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カバン持ちさせてください!2024年10月26日 地方を元気にする会社
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Transcript
00:00Thank you very much for today.
00:07How was it today?
00:09It was a lot of fun.
00:11I got to know a lot of things.
00:13I agree.
00:15I was surprised that you were able to investigate so much in detail.
00:20I was able to get to know more about Japan.
00:28I was surprised that you were able to make a 300-page book in such detail.
00:38I want you to make a book about how to run an office.
00:44That's a good idea.
00:46I want you to make a book about how to run a small office.
00:50There are many offices.
00:52I want you to make a book about how to run an office.
00:55I think it's a three-page book.
00:58It's a very thin book.
01:02Please take a look at that.
01:06I will make a book about how to run an office.
01:14It's cute.
01:15Thank you very much.
01:17I'm often told that it's cute.
01:19Thank you very much.
01:21I know it's cute.
01:24Let me hold your bag.
01:27I'm wearing a blue bag today.
01:30This time, I'm holding a bag at a local company.
01:35What is your impression of the local area recently?
01:39I often go to TOYAMA.
01:42We are doing a program in TOYAMA.
01:46What is your impression of Osaka?
01:49My impression of the local area is the same as TOYAMA.
01:54What is that?
01:55I think it's the same as TOYAMA.
01:57Is that so?
01:59I think it's easy to shoot today.
02:01Thank you very much.
02:03I'm going to the local company tonight.
02:07I think I'm going to make a lot of money.
02:11I think so, too.
02:15Let me hold your bag.
02:19First of all, let's talk about this company.
02:25She is definitely here.
02:28She is wearing a pin microphone.
02:30I'm UMEZAKI.
02:32Nice to meet you.
02:35This is UMEZAKI AIRI, the editor of CHIKYU NO ARUKIKATA.
02:42What is CHIKYU NO ARUKIKATA?
02:45The name of the company is also CHIKYU NO ARUKIKATA.
02:48CHIKYU NO ARUKIKATA.
02:50CHIKYU NO ARUKIKATA is a travel guidebook that covers about 160 countries and regions around the world.
03:00It was originally for overseas travelers.
03:04It was a big hit in 2020 due to COVID-19.
03:08It is TOKYO.
03:11Currently, only domestic versions are sold in 20 areas.
03:18There are many countries in the world.
03:21We are releasing domestic versions.
03:24This year, we released GUNMA, TOCHIGI, and IBARAKI in the northeastern Kanto area.
03:30The three brothers of the northeastern Kanto area.
03:34This month, the three series of the northeastern Kanto area were released.
03:39You can learn about the self-introduction of each prefecture and its unexpected charms.
03:45For example, there is a page like this on the IBARAKI version.
03:49IBARAKI version lecture.
03:53Information on local gourmets.
03:59What are you in charge of?
04:02I am in charge of Osaka and HOKUO.
04:06You have a wide range of activities.
04:09Osaka and HOKUO.
04:13Osaka is also called Japan's Finland.
04:16Did you say that?
04:18I didn't say that.
04:20Osaka is hot.
04:26This is the office.
04:28There are many souvenirs.
04:31There are many souvenirs.
04:35There are souvenirs that employees bought on business trips.
04:41For example, this is Mongolian chocolate.
04:44Mongolian chocolate?
04:45If you pull this part,
04:48Mongolian gel will open.
04:51No way.
04:53That's ridiculous.
04:56You hold this part.
04:57If you put chocolate in it,
05:00it will open.
05:02This is rare.
05:04This is the handle of the makeup artist's final touch.
05:09This is the handle of the makeup artist's final touch.
05:13There are many things here.
05:16What is this?
05:17This is my bag.
05:20This is big.
05:22This is heavy.
05:25Check UMEZAKI's bag.
05:29What is this?
05:30I'm looking for a cover of Osaka.
05:35I'm looking for a picture of Osaka.
05:38I'm looking for a picture of Osaka.
05:43This is unexpected.
05:45Didn't you have a picture of Osaka?
05:47I didn't have a picture of Osaka until now.
05:49I wanted to make a picture of Osaka two years ago.
05:54I'm finally going to make a picture of Osaka.
05:57I'm going to make a picture of Osaka in January next year.
05:59You didn't make a picture of Osaka.
06:01You only made a picture of Setagaya.
06:04Is that true?
06:05That's right.
06:06I didn't know that.
06:08I'm going to make a picture of Osaka.
06:12I see.
06:13What is this?
06:16What is this?
06:17This is a proof of a book called FINLAND by ARCO that will be released in October.
06:26Is that so?
06:27Is that a proof?
06:29This is how it looks.
06:32You can check it on the day you actually print it.
06:37For example, this picture looks a little dark.
06:40I check the picture to make it brighter.
06:43I check the picture to make it brighter.
06:48This is heavy.
06:50This is heavy.
06:52What's next to the desk?
06:56What is this?
06:58This is a picture of Jamaica and Hawaii.
07:03Are you in charge of this?
07:05I'm in charge of commercialization.
07:08Are you in charge of commercialization?
07:10Mr. HANDA is in charge of licensed products.
07:14If you look closely, it says how to walk on earth.
07:17This is not a souvenir.
07:19This is sold at supermarkets.
07:21I see.
07:22This is sold at supermarkets.
07:24This is a series of world-famous spice dishes.
07:31You can buy this at supermarkets and convenience stores.
07:36This is a rice ball with Okonomiyaki sauce.
07:38This is a rice ball with Okonomiyaki sauce.
07:43Okonomiyaki sauce is a popular dish in Hiroshima.
07:50This is Okonomiyaki.
07:52You can see the noodles inside.
07:58Why did you want to commercialize this?
08:01There is no contact with people on earth except when you go on a trip.
08:08I wanted to have contact with people outside of travel.
08:12I wanted to get into people's lives.
08:20What is this?
08:21This is a small guidebook.
08:24Is this small?
08:25This is a rice book.
08:27This is a guidebook.
08:32This is a guidebook of how to walk on earth.
08:37This is a full color page.
08:42You can read this in full color.
08:46She noticed her vision was improving.
08:53She is going to Kagamachi.
08:55We have a meeting, so please come over there.
09:02It's heavy.
09:04We've kept you waiting.
09:07Oh my, is it okay?
09:09Excuse me.
09:10Excuse me.
09:12Hello.
09:13Nice to meet you.
09:15Thank you for coming.
09:17Wow, there's a lot of butter.
09:19We have a meeting with the editors about the Osaka version, which is scheduled to be released in January next year.
09:28So, each of you is in charge of something.
09:31I'm in charge of Hiroshima and Setagaya.
09:35Oh, I was wondering about Setagaya.
09:37Do you go to such a detailed place?
09:39That's right.
09:40I'm in charge of Kitakyushu and Setagaya.
09:46But there are quite a lot of detailed areas.
09:51In fact, 90% of the domestic sales are purchased by local people.
09:57The popular secret is the large amount of information.
10:01For example, in the Hiroshima version, there is information that only local people know.
10:07It introduces about 500 pages and more than 1,000 spots.
10:13Local chain stores in the prefecture also use this information.
10:22The most popular area is...
10:27Kitakyushu City.
10:28Kitakyushu City.
10:29There are 400 pages.
10:31400 pages?
10:32Yes.
10:34Kitakyushu City was launched before Fukuoka City.
10:40We wanted to make the area more popular.
10:45Of course, there are many good spots.
10:47So, the area is very popular.
10:49The cover design is also important.
10:53We asked the readers what they think is good.
11:03The cover design of the Kitakyushu version was chosen by Kokura Station.
11:08This is the most popular area in the domestic version.
11:13Japan.
11:14Is there only Japan?
11:17Yes.
11:181,056 pages.
11:22Setagaya is included in those 300 pages.
11:25Why?
11:27Everyone is separated.
11:30Setagaya is next in Hiroshima.
11:33Yes.
11:34You don't have to go to China.
11:39I'm from Hiroshima.
11:41I see.
11:43I'm from Hiroshima.
11:44So, I wanted to work in Hiroshima.
11:46I see.
11:47So, you know the basic information.
11:51I live in Setagaya.
11:53I see.
11:56I have a house in Giri.
11:59Do you have a house in Giri?
12:03I made a house in Aichi last year.
12:08Now, I'm the editor-in-chief.
12:13So, I'm in charge of the meeting.
12:18How much is it in Osaka?
12:21About 30%.
12:2330%?
12:24Yes.
12:25I haven't finished it yet.
12:27I'm in a hurry.
12:2930%?
12:3130%?
12:32Yes.
12:3330%?
12:34So, Natsunaka, from Kansai, and Aidea-dashi from Osaka.
12:40Are there many types of gourmets?
12:43For example, in Kyoto.
12:45There are some special gourmets in Kanto.
12:50In Kyoto, there are gourmets who are good at cooking.
12:55I see.
12:56First, let's think about gourmets in Kanto.
13:01I have one.
13:03I'm particular about Okonomiyaki dough.
13:07It has sweet potatoes in it.
13:10It's fluffy.
13:12It's like Okonomiyaki at home.
13:16It's nostalgic.
13:18That's good.
13:19Where did you get it?
13:20From my family.
13:22Really?
13:23If you don't mind...
13:24It's impossible.
13:25It's impossible.
13:26It's impossible.
13:27It's impossible.
13:28It's impossible.
13:29As a feature of the way of cooking,
13:31it's loved by many people in the local area.
13:34I see.
13:35That's right.
13:36It's free-range.
13:38Free-range.
13:39Dry curry is good.
13:40Dry curry is good.
13:41Yes.
13:42Nakanishi's recommendation is
13:45the famous curry that has been loved for more than 100 years in Namba, Osaka.
13:51Osaka is famous for its curry.
13:54Senba curry.
13:55There are many kinds of curry.
13:58Senba is famous for its curry.
14:03I see.
14:05It's deep-fried and served together.
14:08It's popular because of the background.
14:13It's a feature of the way of walking on the earth.
14:17That's good.
14:19Everyone thinks so.
14:20Why is this curry famous?
14:24They got this information from Nakanishi in Amato.
14:29Is it Poare in Tezukayama?
14:31Poare.
14:32Poare.
14:33It's a confectionery shop.
14:34Mont Blanc.
14:35I love Mont Blanc.
14:36There are many kinds of Mont Blanc.
14:38That's great.
14:39I think Mont Blanc there is the best.
14:43It looks different.
14:47Poare is a confectionery shop with a history of 55 years.
14:52Mont Blanc is a classic cake that hasn't changed since its establishment.
14:57It's a little strange because it's wrapped in chestnut paste.
15:05I'd like to put an entame on it.
15:08Is there a theater for small and medium-sized entertainment?
15:13I'd like to put an entame on the theater.
15:17If you put an entame on the theater, it's usually a day off.
15:26We don't have many concerts.
15:28We have concerts on Sundays and weekends.
15:33It's an important information.
15:35We have concerts on weekends.
15:38Next.
15:41It's a blue bag.
15:43Where did you bring it from?
15:45It's interesting.
15:47Pakari, what are the characteristics of the overseas version of How to Walk on Earth?
15:53I'd like to see the overseas version.
15:56Can I see it?
15:57I'd like to see it.
15:58Here it is.
15:59Chocolates?
16:00Yes.
16:01It's amazing.
16:02The overseas version is lined up here.
16:05Are these all overseas versions?
16:09Yes.
16:10The colors are divided into areas.
16:12The top is Europe, America, and Oceania.
16:20What are the characteristics of this cover?
16:23Do you know?
16:27Pay attention to the cover.
16:28What's on the cover?
16:31The person on the cover is not the overseas version.
16:37It's close.
16:38It's close?
16:39Almost.
16:41The luggage is small.
16:44I'm sorry.
16:46It was impossible.
16:48The correct answer is...
16:50The person on the cover is a local person.
16:55I see.
16:58It's not a Japanese person.
16:59It's a local person from the UK.
17:03In fact, the overseas version does not have a Japanese person on the cover.
17:11I see.
17:12It's easier for the local person to figure out where he or she is when he or she opens the door of the store.
17:27I see.
17:28It's amazing.
17:31Which country is the most popular?
17:35The most popular country is Taiwan.
17:37Taiwan?
17:38It's Korea.
17:39Korea?
17:40Yes.
17:42Here is the latest ranking.
17:46Taiwan and Korea are gaining popularity as places where you can enjoy yourself.
17:54What's next?
17:56There is a place where you can experience Osaka in Tokyo.
18:00Yes.
18:01Let's go there.
18:02Sounds good.
18:03Let's go there.
18:04Here it is.
18:06The famous store of Osaka gourmet, Okonomiyaki Kiji.
18:11Let's check the information of the gourmet on the cover.
18:15Ms. Umezaki, why did you choose this way of walking on the earth?
18:20I used to study Danish Viking.
18:25Danish Viking?
18:26What's that?
18:28It's a Viking who was active in the North and the East.
18:32He was a pirate.
18:34I see.
18:36I thought you were talking about the buffet.
18:39I see.
18:40Did you study it?
18:41Yes, I did.
18:42I used to like traveling.
18:45Viking is a long time ago traveler.
18:48He didn't have a guide book.
18:50He relied on his experience and knowledge.
18:54He traveled from the North to Europe and the Americas.
18:59I felt his romance.
19:01I studied Danish at the university.
19:04I studied history.
19:09While she was studying the history of Viking,
19:11she came across the way of walking on the earth.
19:14She decided to join the company to share the charm of the North.
19:20Did you write about Viking in your book?
19:24Yes, I did.
19:25You did?
19:26I just published it in June.
19:28There is a history page at the end of each country.
19:32Viking is an essential information.
19:36So I wrote Viking here.
19:38It's written.
19:39Viking is not a dot on the tooth.
19:43It's not Viking.
19:45It's not.
19:46This is how information about Osaka comes out.
19:54It looks delicious.
19:58It looks delicious.
20:00The dough is made of chicken breast, bonito flakes, and kelp.
20:05He mixes it with cabbage just before baking it to make it fluffy.
20:13Natsunaka eats pork balls, which is a popular dish in Okonomiyaki.
20:20You can't tell unless you actually eat it.
20:22You can't.
20:23Okonomiyaki in Osaka is called Kote.
20:28Some people call it Hera.
20:30Some people call it Teko.
20:31It's really difficult.
20:32You can't tell which one is which.
20:33You can tell which one is which in Osaka.
20:35If you don't use the corner here, you can't cut the pork.
20:42Use the corner.
20:45Like this.
20:47Thank you for the food.
20:49That's how you eat it.
20:54It's good.
20:55It's soft.
20:57It's delicious.
20:58It's fluffy.
21:00Mr. Umezaki eats beef tendon.
21:04The beef tendon, which has been simmered for 5 hours, is soft and tender.
21:09It goes well with the fluffy dough.
21:12It's fluffy.
21:14It's the best.
21:15It's delicious.
21:17It's amazing.
21:19The owner of the restaurant will say,
21:20You're making a lot of money.
21:22He'll say that.
21:24He'll say that in Osaka.
21:26He'll say,
21:27You're making a lot of money.
21:28He'll say that.
21:29He'll say,
21:30You're making a lot of money.
21:32It's a lie.
21:34It's a lie.
21:35When you're eating, you have to speak in Kansai dialect.
21:39It's delicious.
21:41It's delicious.
21:42It's natural.
21:44He's particular.
21:45Mr. Umezaki, isn't that right?
21:47That's right.
21:53Let me hold your bag.
21:55The company that cheers up the region.
21:57Next.
21:59There's a matching service going on in recent years.
22:03The concept is to go on a trip to a city you don't know.
22:07There's a trick for that.
22:09What kind of trick?
22:11It's a matching.
22:13You choose a place you've never been to.
22:17The people who chose it will be connected.
22:21Let's go together.
22:23First time meeting?
22:25That's right.
22:26I can't decide.
22:28Let's draw lots.
22:31I have to draw lots.
22:33I see.
22:35I can't decide on my own.
22:37Wait a minute.
22:39Egypt?
22:40Do you want to stay in Egypt for one night?
22:42I think the host is Mr. Tokoro.
22:46Probably.
22:49The correct answer is...
22:51It's a matching platform called OTETSU TABI.
22:55OTETSU TABI?
22:57Yes.
22:58OTETSU TABI?
23:03Let me hold your bag.
23:05The company that cheers up the region.
23:07It's a matching platform called OTETSU TABI.
23:11OTETSU TABI?
23:13Yes.
23:14OTETSU TABI?
23:17Yes.
23:18It's a service where you can travel and travel while helping farmers and hostesses.
23:30I see.
23:34OTETSU TABI is a combination of OTETSU TAI and TABI.
23:40It's a matching service where you can experience the life of the region with a sense of travel while helping in an area you're interested in.
23:49There are several features.
23:51The first is that if you help, you can get a part-time job.
23:55The second is that the cost of travel is reasonable.
23:59That's great.
24:01That's interesting.
24:03The second feature is that you can help in an area you're interested in.
24:07You can make a new destination for your trip.
24:10You can visit the area and learn about the charm of the area from the locals.
24:15That's the mechanism.
24:17I see.
24:19Do farmers register?
24:23That's right.
24:24There are 1,600 places in 47 prefectures in Japan.
24:28That's a lot.
24:30There are hostesses and festivals.
24:36There is also a festival called Yukikaki.
24:39For example, if you help with a food truck in Karuizawa, you can earn 17,730 yen for 18 hours of work.
24:49At a certain time of the year, the hostess wants to secure a place to stay.
24:54The participants choose a place to stay and apply.
24:58The hostess will prepare a place for you to stay, so you don't have to pay for accommodation.
25:04Participants can visit during their free time.
25:09I'm going to register as well.
25:12Okay.
25:13Can you help me make a story?
25:16Yes, you can help me make a story.
25:19There are times when people don't come.
25:21That's right.
25:23You're funny.
25:26The end of carrying a bag.
25:28What is Kyoku today?
25:31I want to go on a trip.
25:32Me, too.
25:34It's reassuring just to have a bag.
25:38I'm into traveling alone now.
25:40That's good.
25:41I'm always lost.
25:43If I open a book, I can find out what's in it.
25:48How to walk.
25:49It's so detailed.
25:51This program is delivered by TVER, a free service.
25:55You can see the impression of the location on TVER after this.
25:58TVER.
25:59I just said it.

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