(Adnkronos) - “Negli ultimi anni il welfare sta evolvendo verso un concetto sempre più olistico, che va oltre il buono prettamente economico e mira a contribuire allo sviluppo di realtà aziendali sempre più in linea con le esigenze e i bisogni di tutte le generazioni presenti in azienda. In tal senso Altroconsumo B2you può aiutare le aziende a guardare alla persona che c'è dietro al lavoratore”. Parole di Benedetta De Michelis, responsabile business development di Altroconsumo, intervistato a Milano al Forum Risorse Umane di Comunicazione italiana 2024. Tema della XVI edizione, ‘Integrability’ una parola che unisce al suo interno pratiche consolidate e opportunità del settore hr, tra digitalizzazione e novità nel mondo del lavoro.
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00:00What is the contribution of B2U to the development of companies?
00:04The contribution of B2U to the development of companies is that, as we know,
00:10in recent years, the welfare system is evolving towards a more holistic concept,
00:14which goes beyond the purely economic good,
00:17but aims to contribute to the development of business realities,
00:21more and more in line with the needs and needs of all the generations present in the company.
00:28High B2U consumption can help companies to look at the person behind the worker.
00:35People are, in fact, daily faced with small and large challenges
00:41that can influence their well-being and their serenity.
00:45Thanks to high B2U consumption, companies can investigate the needs and information gaps
00:52present in the company, also differentiated by target,
00:56and satisfy them thanks to training courses created ad hoc by high B2U experts,
01:02thanks also to the experience and knowledge of consumers
01:06matured in 50 years of high B2U activities as a consumer organization.