The Apprentice UK S06E07 (2010)
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00:00Previously on The Apprentice
00:10Your task today is to create a new brand of household cleaner
00:15Marketing man Alex took the lead
00:17How do you explain our product in just a few words?
00:20Back in Chris's vision
00:22Looks like you need the germinator
00:25Oh no, it's the germinator
00:29On the other team, Christopher got a grip
00:32Eight arms are better than two will be the strap line
00:35And was seduced by OctiClean
00:37Wow, that was quick
00:39Pretend it's Brad Pitt you sat next to
00:42Both teams pitched to industry experts
00:45Eight hands are definitely better than two
00:48Just to be clear on whether you're selling marital harmony or a cleaning product
00:53Move over big guys
00:55Wow
00:56Like E.coli and influenza, this brand is going viral
01:00And in the boardroom, Christopher squeaked home
01:03I wouldn't say you've won, technically you haven't lost
01:07Sandish was taken to the cleaners
01:10Don't get carried away, because you got a good pitch
01:13You were still not doing much at all
01:15And some of the shine came off Chris
01:17This task, it's an example of someone getting a little bit too cocky
01:22But it was Alex who was terminated
01:25In what you do for a day job, it's gone wrong
01:29To become the sixth casualty of the boardroom
01:32You're fired
01:33Nice to meet you Lord Sugar, thank you very much indeed
01:37Now nine remain to fight for the chance to become The Apprentice
01:43Six a.m.
01:52Hello?
01:53Hello, this is Lord Sugar's office calling
01:55Lord Sugar would like you to meet him at Pinewood Studios
01:57The car's will be there in 30 minutes
01:59Thank you
02:03Hello, this is Lord Sugar's office calling
02:05Lord Sugar would like you to meet him at Pinewood Studios
02:07The car's will be there in 30 minutes
02:09Thank you
02:13Half an hour at Pinewood Studios
02:15Pinewood Studios
02:16Half an hour at Pinewood Studios
02:19I've absolutely no idea what Pinewood is
02:21Pinewood Studios is a... I'm sure it's a furniture store
02:24Do you think they're making furniture?
02:26No idea
02:28How many tasks have you won Chris?
02:30Two
02:35That's not great
02:36I've spent more time in the boardroom than Lord Sugar this one
02:43Pinewood Studios
02:51Twenty miles outside London
02:53Britain's dream factory
02:57Pinewood Film Studios
03:01Look over there, 007
03:03Oh yeah
03:04This must be quite like a famous studio or something
03:08Dominating the back lot
03:10The huge blue screen
03:12Used for adding digital backgrounds to blockbuster movies
03:41Good morning
03:42Good morning Lord Sugar
03:44Welcome to the home of British filmmaking
03:48Some of the country's most successful films
03:51Like Harry Potter and James Bond
03:53Have been made here
03:55Now that is the biggest blue screen in Europe
03:59You could put someone in front of that screen
04:02And transform them to anywhere in the world
04:05You could put someone in front of that screen
04:07And transform them to anywhere in the world
04:11And your task is to sell the big screen experience
04:14To the general public
04:16I'm giving you a stand
04:18And all the equipment you need
04:20At London's biggest shopping centre
04:22Westfield
04:24And you're going to need to attract customers to your stand
04:27Film them in front of your movie screen
04:31So that they can see themselves
04:33Flying to the moon
04:34Sailing a boat
04:35Flying an aeroplane
04:36Whatever you choose as your backdrop
04:39Then
04:40Sell them a DVD of their own movie experience
04:45Right, I'm going to mix the teams up a little bit
04:47Sandish and Chris are going to go over to Synergy
04:50And Stella and Joanna
04:52You're going to go over to Apollo
04:55Stuart
04:57Your opportunity is here
04:59Because you're going to be the team leader
05:00Thank you
05:01And Sandish
05:03You're going to be team leader for this team
05:05Okay
05:06Off you go
05:07And I'll see you back in the boardroom in a few days time
05:14From Lord Sugar
05:15An emerging market to tap into
05:19Selling the general public the chance
05:21To star in their own movie
05:24Should we watch the DVD?
05:25Get that out the way
05:26It might give us some ideas
05:28Tomorrow
05:29The teams will need to charm customers
05:31Into performing on camera
05:33Look how excited he is, he loves that
05:36Against all action backgrounds
05:38Yeah, they'll do all the waving and everything
05:42And then sell them keepsake DVDs
05:49First, from an archive of action scenes
05:51The teams can pick two ready-made backgrounds
05:55See, this will be good
05:56You can scream on this
05:57Yeah, I love roller coasters
05:59And you can get the kid going
06:02These would just be playing as a backdrop
06:04And you'd be in front of that, yeah
06:06Is there any point in us wasting time here?
06:08And we can watch it
06:09This is new to me, so I need to calm down
06:11I've seen these a million times before
06:13I appreciate that it's a blue screen
06:15And it's somebody sat in front of a live background
06:17And that's him reacting to it
06:18I personally am not going to glean anything from this
06:21Fired up, and in the director's chair
06:24Could I reserve some archive footage, please?
06:26Telecom's entrepreneur, Stuart
06:29Right, can we take a vote on it, guys?
06:31Water skiing
06:32Hands up for water skiing
06:33Hands up for water skiing
06:34Laura, hands up for water skiing
06:36Yes or no?
06:37That's half up
06:38Yes or no?
06:39I'm confident
06:40Okay, I think police chase
06:41You think police chase?
06:42Well, say that then
06:43Okay, I'm saying police chase
06:44The only place I fit within a team naturally is the leader
06:47Yeah, I'll work in the ranks if I have to
06:49But only to get to the top
06:50I don't sit anywhere but the top
06:52I think we made really good decisions there
06:54Under actually quite a lot of pressure
07:00If we can book Aquarium first, if everyone likes that one
07:03Look at this, guys, you're ignoring this as well
07:06Calling the shots for the other team
07:08Recruitment consultant, Sandeesh
07:11When Lord Sugar said to me, you know,
07:13I don't know whether you just do naff all
07:15Those words resonated with me
07:17And annoyed me because I don't agree at all
07:21Is everyone happy with booking Aquarium?
07:24So, I don't know, I said when I'm project manager
07:27I'll lead my team to a win
07:28Hopefully that'll prove you wrong
07:30And that's what I'm aiming with this one
07:32Show of hands for motorbike?
07:33I'm with motorbike now
07:34Yeah
07:35So, go on then, Chris, get that booked
07:40Backgrounds from the archive agreed
07:42The teams must now think up and shoot one of their own
07:46It's going to be a very busy shopping centre tomorrow
07:48There's going to be lots of families there
07:50I can't imagine me and my wife going, oh, let's do a video together
07:53No
07:54But parents with kids and experience for the kids
07:56So, I'm thinking ski slopes
07:58Girls and boys will love skiing
08:00And more importantly, it's dressing up
08:02Yeah
08:03Yeah, everyone happy with that?
08:04Yeah
08:05I've got a vision in my head on how I want the ski video to look like
08:07Because what happens, you're on the button lift
08:09And you can see the pole and the wire
08:11And it's dragging you up and there's snow all around you
08:13If possible, camera, you're going, jig, jig, jig, jig, jig, jig, jig
08:16And so three, four seconds of that
08:18Yeah
08:19All the way round and ski down
08:22While Sandesh's team targets kids, Stuart is pushing for grown-ups
08:27I think that Westfield, it's affluent people
08:29Maybe sort of 20 to 30-somethings
08:31And my personal opinion is that motor racing fits the entire demographic
08:34So we're going to aim for the adults?
08:36Yeah, because it's aspirational
08:38It's something that people can't necessarily attain easily
08:41I like the fair
08:43The reason being, I just think it's easy and people enjoy being at the fair
08:46Yeah
08:47You know, adults and children can go on it
08:49Putting it down to children, really
08:51Sally's been a bit quiet, what do you think?
08:53Well, there are other things that need to be considered before making decisions
08:56Yeah, we've done that, I just want to know your opinion
08:58Does anybody have anything, or do they agree or disagree?
09:01Because everyone's been really woolly here
09:05Is anybody not happy with motor racing?
09:07Speak now or forever, hold your peace
09:10Right, I'm going to book you then
09:12You've got to be true to yourself in these tasks
09:14The call needed to be made, and that's what a good PM is
09:17Stuart's leadership style leaves me trembling with irritation
09:21Alright guys, listen, I'm really happy with how it's gone this morning
09:23It's been a bit hectic, but every decision has panned out to be right
09:29Who does he think he is?
09:3311am
09:35The teams divide
09:38Half to shoot their background action
09:41Half to a crash course in special effects
09:45So this is our background screen
09:47Normally it would be blue or green
09:49And the way we're going to make it green
09:51Is to put this ring of LEDs on the lens of the camera
09:54This is incredibly interactive
09:56So the really important thing is to show the audience
09:59That you are enjoying what you're doing, this is great fun
10:01And that's what's going to make it good for you to sell the product
10:04We've got some demonstration backgrounds for you to play with
10:11That's it, arms up, come on
10:14Bring them wrists together, that's it
10:16Side to side, oh yeah
10:18That's it, shake them hips, come on
10:20Wiggle around a bit more
10:22Oh yeah, that's it, get that jangling going
10:24We need a bit more wiggle, Chris, I think
10:26You've got to shake all the way, what about the lightbulb?
10:29Very good, very good, you're a natural, Chris
10:34As soon as you've finished, press stop on your recorder
10:37Avengers, can I buy my Bollywood movie now?
10:43How many customs do you realistically think you can process per hour
10:46Doing this sort of thing?
10:47This process is going to take 15 to 20 minutes for each of the filmings
10:5115 to 20, so only realistically 3, maximum 4 per hour
10:553 for 5
10:56OK
11:00Brands Hatch, legendary Formula 1 racetrack
11:06Here to film their car racing backdrop
11:08Project Manager Stuart with Laura
11:13What we're trying to film is sort of an experience
11:16Stuart's much more knowledgeable in this than me
11:18But we wanted to know which cars you've got
11:20Formula Ford or something
11:22No, it's the M3s
11:24We've only got the M3 saloons
11:26I've got one of those
11:28Is it a CSL?
11:30No
11:31Oh, OK
11:32I suppose it's worth asking if I can drive, isn't it?
11:35I think we can sort something out
11:37Really? I've got a CSL, honestly
11:40I have to rein in my own extreme masculinity in this task
11:43I absolutely live adrenaline
11:45And for me, if my heart's not racing, there's no point in being alive
11:48I mean, why be boring?
11:50That's for everyone else to do
11:52I'm only here on this planet for a certain number of years
11:54I'm going to make sure that every single day of my life is jam-packed with fun
11:58I'm going to drive it off
11:59OK, so let's go and get Drew to bend from a panning shot
12:02And as I come back, readjust the camera and wave the chequered flag
12:06All right?
12:08You're going to be, I'm guessing, waving it there
12:10Just don't stand in the way, otherwise you'll get £50,000 worth of sports car in you
12:14OK
12:15Have fun
12:18Yeah, OK
12:19Ready?
12:20100%
12:21All right
12:23While Stuart brings his adrenaline-fuelled movie to life...
12:28..the other half of his team, Joe and Stella, have to work out how to market it
12:34We don't have a clear theme
12:36That's the bit that I'm struggling with
12:38Ride of your life or...
12:40No, it's not really ride of your...
12:42Do you know what I mean?
12:43Oh
12:44Yeah
12:45I said, fancy the ride of your life
12:49I don't think that's...
12:50That was from the press conference
12:53I don't want to call him or...
12:55Yeah, I'll do, yeah
13:23Hi, it's Laura
13:24Hi, Laura, how are you doing?
13:26I can't talk right now, cos I've got to just wait
13:28Stuart's actually driving
13:32I'm so sorry about this, we're trying as hard as we can
13:34Bye
13:35Has he taken the piss?
13:43On the other team, Christopher and Jamie...
13:47..hit the snowy slopes of Belfast
13:50..hit the snowy slopes of Milton Keynes
13:54I was thinking more south of France than south Milton Keynes myself, weren't you?
13:59We're creating a video, like a simulator I suppose, for children
14:03So we need to set the scene for them
14:05So it's like, click, click, let's go
14:08And we want them to be...
14:10Let's just get our ski legs and start moving
14:16You ready?
14:18And check out
14:28That's pretty cool
14:30Who's that handsome chap?
14:32The problem is, it's a bit sort of like...
14:34..adulty orientated at the minute
14:36Just to make it a bit more fun, we can ultimately...
14:38Absolutely
14:41I'm so sorry
14:45I've never skied with a penguin outfit on before
14:56I had the vision, and I've been basically making the scene interesting
15:04So, you know, visually for kids, it's fantastic
15:07You know, really good fun
15:11LAUGHTER
15:16Fun over
15:17I think that's a wrap
15:19Stuart performs a U-turn
15:21Hi, Stella
15:22We've got loads to talk about
15:24We've had a think actually
15:26Probably almost all of our customers are actually going to be kids
15:29I think the kids are the ones that are going to bring us this task to victory
15:33And I think if we focus on adults, they're actually going to rather spend their money going out drinking
15:37As opposed to spending it on a cheesy DVD
15:40So I think that's a really good call on everyone's part there
15:43We have wasted so much time today
15:46What did I say at the brainstorming?
15:48I think that's really good actually
15:50I feel so much more confident now
15:52We're all on the same song sheet, we're all going to the kids' market
15:54To be honest, I don't think there's any point even calling the guy anymore
15:57I think we just really need to make the decisions
15:59That's how I feel
16:025pm
16:05To put customers into character, the teams need props
16:10Definitely get bobbly hats, poles, gloves
16:14Anything that would show from maybe the knees upwards, yeah?
16:20What about some sweets for the kids?
16:22Yeah, that's a good idea
16:24After Stuart's swerve towards children, a toy shop for Stella and Joe
16:31Stella, this is awesome
16:33The Ferrari, isn't it?
16:34The boys would absolutely love this
16:36That's the car scene, done
16:38Thank you very much
16:41Where's Stuart?
16:43He is at Brands Hatch
16:46What's he been doing all day?
16:48He's been racing
16:49Racing what?
16:51I don't know actually, he hasn't actually told us exactly what he's been doing
16:56Last job, invest in the raw materials for tomorrow's sales push
17:04What they spend now will be deducted from their final earnings
17:08In terms of actual number of DVDs, we've got 11 hours
17:12And we can do a maximum of 8 per hour if we're at full capacity
17:16So the maximum DVDs we can actually burn is 88
17:19We do need a bit of wastage, I reckon 100 would cover
17:23If it makes a fiver's worth of difference, I'd rather have the extra 10
17:28It's better to have too much than to not be able to fulfil demand
17:34How many DVDs are we going to buy now then?
17:3750 DVDs
17:39So that's £25
17:41Hang on, I'm just thinking actually
17:47So I'd say buy 30 DVDs
17:49Thanks Stuart, bye
17:51Bye
17:52Bye, come on then
17:54I'm just going to use my psychic instinct here and predict what they are now saying
17:58And it's going to be word for word
18:00He can't make a decision
18:02I don't know, he makes a decision then he changes it
18:04And what they actually mean to say is
18:06I can't make a decision, I need everything spoon fed to me
18:09Where's a spoon? Give me some spoon
18:13Back at the house
18:14The vision I had has kind of come out on the CD
18:17So let's pop it on and see what you think
18:20Movie time
18:24Oh I like that one
18:27What is Jamie?
18:33Well done
18:34Right, right, guys, guys, guys, can I finish this?
18:37Speaking of tomorrow and sort of strategy and jobs
18:41The way I see it
18:43Chris, Liz at the front helping sell
18:46Out there, like, you know, enticing the children
18:49Right, we are going to show you, Chris
18:52How to run everything from the back room
18:55And how to burn the DVDs
18:57And I need somebody to run in between front and back
19:00So you'll do that
19:01No, that will be you Jamie
19:03Really?
19:04What do you think?
19:05I think I'll be wasted
19:07My neck is on the line, I'm project manager right now
19:09And I need to be in the front all the time
19:12So you're head of sales basically
19:14Yeah
19:15And this is the way that I see it best
19:24You actually look like you've just seen a ghost
19:26I'm just telling you, you look like this
19:28You wanted someone to pay £15 to put the child on this
19:32And you think this would be a good memory to have
19:35Seriously, let's just lay all the cards on the table
19:38If you look at it from a logical point of view
19:40Come on, we're not stupid
19:42I just think you'd be happy charging someone £15 for that
19:45Let's watch this
19:49But the funny thing is, it's not my responsibility
19:51Joanna, I'll pause it then if you've got something to say
19:53Pause it
19:54Let me just get this clear then
19:56You've said that all day, let's get something clear
19:58On this DVD
19:59Because that's how I felt all day to be honest
20:01I've needed to get things clear
20:03I'll tell you why
20:05Because I've got where I am being impulsive
20:07Because I'm an entrepreneur
20:08So I make decisions based on judgements
20:10The reason why I'm successful
20:11Is because I make those judgements correctly
20:13Whereas other people who don't
20:15Generally are unsuccessful
20:17So if you probably can't share my vision
20:20Any other issues, niggling things?
20:30Saturday, 6am
20:34Location
20:35Westfield
20:36Europe's biggest urban retail complex
20:41Potential customers
20:42Up to 100,000
20:45Guys, the whole screen needs to be shifted over
20:49On the shop floor
20:50The teams get prime sights
20:53Switched on
20:54That's it
20:57Upstairs
20:58Back rooms to burn DVDs
21:02I've made the decision
21:03Gerry's on the selling floor
21:05I've made the decision
21:06That Stella is staying in the back office
21:08Now Laura
21:10Where would you like to go?
21:11My strengths do not lie in technology
21:13They would lie in sales
21:14So if you go on the front line
21:16Then our sales are entirely dependent on you
21:19And Joe
21:20It's your call Stuart
21:21I've told you where I'm happy
21:22You understand without a shadow of a doubt
21:23That if you go out there under the sales force
21:25And we lose this task because of insufficient sales
21:27That you and Joanna will bear the brunt of that
21:31If you're fully aware of that
21:32Then I'm more than happy to
21:34Give you the opportunity to sell
21:36Okay
21:37Are you happy with that?
21:38I'm really happy doing that
21:39Okay
21:40Alright guys
21:41That's fine
21:42If somebody says where they want to be
21:43Within reason, I'll put them there
21:44Because if they cock up
21:45They've got nobody else to blame
21:46Because I don't want anybody ass covering
21:48I hate that as a practice
21:50No ass covering
21:51Clearly these are fine roles
21:52Happy days
21:5610am
21:5910 hours to turn shoppers into stars
22:03And make lots of money
22:07What do you think of the car?
22:08Do you want to come and have a ride?
22:10We can do
22:11We put a background on there
22:12So it's like they're driving around a racing car circuit
22:15It's £10
22:16It takes 3 minutes
22:17And you're getting something that you can take home
22:19Show your family
22:20And it's something that the kids will remember as well
22:22What do you think boys?
22:23You like the car?
22:24Yeah
22:26Ready?
22:27And you really have to steer around the corners
22:29He's going to catch you up
22:30He's going to catch you up
22:31Well done
22:33Toy car centre stage
22:35You have to swerve the other way
22:37That's it
22:38He's catching up
22:39He's catching up
22:41Stuart's sales team starts to pull in the crowds
22:45Abigail
22:46Are you driving the car?
22:47Abigail, are you driving?
22:57So we should have that ready for you in about an hour's time
22:59So if you just come down here and collect it
23:01And just give this receipt to somebody
23:05With the movie on tape
23:07Brilliant, two tapes, two orders
23:09It's off to the back room to be burned onto DVD
23:15I'm keeping this now so that I can advise you on production times
23:18Okay
23:20Stuart takes charge of quality control
23:24Poor little kid, looks so confused
23:27While Stella tracks orders
23:30Notes
23:31What?
23:32It's just, you are completely the opposite to me
23:35I remember everything in my head
23:38And you write everything down
23:39I find it interesting
23:41It's good to get a different perspective on things actually
23:44Well, my bosses have been drumming into me for years to write things down
23:52On Sandesh's team
23:57The shopping mall has opened, it's quite busy
24:00But there's nobody at the stall
24:02And the reason there's nobody at the stall
24:04Is they're busy training the other team
24:06Who didn't go on the workshop
24:08How to use the equipment
24:10Where is the logic in that?
24:12This is why I employed you for this job, Chris
24:15Military precision
24:17Steady hands
24:20Hi Sandesh
24:21Where are you guys?
24:23Because I'm really conscious
24:24That now it's time to start selling
24:26We're literally coming downstairs right now
24:28We've just had to show Chris how to use a computer
24:31Sandesh
24:32If someone who knew how to use the technology
24:34Was using the technology
24:35You wouldn't have had to take half an hour to show Chris how to use the technology
24:38Look, that doesn't really matter at this point, Jamie
24:41I'm coming downstairs and we're going to start selling, alright?
24:43Yeah, well it matters when there's kids walking past
24:45Potential sales
24:46Okay, we're coming down now
24:48Trying to raise points for no flipping reason
24:52Fifty minutes late
24:54I couldn't help but notice you're looking at our DVD experience
24:57And you're right, it is that damn good
24:59Sandesh's team finally opens for business
25:03If you pop round there
25:04You'll be able to see what we're doing on the screen
25:07But selling downhill ski movies
25:09Are you interested in being in our movie?
25:11No
25:12Is proving to be an uphill struggle
25:16How about a minute of your time?
25:17We're doing an interactive DVD
25:19No, we're good, thanks
25:20Okay
25:21Nobody's buying it
25:24It's all about taking the most amount of money in this task
25:27And if the sales people aren't selling, then
25:31We ain't going to win
25:32Jamie, you're not going to be
25:34Standing here selling right now
25:36Okay
25:37Later the strategy might change
25:38Okay
25:39But right now you're just running back and forth
25:40Okay
25:42Okay
25:43What, Jamie?
25:44No, I'm just, I'm just
25:45I feel like I'm being a spare part
25:46But it needs to be done
25:48In this task, I've been the best performer in sales
25:51Jamie
25:53Other people have been really good sellers too
25:55Yeah, I know
25:56But I just got a bit of a spare part
25:57But someone's got to do this job
25:59Okay, I'll do it, I'll do it
26:00So I've given it to you
26:01You've got it
26:02That's just what I'm deciding
26:03You've got it
26:08It's 11.99
26:09And it's good fun as well for them
26:11We dress them up and they can
26:13Enjoy the experience
26:15Look at you
26:16Driving the car like a big boy
26:19On Stuart's stand
26:20Customers come back to check their DVDs
26:25Before parting with their cash
26:27Thank you very much, it was great
26:29The sales force is performing very well
26:31Notably Joanna, a mother
26:33Who knows how to talk to children
26:35You won
26:36But you're a proper crowd
26:37And they're giving little medals to the kids
26:40If they beat the car once
26:42Every child beats the car
26:43Because it's a fixed DVD
26:45And the kids love their medals
26:47They go off showing them off
26:49Oh, look who's won the race
26:51Well done, that's a brilliant turn
26:54Okay, guys
26:55Guys, have you got a key?
26:57Fifteen quid
26:58Up the price, right?
26:59Dad, are we happy with that?
27:01Are we happy with that?
27:03Thanks very much
27:04It was £15 each for the DVDs, I'm afraid
27:06Yeah, sorry, it's £30
27:08Apologies
27:11Unfortunately, we can't change the prices downstairs
27:14I'd love to sell it to you for £10
27:16I saw the paper, it was £10
27:18We would change the prices
27:20But our manager said it's £15
27:22I'm sorry if you saw that written somewhere
27:24It's not written on the receipts
27:26Just give it to him
27:28For the £10, it's not worth the amount
27:30Okay, no, all right, then
27:31If someone told you £10, we'll keep it
27:33Thanks very much, guys
27:34Thank you
27:35I think we should have pushed it
27:37He'd have paid
27:38You can't do that
27:39You know, we're reflecting badly
27:41You can't rip people off
27:43Next time, I'm not going to...
27:45This is a revenue thing
27:47He would have paid it
27:48He was a bit pissed off, but not that much
27:57Honestly, I'm going to go mad by the end of the day
27:59unless we get busy, I mean it
28:01I'm sort of stepping back, looking how the stand is being run
28:05and they're all there in suits
28:07I said, you all look far too corporate
28:09Surely they should know
28:10They're big enough and old enough to know
28:13Sandesh, we've had eight customers
28:15I really, really think
28:17you need to get into some kind of costume, all of you
28:19Suits, for me, from an external point of view
28:23To be honest, I don't actually think
28:25the costumes is the reason why we're not selling them
28:27It's the price, which is the reason we're not selling them
28:29Well, maybe if you say it's £8, we've reduced it
28:31It was £12 this morning
28:33You know
28:34It's now £7.99
28:36That's it, now wiggle that bum
28:38Keep skiing
28:39Prices dropped
28:40Oh, you're looking good, girls
28:42Their ski adventure takes off
28:44Jump, wave to the crowd
28:46Hi!
28:48Cutting prices is a big decision
28:51but I think we did it at the right time
28:53Anything's worth a go
28:55Hey!
28:56Well done, Mum, you did a good job
28:58Come on, you've got to do it
29:00This is your DVD
29:01Another jump
29:03Jamie, can you come down and get two orders?
29:06I'm like a delivery man
29:07I get a little signature from them
29:08to confirm they've taken delivery
29:11You look like the milk train man in that outfit
29:15Back on Stuart's stand
29:17I hope all these people come back now
29:19Unclaimed discs are piling up
29:22So annoying
29:24Should we go hunting for them around Westfield?
29:27Right, guys, you're here to pick up your DVD?
29:29Fantastic
29:30We'll just play this through for you quickly
29:31and then we can settle up after, is that OK?
29:34And customers that do come back
29:36get more than they bargained for
29:42In the end, it's been another guy
29:44Another child
29:46Another child?
29:47Yeah
29:48What happened?
29:49Apparently another child popped up
29:51At the end?
29:52Yes
29:53This is a total disaster
29:56Hi, guys
29:57Hi, Stuart
29:58Yeah, I've just got a customer
29:59and unfortunately I've just gone to play the DVD
30:02and there's another child on the DVD
30:04Is the whole disc completely useless?
30:06Is it a refund or is there any chance
30:08you can give them half off?
30:10And if they don't want it, then just chuck it in the bin
30:14We're extremely sorry
30:15but it's just a mistake that's been made
30:17So, I mean, he can offer you this one for £5
30:20and just with our apologies
30:22that's all we can do at this stage, though
30:27So we've obviously got DVDs that have gone out
30:30with other people's children on the end
30:34OK, so whose fault's that?
30:36Well, your job was to check them
30:393, 4, 5
30:40Thank you so much
30:41Really, I apologise extremely for that
30:43While Laura and Joe deal with unhappy customers
30:47Liz sneaks a look
30:51Sneaking
30:53I only thought about the competition
30:55because a lady did say actually
30:56that she had seen the other company
30:58and she's like, oh, they're doing the same thing
30:59round the corner
31:00The car looks pretty flash
31:01but obviously it's pulling in the clientele
31:03We've got money left to buy more props
31:06Why don't we just buy a car to sit a child in?
31:08Then we've covered every angle
31:11It's just here actually, guys
31:12If we can just pop over here
31:144.45pm
31:16Do you like this car?
31:17We can make a movie in a car if she'd like
31:20OK
31:21Out goes Jamie's ski adventure
31:23Are you ready?
31:24In comes their motorbike race background
31:27from the archive
31:32He's driving
31:34Very good
31:35We've got a couple more tapes for you
31:37if you wouldn't mind coming down to pick them up, babe
31:40Liz getting the car has made a real difference
31:43and lowering the prices
31:45£4 off our original price
31:47The car's there
31:48and then people think, oh yeah, £8, not too much
31:50OK, thank you, enjoy it
31:52We've got another order
31:54How exciting
31:56A bit more passion
31:57Come on, you're the last one
31:58You've got to make this the best
32:01Ten minutes before the curtain comes down
32:05Have we had any more collected?
32:07We've had a few
32:09No, no more since I was last at it
32:12Good afternoon, it's Stuart calling from Speedy Experiences
32:15I was wondering if you were available to come and collect your DVD
32:18We had to go home, right?
32:20You had to go home?
32:21Yeah
32:22Right, OK
32:23That's unfortunate because obviously we'd made the DVD
32:26but I guess there's nothing we can do now
32:28OK, thanks for your help
32:29Pop that in the bin now, might we?
32:31It's not coming back for it, no-one else is going to buy it
32:358pm
32:36Thank you very much
32:37The show is over
32:39Bye
32:53Bye
33:24You can go through to the boardroom now
33:49Afternoon
33:50Good afternoon, sir
33:52Well, very interesting task
33:55Some creativity, a lot of technical facets also
33:59So, Stuart, you was appointed by me as Apollo's team leader
34:02Did I what?
34:03How was your team leader then, ladies?
34:08Is there something down on the floor there, Joanna?
34:10There was no structure
34:12I just think maybe you could have given us as a team a bit more direction
34:16Great, any more feedback, guys? Stella?
34:19Sorry
34:20I'll ask the questions, is that OK?
34:21Thank you so much, that's very kind of you
34:24Who's gone off to make the film?
34:26So me and Laura went off to the racetrack to make the film
34:28I drove one of the cars round
34:30Trying to have a treat before you've even won the task
34:33It was a hard job, it needed to be done
34:36How did you define your selling prices?
34:38We started the day selling for £10 a DVD
34:41but very quickly upped that to £15
34:43The only slight pricing issue was
34:45people had obviously seen the price at the start of the day
34:48and come back at the end and said, well, it was £10 earlier
34:50Sounds like a bunch of flyboys
34:52A couple of people did say that we did as a gesture of goodwill
34:55A gesture of goodwill?
34:57It was something that needed to be done
34:58I wouldn't call that goodwill, I'd call that being caught out
35:03How about you, Stella, up in the back room?
35:06Did you feel that that was a good place for you to be?
35:09Yeah, I think it's a very good job that I was there
35:11because at least somebody knew what they were actually doing
35:14and I think it would have been quite disastrous had I not been there
35:17Why's that?
35:18He said he's an entrepreneur with a mind that is such
35:21he doesn't need to write things down
35:23and my taking note of all the costs and things
35:25was a complete waste of time
35:27and I found it very, very taxing
35:29Stella is 31, she's a lot older than me
35:32I'm 30 actually, not that that's got anything to do with it
35:34I think that she found it incredibly difficult
35:36to take direction from somebody 10 years younger than herself
35:39Stella's very corporate
35:41She likes to write everything down, take meticulous notes
35:44and I do all that in my head
35:46Let me ask you something
35:47If you was working for me
35:49and you've got all this stuff in your head
35:51and I'm relying and trusting upon you
35:54and unfortunately you got run over by a number 6 bus
35:57where does that leave me?
35:59Now, let's move on to the other team, Synergy
36:03Sandesh, I made you the team leader
36:06So, how was your team leader?
36:08It was good
36:10OK, that's what I call a fair nod, that is
36:13Yeah, alright
36:16Basically, because Jamie and Chris were quite keen on the skiing
36:19and they said they were good skiers
36:21I sent them off to film the skiing
36:23I championed skiing purely because
36:25I just wanted something a bit more exotic
36:28You wanted?
36:30Well, that was my thought process behind it
36:33and why I sort of championed skiing
36:36Right, on day 2
36:38who did you decide was going to be front of house
36:40and who was going to be in the back room?
36:42Well, the way I decided that was
36:44I've worked with Liz and Chris before
36:46and I think they're really strong sellers
36:49and interact with kids very well
36:51I thought Chris Farrell would be good in back of house
36:54organised and spot on
36:56and I sort of led Jamie to be liaison
36:59between front and back of house
37:01Do you not think that's a bit flawed
37:03in the sense that you, Chris and Liz
37:06the three of you, were trained technically
37:08and then flipping that at the last moment
37:10and then these people would be clueless
37:12as to how to execute
37:14I didn't think of it that way because
37:16it was pretty simple
37:18I thought we could relay that in 5 minutes
37:20With the exception that you opened late
37:22because you had to explain to Chris
37:24how to use the technology
37:26so you could start selling at 10
37:28but in fact you couldn't get going till 11
37:30And then Jamie, you're kind of hovering
37:32between the back room and the front of house
37:35Was you happy taking on that task?
37:37Initially I wasn't
37:39It was a career I absolutely wasted on
37:42but actually it turned out to be
37:44probably the most crucial role
37:46because I saw exactly what was going on
37:49with the three sales people
37:51and I could give excellent feedback
37:53to whoever needed it
37:58Let's get down to the financial side of things
38:03Nick, perhaps you start me off with Apollo sales
38:06Apollo sales came in at £347.50
38:11but they spent £85 which generated a profit
38:15of £262.50
38:20And Karen, how did Synergy sales go?
38:23Synergy sales, £372.97
38:29Costs £150
38:32Profit £222.97
38:37Aha! Well, Stuart, your team won
38:41I'm so proud of everyone
38:43Well done
38:45I've laid on a masterclass of champagne tasting
38:48at one of London's oldest champagne bars
38:52Wow!
38:53Are you old enough to drink?
38:55I'm legal almost everywhere
38:57OK
38:58So have a good time and I'll see you on the next task
39:01I'll keep some on ice for you guys
39:07Thank you
39:13Well, you lost by £39
39:21I'll see you back in this boardroom here
39:23where at least one of you will be leaving the process
39:26Off you go
39:37I'm used to drinking a pint
39:39Do we spit or swallow then?
39:41We're spitting, sniffing, all the things your mother told you not to do
39:44Smells like antifreeze, run it
39:48Rinse and...
39:54Vintage champagne, been matured for five years
39:58Very creamy
40:00Sorry, it literally is like drinking paint stripper
40:03Have you ever had champagne before?
40:05It's what you get when you come into a nightclub
40:07They give it to you free, don't they?
40:08We hate it because it's more mature
40:10I think it's an acquired taste
40:12Yes
40:13You prefer the...
40:14Young, fresh
40:15Champagne Tattinger
40:16Yeah
40:17Like yourself, Stuart, young and fresh
40:19Young, young, fresh
40:20You don't like mature, complex characters, do you?
40:22No, exactly
40:25Well, listen guys, we might not have agreed all day
40:27but I think you'll say that we had a sparkling victory
40:29Yes
40:30Cheers, guys
40:31Cheers
40:36Back office side
40:38Zero errors
40:39I counted 57 and it was 57 sales
40:42So it's flawless, this ends
40:45I think Jamie, to some extent, has something to answer for
40:48because in the morning he was rather negative
40:50You know, sometimes negativity can slow things down
40:52Threw my life and soul into that day's work
40:56So it just really hurts
40:58I'm just gutted, absolutely gutted
41:01Yeah
41:02I took good strategic decisions to do with things like prices
41:06and where people go, that kind of thing
41:09but we've lost and someone's going to have to go home
41:33Hello
41:34Yeah, could you send them in, please?
41:36Yes, I'll do that
41:38You can go through to the boardroom now
41:55So, what's going on?
42:00So, Sandesh, do you think you ran the team well enough?
42:06I think the positions I put everybody in were good positions
42:11and I think my strategy behind that was good
42:14You're in the recruitment business
42:16so putting people into good roles should come natural to you
42:19Yeah
42:20Yeah?
42:21Yeah
42:22And you still feel that, having gone off the three of you
42:25to do the technical work
42:27then flipping that at the last moment was a good idea?
42:31I do stand by that decision
42:33It didn't take long for us to explain to Chris
42:35how to run the technology part
42:38The bottom line is you didn't kick off till 11 o'clock
42:40Yeah
42:41Right, OK
42:42And then you lost by £39
42:45If you'd have got off to a flying start
42:47you most probably would have sailed home
42:51You spent £35 more than the other team on DVDs
42:55Mm-hm
42:56You spent £20 more on marketing posters and all that stuff
42:59Mm-hm
43:00Yeah
43:01So, who was working on the costs?
43:03I'd say Liz really pretty much took a hand on the costs, really
43:06I wouldn't say I was in charge of the costings
43:08I mean, it was a team decision
43:10I was just the one keeping a note of all the figures and doing the figures
43:13OK, well, let me ask you another question
43:15because someone should be on the money here when I ask them this
43:18Right, the £55 that you spent on DVDs
43:21how many DVDs was that?
43:23110
43:24110
43:25And you sold 55
43:27So you nearly enough bought double what you required
43:30A massive overbuy
43:32It was a big mistake
43:34And then we got this pricing strategy
43:36I think it was about 3 o'clock you dropped the prices
43:39Yeah
43:40What was the rationale behind dropping the prices?
43:42I just made the decision at that point, no, it's 3 o'clock
43:45we need to get these things shifted
43:47so I dropped the price to £8
43:49But I think Karen told me that you ended up with a car
43:52Yeah
43:54And that was quite successful, wasn't it?
43:56Yeah
43:57And it was great because it looked good, it did attract attention
44:00Wouldn't it have been a good idea to wait and see what the reaction was?
44:03But we had already dropped the price an hour or so before that car came
44:07So what I'm saying is the dropping of the price came first
44:10and then some of the ideas how to boost sales came afterwards
44:16And then Jamie, I think you said that you ended up as
44:19the most important element of the team
44:22I didn't say I did, I thought my position was...
44:24Did I hear that correctly?
44:25Excellent feedback, I think you told Lawship
44:28No, I could just give good feedback
44:30because I was standing from afar
44:33seeing how the sales team was doing
44:35and making sure that everything was running smoothly
44:38I get the feeling that you were showing a bit of disregard for the team leader
44:43Absolutely, categorically not
44:45I was only pointing out things that I would think would help the team win
44:51So I wasn't bulldozing my way whatsoever
44:55But actually I felt quite sorry for Sandesh at times
44:58because you were constantly pulling her to one side
45:01saying pricing, costumes
45:04Even at points, Jamie, you came down and you were trying to sell
45:07Yeah, the thing is it can be quite irritating when...
45:10Because it stuck in my head when you said in the morning
45:12I think I'm really wasted, I'm one of the top sales people
45:15I don't think I should be doing this go-between thing
45:17And if you have somebody coming down every hour
45:19standing there for five minutes and saying
45:21you should be doing this, you should be doing that
45:23I'm being made out to be some kind of bulldozer here
45:26It's feedback
45:27It does come across as quite negative
45:29and it seems a bit sulky because you're not actually doing it yourself
45:32So was I a hindrance?
45:34Well, I wouldn't say it was helpful
45:37Well, everyone said that's good feedback, thanks for that
45:40If I look at the main points why we boosted our sales
45:42I wouldn't say it was a response to this feedback
45:45What was it then?
45:46We dropped the price and we went and got the car
45:48and none of them were a result of that feedback, were they?
45:51No, they weren't, no
45:52Alright, listen, Sandesh
45:54Which two people are you bringing back into this boardroom?
46:00I think at the end of the day, from my point of view
46:03the responsibility, or sorry, the error in this task
46:09Because...
46:10Names?
46:11Yeah, sorry, the error in this task
46:13has been with keeping costs down and sales
46:16I'd have to bring in Chris and Liz
46:18because they were on my side
46:20Really?
46:21On costings
46:26Okay, well, you two gentlemen
46:28go back to the house
46:36Right, would you three step outside for a while
46:38I'll call you back in shortly
46:40and decide which of you are leaving
46:42at this stage in the process, okay?
46:51They've got the pricing wrong
46:53We were selling at 15 quid, right?
46:56How come they couldn't sell at 10 or 15 pounds?
46:59Why do they have to keep dropping the price?
47:01It must be down to salesmanship
47:02and I think that Chris and sadly Liz
47:05have got something to answer for
47:07Stuart bags the brand
47:09Sold less, but at a higher price
47:11That's when he made the profit
47:13Sandish, she's been in the losing team five times
47:17She's been in the last three, four times
47:20But then she works very, very hard
47:28Could you send the three of them in, please?
47:30Yes, Lord Sugar
47:31You can go through to the boardroom now
47:37Thank you
47:51Um, Chris and Liz
47:55Are you surprised to be back in here as Sandish's choice?
47:59Very surprised
48:00Absolutely, yeah
48:01Why?
48:02Well, I think at the end of the day
48:03if you break down the task in terms of contribution
48:05I think everything that we did to try and win this task
48:08has fundamentally come from me and Liz
48:10The other two, frankly, have done hardly a fraction
48:12of what we've done over the last couple of days
48:14Basically, the way that I see it
48:16it didn't logically have anything to do with
48:18Jayme and Christopher
48:19because they did their jobs well
48:20They could have messed up in the backroom
48:22They didn't, the orders came out
48:23So I had to bring in the two people that were with me
48:26when we decided on prices, usage of DVDs
48:30processing times
48:31We were all responsible for that side of the task
48:34That's why I brought them in
48:35I don't see why we were though
48:36We were never specifically put down
48:38I want you two to also do our costings
48:40work out a pricing strategy, a sales strategy
48:42We just started doing it
48:43Yeah, we did it because it made sense
48:45We started doing it without you asking to do it
48:47We started doing it because nobody else was doing it
48:49Don't you think you could have spread the workload
48:51a bit more evenly though
48:52rather than asking me and Liz to do marketing
48:54buying products
48:55I didn't ask you two
48:56see the demonstration
48:57Us three were doing it
48:58do the costings
48:59and then also sell it
49:00because it seems like we're being penalised
49:02We're only doing about 80% of the work on this task
49:05because a couple of mistakes were made along the way
49:07Fundamentally, I was project manager
49:09I had a lot resting on my shoulders
49:12I think my strategy of placing people was good
49:15We didn't have any problems there
49:16and I think that I was with, you know
49:18Liz is good at numbers
49:20and I would have expected that
49:21her projections of things would have been a bit better
49:24to be honest
49:25Sandesh, I don't know how you can say that
49:28I projected you the numbers that we were given
49:30and then we sat collectively
49:31We all overthought the DVDs
49:34We all projected too high
49:37What do you say about the fact that
49:38Stuart's team was selling at £15
49:41and in some cases £20 odd
49:43and they were just a little way away from you
49:47Yeah, but I mean
49:48to answer that question
49:50the other team sold at a higher price
49:52but obviously sold less units
49:54so therefore
49:55I think as a sales team
49:56we did still sell more units
49:57No, but if you're great sellers
49:58I mean
49:59The easiest thing I've always found
50:01in the 40 years of business
50:03I haven't been blessed with actually working
50:05in an investment banking environment
50:07where there's no actual real product to be sold
50:10I've actually toughed it out the hard way
50:13I've had to make something
50:15and had to get someone to sell it
50:16and get someone to buy it
50:18and I've come across loads of excuses
50:20from sales people in my time
50:22Normally what they want is
50:24to be able to sell it for less
50:26The easy sell
50:28So it seems to me
50:30that someone somewhere
50:32amongst the three of you
50:33has too easily capitulated
50:35to oh blimey, can't hold sell
50:37£11.99, no one's buying
50:38I must drop the price
50:40I personally never really raised the issue of price
50:42honestly, hand on heart
50:44We're all twisted
50:45I was pretty much completely preoccupied
50:47on trying to get people in business wise
50:49No, hold on, let me just finish
50:51I think the decision was made far too quickly
50:53There was no opportunity to take a step back
50:55and just analyse what was happening
50:57and take a better strategy
50:58and I think that's where the faults lie
51:00I still think that Sandesh, as manager
51:02you could have been thinking through these things
51:03a little bit more
51:04and making some more decisive action
51:06Chris
51:08This is the fifth time
51:11you have been on a losing team
51:17Say anything?
51:18First of all, I think it's a bit of a joke
51:20that I'm here today
51:21but if you look at the teams which I've lost in
51:23I'm still pretty confident in my performance
51:26the last one, which I was in the bottom three for
51:28which I still think, at least I came up with an idea
51:31I've sold a dress for £300
51:33I've also project managed
51:35and I project managed
51:36and we ended up breaking a record that week
51:38The thing is about this whole process
51:41is that, whereas Chris
51:43you may have enjoyed things
51:44in the selling to trade tasks
51:46and may have thought that you've cracked it
51:48it's tasks like this
51:50that take people out of their comfort zone
51:52that tells me
51:53whether they're able to operate
51:55in all types of situations
51:58I am massively throwing myself out of my comfort zone
52:01but I think by and large
52:02I've come through most of them pretty well
52:05Sandish
52:06This is the fourth time you're in the final three
52:09Yeah, I understand that
52:10but I have always given it everything I could
52:13and it always has been
52:14with a view to the team winning
52:16I haven't been trying to shine just myself
52:19and I will maintain that
52:21and stand by that
52:22Everything I've told you in this boardroom is the truth
52:24I don't lie
52:25I'm an honest person
52:27and that to me is important
52:28having integrity
52:29Well, I accept you're an honest person
52:31and I appreciate that
52:32but what has that got to do
52:34with being in the losing team five times?
52:36Well, I don't know
52:37I don't consider myself to be the reason
52:39that we lost those tasks
52:41I want to win
52:42I want the job with you
52:44I think I've got the right attitude for it
52:46and I think that I come across well to clients
52:48and I do get on with the majority of people as well
52:51which I think is important
52:55And Liz
52:59Why shouldn't I fire you today?
53:02I think from day one
53:03I've been one of the key contributors
53:05to every team that I've worked with
53:07On this task
53:08I've absolutely worked my guts out
53:10I couldn't have done any more
53:11When I thought there was a problem
53:12I rose it
53:13and I tried to find a solution
53:14and did find a solution
53:16I supported you, Sandesh
53:17and I was making sure that things were getting done
53:20and looking at what needed to be done
53:22and I really think I'm an important team member
53:24I'm not an ego
53:25but I do think I take the lead naturally
53:27and I'm a positive person
53:28I get things done
53:29Okay, look
53:30Regretfully, someone's going today
53:37Liz
53:39The big error
53:40in my opinion here
53:42is the costings
53:44There's no question of it
53:45because it wasn't thought out
53:47and someone as meticulous as you
53:49should have picked it up
53:54Chris
53:55I've seen
53:56over the years in this boardroom
53:58people sometimes think that
54:00they're at the finishing line
54:03Yeah, they think
54:04Oh, I was the greatest salesman in that
54:06I broke the record in this
54:08I did that and I did this
54:09and all that stuff
54:10Don't work with me
54:12I can assure you
54:16Sandesh
54:17He was appointed by me as team leader
54:20We've talked many times about planning
54:23Clearly on this particular task
54:25there was no planning
54:32It's fair to say that
54:34Liz
54:35you have been a good candidate
54:37in the past seven weeks
54:39but I think on this particular task
54:41you slipped back a little bit, you know
54:45But
54:47Sandesh
54:48you're up against two very strong contenders here
54:51so I'm going to have to let you go
54:54You're fired
54:55Thank you anyway
54:56All of you
55:07Go back to the house
55:08Thanks very much
55:13Too little, too late
55:14I think it really explains it about her
55:16She lacks that bit of ruthlessness
55:18and killer instinct
55:34I think he has made a mistake in letting me go
55:37but
55:39what is there to say?
55:40He's made his decision
55:42Whatever else I do
55:43I know I'll be successful anyway
55:45so
55:56Well done
55:57Thank you
56:00As soon as we got in there
56:01he was kind of like
56:02are you too surprised you're here because
56:04Was he after my blood?
56:06I don't think he was after anyone's blood
56:08He wasn't after anyone's blood
56:09but because obviously Sandesh was project manager
56:11it kind of fell on her shoulders
56:14Lucky for us
56:15that you've made so many
56:18screw ups
56:19because you could have actually won
56:20you should have won
56:25One job
56:26now eight candidates remain
56:29Lord Sugar's search for his apprentice
56:32continues