Starbucks CEO Brian Niccol is addressing long-standing complaints about complex drink customizations by introducing “commonsense guardrails” to simplify orders on the mobile app. Niccol aims to speed up service and reduce strain on baristas, setting a goal for every order to be completed within four minutes. The new guidelines will help streamline customization options to improve consistency and avoid unexpected costs for highly customized drinks. Starbucks will also reintroduce condiment bars next year, allowing customers to adjust their drinks themselves with milk and sugar. These adjustments are part of Niccol’s strategy to enhance the Starbucks experience while focusing on efficiency and quality.
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00:00It's Benzinga, bringing Wall Street to Main Street.
00:02Starbucks CEO Brian Nickel is addressing long-standing complaints about complex
00:06drink customizations by introducing common-sense guardrails to simplify orders on the mobile app.
00:12Nickel aims to speed up service and reduce strain on baristas,
00:15setting a goal for every order to be completed within four minutes.
00:19The new guidelines will help streamline customization options to improve
00:22consistency and avoid unexpected costs for highly customized drinks.
00:27Starbucks will also reintroduce condiment bars next year,
00:30allowing customers to adjust their drinks themselves with milk and sugar.
00:34These adjustments are part of Nickel's strategy to enhance
00:36the Starbucks experience while focusing on efficiency and quality.