One lawmaker is asking the FDA to investigate PRIME energy drinks for its “eye popping caffeine content” and marketing efforts aimed towards children and teenagers.
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00:00In a letter to the FDA, Democrat Chuck Schumer asked the government agency to investigate
00:05the popular influencer-promoted energy drink Prime's product claims, its marketing efforts
00:10aimed towards kids, and the amount of caffeine in the beverage.
00:13One of the summer's hottest status symbols for kids is not an outfit, it's not a toy,
00:20it's a beverage.
00:21Back in March, Brew reported on how the flavored sports drinks created by YouTubers Logan Paul
00:25and KSI went viral, creating supply issues, mass hysteria, and even started a black market.
00:31But now, lawmakers, health experts, and parents are questioning the drink's caffeine contents
00:36of 200 mg, which is the equivalent of six Coke cans or almost two Red Bulls.
00:41Many are also questioning the brand's marketing efforts, saying bottles of the eye-popping
00:46caffeine content of Prime Energy are too similar to Prime Hydration, a product that contains
00:52zero caffeine.
00:53Schumer also went on to say that Prime, which utilizes social media and famous influencers
00:57in its advertising, targets kids under 18, even though the product itself is labeled
01:02as not recommended for children under 18.
01:05Some schools in the United Kingdom and Australia have already banned the drink due to its elevated
01:09caffeine levels.