Presented By LiveNation
Alejandro Marin moderates a discussion with artist Feid and his team manager, Luis Villamizar and LiveNation’s senior VP of global touring, Hans Schafer about the unprecedented number of Latin acts are playing in stadiums. But their road to mass ticket sales has been carved in the development stage, working from the ground up at Billboard’s Latin Music Week 2024.
Alejandro Marin moderates a discussion with artist Feid and his team manager, Luis Villamizar and LiveNation’s senior VP of global touring, Hans Schafer about the unprecedented number of Latin acts are playing in stadiums. But their road to mass ticket sales has been carved in the development stage, working from the ground up at Billboard’s Latin Music Week 2024.
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MusicTranscript
00:00Where is the cat that likes to bark?
00:02And the people, eh oh, eh oh.
00:04And we, because of the toll bag,
00:05Marica, they're singing, dude.
00:07They answered, they answered, they answered.
00:13Up next, from clubs to stadiums with PAYD,
00:17presented by Live Nation.
00:20Friends, your friends make you...
00:23It's so good to be here, good afternoon.
00:25It's a pleasure to meet Fercho again.
00:31He's saying that six years after we met
00:38in a studio in the city of Bogotá,
00:41at La X, Más Música,
00:43and he was starting to unwind.
00:48And he's still starting.
00:49Yeah.
00:52I was showing him a photo and I said,
00:54man, we've met twice on the road.
01:00The first was, indeed, when he decided
01:06to throw himself into the void
01:10that represents being a solo artist.
01:16The second was a bit in the middle of that process
01:20that I was telling Fercho is very transformative,
01:24very metamorphic, to put it another way,
01:29in a more literary way.
01:32And now we're here at the Billboard Latin Music Week.
01:37And I want us to do a bit of a review, Fercho,
01:42of how things start and what needs to be done
01:45to reach a level that,
01:47even though you just said you're still part of the road,
01:52which is pretty beautiful,
01:54we have to recognize it as a very powerful process, right?
02:02Yes, well, first of all, good afternoon, I think.
02:05How are you, my beautiful people from Miami?
02:09And those who aren't from Miami, too.
02:12Well, man, I think that for me,
02:16the most important and special thing has been to work every day
02:19as if it were the first day.
02:21I think getting up with the same hunger,
02:24with the same desire,
02:27asking what there is to do, what there is to damage,
02:29what there is to manage, who do I call, what do I do.
02:32I don't like waiting for them to do this or that.
02:36No, there are many of us who work on the team,
02:39but we're very much on top of things.
02:45We have to make a video, we have to make some photos,
02:46we have to make a song, we have to do whatever.
02:48So I think that for me it has been a process of a day-to-day,
02:53of dreaming with everything we are doing
02:56and of becoming it day by day.
02:59But I don't know, I forgot that word, day by day.
03:03It hasn't been a process like, wow,
03:06like the quantum leap, that famous one they say,
03:11but it has always been a day better than yesterday,
03:15and so on, in all aspects.
03:17Yes, I think that's important to emphasize
03:20for those who see us, for those who think
03:23that this overnight success is something real
03:28when what I have seen of your career
03:33from that journalistic side is precisely the step-by-step.
03:39Let's talk a little bit about the present,
03:40about what it means for you, the present,
03:44to live the now and not to be projecting results,
03:49which I think we'll talk about later
03:51with Hans and Luis about that,
03:53about how important the path is,
03:59more than the destination.
04:01Yes, yes, I mean, I live a lot every day,
04:06and I'm going to repeat basically what you said,
04:08but I live a lot what I'm living every day
04:12as that present, because I feel that it helps us
04:15to be awake, to know what we have to do.
04:18I'm not thinking about what,
04:23I mean, obviously, if we think about the future,
04:25so and so, all the way around,
04:27but it's a lot about being awake to what the public wants,
04:30how they reacted to something I did,
04:34what I said, what I stopped doing,
04:35because if I do this, people will like it more
04:38than if I do that, I don't know,
04:40like being very awake to all the signals
04:43that people give us, that the industry gives us as well,
04:47and obviously, the most important thing is to be present,
04:50and any of those things is like being very happy
04:54and being very proud of what I do as an artist,
04:56as a musician, right?
04:57Like now I feel a lot like enjoying music.
05:02It's been a long time since I released something
05:05that I know I'm going to have to sing at least 50 times a year,
05:09that song, so it has to be a song that fascinates me,
05:12and I try a lot to be there, to listen,
05:15to enjoy, to party every day.
05:19Fercho, in the beginning, how was the structure?
05:23How was it composed so that,
05:26in addition to what we just talked about the present,
05:28how was the situation?
05:33You mean like the structure within Fade?
05:35Yes.
05:36Well, Salomón Villa was the manager,
05:39Fercho was the composer, Fade was...
05:43But yes, Marica, that starts like a...
05:45It's very funny because it starts like all the viral photos
05:49of, I don't know, Amazon, of success,
05:52like it started with any company.
05:54Marica, literally, we started at home,
05:59the team always grew, well, not always,
06:01but it gradually grew with one person,
06:05first we were two, then three, then four, then five,
06:09I don't even know how many we are,
06:11like one hundred and something, I don't know, we are...
06:14In tour we are 140.
06:15140, but it has always been like...
06:21like healing the business, we too, you know?
06:24We are, or I am very picky, he is very picky,
06:27he is also very picky with everything that is going to come out,
06:30any advertising, anything that has to do with the name,
06:33anything, we heal it and take care of it a lot,
06:38and thank God, now there are people who feel the project a lot as their own,
06:41so they are like pure heads thinking about what is best for that project.
06:47Luis has been there from the beginning.
06:49Luis has been there since...
06:50Yes, since the beginning of all this new era,
06:53like since it all started,
06:56he has been in several positions, my friend,
06:59he joined the group as a photographer,
07:00and one day he told me, man, you know I don't know how to take pictures,
07:04what I wanted was to work in music,
07:07and they told me there was a space to take pictures of you,
07:09and I said, bye.
07:11Tell that story, you started out as a photographer,
07:14and now you are a manager.
07:15For that we need 30 more minutes.
07:18But yes, I think part of the story of the migrant was to be...
07:26Look, who is going to do this?
07:28Who has...
07:30He raised his hand all the time.
07:32I remember that the interview was like,
07:36look, it's for you to be the community manager of the label,
07:42and for you to accompany everything,
07:45photos, videos, edit,
07:47and I remember that I did,
07:49I took half of what they paid me,
07:50I said, yes, I'll do it,
07:52and I took 100 million photos,
07:54and 500 thousand hours of videos,
07:57and someone was going to tell me,
07:58I mean, someone edited it,
07:59and someone saw a good photo and such,
08:01but this guy here realized that...
08:04He told me,
08:05if you want to take the photos, give them to me.
08:10And he edited them.
08:12The important thing is that there was content.
08:14But yes, it happened to me a lot,
08:17like we have gone,
08:19and by chance we are talking about that right now,
08:21in the green room,
08:23and we have gone to search,
08:25to look around,
08:26to see what there is to do,
08:27what there is to do.
08:29And the story is funny,
08:31because of that,
08:32in deeper conversations,
08:34I was like,
08:35well, I was doing something else,
08:37I know how to do this,
08:38and look, I have this opportunity.
08:40This guy changed my life,
08:42with a call that literally gave another direction
08:46to everything I knew how to do,
08:47and what I know how to do now,
08:49here in Miami,
08:50was this guy.
08:51What happened in that call?
08:53This guy,
08:54in Miami,
08:55the first time we sold a date here,
08:57it was like $1,000.
08:59And this guy,
09:00I was working,
09:02literally,
09:03to negotiate with the owner of the house,
09:05and I said,
09:06this week I have to pay him two weeks,
09:08I have to pay him three,
09:09I have to pay him a month.
09:11And this guy got me a party,
09:13and he gave me three months to live.
09:16And I said,
09:17man, really?
09:18Are you going to give us all that money?
09:20And he said,
09:21yes, but,
09:22we have to do it like this,
09:23and I think,
09:24how they are selling,
09:25how they are organizing the tour,
09:27maybe it's not the way we use it.
09:29Those words are marketing techniques,
09:31but if it was like,
09:32maybe they don't know how to take your product to that,
09:35and that's fine,
09:36because we didn't have an infrastructure,
09:38or anything,
09:39because it was us doing that.
09:42And I say that changed,
09:44because it's not the same,
09:45you go to the studio,
09:47but to say that you have to work with,
09:51you have to think economically,
09:53what are the hours,
09:54and then go find how to live another week,
09:57another two, three,
09:58when I already knew,
09:59I have three months of life,
10:02I can go and do whatever,
10:05at least creatively,
10:08that I didn't get stuck.
10:10And how did that show come about?
10:12Tell the story,
10:14and can you tell us how much money it was?
10:17We don't like to talk economically,
10:19but it was a very nice number.
10:23I worked in events in Venezuela,
10:25and the event planner called me,
10:29and said,
10:30I'm looking for a reggaeton singer,
10:32I need a reggaeton singer,
10:33do you want a reggaeton singer?
10:34And I said,
10:35I have one,
10:36just one.
10:37I have one,
10:38this guy wrote these songs,
10:40he did this,
10:42he did this,
10:43he did this,
10:44he has his songs,
10:46but this is also his story,
10:47and I said,
10:48well,
10:49I'm going to submit it to the client,
10:51and I remember that in the label,
10:54my bosses,
10:55for that moment,
10:56I told them,
10:57look,
10:58as soon as I can,
10:59I'm going to offer the Fade show,
11:00because they had never done,
11:01well,
11:02I don't know,
11:03in the United States,
11:04they had never done a private show,
11:06and I said,
11:07well,
11:08I'm going to launch,
11:09I kind of investigated,
11:10but I launched a number,
11:11you know,
11:12when one,
11:13I think it was like,
11:14it was not under the knowledge,
11:16of luck,
11:17of,
11:18well,
11:19if I know that these people
11:20are around this number,
11:21I think the project is out there,
11:23valued in that,
11:24and look,
11:25it's this,
11:26and to which they answer me,
11:27well,
11:28go,
11:29and I,
11:30you know,
11:31I was like,
11:32but,
11:33go,
11:34and they told me,
11:35but what are your requirements,
11:36and I,
11:37well,
11:38look,
11:39we have to,
11:40let me check,
11:41give me your email,
11:42and I'll tell you,
11:43we had nothing,
11:44we had nothing,
11:45we were there,
11:46when,
11:47call pure people,
11:48but we need a partner
11:49to make the videos for us,
11:50we need another one
11:51to do this,
11:52we need another one
11:53to do this,
11:54pam,
11:55pam,
11:56pam,
11:57and we formed a team there,
11:58like,
11:59in a blink of an eye,
12:00for that moment,
12:01well,
12:02and there we realized,
12:03like,
12:04man,
12:05and we almost focused,
12:06and we turn around,
12:07to organize,
12:08and think about shows,
12:09in,
12:10in improving,
12:11like,
12:12the concerts,
12:13the musical production,
12:14to,
12:15to what happens in the studio,
12:16I mean,
12:17like,
12:18giving importance to the live show,
12:19can be a very special thing,
12:20well.
12:21And that was a club show?
12:22No,
12:23it was like,
12:24about 15,
12:25private?
12:26No,
12:27about 15,
12:28about 15.
12:29Ok,
12:30it was a show.
12:31What happens after that show?
12:32I mean,
12:33what decisions do you make?
12:34I'm not bad,
12:35because we went to Europe,
12:36right?
12:37Correct.
12:38Yes.
12:39I mean,
12:40they spent the money in Europe.
12:41Who goes to Europe?
12:42No,
12:43I mean,
12:44we basically,
12:45like,
12:46we saw that there was
12:47a little bit of something
12:48happening in,
12:49in,
12:50in Europe,
12:51because the thermometer
12:52has always been,
12:53like social media,
12:54it's like reading,
12:55it's like,
12:56being aware,
12:57like,
12:58getting what,
12:59what feedback the project
13:00has in that,
13:01and we started,
13:02like,
13:03let's see,
13:04we have to go to Europe,
13:05dude,
13:06let's go to Madrid,
13:07we went to,
13:08where else did we go?
13:09We went to Bilbao,
13:10to Madrid,
13:11to,
13:12we went to discotheques
13:13of six people,
13:14I mean,
13:15we did a tour of discotheques,
13:16but very small,
13:17dude,
13:18there wasn't,
13:19in fact,
13:20I remember there was one
13:21that we did,
13:22like,
13:23on Wednesday,
13:24and it was super empty,
13:25well,
13:26but anyway,
13:27the people that went,
13:28they lived it to the fullest,
13:29one day,
13:30I remember that we played,
13:31like,
13:32in a town,
13:33that was,
13:34like,
13:35an hour from Bilbao,
13:36that,
13:37dude,
13:38I forgot the name,
13:39Pamplona,
13:40Pamplona,
13:41and we played all the bands,
13:42then we got,
13:43We had no gas on the road,
13:44we had no gas,
13:45we had to sing
13:46at six o'clock
13:47in the morning,
13:48in Bilbao,
13:49at the discotheque,
13:50we took pictures
13:51with all the people
13:52that were there
13:53at the discotheque,
13:54and of course
13:55at that time,
13:56we were like,
13:57in that project
13:58of the Avengers
13:59and all that,
14:00so it was like
14:01being reading
14:02and seeing what was happening
14:03on social media
14:04to go and chase,
14:05like,
14:06like,
14:07let's not say the dream,
14:08but chasing like,
14:09the hype of what was happening, where there are people that we can go and sing,
14:13where we can get fans, people that follow us, pam, pam, pam, pam.
14:17And we kept going.
14:19Did you ever get discouraged?
14:20Never. Never, I never got discouraged.
14:23Before, it always encouraged me more.
14:26We have a very cool theory, and it's that when something bad happens to us,
14:31in quotes, we say, no, dog, I'm going to break.
14:34Something like that happens, and it happens to us in a show, I don't know,
14:37a lamp falls, a bass burns, whatever,
14:40we say, no, but this show is going to be a retro,
14:43because we are always in that thought,
14:46we are never like, no, girl, this happened to us,
14:49no, what a drag, we are always happy,
14:52we always celebrate the triumphs,
14:54I mean, I say that there is no big, medium, or small triumph,
14:57we are all carrying crosses,
14:59you don't know anyone's cross from here,
15:02and everyone has to be happy,
15:04because if you are working for something,
15:06what the hell is there to be happy about?
15:08It's not like you drink chorros every time there is a celebration,
15:12but if you feel joy, you feel rewarded for something.
15:16On that trip to Europe,
15:18did you make more money than you invested,
15:21or did you lose more money than you...
15:25It was a total investment.
15:29What a good terminology.
15:31Hey, and you, for example,
15:33after making that initial budget,
15:36in that private,
15:40going to Europe and seeing that the story doesn't repeat itself,
15:43do you get discouraged?
15:45Do you share that spirit?
15:47I think we do, we do,
15:49and I feel that part is like the magic
15:52and the secret that is in our complete team,
15:54not just us,
15:56even with the other executives,
15:59the partners we have,
16:01like Life Nation,
16:03but there is also the whole team.
16:05In fact, that private,
16:07the money from that private was for that.
16:09Well, instead of saving it,
16:11it was, no, we need one for lights,
16:13one for screen, one for sound,
16:15we have to have...
16:17how do we get there?
16:19It was like investing,
16:21and the change from that private
16:25to...
16:27two totally different stages.
16:29It was another, like we say,
16:31we are discovering worlds.
16:33That was another world in the video game,
16:35that we didn't expect.
16:37How many worlds have you done?
16:39Fuck, man.
16:41We haven't seen the movie like three times,
16:43but we are raising the level.
16:45But we have done a lot,
16:47I say that there have been moments
16:49since I moved here,
16:51since we started
16:53thinking about the live shows,
16:55the first time we did a tour,
16:57and up to where we are now,
16:59I would say that there have been
17:01three or four moments
17:03like a break,
17:05a positive break,
17:07obviously, in the career.
17:09I imagine that the third moment
17:11is coming to Miami.
17:15I think that's the second.
17:17The third was like when
17:19we realized and
17:21opened our eyes
17:23when we were little
17:25in music as such,
17:27when we opened for Carole
17:29the tour of 2021,
17:31the Bichota Tour,
17:33that we came from
17:35Colombia,
17:37we had a show
17:39on Thursday in Bogotá,
17:41on Friday in Cali,
17:43and on Saturday we played in Sacramento,
17:45and it was like,
17:47hey, a shout out to Sacramento!
17:50And we were like,
17:52we have to break it,
17:54I don't know what we're going to do,
17:56but we have to,
17:58and that helped us a lot
18:00to change the mindset
18:02that we're breaking it in Colombia,
18:04we're breaking it in Latin America,
18:06but how are we going to break it?
18:08I remember that we started
18:10in the East Coast,
18:12no, in the West Coast,
18:14and when we were getting closer
18:16to New York and all that,
18:18that audience was less raw,
18:20but it was special anyway,
18:22because it was like learning
18:24how to handle an audience
18:26that had no idea who we were,
18:30like when you had smaller
18:32schools in Colombia,
18:34you were like beatifying them,
18:36and what you wanted was
18:38them to be with you,
18:40and you were like,
18:42Fer, is that right?
18:44And like,
18:46that helped us a lot,
18:48it broadened our vision
18:50of how music was,
18:52and how the tours worked,
18:54or how you could work
18:56in a cool way
18:58here in the United States,
19:00in Europe,
19:02how to move in that world.
19:04Fer, in that beatification
19:06of audiences,
19:08what do you find that works
19:10better, especially when
19:12you decide to break it
19:14down, because you've been doing it
19:16on records and recordings,
19:18and so you were big in Colombia,
19:20but what do you find there,
19:22and what works to evangelize,
19:24which I think is what every artist
19:26is looking for, not an audience.
19:28I think that for me,
19:30it's always been like,
19:32not forcing anything,
19:34and being very real
19:36in front of what I'm giving people,
19:38like the whole package,
19:40in front of the music,
19:42in front of the stage,
19:44in front of all that,
19:46we have in this special project,
19:48it's what I think is good for me,
19:50I don't know if it works for everyone,
19:52but it works for me.
19:54But that strategic decision,
19:56like, I mean,
19:58when you start doing
20:00Bitchota Tour,
20:02and you start realizing
20:04the coldness of those audiences,
20:06how it brings them
20:08to your side, how it warms them,
20:10how it makes them yours.
20:12You know the Antioquian
20:14snakes.
20:16Exactly.
20:18I remember
20:20one of the funniest things
20:22that happened to us was,
20:24I have a song called Pumeteo,
20:26and the chorus is,
20:28where are the cats,
20:30what does the dog like,
20:32and one day we said,
20:34let's tell the people,
20:36well, ladies and gentlemen,
20:38EO, EO,
20:40EO, EO,
20:42EO, EO,
20:44when the show started,
20:46and I was like,
20:48where are the cats,
20:50what does the dog like,
20:52and people were like,
20:54EO, EO,
20:56and we were like,
20:58Marica, they're singing,
21:00they answered,
21:02but it was like
21:04discovering, you know,
21:06the show in Miami was different.
21:08We were always like,
21:10I feel like people get upset
21:12if we open with this song,
21:14I think if we change this for this,
21:16if we put people dancing,
21:18if we have two couples dancing
21:20and we tell them
21:22that they're enjoying the music,
21:24if there's only one person
21:26with the glasses of the show,
21:28let's go, let's light it up,
21:30let the public know
21:32that it's important to me,
21:34for me, a live show
21:36is something very reciprocal,
21:38and how much I run
21:40and jump and drink
21:42is because of the energy people give me.
21:44I'm not able to sing quietly,
21:46I'm like,
21:48I'm controlling myself here
21:50because I'm in a chair,
21:52but I feel the energy of the people,
21:54I can see that there are people
21:56who are enjoying,
21:58who are having a good night,
22:00I want them to know
22:02And Hans,
22:04where do you come in
22:06in this game,
22:08when do you appear,
22:10when does Live Nation appear,
22:12how do you get to the equation?
22:14Well, I met Fercho
22:16in 2016,
22:18when he was still
22:20focusing as a composer
22:22and I always saw him
22:24in the field moving
22:26and then a few years later
22:28we met again
22:30and I had a clear idea
22:32that I was going to launch
22:34and I was going to start
22:36this path as an artist
22:38and to separate a little
22:40from having his own identity
22:42as an artist
22:44and I had seen him
22:46doing the Bichota Tour,
22:48he was doing his things
22:50and Luis and I talked on the phone,
22:52we met on the phone
22:54and we had a two-hour call
22:56talking about life,
22:58about everything they had done
23:00and we started planning
23:02this season could be
23:04a good season to go out,
23:06this is what we are going to do,
23:08the album is coming to me
23:10on this date and I said,
23:12ok, perfect, and we started organizing
23:14and then two or three weeks later
23:16Luis calls me and says
23:18they hacked my album,
23:20I need you to go on a tour
23:22and go out as soon as possible
23:24basically on Thursday
23:26and we went on sale
23:2813 days before the first date
23:30and we set up the first US trip
23:3213 days before
23:34and everything sold very fast
23:36obviously we were very
23:38anchored by Fercho
23:40and his communication
23:42with his fans
23:44one of the things I want to highlight
23:46here in Fercho
23:48as an artist
23:50is that he is a genuine artist
23:52an artist who has a very real
23:54relationship, he has a communication
23:56with his fans
23:58there is not so much focus
24:00to say, uff, they are the ones
24:02with the most streams
24:04or the ones with the most engagement
24:06what really matters is the relationship
24:08he has with his fans
24:10and that's how it was, from the five
24:12who were in Pamplona, one of them was you
24:14to the fact that little by little
24:16we got to make a stadium
24:18the audiences are winning
24:20not trying to get them in mass
24:22but to form that relationship
24:24with your artist
24:26with the ones you have
24:28because the ones who are there are the ones
24:30who matter the most
24:32and that's what they are going to tell
24:34two or three of them
24:36to come and see the show
24:38and say, wow, I took a picture with him
24:40it's awesome, I went backstage
24:42all his people are good people
24:44and you feel that
24:46the energy you see and feel with Fercho
24:48you feel it with the 140 who are on tour
24:50you start to have a clarity
24:52and you start to dream with him
24:54you start to push for those dreams
24:56Hans, I have a question
24:58we were talking backstage
25:00there is one thing
25:02that really catches my attention
25:04from top executives
25:06and top artists
25:08and it's that
25:10the artist
25:12who is watching us
25:14emerging, developing
25:16is really worried about the numbers
25:18he's really worried about the money
25:20and when I saw you
25:22talking
25:24we were talking about how the industry has changed
25:26the big numbers, the small numbers
25:28one of the things I see
25:30the most is
25:32the commitment
25:34with
25:36the musical work
25:38above the money
25:40and it's really hard to make people understand
25:42that they are emerging
25:44because they say, these guys have money
25:46but I saw you talking
25:48and I said, this guy loves music
25:50but he works in a company
25:52that
25:54is listed in the stock market
25:56how do you balance
25:58your passion
26:00for music
26:02for the repertoire of an artist
26:04with the need
26:06of a company like
26:08Live Nation
26:10and how did you do it in the case of Fercho
26:12where you had four people in Pamplona
26:14in a discotheque
26:16I say, oh no
26:18oh my god
26:20this is really fucked up
26:22how do you
26:24mentalize for that
26:26and what happens in the heads of executives and musicians
26:28when they know they have to
26:30bill
26:32but that's not what matters
26:34No, I personally
26:36I can't speak for the other executives
26:38who will take their business
26:40in their own way
26:42I always believe that money follows success
26:44so don't look for money
26:46look for success
26:48and for me
26:50to look for success you always have to go through
26:52the things that move you
26:54that motivate you, that inspire you
26:56I have always handled myself that way
26:58Luis as well as Fercho inspire me
27:00I see them as this idea
27:02that they go and want to achieve something
27:04because it doesn't matter
27:06there are many companies
27:08and we are not necessarily going to talk about Live Nation
27:10with many resources
27:12and with a lot of money
27:14and there are many things that don't work
27:16so money won't solve everything
27:18the resources that are made
27:20at least by us
27:22is to expand
27:24to expand these opportunities
27:26when you have a team that suddenly finds something
27:28how do you turn this stone
27:30into a diamond
27:32and that's a team work, always
27:34the marketing purchases
27:36one can do it, the companies can do it
27:38you always have to work
27:40or at least the biggest successes
27:42that I have seen
27:44are always handled by the teams
27:46when you can form these things
27:48you achieve things that you thought
27:50were impossible
27:52the stadiums in the United States
27:54the concept of a Latin artist
27:56to make stadiums in the United States
27:58is very relatively new
28:00I'm talking to you from 2021
28:02it was the first time a tour in stadiums
28:04took place in this country
28:06and now we see it as
28:08ok, there is a path
28:10that has opened
28:12and now we are going to start
28:14and we are going to start working
28:16for me again
28:18you always have to inspire me
28:20with the things that inspire me
28:22the things that you see
28:24that there is a job to grow
28:26and success will come back
28:28you can't be doing
28:30at least it's not my philosophy
28:32in life
28:34you have to look for invoicing
28:36with projects that do not inspire you
28:38why did you jump
28:40the Arena Stage?
28:4211 arenas
28:44we did it last year
28:46here in Miami
28:48we did the Casella Center twice
28:50so this year
28:52we said
28:54let's dream a little bit more
28:56let's say
28:58let's fill the stadium in Miami
29:00glory to God
29:02mega special
29:04what inspires you?
29:08the qualities
29:10that inspire me
29:12is that he is a very patient guy
29:14he is a very hardworking guy
29:16he is a person
29:18with a lot of gratitude, empathy
29:20a lot of optimism, clarity
29:22towards what he wants
29:24he is a person who accepts
29:26failure as a positive thing
29:28he doesn't see it as
29:30a bad thing that is happening to you
29:32but it's a way of
29:34let's change, let's turn this
29:36everything you've been talking about
29:38the setlist he made was not perfect
29:40it had to be adjusted
29:42the production that was being done
29:44was not perfect
29:46it was going to have to be adjusted
29:48he is a person who
29:50gets wind and knows how to change the sail
29:52to take advantage of that sail
29:54not see it as a storm
29:56that is going to knock you down
29:58how do I turn it around
30:00so that this wind keeps
30:02adding to my career
30:04patience, resilience
30:06empathy, good energy
30:08a lot of talent, a lot of work
30:10live in the present
30:12I think these are lessons that we learn
30:14constantly
30:16we saw the photo of 2018
30:18I saw it this weekend after this wonderful invitation
30:20that the three of you have given me to talk
30:22and I can only say
30:24you've come a long way baby
30:26Thank you very much
30:28Fercho, Luis, thank you very much
30:30Hans, thank you very much
30:32congratulations
30:34for a wonderful year
30:36and that 2025 is full of success
30:38and prosperity
30:40and thank you very much for being with us