which is strong
05:45and very traditional to the heritage, but with a modern twist.
05:48Let's just throw some ideas of flavours up on the board.
05:51Sausage. There's sausage in there.
05:53I really think bratwurst, to me, sells Germany.
05:55Goulash. Goulash.
05:57I think you can make a really strong, distinctive flavour of crisps with goulash.
06:00I'm champion goulash as well.
06:02We are all British. If we turn up somewhere... Yeah, exactly.
06:05..it's going to be difficult for us to say these are authentic German crisps from England.
06:08I wouldn't go down that.
06:09It can have, like, literally sausage and egg flavour.
06:11It doesn't get more British than that.
06:13So, our theme is traditional British.
06:16We like our Sunday dinners. Yeah.
06:18So, maybe a traditional Sunday roast. A Sunday roast.
06:20I want a Sunday roast. And I think that will go.
06:22OK, yeah, I like that idea.
06:24We've got the Sunday roast, so we now need two other flavours.
06:29Maybe, like, a curry pie.
06:32You know, curry chicken tikka masala.
06:36It's a theme, but it's not going with this.
06:41Everyone loves curries,
06:42and we have to have passion about these three flavours.
06:45And we love curries. It's something that we're confident about.
06:48I reckon we would have had some really good flavours
06:51if we hadn't have had Joanna bulldozing through this curry idea
06:54the entire time. I know.
06:56So, we've got to be very careful now not to sort of waver off
06:58into the wrong direction.
07:02Midday.
07:04Both project managers stay in Britain to control their crisp-making.
07:10The rest head for Hamburg.
07:13Never, ever been to Germany before, so I don't know what to expect.
07:16I've been to Germany quite a few times, actually.
07:18Do you think the language barrier is going to be a problem?
07:21It's never for me.
07:23It sounds like you're talking Italian.
07:43Fairfields Farm, Essex.
07:46Spud grower and producer of gourmet crisps.
07:53To take the brand to Germany, project manager Chris.
07:56We see this as a really exciting opportunity for us as a small business
08:00to break into a market abroad which we haven't currently explored,
08:03so we're really excited to see what you come up with.
08:06The first one we were thinking of was kind of like a beef goulash
08:09because it's quite popular in the German market.
08:11We think that could merge quite well with a crisp, actually.
08:14Shall we crack on with the flavours? Yeah, definitely. OK.
08:18Over in Hamburg, Jamie and Christopher,
08:22on the hunt for authentic local flavours...
08:26..uncover Germany's favourite fast food, currywurst.
08:36Spicy? Yes.
08:39Thank you, sir.
08:45Mmm!
08:46Did you visualise that as a chip? Mmm!
08:49I think we've got a jackpot here.
08:52That was spot-on for me. It really hit the spot.
08:54It was nice. If we get that coming out in our crisps as well,
08:57I reckon we'll nail it, honestly, I really do.
08:59Hi, Chris, how's it going? Yeah, good, how are you?
09:01We've just been into this currywurst shop, right? Delicious.
09:05Flavours are so intense, honestly.
09:07I think the flavour's going to go really well.
09:10I just wanted to confirm with you guys
09:12you're happy to go forward with curried sausage?
09:14Yes, definitely, yeah, we are.
09:16OK, guys, well, thanks very much for your feedback.
09:18OK, cheers, mate. Bye.
09:21Gloucestershire.
09:23Flavour laboratory of crisp newcomer Darling Spuds.
09:27Hi, I'm Stella. Nice to meet you.
09:29Taking it into Germany, Stella and her team.
09:31We like to go for quirky flavours.
09:33As you've probably seen, so be as inventive as you can.
09:36Good. And we're really playing on this British theme.
09:40What is that? Actual seasoning. That's a beef flavour.
09:42OK. What about beef and chilli? Yeah. Great idea.
09:47Would it go with peppery gestalt? Yeah.
09:49Yeah, no, it should do.
09:55On the ground in Hamburg,
09:57out to see if traditional British flavours
10:00will fly with the locals, Stuart and Joanna.
10:03Guten Morgen. Guten Morgen.
10:05Chips? Chips.
10:07Chips? Chips.
10:09Ja. Danke.
10:12I love paprika, Joe.
10:14Indian style. Curry is a theme. Curry.
10:17So we've definitely got curry out of it.
10:19Yeah. You like chips?
10:22I like chips. You like to eat chips?
10:24I like some hot chips, paprika.
10:28OK. What about... Do you like English food?
10:31Fish and chips. Yes.
10:33And shepherd's pie. Oh, brilliant.
10:35Would you like to see them flavours coming over here to Germany in a chip?
10:39I think not. OK.
10:41Thanks a lot for your time. Take care.
10:43Bye-bye. Danke.
10:45It's so, so obvious that paprika and curry sauce and sausage
10:50are three themes which run throughout Germany,
10:53throughout their culinary tastes,
10:55and also, for the large part, through their crisps.
10:58The only thing absent from their crisps is sausage,
11:00and maybe that's a gap that we need to exploit.
11:03With 1,200 types of sausage in Germany, Stuart makes a start.
11:07Nürnberg sausage, pork sausage, white sausage.
11:11White sausage. White sausage.
11:13I've got one of those.
11:15You should try this. I'm sure.
11:17I'm fine.
11:20What flavour is it? Sausage-y.
11:25Mm!
11:27It's really nice, actually.
11:29I think I need to try some more.
11:31Mm, that's a thumbs-up.
11:33Again, this can be sour.
11:35I don't think it's wrong to say that we're enjoying this market research a little bit.
11:39Cheers. Cheers. Thank you.
11:41Hi, Stella, it's Joanna. Out of the market research...
11:43Yeah? ..paprika is massive. They love that.
11:46They like sausages and they like curry.
11:48Right, OK, just an update.
11:50Basically, what we're making at the moment is Aberdeen Angus...
11:55OK.
12:06I don't know if the people are going to take to this.
12:09OK, so...
12:19What you need to incorporate with these crisps
12:22a sausage and curry...
12:24Jo, Jo, Jo, Jo, please, please just listen just for one minute.
12:28We are literally making these things now.
12:30They like curry, they like paprika and they like sausage.
12:34Just try it.
12:36OK. Thanks, Stella.
12:37It's impossible. I know.
12:39I mean, what they're doing is telling us what Germans eat.
12:42I mean, we eat bacon and eggs, but we don't have bacon and egg crisps.
12:46Have I got my point across clearly enough?
12:48I want a sausage, I want a curry and I want paprika.
12:51Oh, God.
12:56Back in Essex,
12:58Chris's modern German flavours are taking shape.
13:01We're now in a bit of a groove here, you know.
13:04The teams can take two flavours to Hamburg.
13:09For Chris, currywurst is one.
13:13And the second...
13:15Smoked sausage and sauerkraut.
13:18They're horrid. I really dislike them.
13:20I think they're a bit odd, actually.
13:24Goulash. Goulash, yeah.
13:27They're remarkable. Look at them.
13:29They're actually really nice.
13:33For Stella, the best of British.
13:36These are the beef, yeah?
13:38Aberdeen Angus, yeah.
13:39Mm.
13:40What, one of these are going to Stilton?
13:42They're really, really sweet, aren't they?
13:45Mm.
13:46So this is the ham and pickle.
13:48Gosh, they smell really strong, don't they?
13:50Mm.
13:52Does that remind you of prawn cocktail?
13:54A bit.
13:56OK, so we're going for the beef and the Stilton, yeah?
13:59Your call.
14:00Are you happy with that?
14:01Yeah, I've told you what I think.
14:03I think you need to make a call and then we'll go.
14:05OK.
14:06So you want to go with...
14:07Don't take my call, take your own.
14:09I'm not the PM.
14:10So the flavours we're taking to Germany
14:12are Stilton and paprika.
14:14Yep.
14:15And chilli and beef.
14:17OK, great.
14:18Right.
14:21Flavours fixed.
14:22Next box is ready.
14:23OK, great.
14:24Now knock up enough samples to whet German appetites.
14:30And in Hamburg,
14:31find some customers for tomorrow's sales push.
14:40She's the manager, Stuart.
14:48Danke.
14:49It's Stuart calling from Apollo.
14:53I'm going to call myself Hairbags.
14:56Cos that's what I technically am.
14:58Hello, it's Hairbags calling.
15:04Targeting upmarket lakeside, Joanna and Stuart.
15:07Let's go here.
15:08Over to that cafe over there, cos that looks big.
15:10Ja?
15:11Ja.
15:12While Jamie and Christopher head downtown.
15:15This looks rough and ready.
15:17This looks very rough.
15:19If I wanted sexy time, I think I would come here.
15:22Yeah, I think you're quite right.
15:35We're from the United Kingdom.
15:37We're bringing three new flavoured chips over
15:40to sell in Germany.
15:41OK.
15:42Me and Joanna have very different approaches, it seems,
15:44to selling abroad.
15:46She's being very blunt and quite rude
15:48and also speaking very fast.
15:50Is there any way you can book an appointment on his behalf?
15:53Let me tell you a bit about what we're doing.
15:55I think there's been a few times when Joanna has just gone,
15:57you're right, mate, or hello,
15:59and, you know, make an attempt at the language.
16:01We're from the UK, from England.
16:04I'm from... No, we're from England.
16:06I come from Tunisia.
16:09I must sound so stupid to them,
16:11but I think it's slightly endearing that I actually try.
16:29On the phone, a potential appointment with a large hotel chain,
16:33the Marriott.
16:38Good.
16:40We're selling a new type of chips.
16:42What I'm hoping to do is make an appointment with you tomorrow.
16:51If we could do nine o'clock, that would be super.
16:56Whereabouts is the hotel?
16:58Can we change that appointment from nine to one o'clock,
17:01if possible, please?
17:04One o'clock.
17:05See you tomorrow, then. Bye-bye.
17:07Oh, man. Get in there. That is good. We've got it now.
17:10That is amazing.
17:11You can't get many more minibars in these hotels, seriously.
17:14Get an extinguisher and put me out.
17:16I am burning hot.
17:19But chasing the same business...
17:21We're in Hamburg tomorrow,
17:23and I'd love to come and meet you in the morning to book an appointment.
17:27..Stuart and Joanna.
17:28Yeah, I can make nine o'clock.
17:30Nine o'clock. I look forward to meeting you tomorrow in the morning.
17:33Bye-bye.
17:34We've got good meetings there.
17:35I've worked out we've got around eight appointments.
17:38Tomorrow's a new dawn, a new day.
17:40Let's make some money.
17:41Exactly. Fill those order books.
17:45I really think we've had a good day today.
17:47We've come out here to a country
17:49where we don't even speak remotely any of the language,
17:52and we've booked massive appointments.
17:54Cheers, mate.
17:55Cheers, mate.
18:047am.
18:11Joined overnight by their project managers...
18:14We seem really excited about the fact that ultimately
18:16this is something that Germany has never seen before.
18:18Absolutely.
18:20..the teams must try to break into the German crisp market.
18:24We've come over from the UK
18:26with a naturally British line of gourmet luxury chips.
18:30As well as appointments made yesterday,
18:32Lord Sugar has lined up some large local businesses.
18:35Laura?
18:36Yeah?
18:37You're going at nine o'clock with Stuart
18:39to the international distributor.
18:41Fantastic.
18:42But I'm not sure if I'm entirely happy with this
18:44because I won't be at any of the big meetings.
18:46Well, it's going to be about trust, I think.
18:54Orders could trigger the export of the new flavours of crisps
18:58from the UK manufacturers each team represents.
19:03First for Stella's team,
19:05the nine o'clock appointment with the Marriott Hotel,
19:08booked yesterday by Joanna.
19:10Is there anything that he's going to ask us?
19:12He's going to probably ask about the delivery.
19:14Joanna, how do you reckon she'll do in the pictures today?
19:17I think it will go something like this.
19:19Hiya! Do you want to buy some crisps?
19:21I think you should really buy some crisps, guys,
19:23because these are really high-quality crisps.
19:25I'm going to talk really fast and really point my finger at you
19:27a lot like this.
19:28And you're going to buy some, aren't you? Like that.
19:30Welcome to Hamburg. Thank you. Thank you.
19:32Thanks for taking time to see us today.
19:34We're representing a British manufacturer of chips
19:37to push this product to all the people of Germany.
19:41So...
19:44At the moment, they're a great success in the UK
19:46and we're confident that they'll be a runaway success in Germany too.
19:50OK.
19:51The first flavour is the Aberdeen Angus steak with chilli.
19:57Yeah.
19:58Yeah.
20:00Very good.
20:01Brilliant.
20:02Our next flavour, Thomas, is an English stilton and paprika.
20:09They would increase beverage sales, definitely.
20:11Oh, and that's a good thing.
20:13Yeah? I think so too.
20:14What I'd love to do, Thomas, is get something sealed today
20:17and get the balls rolling.
20:19OK. Yeah.
20:20So are you happy for us to start on the basis
20:22that there will be 80 packets per day?
20:25Yeah, that's right, yeah. We can do that.
20:27So we can order them all seven days a week?
20:29Yeah.
20:30If we order for the first six months?
20:33So, three months.
20:35Three months?
20:36Three months, yes.
20:37It came across that you really enjoyed this flavour
20:39and I'm sure that your customers will enjoy this flavour as well.
20:43So how I was thinking is maybe if we order them for the year
20:46and then we have a call-off period,
20:48I think that that's the best way to go.
20:50Well, OK, then six months is fine, yeah.
20:51Six months?
20:52Yeah, six months is fine.
20:53OK.
20:54£5,040 excluding delivery.
20:57OK.
20:58Brilliant.
20:59Thank you very much.
21:00And you can keep the crisps because we know how much you enjoyed them.
21:03All right.
21:04Share them with your friends.
21:05OK, thank you.
21:08For the rest of Stella's team, Stuart and Laura,
21:11the first of Lord Sugar's appointments.
21:13The one thing I'd say for yesterday...
21:15Yeah?
21:16..is Joanna talked far too fast.
21:18Oh, yeah.
21:19No, I will talk very slowly.
21:21Major European food distributor Mike's Sandwich.
21:24If we can nail this, we've won the task, haven't we?
21:38Oh, my God, you're speaking even German.
21:40That's great, yeah.
21:41So, first of all, as I'm sure you're aware, the world has changed
21:45and we know that the gourmet hand-cooked natural crisp market
21:48is the next big thing.
21:49It is in England, it is over the world,
21:51and this is what we're here to introduce to you today.
21:53You can see we're really excited by it because we have a pretty good idea
21:56of where Germany is going with the crisp market.
21:58This is one of our lines that we've introduced now
22:00because this is recent at the moment.
22:02Let's go one step back.
22:04This I didn't understand, so...
22:05And also, just something to add in here quickly, if you wouldn't mind.
22:08Two flavours I'd like to present to you today.
22:10Aberdeen Angus beef with a hint of chilli.
22:13Second of all, we have our English Stilton with paprika flavour.
22:17I had really trouble to understand.
22:19What was the second one?
22:20Smoky paprika with, again, one of the nation's favourite flavours.
22:23I have very confidence that the people that are buying these
22:25are the people that are going to be the people
22:27that will make success in the coming years.
22:32This is not at all my taste,
22:33but I would like to discuss this with our people today
22:36and the rest we'll have to see.
22:40You definitely spoke too fast.
22:42I don't think I did.
22:43Because I was struggling to understand what you said.
22:45And it concerns me that, obviously, he wouldn't make an instant decision.
22:48I don't know what else I could have done, so...
22:57On the other team, with no appointments till later,
23:00Christopher and Jamie take their German flavours door to door.
23:04We'll have a look around. We'll try some of these cafes up here.
23:07Cafe...
23:08Prost.
23:12Guten Morgen.
23:13Guten Morgen.
23:14Do you speak English?
23:16A little bit.
23:17A little bit.
23:18We've come over to Hamburg from the UK.
23:21What we've brought with us is chips.
23:24Yeah.
23:25Fanny.
23:26The name from the chips is Fanny.
23:29Fanny chips.
23:30No, no, no, not Fanny.
23:34Now, we've got two flavours, goulash and currywurst.
23:39I'll try the goulash first.
23:42Good, eh?
23:43But you like the taste?
23:44It's a little bit...
23:46A little bit fat, you know?
23:48Fat and strong.
23:50Chew...
23:53I mean, the other flavour which we brought with us is currywurst.
24:02No.
24:03No?
24:04No.
24:05You don't like?
24:06No, I don't like it.
24:08No?
24:09Well, OK, then, well, thank you very much for your time.
24:11You're welcome.
24:14Bye.
24:18For project manager Chris, along with Liz, another of Lord Sugar's leads.
24:23Sounds like this really is something which we could absolutely nail on the head.
24:27Karstadt, Germany's best-known chain of department stores.
24:31Basically, we think we've identified a gap in the market
24:34and this is that we can bring German flavours to the German market
24:38but with a British style of cooking.
24:40We've developed the vibrant currywurst chips.
24:48I can't taste the currywurst, to be honest.
24:50OK. Do you want to try the goulash?
24:53All right.
24:57Do you like the flavour? Is it maybe not strong enough?
25:00It's not really...
25:02If you wouldn't tell me it's goulash, I wouldn't know it.
25:09Chipped me up there. I thought there was a car coming.
25:13There's a kiosk there, which we should go to.
25:15That looks like a pharmacy, mate.
25:19Guten tag. Sprechende English?
25:21One minute. No worries, thank you.
25:23Guten morgen. Guten tag.
25:26What we're trying to do is introduce a new style of chips
25:30that would go with your lunch.
25:32OK, so you have your bagel and some chips next to it.
25:36It's very common in England.
25:38And what we're looking for is a small order.
25:40You will actually be the first shop to have these for sale.
25:43I'm not the manager to decide if we buy it or not.
25:48Where's he today?
25:50I don't know. Ah, OK.
25:54So we've told her about the crisps. She loves the crisps.
25:56She's not the decision-maker. Yeah.
25:58And if we went in there and said, are you the decision-maker,
26:00no, you can't just walk out.
26:02Thank God we've got all these other appointments
26:04because this is not fun at all.
26:06Hi there, it's Chris. How's it going?
26:08Listen, listen, we've been working like troopers, we've had fun.
26:12Curry and goulash has been very well received.
26:15Sounds like you've actually done some really good sales today.
26:19Sounds absolutely fantastic in that case and I really appreciate it.
26:22Speak to you soon. Onwards and upwards.
26:27Just three hours left to get hamburgers hooked on crisps.
26:34Hallo, sprechen Sie Englisch?
26:36Guten Morgen. Wir sprechen kein Deutsch.
26:40Sprechen Sie Englisch?
26:42Ja, sprechen wir nur Englisch. Das ist gut.
26:45Have you got the samples? Yeah.
26:47Guten Morgen, Peter.
26:49Mein Kollege Laura.
26:51Hi, Laura.
26:55OK.
26:57We need to ask someone, where's all the food places round here?
27:01KNOCK AT DOOR
27:03It's OK. Can you taste the flavours?
27:06Yeah, it really tastes like truffles. It's good, yeah?
27:0840 currywurst, 30 goulash, at 14 euros per box.
27:12That sounds like a deal to me.
27:14Next, next. I don't want to say any more apart from next.
27:17Bring it on. Let's go.
27:24Fixed earlier, Laura and Stuart have one big appointment.
27:28Another hotel chain, The Hyatt.
27:31This needs to be a massive order. 10,000 euros.
27:34We need... Yeah, no, more than that.
27:36But their project manager is already there.
27:39Just want to sort of utilise the last bit of time that we've got left,
27:42cos if we could get another good order like we did this morning...
27:45Hi, guys. Hi, Stuart.
27:47Which appointment are you going to now?
27:49Right, we're at The Hyatt because we've finished our last appointment.
27:52Can you continue on to the next meeting?
27:55OK, I'll pop on to Laura for two seconds.
27:57So we're going to this independent tiny store now?
28:00I'm a bit surprised, because we kind of, like, agreed
28:03that you guys have had, you know, yours,
28:05and we're prepared for ours now, and we're on our way.
28:07We're here now. There are two appointments.
28:10I don't see any issue with who's doing what appointment.
28:13Fact is, we've just got to get the orders in. What's the issue?
28:16Nothing. OK, so we'll go to that one.
28:18Thanks very much, and we'll talk to you as soon as we're done here.
28:22Well, it's disappointing, isn't it?
28:24That's unbelievable. They just robbed our appointment.
28:26That is unbelievable. But, you know...
28:28We've got order books, so it's total bollocks that it's not important.
28:31I'm just... I just give up. OK. That's it.
28:34Right, let's not give up yet. No, seriously, I don't even give a shit anymore.
28:37OK, well, I do give a shit. OK.
28:39So you can do a shit then. Well, of course I give a shit. Seriously.
28:42But why are you being negative? Because they're pieces of shit.
28:45They've left us with some shitty cafe. This is how business works.
28:49It's not. This is not how business works.
28:51Hi. Hi. Hello.
28:53Hi. I'm David. Hi, David. I'm Stella.
28:59The Marriott Hotel.
29:01Booked by Jamie and Christopher for 1pm...
29:04I believe you spoke to Christopher yesterday. Absolutely.
29:07..Liz and Chris are ready to pitch.
29:09I'm sorry, guys, I have to tell you, I cannot place an order with you,
29:13because I placed an order with a product I was very convinced of this morning.
29:17They're very exciting flavours, so I cannot do it with you. I'm sorry.
29:20Was that an English vendor who offered you...?
29:22Yes, it was also an English vendor, yeah. That's right.
29:24That's unfortunate. Why not test it alongside the other product?
29:27I ordered this product and I placed a pretty large order on there,
29:30which is going to last me for a few months.
29:32The offer you just made me, I'm sorry, I cannot accept.
29:34It's a shame, Thomas, because we're here today, one day only.
29:37I think you would like to be one of the first people which really has,
29:40you know, the opportunity to really be seen as promoting this product.
29:43This seems to me a little unprofessional. I'm sorry to say that.
29:46OK. Thank you very much. Thanks for your time.
29:48Thank you very much for your time. Thank you. Bye. Bye.
29:53Don't worry.
29:55Hi. Hi, Chris. How's it going, mate?
29:58Unfortunately, the Marriott Hotel...
30:00Have you already seen the other team?
30:02It seemed...
30:04We had a British supplier this morning who brought two flavours.
30:08He saw them first thing.
30:10Obviously, that's a bit of a kick in the teeth.
30:14Them getting there at the time which they've got there,
30:16there's nothing we can do about it, you know?
30:18They're there at the time which we booked.
30:22Back at the bagel chain.
30:24Unlike Jamie and Christopher, Stella and Joanna meet the manager.
30:28OK. 1,213 euros.
30:32Got a deal? Deal.
30:34Excellent.
30:38Oh, God. Can we just go back to the hotel?
30:42Hello. Stuart.
30:44Hi. This is my colleague, Laura. Nice to meet you, Laura.
30:46Hello. Nice to meet you.
30:47We might win, but in a way, I hope we don't,
30:49because I don't think Stella deserves to win on this task.
30:51I think she's treated us outrageously.
30:53And I just, you know, I literally have tried my best,
30:55so if we do win, it will be great,
30:57but if we don't, I'm not going to be surprised.
30:59So the minimum order's ten boxes, usually?
31:01For us, too much. Really? Yes.
31:03Oh, OK. Five boxes, then.
31:05Thank you very much. Thank you so much.
31:11What's that, Foxy Food? Joe, Foxy Food, there.
31:15With a plane to catch...
31:17Hi.
31:18..time is running out.
31:20Five boxes of each are 15 euros per box.
31:23Is that something you'd do? I'll try it, yes.
31:25Thank you very much.
31:29I really can't walk on these cobbles.
31:31I thought I was doing corporate pictures, not running around cafes.
31:35This is chilli. It's good.
31:37So we just go for ten boxes? Yes.
31:41Oh, yeah, there's a place there.
31:43Got the orange one. All of them.
31:46We really need these orders right now.
31:51Morning, I'm Christoph.
31:53What we've done is we've taken flavours inspired by German cuisine.
31:56Actually, I would say they taste good. OK.
31:58Would you be willing to maybe think about taking a trial order,
32:01then, on the basis of tasting the crisps? Yeah, absolutely.
32:04I can imagine, yes. The flavours are strong, that's for sure.
32:07You know, we do our distribution not only in Germany,
32:10but in a lot of countries in Europe,
32:12if we fit it together with our sandwiches. Sure.
32:14And then we can go next step.
32:16Thanks very much for the opportunity and I hope to hear from you again shortly.
32:24Auf Wiedersehen, Hamburg.
32:27Next stop, the boardroom.
32:40MUSIC PLAYS
33:10MUSIC CONTINUES
33:18You can go through to the boardroom now.
33:35Good morning. Good morning, Mr Schicke.
33:41Apollo team leader was Stella, yeah?
33:45Yes, yes, Mr Schicke. You appointed yourself, did you? I did.
33:48Stuart declared himself knackered.
33:50Knackered? He was knackered, he said he was knackered.
33:53Right, OK.
33:59So, how was Stella as your team leader? All happy?
34:02I was happy, yes.
34:04I don't want to, you know, take it back,
34:06cos she criticised me last week, I think, to be objective.
34:09She just had a little bit more structure, in my opinion.
34:11The point is that we immediately came to the conclusion
34:14that we wanted to sell something that would be, you know, indicative of Britain.
34:18I made the decision, we moved forward,
34:20I was very happy with what we were doing,
34:22I felt that we were representing the manufacturer very well.
34:25Right. So, for both teams, I set out two appointments, yeah?
34:29Who went and approached the organisations that I set up?
34:33Myself and Joanna went to the department store
34:36and then Laura and Stuart went on to the international distributor.
34:39How did that pitch go there?
34:41I made a real effort in there, I introduced us both in German
34:44and said, it's really nice to be here.
34:46Were you hairbags now? I am hairbags, yeah.
34:49Hairbrained or hairbags?
34:52Maybe a bit of both.
34:54He loved the fact that we were bringing a gourmet product,
34:57cos obviously his line that he distributes was gourmet anyway,
35:00that was obvious to us when we walked in.
35:02He was very interested in the flavours,
35:04he said they were fantastic.
35:06Did you speak at this speed to this German fellow?
35:09I did actually tell Laura to slow down.
35:11Because the feedback that I got was that the guy said
35:14he didn't really understand what you were talking about, Laura.
35:17OK. He was going too fast, rattle, rattle, rattle, rattle, rattle,
35:20like that, and that is one of the things that you have to understand
35:23when you're dealing with overseas buyers,
35:25is that they need you to speak in what I used to call export English,
35:29where you slow down and you accentuate all of your words.
35:33All right. Synergy.
35:35Chris, you're the team leader, I heard, is that right?
35:38That's right, yeah.
35:39And I understand that having been resident in this boardroom
35:43so many times before, that you had a resolve
35:45to make sure you weren't going to be back in here for too long,
35:48is that right?
35:49Well, absolutely, you know.
35:50I mean, I was aware that there's been comments
35:52that maybe I've become complacent,
35:54and I was keen to show that that isn't the case,
35:56and I certainly don't believe it is, so...
35:59Your flavours, the German branding,
36:01I didn't feel that was a bit condescending,
36:03then, English coming over there,
36:05making stuff that was supposed to be typically German.
36:09I was quite keen to ensure
36:10that we weren't going to try and reinvent the wheel
36:12or do anything which was too crazy,
36:14because people don't want to eat it, it's a waste of time.
36:17Yeah, all right, so when you bowled in the second day,
36:20with your samples and all that stuff,
36:22you'd already got some appointments set up, other than my two?
36:25Our first appointment kicked off at 10.30 in the morning,
36:28so rather than just sit in our laurels,
36:31we hit a street which we knew had loads of cafes,
36:35delis, appropriate places.
36:37Did you work out the old thing
36:39about the organ grinder and the monkey?
36:41In other words, sometimes you end up talking to someone in a shop
36:45who's not actually authorised to buy.
36:47Yeah, there was one where she couldn't make an order,
36:50but she loved the crisps.
36:51It don't make no difference.
36:52When you talk to the customer, who's got the authority to buy?
36:56What's the purpose of talking to the cleaner or the receptionist?
37:03OK, well, I think we'd better see how we got on
37:06with our German cousins.
37:11First of all, we'll look at the orders we got
37:14from the companies that I set up for you, yeah?
37:18So, Nick, how did Apollo do in Karstadt?
37:23They quite liked the product, but they wanted to trial it,
37:26so it was a very small order of €135.
37:34€135, right.
37:36And Karen in Karstadt?
37:38Well, they also wanted to trial it
37:40and placed a smaller order of €68.
37:44This is Karstadt, right? Yeah.
37:47One of the biggest retailers in Germany.
37:50€68.
37:52OK.
37:54Now, Nick, on Mike's sandwich for Apollo?
37:59Yes, well, that came in at €7,455.
38:05A big leap.
38:07Good.
38:08And Karen, Mike's sandwich for Team Synergy?
38:12Well, they were really, really impressed by the pitch
38:16and placed a very big order, €14,289.
38:21Wow.
38:23Getting better.
38:27Now, while we're with you, Karen,
38:29what I would call the door-to-door sales,
38:31the sales that they got from their own customers that they found,
38:34where did that come to?
38:36Door-to-door sales, €3,638,
38:41making a grand total of €17,995.
38:46Brilliant.
38:47Right.
38:48And Nick?
38:51Came in strong, €11,737,
38:55giving a total of €19,327.
39:01That's very good.
39:02You've actually done more business from your own appointments.
39:06Very, very good.
39:07A very good job done for the manufacturer that you were representing.
39:10I'm sure they'll be delighted.
39:12I must say, Joanna, your perseverance paid off,
39:15and I thought by the end of it, you were really firing on all 12 cylinders.
39:19Good.
39:20So, your treat this week is a shopping trip
39:25to some of London's great fashion designers in Mayfair,
39:29where you'll be given an allowance
39:32to kind of kit yourself out with some stuff
39:34and then afterwards relax in one of the nice Mayfair hotels.
39:39Oh, wow.
39:40All right, well done.
39:42Great victory, guys.
39:44Good luck.
39:47Come on, guys.
39:48That was brilliant.
39:49Well done, guys.
39:52As usual, I'm going to give you the opportunity
39:54of going off and having a chat amongst yourselves.
39:58At the end of the day, one of you will be leaving the process.
40:01OK?
40:02Off you go.
40:10Oh, I don't know.
40:12It's just pretty devastating, really.
40:16It's pretty difficult now, because this is the third week in a row
40:19that I've been in the bottom three,
40:21which doesn't really look particularly great for me.
40:23You know, sometimes you come out and you've lost,
40:25and you think, if only that twat hadn't done this or something.
40:28You can't really... You know, it's not one of those moments,
40:30like, you've done a good job,
40:32the other team's just done a little bit better,
40:34and you can't really...
40:36I haven't really worked with Chris much.
40:38However, I know he's been in the boardroom,
40:40he's been in the final three a few times,
40:42and because he was there pitching to the big companies,
40:45he's probably, unfortunately, going to be the full guy here.
40:50Well, I still hope that, ultimately,
40:52things that I've done in the past in this process
40:54will count in my favour,
40:56but it's pretty hard to take, to be honest.
40:58Oh, wow! Thank you very much.
41:02Oh, yeah, I like that.
41:04Yeah, love it.
41:06You look so suave.
41:08That's the one. I love it.
41:10How much?
41:12£800.
41:14How do you know that?
41:16You could buy a car for that.
41:18A car?
41:20£800.
41:22£800?
41:24£800.
41:26You could buy a car for that.
41:28A car or a shoe.
41:34Do you like it?
41:36I love it. It's trendy.
41:38Don't you like it?
41:40Erm, I'm not that keen, I have to be honest.
41:42I really like it.
41:44Stuart, to be honest, you need some new shoes for the boardroom,
41:46cos they've seen better days.
41:48My shoes? Are they from Spankin?
41:50No, they're battered.
41:52Oh, my God.
41:54Stuart!
41:56Sorry, what have you got on from here?
41:58This.
42:00I think I'm worse.
42:02I'm confused. What, the shirt and the jumper?
42:04It looks good. Give us a twirl.
42:06Have you tucked it in?
42:08Of course I've tucked it in, you've got to make an effort.
42:10That looks lovely.
42:12It does actually look really nice.
42:24MUSIC CONTINUES
42:40Could you send the four of them in, please?
42:42You can go through to the boardroom now.
42:54MUSIC STOPS
42:58I'm getting a bit sick and tired of seeing your face here as the losing team.
43:02It reminds me of turning up at the same hotel every year on holiday
43:06and seeing the same bloody people.
43:10Have you worked out where you think this went wrong?
43:13I guess if you look at the results breakdown,
43:15you'd have to say that the door-to-door sales weren't good enough
43:18because we beat the other team in the pitches, so...
43:21You had nine appointments and you had six.
43:24And the nine appointments that they had,
43:27they actually took a lot of money from them.
43:29They took €11,700 in contrast to your €3,600.
43:34Yep.
43:36Out of interest was then one order in particular which was high in that €11,000.
43:39There was one, actually, and the thing is,
43:41is that Christopher, from what I've understood,
43:44got an appointment with a chain of hotels.
43:47You was offered a nine o'clock or a one o'clock appointment.
43:50You took the one o'clock. This is news to me.
43:52And then when you got there, you know what happened.
43:54Yeah.
43:55The other team had got in and had got themselves a €5,000 order.
43:59Yeah.
44:00Early bird catches the worm, right?
44:02Yeah.
44:03Nine o'clock appointment, always take the earliest appointment.
44:06You turned up at one o'clock, the other lot had got in first.
44:09Yeah.
44:10And what was the reason why we took the one o'clock appointment then?
44:13We actually booked the nine o'clock appointments initially
44:15and then Jeremy said, can we push it back to later on in the day?
44:18And that was when we decided to sort of make a later appointment with him.
44:21Why did you change the appointment, out of interest?
44:24I'm trying to recall it in my own brain and early bird catches the worm,
44:28without a doubt, bird without a doubt.
44:30This is the first I ever heard that you got a choice.
44:33I literally was told you'd managed to secure a one o'clock appointment.
44:36I never even knew about there was the opportunity for a nine o'clock appointment.
44:39Had I been aware of that or Christopher, we could have maybe discussed it
44:43and therefore put that at nine o'clock and split the team.
44:45I am no way going to be the fool guy.
44:47Sorry. No, but I just see where it's going.
44:51Now, I also heard when you got to this place that,
44:54having heard that they took an order from the other team,
44:57you carried on to try and sell in some crisps.
45:00We just... Desperation. Any crisps, I think you said to him.
45:03Any flavour, anything you want.
45:05I'd rather try so hard and then even get some orders
45:08than just give up the ghost and...
45:10You did try hard, you tried really hard, so hard, in fact,
45:15that you annoyed the guy, you upset him.
45:17He found you quite unprofessional.
45:19I think he could smell your desperation.
45:21The bagel shop also, you sat there talking to somebody
45:24who had no authority to buy,
45:26and just to rub more salt into the wound,
45:28along came your other team and they actually sold to the bagel shop.
45:32They sold 111 boxes cos they'd got an appointment with them.
45:36The hotel deal, they got there before and sold.
45:40The bagel deal, you got there first and they got there afterwards
45:43and sold.
45:44So it doesn't sound that great, does it, really,
45:47in organisational terms, really.
45:49You know, clearly, the quality of the appointments that we had
45:52and the fact that we've turned down...
45:54The quality of the appointments were fine.
45:56The people who we went to meet, other than the bagel shop,
45:59which we didn't have an appointment with.
46:01But we sold good orders to little shops.
46:03You went to the two biggest hotels in the country.
46:05Well, one of them was after the other team had been there.
46:08But it doesn't matter.
46:09So there was only one valid one, which was one hotel.
46:12If I can interject,
46:13the two teams were divided by small independents, big pitchers.
46:17The hotels were big, the pitchers you arranged were big,
46:20and out of the four, one worked, and it worked really well.
46:24But if you managed to secure deals like that on the other three,
46:27we wouldn't be sitting here.
46:28So that needs to be looked at.
46:29One of them was redundant cos they'd already bought that day.
46:32So there's no point in talking about that one.
46:34The bagel shop order, which they clearly beat us to that,
46:36you know, that's a large order.
46:38They're two biggest orders they beat us to
46:40because they got an appointment right on one of them
46:42and they saw the right person on the other one.
46:45So, Christopher, you heard what Chris has got to say.
46:48What have you got to say about the failure of the task?
46:51Yeah, it's disappointing that we failed the task.
46:53We all worked really well.
46:54The reason, I know it's disappointing.
46:56I'm disappointed sitting here looking at your face again,
46:59all four of you.
47:00But I'm talking about the reason.
47:02It's just because we didn't sell enough.
47:04I mean, me and Jamie upsold to our maximum
47:06at a higher price than what we did.
47:08And the other guys, I mean, they went to people.
47:10If they'd bought earlier in the morning, we had different flavours.
47:13Yeah, they might not have bought loads,
47:15but they could have still placed an order.
47:17And with the other hotel...
47:18I don't agree that somebody buys 5,000 euros of crisps in the morning
47:21and then buys another 5,000 in the afternoon.
47:23Chris, you know the process now.
47:29Who are you bringing back in to this boredom?
47:34Well, it's on the basis of the reasons why I think we lost
47:37after bringing back in Jamie and Christopher.
47:44OK, Liz, go back to the house.
47:47You have the three, wait outside.
47:49I'll be calling you back in shortly.
47:51One of you is going to get fired, OK?
47:53Off you go.
47:55BELL RINGS
48:03Did Chris have a handle on this little expedition?
48:08No, he didn't.
48:09I mean, I think he thought genuinely
48:11that six appointments was quite good.
48:14He keeps saying here,
48:16oh, but I didn't know about this, I don't know about that,
48:19nobody told me this.
48:21The leader's meant to be leading.
48:24My concern about Christopher Farrell is that, you know,
48:27I've just got the feeling that he was what I call
48:30a hole-digger, a wall-builder.
48:32And yet on this task he decided, well, I'll go out and I'll show
48:36that I can actually sell and do other things.
48:39Well, he hasn't actually sold, has he?
48:42And the other fellow, Jamie, well, do I get the feeling
48:45that he started off very, very good
48:47and he's kind of slowly sliding downwards?
48:53BELL RINGS
48:54You can go through to the boardroom.
49:09Right, well, Chris, this is the sixth time
49:13you've been on a losing team.
49:15Mm-hm.
49:16Your resume says,
49:18it says, doesn't take losing well.
49:21This is your own words.
49:23What is going on?
49:25Is this a message that I'm getting from above somewhere
49:28that's telling me that you are a loser?
49:30I'm not a loser.
49:32At the end of the day, well, I mean, obviously I am
49:34in terms of the numbers which you have,
49:36but, I mean, I don't think that I'm genuinely responsible
49:38for any of those losses.
49:40I do think sometimes people get unlucky
49:42in terms of maybe the teams they're in or maybe...
49:45Luck? When people start talking to me about unlucky in business,
49:49there's no luck in business, I have to tell you.
49:51It's not something that I like to hear used a lot in business terms.
49:54You know, I find myself in the bottom three here
49:56because I at least stepped up to the plate
49:58and actually wanted to be project manager.
50:00And that's because I'm not here just to make up the numbers
50:02or try and survive a few weeks. You know, I want to win this thing.
50:05Christopher, this is the first time
50:07you've been back in the last three.
50:09I think one of the reasons it's the first time
50:11you've been back in the last three
50:13is that you get on very well with most of the people in the house
50:17and I think in many cases,
50:19because you have worked so hard, physically hard,
50:23I think they've found it difficult to bring you in here.
50:26My problem is, is that it's what you're working hard at.
50:29It's working hard at, you know, logistics,
50:31it's working hard at, you know, packing the boxes,
50:35making sure the production line's running.
50:37All very necessary in business,
50:39but not exactly what I'm looking for.
50:41I'm not looking for a production manager.
50:43I have been working really hard.
50:44Yeah, maybe it was on the physical attributes,
50:46but I put myself up to go out to Germany.
50:48I don't speak German.
50:49I don't particularly enjoy going to Germany.
50:51I've just gone out there, I've given everything my all out there.
50:54I made some really good appointments
50:55and that was just through getting on the phone and cold calling.
50:58You said earlier, Lord Trigger,
50:59that I've not been in this boardroom because people like me.
51:02Now, I take that as a compliment because in business...
51:04I do take it as a compliment, by all means,
51:06because I think it's a very good thing.
51:08People deal with people in business.
51:10They don't deal with companies, they deal with you.
51:13Not a lot of people like me, unfortunately.
51:15They don't like me.
51:16You know, my wife likes me and my family,
51:18but actually I'm not very well liked,
51:20but that's because of my manner, you know,
51:23and that's maybe why I've been a bit successful in business.
51:27That's because you're straight-talking, probably, not you,
51:29which is a similar sort of situation which I take, you know.
51:31People deal with people.
51:32Sometimes being blunt with people and being up front
51:34and not bitching behind each other's backs,
51:36that's why people like me.
51:37I've been 100%, everything I've done,
51:39I've put 100% effort in.
51:40Jeremy, what would you say, why you should stay?
51:43From the moment I arrived, I've been making strong decisions.
51:48PM or no PM, I've been putting my neck on the line,
51:50and when I was PM and, unfortunately, I lost,
51:52I still made a boardroom record.
51:54Do you think you're a better candidate than Chris?
51:56Right now, with what I've seen and the statistics, absolutely.
52:01I wanted to be the team leader.
52:03Everyone said, Chris, everyone put their hand up
52:05and we didn't go round the table, so we don't know the...
52:08It's a bit of an illustration
52:09of what people actually think of your ability.
52:11Hold on a minute, Lord Sugar's asking me.
52:13I think in the previous tasks, I have been an excellent pillar,
52:17an excellent support to the PM.
52:19I've been making really strong decisions.
52:21We've won tasks through quite a lot of things that I've called.
52:26Name me one gem of brilliance, one bit of sparkle,
52:30one absolute moment of brilliance.
52:33I could go through each task, but, I mean, task one is an excellent...
52:36Not that many, were there?
52:37By 12 o'clock on the first task,
52:39people were coming to me asking for my decisions.
52:43I feel that people have naturally gravitated towards me
52:46and, also, I was 24 years old when I started my first, my business,
52:51and I learned a huge amount from people management
52:54and now I'm 28, you know, four years into it,
52:57I think that is a huge amount of, you know, raw skill.
53:02You don't tell me anything yet, Jamie.
53:04I know I'm not saying anything, but I'm saying...
53:06You haven't told me anything.
53:07I asked you to give me the sparks of inspiration
53:10that have occurred in the past eight weeks.
53:12Well, there's been excellent gems throughout and, you know, we've...
53:17No, the bottom line is you haven't come up with anything really special.
53:22Christopher...
53:24and Jamie...
53:27I don't think on this task that you were very well organised
53:31on the day that you were sent off to Germany.
53:33I don't think that for one moment,
53:35and you can talk to your blue-in-the-face
53:37and you ain't going to convince me of that, either.
53:40If I can... No, you can't.
53:43Um...
53:45Chris, what can I say about someone who's been on a losing team
53:49so many times?
53:51And I'm not sure whether...
53:55..I can risk it any more, really.
54:00Facts are facts.
54:08Jamie...
54:11Jamie, in the early stage of this process,
54:15I was getting some good messages from Nick and Karen about you,
54:19but you are sliding downwards, in my estimation.
54:27However, Christopher, you do work hard,
54:31there is no question of that.
54:33I think you do get on with people.
54:35My concern is that you perhaps don't have that spark
54:39of entrepreneurial genius.
54:42That is what I'm looking for.
54:44I think you're not for my organisation,
54:47so you're fired.
54:49Thank you, Chris.
55:01I'm sick and tired of you.
55:03I'm sick and tired of looking at the pair of you.
55:06I don't want to see you in this boardroom again
55:09because it's getting untenable.
55:12You understand what I'm saying?
55:14Off you go, back to the house.
55:34There's some shoes.
55:36Jamie!
55:38Oh!
55:41Who's that?
55:43Oh!
55:45I thought you were a goner.
55:47I thought it was going to be a real make or break.
55:50I'll put myself up as project manager
55:52and if I lose, I'm probably going home.
55:54But I think what keeps saving me
55:56is the fact that I have done some good things.
55:59Look around, guys. It's getting pretty empty in here.
56:08Absolutely gutted to have gone.
56:10I think I could have gone a lot further,
56:12but it's something which I'm going to have to deal with,
56:15learn from and overcome.
56:17One job, now seven candidates remain.
56:20Lord Sugar's search for his...