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00:00The Japanese character business market is 2.6 trillion yen in size.
00:09In addition, the market is expanding at the global level, and among the top 10 IP sales rankings in the world, five Japanese characters are ranked in.
00:20It is an industry where demand is growing both in the world and in Japan.
00:24I, Kotaro Uegaki, will cover the current situation of the industry, which is attracting attention from around the world.
00:34Galabis Journal
00:36Wow, it's a demonstration.
00:40We are focusing on the expansion of the age axis and the expansion of the regional axis.
00:45You're trying to expand the two axes, right?
00:48Are these all diamonds?
00:49Yes, all of them.
00:50Are they real diamonds?
00:51It is said to be worth about 100 million yen.
00:54Wait a minute, I'm scared.
00:57The expression of the tire is precise.
01:00The price is high.
01:02Is that so?
01:09Now, I would like to ask you about the relationship between toys and characters.
01:15I would like to introduce you to Matsuno, who is in charge of the character products of Tomica.
01:23Nice to meet you.
01:25I'm Matsuno, and I'm in charge of Dream Tomica at Tomica.
01:30Nice to meet you. I'm Kotaro Uegaki, an announcer at Fuji TV.
01:34I heard that you are in charge of Dream Tomica. What is Dream Tomica?
01:40What is Dream Tomica?
01:43Dream Tomica is a collaboration series between Tomica and characters with the concept of Tomica's dream collaboration.
01:51That's why it's called Dream Tomica.
01:53We have a lineup of 20 types of Dream Tomica.
01:58I see.
02:00It's easy to understand that it's a collaboration with characters.
02:05There are Pokemon, Pikachu, and Tomica.
02:09There are also many unique designs.
02:11Yes, there are.
02:13The Harapuka Omushi comes from a picture book, right?
02:16That's right.
02:18The other side also has a design.
02:21Oh, it's cute.
02:22If you've ever read a picture book, you've probably seen this design on a page.
02:29This is also a very unique design.
02:34I think this is a very unique design.
02:37Actually, the lid can be opened.
02:40I see.
02:42You can see the ingredients inside.
02:44Wow.
02:46You can clearly see the ingredients inside.
02:50It looks delicious.
02:52The Harapuka Omushi is a dream.
02:55How does the collaboration between Tomica and characters have a positive effect?
03:02I think it's an opportunity for customers who haven't purchased Tomica to get to know Tomica and get their hands on it.
03:10When it comes to character collaborations, I often hear that there is a mutual interest among fans.
03:16I think that's the case with Tomica as well.
03:19Does that play a role in expanding the age range?
03:23Yes, that's right.
03:25You've done a lot of collaborations. How do you choose your characters?
03:30First, I look for characters that match the brand Tomica.
03:37For example, this Mario Kart.
03:42Mario Kart!
03:44It's 100% Shinwa.
03:46It's 100% Shinwa?
03:48Yes, Mario Kart is a racing game, so I think it's perfect for Tomica.
03:54I'm also conscious of trends.
03:58For example, I collaborate with characters that are celebrating their anniversary.
04:05For example, this Hello Kitty.
04:09Hello Kitty!
04:10This year is the 50th anniversary of Hello Kitty, so I collaborate with her.
04:16This is Kitty, and she's supposed to weigh three apples.
04:23So I have three apples on my table.
04:27I think it's a good way to create a collaboration with characters.
04:33Also, when you collaborate with a character,
04:37you can surprise the customer with a cup noodle or Masaka.
04:42It's a good way to make the customer happy.
04:47When I see this Dream Tomica cup noodle at the store,
04:51I want to get it right away.
04:54Dream Tomica Cup Noodle
04:59This is the cup noodle.
05:02And this is Kirby the Star.
05:05I don't think this is a car.
05:09That's right.
05:11I don't know if this is a car or not.
05:16But this is interesting.
05:18But this is a Tomica.
05:22It has wheels.
05:25So if it has wheels, it's a Tomica.
05:30If it has wheels, it's a Tomica.
05:33That's amazing.
05:35I think that's a famous saying.
05:39Next is the Plarail.
05:41Oh, it's already blue.
05:47I'm Otaro Uegaki, a Fuji TV announcer.
05:49I'm Nito Takara.
05:50Nice to meet you.
05:52When I was a kid, I grew up on Plarail.
05:56I was 5 or 6 years old.
05:58I built a city in my room and ran on Plarail.
06:03I especially like the Kintetsu Iseshima Liner.
06:08I wanted to prepare it for today, but it was a long time ago.
06:13It was released in 2002.
06:16I was born in 2001.
06:20Thank you for the product.
06:24We have a lot of products.
06:27Do you like Kintetsu?
06:30I like Kansai Railway.
06:33This is from Wakayama.
06:36It's Panda Crucial.
06:38It's a popular train from Nishi-Nihon.
06:43It's already a Plarail.
06:45It's been around for a long time.
06:47The most familiar color is the Hankyu 1000 series.
06:52I'm holding it in my hand.
06:56The azuki color is unique.
06:58It's the color of Hankyu.
07:00It's the Hankyu color.
07:02Next to it is Shimakaze from Kintetsu.
07:05Kintetsu's special tour, Shimakaze.
07:08You know a lot.
07:10It's a pattern from Osaka Namba, Kyoto, and Nagoya.
07:14It's connected to Kashikojima on all three sides.
07:17Kashikojima station has 2 and 3 trains lined up.
07:20I don't know what's next.
07:26We saw it in the archive room.
07:29The original Plarail was a plastic train rail set in 1959.
07:37It was a hand-rolled train.
07:40There was no motor.
07:41When did you start using batteries?
07:44Two years later.
07:46That's pretty early.
07:48In 1961, a single carbon battery and a 3-car train were made.
07:58It's still in use today.
08:00It was made at a very early stage.
08:03Are you particular about making Plarails?
08:07Yes.
08:09Plarails are different in size.
08:14I'm particular about how to make it look like a 3-car train.
08:25For example, Hayabusa.
08:28You can see Hayabusa right away.
08:32Hayabusa has a longer nose.
08:37But it looks like a Hayabusa.
08:41That's right.
08:43I'm particular about making it look like a 3-car train.
08:50I see.
08:52You're careful to make it look like a 3-car train.
08:59Yes, I'm particular about that.
09:01The rails are different.
09:04Yes, compared to other Plarail products, this one is more for adults.
09:11Does that mean it's a Plarail Premium?
09:14That's close.
09:16It's a Plarail Real Class.
09:18A Plarail Real Class.
09:20That's close.
09:22I think it's similar to Tomica Premium.
09:24That's right.
09:26I'm particular about making it look like a 3-car train.
09:33I'm particular about making it look like a 3-car train.
09:41I see.
09:43I see.
09:45You're particular about how to make it look like a 3-car train.
09:49If it's a 201 series, it changes.
09:52You can change the shape of the seat.
09:55You can change the shape of the seat.
09:59It's fun to look through the window.
10:02That's right.
10:04This is amazing.
10:07When do you feel the most rewarding when you're working?
10:12When a new product comes out, I often go to a toy store.
10:17I often see kids walking around with their boxes in the toy store.
10:25I see kids holding things in a place where they're not.
10:31I see kids holding things in a place where they're not.
10:36I see kids holding things in a place where they're not.
10:40I see.
10:42Kids hold a lot of things.
10:43Kids hold a lot of things.
10:45It's a size that's easy to hold.
10:47I'm happy that I'm involved in a brand that makes you want to take things out.
10:54That's right.
10:56What changes have you seen between the old and the new Plarail?
11:00There's something that hasn't changed in the 1961 model.
11:05There's something that hasn't changed.
11:08This.
11:10It's a rail.
11:13It's evolving little by little.
11:16It's evolving, but it's all connected to the old one.
11:24Is this a third-generation rail?
11:28That's right.
11:30It's a 65-year-old rail and a current rail.
11:34They're connected.
11:36This is the first generation rail.
11:38This is the first generation rail.
11:39It doesn't look like it's the first generation at all.
11:45It doesn't look like it's the first generation at all.
11:47This is the current rail.
11:49This is the Plarail you see a lot now.
11:51The Plarail you see a lot now has very fine grooves.
11:56It's harder to slide and easier to run.
11:59There's a 60-year-old difference between the two.
12:03These three rails are all connected.
12:07That's right.
12:09So, children can play with the rails inherited from their parents.
12:13It's a third-generation rail. It's almost a fourth-generation rail.
12:16I see. It's a third-generation rail.
12:18I heard it's a fourth-generation rail.
12:28I heard you have a request.
12:31What is it?
12:32We've prepared a layout using rails and scenery.
12:39A layout using rails and scenery.
12:44We've prepared a layout using rails and scenery.
12:48I think there's an effective way to make a layout for the exhibition at the store.
12:53I think there's an effective way to make a layout for the exhibition at the store.
12:56I'm going to play with it after I get home today.
12:59You have to buy a new one for that.
13:02You have to buy a new one for that.
13:08How do you like it?
13:10This is amazing.
13:12I don't think many people will see this.
13:16It may be a little difficult to make at home.
13:21This is the layout.
13:24That's right.
13:26If you have a layout at the store, will the customers be happy?
13:29That's right.
13:31I think it's hard to imagine how to make a Plarail layout just by looking at the parts.
13:37We want you to remember the complete picture of how fun it is to make something like this.
13:42That's right.
13:44You want to make it.
13:46Please tell us if there are any important points in making a layout.
13:50If you make a Plarail layout normally, it will be a layout that sticks to the ground.
13:56I'm conscious of adding a little bit of height and volume.
14:02The point is to make a tower with height.
14:05Here's the tower.
14:07If you want to build more, you can build more.
14:10That's right.
14:12When you make a high-rise layout and a high-rise layout, what do you need?
14:17It's a slope.
14:19It's here.
14:21It's very powerful when you go up and down.
14:26A three-dimensional slope is very popular.
14:30It's very popular to run on a high slope or go through a narrow slope.
14:35In this case, it's this part.
14:38When you look at a Plarail layout, adults look at it from above, but children look at it from this height.
14:46I see.
14:48Maybe when you made it at home, you were lying down and looking at it.
14:53Yes, I remember that.
14:56Yufuin no Mori
15:05This is the Yufuin no Mori that I hoped for.
15:08I'd like to run on a Yufuin no Mori that I've never ridden before.
15:11Here we go.
15:13Oh, it's starting to run.
15:16The Yufuin no Mori has just passed the three-dimensional slope.
15:19It climbed the slope, climbed the slope, and finally entered the second floor.
15:23If it was a real car, it would be running at a height of 3 to 4 meters.
15:27It's circling around the first floor of this tower and going down the slope again.
15:34That's great.
15:36When you actually look at it, you can see the charm of being high.
15:42Let's go back to the child's perspective.
15:45It's coming in from here.
15:49Let's look at it from here.
15:51It's coming, it's coming, it's coming, it's coming.
15:54It's passing through the station.
15:56This is great.
15:58It's fun.
16:00The train comes in from the perspective I was waiting for.
16:05And you can see it as it gets closer to you and runs away.
16:12This is really fun.
16:14By the way, Takara Tomy employees can make layouts.
16:18You can make them at home too, right?
16:22That's right.
16:23We're holding a 1-story Plarail contest.
16:27This is exactly the size of a 1-story tatami mat.
16:311-story?
16:33That's right.
16:34You can make a layout of your choice in this 1-story.
16:41Did you apply for it?
16:42In the company?
16:43No, outside of the company.
16:44Oh, outside of the company.
16:45We asked the general public.
16:47Here's the first one.
16:50It's exactly the size of a tatami mat.
16:53It's inside a tatami mat.
16:55The winner is from Hokkaido.
17:00It has a view of Hokkaido in the image.
17:05It's a theme of the area you live in.
17:09I think the key point is the Rikkyo in the center.
17:13The second one is Tomica.
17:19Plarail and Tomica are very close to each other.
17:23If there's a train, there's also a car.
17:27If you combine these two, you can make this in a 1-story.
17:33The last one is a little different.
17:37This is definitely different.
17:39You're using this rail vertically.
17:42Plarail allows you to play with it like a train,
17:46but this is how you use it.
17:50It's a layout.
17:51It's a layout.
17:53You're really thinking about how to make Plarail accessible to more people.
18:00That's right.
18:01I could tell from the layout.
18:04Next, please tell us about the relationship between Plarail and characters.
18:10Of course.
18:11I'm in charge of character products.
18:14I'll start with Chiba.
18:19Could you tell us about the relationship between Plarail and characters?
18:23Yes.
18:26Just like Tomica, Plarail also collaborates with characters.
18:31For example, Thomas the train engineer and Chaginton from Fuji TV.
18:38Plarail has a lot of train animation characters.
18:43Train animation.
18:44You're right.
18:45I'm completely used to it.
18:48You're right.
18:50Thomas, Chaginton.
18:52Yes.
18:53They are...
18:55It's great for adult customers who have already graduated.
18:59It's also great for women.
19:01It's great for more people to use Plarail.
19:05It's great for people like Yuyakihara.
19:07Yes.
19:08That's right.
19:09Please come back.
19:10That's right.
19:11Yes.
19:12I see.
19:13Let's try to connect Plarail again at home.
19:17There are many ways to make it feel like that.
19:23Carabiz News brings you new information about characters.
19:29This is Fuji TV shop, Fuji-san Tokyo Station.
19:35A very cute Chii-kawa corner has been renewed.
19:41Chii-kawa adventure goods, which were popular in Odaiba Adventure King 2024, and anime Chii-kawa goods are also on sale.
19:52Mascots wearing pirate hats.
19:55Trading goods that you don't know what will hit you.
19:59Big-cut cushions that look cute when they are stuck in a barrel.
20:04There are a variety of goods with the theme of Chii-kawa who became pirates in the store.
20:11In addition to Fuji-san Tokyo Station, it is also on sale at Daiba store, Lake Town store, and Fuji TV official e-shop.
20:22Released on November 15, the movie Muroi Shinji.
20:29This time, we will introduce some of the movie's official goods.
20:35A clear file set using a poster visual, and a table calendar using a picture of the scene in the movie, you can definitely enjoy the world view of the movie Muroi Shinji.
20:50In addition, items using the silhouettes of Mr. Muroi, which is also the standard of the Odoru series, and the logo of Kyle Cuban are also on sale.
21:00A tote bag and key holder that are easy to use.
21:05A cute pouch is also recommended.
21:10And this is this time's eye-catching product.
21:13Replica Muroi coat.
21:17The long coat worn by Mr. Muroi has finally been commercialized.
21:23The embroidery of Muroi Shinji on the back is reproduced in detail.
21:31It is on sale exclusively at Fuji TV e-shop. Please check it out.
21:41Finally, we will introduce a new series that is the turning point of Takara Tomy.
21:48Excuse me.
21:49Yes.
21:51Hello.
21:52Hello.
21:53I'm Katayama from the Takara Tomy Collector's Office. Nice to meet you.
21:57Nice to meet you.
21:58Nice to meet you.
21:59Nice to meet you. I'm Katayama.
22:01Nice to meet you.
22:02I have a special business card for you.
22:05A special business card?
22:06I'm Katayama from Teeth Park.
22:08Oh, thank you.
22:10Nice to meet you.
22:12What is Teeth Park?
22:14I'm glad you asked about Teeth Park.
22:16As Takara Tomy, it is a hobby for adults over the age of 15.
22:23It's more like a hobby than a toy.
22:25Yes, it's a hobby.
22:26ZOID Diachron Transformer, which is also a self-published IP.
22:33Do you know it?
22:34Oh, yes.
22:36I know it.
22:37These are the three pillars that support the brand.
22:41This is a self-published IP.
22:43These three ZOID Diachron Transformers are put together to create a variety of boxes and rooms.
22:53I heard this is the turning point of Takara Tomy's 100th anniversary.
22:59That's right.
23:00Why is that?
23:02Takara Tomy is a high-target hobby for adults over the age of 15.
23:10We've been focusing on Japan, but we'd like to expand to Asia, North America, and the rest of the world.
23:21We'd like to collaborate with Godzilla, Marvel's Spider-Man, and Capcom's Monster Hunter Transformers.
23:34High-target hobby means expanding the age group.
23:39As I mentioned earlier, we'd like to expand to all parts of the world.
23:45These ZOID Diachron Transformers are a symbol of Takara Tomy's current efforts.
23:52TAKARA TOMY 100TH ANNIVERSARY
24:02This is the turning point.
24:04Takara Tomy's main product will be released decades from now.
24:08T-SPARK was the one that made the most of it.
24:12That's right.
24:13That's what I'd like to hear.
24:14It's going to be a product you can look back on.
24:16Yes.
24:17I understand.
24:18Thank you for today.