キャラビズジャーナル 2024年11月3日 タカラトミー（前編）
#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
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TVTranscript
00:00TAKARATOMY
00:05Good morning!
00:08How are you all doing?
00:10Today, I'm at Takaratomy's head office.
00:13Last time, I was invited by Takaratomy's CEO, Tomiyama, for a shoot at the Tokyo Toy Show.
00:20Let's take a look at what Takaratomy does for his character business.
00:27Japan's character business market is 2.6 trillion yen.
00:34In addition, the market is expanding at a global level,
00:37and among the top 10 in the world's IP sales ranking, 5 of Japan's characters are ranked in.
00:44This is an industry where demand is growing worldwide and in Japan.
00:50I, Kotaro Uegaki, will be covering the world's industry.
00:58GALABIZ JOURNAL
01:00It's a toy company that Japan is proud of.
01:03There must be a lot of toys that kids will love.
01:06I can already see inside.
01:08Let's go inside.
01:12Wow, it's a demonstration.
01:15They're dancing.
01:17Can I go in too?
01:19Excuse me.
01:27Welcome.
01:29I got a great welcome.
01:31As expected of a toy company.
01:33I'm Kotaro Uegaki.
01:35I'm Takeuchi.
01:39Are you the executive director?
01:41Yes.
01:42Did the executive director just dance for you?
01:46I stopped dancing, but I forgot how to dance.
01:50I'm sorry.
01:52It says, the company philosophy.
01:55Oh, no, no, no, no.
01:57President.
01:58President.
01:59Thank you for that.
02:01I'm sorry.
02:03The staff just said, over there, over there.
02:07I thought it was the company philosophy, but the president was there.
02:11Thank you for your help at Tokyo Toy Show.
02:13Thank you for your help today.
02:14I made a big mistake not noticing the president.
02:17I made a big mistake.
02:19I'm sorry.
02:20So, once again,
02:22it's the 100th anniversary of Takara Tomy's company, right?
02:26Yes, it is.
02:27Thank you for welcoming us to the 100th anniversary.
02:30Today, I'd like to do a thorough coverage of the company.
02:33Yes, first of all, I'd like you to learn about our company's history.
02:38So, I'd like you to come over here.
02:43Thank you for having me.
02:44My name is Yanagi Dera.
02:46Thank you for having me.
02:47Thank you for having me.
02:48So, the 100 years of history are all here.
02:50I'd like you to take a look at this.
02:53Wow.
02:55So, this is where the company was founded?
02:57Yes.
02:58At the time, the company was mainly made of metal bricks.
03:03At the time, we were known for our airplane toys.
03:06We were called the Tomiyama of airplanes.
03:09The Tomiyama of airplanes.
03:10The Tomiyama of airplanes was a big hit.
03:12Yes, it was.
03:13I've heard that it was a big hit that continued to sell for a year and a half.
03:17Really?
03:19Next, let's take a look at this.
03:21It's a little different from the 1960s.
03:25Yes, it is.
03:26There are toys that I know of.
03:28Yes, there are.
03:29There's Rika-chan.
03:31Yes, that's right.
03:32I'm sorry for my loud voice.
03:33No, no.
03:34I'm sorry.
03:35I don't think there are any other guests.
03:36I just noticed that there's a Plarail here.
03:40It says, Plastic Train Rail Set.
03:43It has a tough name.
03:45Yes, I think it has a tougher name than it is now.
03:48The name Plarail came later than this.
03:53This product is the product that continues to be the current Plarail.
03:57Let's move on to the 1970s.
04:00Yes.
04:01In front of us is the first product of Tomica.
04:05It's so cool.
04:06Yes.
04:07There were also pod cars from that time.
04:10That's right.
04:11So, for Rika-chan and Tomica, the original Plarail,
04:16was there a background to the fact that the current hit products were born one after another in the 1960s and 1970s?
04:24Yes, that's because there was a material technology innovation in the toy industry at the time.
04:29Material technology innovation?
04:31Yes.
04:32That's a cool name.
04:34At the time of its inception, it was mainly made of metal.
04:37However, since the 1950s and 1960s, the technology of manufacturing with plastic has begun to spread.
04:44That's why there was a material technology innovation in toys.
04:48Does that mean that it's lighter and easier for children to play with?
04:53Yes.
04:54There are a lot of toys from the 1990s here.
04:57Yes.
04:58The 1990s was the year when a lot of character toys came out in the media mix era.
05:03Was there a reason why that happened in the 1990s?
05:07That's right.
05:08The popularity of TV anime has increased,
05:11and I think that both toys and characters are popular with children,
05:16so I think it was very mythological.
05:19If you have a goal or vision for the 100th anniversary, please let us know.
05:25There are six key strategies in TAKARATOMI.
05:291. Expand the hit in the main country.
05:322. Expand the regional axis.
05:343. Expand the age axis.
05:364. Improve brand value.
05:385. Increase revenue from toys.
05:406. Digitize.
05:41These are the six strategies.
05:43In particular, we are focusing on expanding the age axis and the regional axis.
05:48You're trying to expand the two axes.
05:50What is the age axis?
05:52We are doing our best to promote our products to children aged 3 to 5,
05:59and we want to convey the value of our products to adults.
06:05You also talked about expanding the regional axis.
06:08Yes.
06:09Not only in Japan, but also in Tomica,
06:11we opened a Tomica brand shop in Shanghai.
06:14We want more children all over the world to know about Tomica.
06:18Not only in Japan, but also worldwide.
06:21I was wondering if you could tell us about the relationship between toys and characters in TAKARATOMI.
06:26I see.
06:27There are so many products.
06:29Yes.
06:30What would be the best theme?
06:32Tomica, Plarail, and Licca.
06:35Oh!
06:36I'd like you to learn about these three brands.
06:39These are the mainstream brands.
06:41Yes, they have a long history.
06:43I see.
06:44Could you tell us about them?
06:46I'm sorry, Mr. Ugaku.
06:48I have plans for the future.
06:50You must be very busy.
06:51I'll explain the plans to you later.
06:56I understand.
06:58I look forward to working with you.
06:59Good luck.
07:01I'm sorry.
07:02I shouldn't have said that.
07:06Let me introduce you to Licca.
07:10This way, please.
07:12This is Licca.
07:14Wow.
07:15What a nice room.
07:17Hello, Mr. Ugaku.
07:19Nice to meet you.
07:20Nice to meet you, too.
07:22Nice to meet you, too.
07:23It's been a while.
07:24It's been a while.
07:25Thank you for coming to the toy show.
07:26Thank you for coming to the toy show.
07:29Recently, Licca has collaborated with various characters.
07:33Such as Oshinoko and Chiikawa.
07:35Oshinoko.
07:36Yes.
07:37Chiikawa.
07:38I prepared a very special Licca for you.
07:43Here it is.
07:44Wow.
07:45What is this shiny Licca?
07:47This is a fancy diamond Licca made to celebrate its 35th anniversary.
07:52There are 881 diamonds on the whole body.
07:55Are these all diamonds?
07:56Yes, they are all diamonds.
07:57Are they real diamonds?
07:59It's said to be worth about 100 million yen.
08:02Wait a minute.
08:03I'm scared.
08:04I'm scared.
08:05I see.
08:06This was first unveiled at the Licca's special presentation to celebrate its 35th anniversary.
08:12It was shown all over the country.
08:15You wanted to make the fans happy.
08:17Yes.
08:18That's why I made it special.
08:21I see.
08:22It's only one, isn't it?
08:24Yes.
08:25It's the only one here.
08:26You can only see this one in the world from afar.
08:33Now, let's talk about Licca.
08:36How much has it sold so far?
08:39It has sold about 68 million copies.
08:4268 million copies.
08:44That's an unimaginable number.
08:46Yes, it's an unimaginable number.
08:48How did it become such a hit?
08:51I think it's because the fashion and theme of the time were well reflected
08:58and it continued to evolve with the children of that time.
09:04As you showed us at the toy show earlier,
09:08there was a version up from the first to the fourth generation.
09:11The first Licca was characterized by her curly hair.
09:16The second Licca had stars in her eyes,
09:19and there were three of them.
09:22That's right.
09:23And the third one?
09:25It was straight hair.
09:27That's right.
09:28If you follow the history of Licca, you can see the trends.
09:32It's a doll that reflects the changes of the times.
09:35That's right.
09:36At the Tokyo Toy Show, Licca collaborated with various characters.
09:40How did you choose the characters?
09:43The children of that time wanted to investigate their favorite characters
09:48and work on them.
09:50That's why we chose them.
09:53Do you have any plans to collaborate with these characters?
10:00There are quite a few.
10:02Please look forward to it.
10:05Of course.
10:07I can't say no to that.
10:10How about you, Mukai?
10:12Tell us about your most memorable collaboration.
10:19It was a collaboration with Hello Kitty.
10:22Yes, Hello Kitty.
10:23The fans of Hello Kitty and Marika are very mythical.
10:30We've collaborated with them many times in the past.
10:34Where is Kitty in this collaboration?
10:38She's in the skirt of this dress.
10:40It's a little small.
10:42If you look closely, you can see a lot of Kitty.
10:45That's true.
10:47Why did you collaborate with them so much?
10:50The fans of Kitty and Licca were very happy.
10:55I think that's why many people wanted to collaborate with us.
11:01You've also collaborated with companies.
11:04Yes.
11:05We've collaborated with FANCL, Pocky, United Arrows, and Nagoya Prince Hotel.
11:12Nagoya Prince Hotel.
11:13We've collaborated with many companies.
11:17At the Tokyo Toy Show, you collaborated with Fran Fran.
11:21The whole room became your world.
11:25How did it sell?
11:28On our official website, it sold out on the day of pre-order.
11:32Sold out on the day of pre-order?
11:34Is it mainly for children?
11:37Yes, but 80% of Fran Fran's products are for adults.
11:45Does that mean that it meets the needs of children?
11:49That's right.
11:5080% of them are for adults.
11:52That's amazing.
11:53I see.
11:58It was very difficult to agree on each other's opinions.
12:01I wanted to make the furniture of Fran Fran as faithful to the size of Kitty and Licca.
12:07For example, this chair.
12:08Actually, Fran Fran's legs are slimmer and thinner.
12:13But considering the safety standards of the furniture,
12:17I couldn't make it that thin.
12:20I made several patterns with just the thickness of the legs.
12:23We had several meetings.
12:25For example, it doesn't break easily.
12:27That's right.
12:28From the point of view of toy-making know-how,
12:31there is a conflict between each other in terms of design.
12:35I had a hard time reproducing Fran Fran's particular design with the size of Licca,
12:43but I think it turned out to be a great product.
12:46I learned last time that characters don't age and there are no scandals.
12:53I guess that's why Licca is so attractive as a talent.
12:59I'd like to know more about Licca.
13:01Yes.
13:02What should I do?
13:03Since you're here,
13:06I'd like you to participate in a special meeting.
13:10A meeting?
13:11Yes, a planning meeting.
13:12Can I participate in a meeting at a secret location?
13:16Yes, it's a secret.
13:17Wow.
13:18I'm going to participate in a meeting with Licca.
13:23It's like a set for an information program.
13:27It's like a new project for Licca's friends.
13:33I'd like to think of it as a project for Licca's friends.
13:38If I were a friend of Licca's, what would happen?
13:43That's right.
13:44If I were a friend of Licca's, what would happen?
13:45It's like a lie, isn't it?
13:47Is it really okay?
13:49First of all, I'd like to ask you about your profile.
13:54Each character has their own personality.
13:57I'm a friend of a boy named Haruto.
14:00Haruto.
14:01I'm a mood maker.
14:04My future dream is to become a sports player.
14:07Each character has their own personality.
14:10It's better to have a clear personality.
14:12That's right.
14:13It's also easier to play games.
14:15It's good.
14:16It's better to have a clear image of playing games.
14:19That's right.
14:20At the same time,
14:22I'd like Sugimori to draw a sketch of my face.
14:27A sketch?
14:28Yes.
14:29Can you draw a sketch of my face according to your world view?
14:33Yes.
14:34Sugimori, how many characters are you involved in?
14:37Including related characters.
14:39I can't count.
14:40You can't count?
14:41You can't count?
14:44I'm sure there are more than 100 characters.
14:47100...
14:48I'm sorry I made you work so hard today.
14:52First, I'd like to ask you about your age and birthday.
14:57I'm 23 years old.
14:58My birthday is January 6th, 2001.
15:03What's your favorite color?
15:05My favorite color?
15:06Green.
15:07I see.
15:08Especially moss green.
15:11It's a little dark green.
15:13It's a young color.
15:14What's your hobby?
15:16My hobby?
15:18I like to walk around town.
15:19I see.
15:20I like to feel that the river used to flow in the downtown area.
15:27I see.
15:28You made your profile based on your world view.
15:32You're going to make a model that kids will play with.
15:35Yes.
15:37I see.
15:38I see.
15:39I see.
15:40I see.
15:41I see.
15:42What are the advantages and disadvantages of drawing a sketch?
15:45If you make it too simple, it won't look good.
15:51I often draw patterns, ribbons, and hearts.
15:59I actually drew a lot of designs and surveyed them.
16:02I made it popular among children and adults.
16:06I see.
16:08I'm going to focus on fashion this time.
16:11I'm going to coordinate it with what I think.
16:15I often wear pants that are about 6.5 cm long.
16:20I'm often told that I look like a bamboo I've never seen.
16:23I like to walk around town.
16:25I like to walk while thinking about the terrain.
16:29I also like to look at the map.
16:31I see.
16:32Please let me use the map.
16:33It's a must.
16:34Please let me use the map.
16:36This is what I think of myself.
16:39It's done.
16:40Here it is.
16:43Is this me?
16:45It's cute.
16:48Are these pants bamboo?
16:50It's perfect.
16:53The sketch of my face has been completed.
16:58This is the face that SUGIMORI drew for me.
17:04This is the face that SUGIMORI drew for me.
17:08I'll take a look at it.
17:11Excuse me.
17:15It's cute.
17:19The sketch of my face has been completed.
17:28It's cute.
17:31This is the cutest part of my face.
17:39Can I ask you a question?
17:41You said you like green, so I added green.
17:47You're right.
17:48I have a little bit of green in me.
17:51I read some of your comments.
17:54Your hair is a little strange.
17:58Your eyes are cool.
18:01Do I have cool eyes?
18:03You always smile.
18:06That's what you drew as a character.
18:10This is SUGIMORI's work.
18:17This is the hallway.
18:21There is a pattern.
18:23There is a square blue mark.
18:26It's a sign that you can play games.
18:31It's a sign that you can play games.
18:37There is a line on the wall.
18:41It's an average height of a 18-year-old Japanese.
18:48There is a meeting room in front of this.
18:51You can have a meeting while thinking about how old you are.
19:03What's next?
19:05Next is TOMICA.
19:08I'm sorry to keep you waiting.
19:13I'm HISAYAMA from the TOMICA division.
19:15Nice to meet you.
19:17There are various kinds of TOMICA here.
19:21Is there a model you are interested in?
19:23This is HASHIGO.
19:25This is HASHIGO with fire.
19:27This is the longest-selling product in TOMICA's history.
19:33The gimmick of stretching HASHIGO is a popular point.
19:37This is amazing.
19:39Is there anything you care about when making this?
19:42This is a product for children to play with.
19:46I'm especially careful about safety.
19:49There is a part that is not magnetized to ensure safety.
19:54Do you know where it is?
19:57What is it?
19:59There is a part that sticks out of the car when you hold it.
20:08Is it a door mirror?
20:10That's right.
20:12I did it.
20:14If you reproduce it with a real mini car, it will protrude thinly.
20:19When you play or hold it in your hand, a dangerous part will come out.
20:23I designed it from the beginning.
20:27In the case of a real car, the safety is increased by the door mirror.
20:31In the case of TOMICA, it is better to remove the door mirror.
20:37How many TOMICA cars have been sold so far?
20:407.4 billion cars.
20:437.4 billion cars.
20:46TOMICA is selling well.
20:48If you compare TOMICA with 7.4 billion cars, there is a difference of more than the circumference of the earth.
20:57Is that so?
20:59Even now, TOMICA is selling one car per 2 seconds.
21:03One car per 2 seconds.
21:06Are there many children who can buy TOMICA?
21:10Yes. There are mainly three-year-old children.
21:16The number of fans of adults is also increasing.
21:20Is there a product for adults?
21:23TOMICA PREMIUM series.
21:26It is a lineup of TOMICA that pursues quality and reality for adults.
21:31It's a sophisticated design.
21:33I'm curious about the details.
21:36The expression of the tires is precise.
21:39The tires are high.
21:41Is that so?
21:43The wheels are reproduced for each car.
21:46Thank you very much.
21:48More than 60% of buyers are adults in their 20s.
21:53That's right.
21:55That means it's a product that meets the needs.
22:01Carabiz News delivers new information about the characters.
22:07Mikan Seijin collaborated with the king of the mikan world.
22:13Fuji TV has teamed up with JA Zenno to develop a character collaboration team.
22:21The main material is Ehime Prefecture's Unshu Mikan Fruits.
22:27In addition, the package is a collaboration with Ehime Prefecture's image-up character, Mikan.
22:34It is a product with great impact.
22:40This product is on sale at 7-Eleven in Okayama, Shikoku area.
22:45Please try it when you go on a business trip.
22:52Fuji TV's educational program to celebrate its 15th anniversary this year.
22:57Let's make Fuji TV's work, Mezamashi TV.
23:02In a full-fledged TV studio, all the roles involved in the production of the program are divided.
23:09All participants will produce Mezamashi TV for 10 minutes.
23:16Since the beginning of 2009, it has been a career education for junior high school students and college students.
23:22In addition, as an educational program for society, more than 110,000 people have experienced it.
23:32We look forward to your participation in making Fuji TV's work, Mezamashi TV.
23:44Do you have a memory of Tomica?
23:46My son is actually addicted to Alphard.
23:51It's a promising future.
23:53So I gave him an Alphard.
23:55I see.
23:56Alphard Tomica.
23:58Alphard was Tomica, not a real car.
24:00I see.
24:02I can't give you a real car.
24:04I can't give you a real car on your 5th birthday.
24:07I don't have a driver's license yet.
24:08I see.
24:09How did your son react when I gave him an Alphard?
24:12He said,
24:13Dad, don't you buy a real Alphard instead of Tomica?
24:18I knew it.
24:20I'll do my best.