(Adnkronos) - Attimi di commozione nella Sala dei Corazzieri del Quirinale durante la celebrazione dei “Giorni della Ricerca”, promossa dalla Fondazione Airc per la Ricerca sul Cancro.
A consegnare nelle mani del Ceo di Penny Italia, Nicola Pierdomenico, il premio “Credere nella Ricerca” è stato lo stesso Presidente della Repubblica Sergio Mattarella, riconoscendo all’azienda l’impegno nel supportare la missione di AIRC attraverso azioni concrete che rendono accessibile al grande pubblico il tema dell’alimentazione nella prevenzione oncologica.
A consegnare nelle mani del Ceo di Penny Italia, Nicola Pierdomenico, il premio “Credere nella Ricerca” è stato lo stesso Presidente della Repubblica Sergio Mattarella, riconoscendo all’azienda l’impegno nel supportare la missione di AIRC attraverso azioni concrete che rendono accessibile al grande pubblico il tema dell’alimentazione nella prevenzione oncologica.
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00:00Moments of commotion in the Quirinal decoration room during the celebration of the Research Days,
00:05promoted by the AIRC Foundation for Cancer Research.
00:10To deliver in the hands of the CEO of Penn Italia, Nicola Pierdomenico,
00:15the award «Believe in Research» was the same President of the Republic, Sergio Mattarella,
00:20recognizing to the company the commitment to support AIRC's mission through concrete actions
00:25that make accessible to the general public the theme of food and oncological prevention.
00:30Continuous innovation, the innovation of Penn, which today has been awarded
00:35with this important recognition by the President of the Republic,
00:40is a fundamental factor for success and therefore we will carry on even more this research
00:45to find everything that can be proposed again on the market,
00:50especially for the categories of customers or those groups of customers
00:55that may require more attention and more care.
01:00The announcement by Penn Italia of the launch of 12 brand references,
01:05created in collaboration with AIRC nutrition experts
01:10and inspired by the principles of a healthy diet,
01:15among these the reduction of salt and sugar, the increase of fiber intake,
01:20the simplicity of recipes to contribute to build a varied and balanced diet.
01:25To receive the «Believe in Research» award, in addition to Penn Italia, also Gigi Buffon,
01:30for having been able to involve, on a personal level, as head of delegation of the National Football Club,
01:35the young generations in the initiatives of the AIRC Foundation.
01:40On the award bank, also the Comprehensive Institute of Rome Piagema Iorana,
01:45for having sensitized students on the value of scientific research,
01:50as well as the Barilla family for the constant closeness to the AIRC mission.
01:55In recent years we have seen an acceleration of the results of oncological research,
02:00which undoubtedly makes us hope for the future.
02:05The synergy between AIRC and Penn is destined to grow,
02:10with initiatives to raise funds and in the sign of the innovative and courageous approach of the brand.
02:15The latest example comes from the launch of the brand AIDS,
02:20which is the first of its kind in the world.
02:25It is the first of its kind in the world.
02:30It is the first of its kind in the world.