In a move that is sure to upset customers, Starbucks is reportedly ending its recent wave of discounts under new CEO Brian Niccol.
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00:00In a move that is sure to upset customers, Starbucks is reportedly ending its recent
00:05wave of discounts under new CEO Brian Nickell, according to a report from the Wall Street
00:10Journal.
00:11The coffee chain had been offering various deals, like the Pairings menu, to attract
00:15customers amid inflation and rising prices.
00:17However, according to the report, these offers will become less frequent, with some already
00:23reduced to once a week.
00:24As the holiday season approaches, Starbucks plans to focus on promoting its seasonal drinks
00:29rather than offering a variety of discounts.