Starbucks will eliminate the surcharge for dairy substitutes in the U.S. starting November 7th. The move could potentially save customers over 10% per drink. This change addresses customer demands amid the rising popularity of nondairy milk and aligns with CEO Brian Niccol’s focus on reinvigorating the brand. The surcharge removal aligns with Starbucks’ holiday menu launch and marks Niccol’s first major change since joining from Chipotle. Starbucks has faced backlash over the surcharge, including protests from PETA and a discrimination lawsuit by lactose-intolerant customers.
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00:00It's Benzinga bringing Wall Street to Main Street.
00:02Starbucks will eliminate the surcharge for dairy substitutes in the U.S. starting November 7.
00:07The move could potentially save customers over 10% per drink.
00:11This change addresses customer demands amid the rising popularity of non-dairy milk and
00:16aligns with CEO Brian Nichols' focus on reinvigorating the brand.
00:20The surcharge removal aligns with Starbucks' holiday menu launch
00:23and marks Nichols' first major change since joining from Chipotle.
00:27Starbucks has faced backlash over the surcharge,
00:29including protests from PETA and a discrimination lawsuit by lactose intolerant customers.
00:34For all things money, visit Benzinga.com slash GSTV.