At age 10, this kiddie influencer bought her first Mercedes Benz. By age 11, she earned so much money, she began planning her retirement.
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00:00I've got a ginormous haul, so let's get started.
00:02At age 10, this kiddie influencer bought her first Mercedes-Benz.
00:06By age 11, she earned so much money, she began planning her retirement.
00:09Pixie Curtis, she's only 10 years old,
00:11but she's got to be the hardest-working 10-year-old in the country.
00:1512-year-old Pixie Curtis started her own business and made millions,
00:19with help from her media mogul mom.
00:20But the mother-daughter duo's over-the-top lifestyle has people wondering if Pixie's
00:24mom exploited her for cash and if making millions of dollars was worth sacrificing her childhood.
00:29Hey guys, we just earned a ton of new fidgets and I'm going to be showing you them.
00:33The business, called Pixie's Fidgets, launched back in 2021 and sells a variety of colorful
00:39fidget toys for kids, along with slime, bead kits, and other kid-friendly products.
00:43Despite being the face of her brand, Pixie's Fidgets was the idea of her mom,
00:47Roxy Jechenko. Roxy, an Australian PR firm director, was actually keen on the idea years
00:52earlier. When Pixie was a baby, Roxy launched a range of hair accessories named Pixie's Bows.
00:58This one's a beautiful one because I like all these different flowers.
01:03Pixie's Fidgets became an instant success. The first fidget toy release sold out within 48 hours
01:08and raked in $200,000 in its first month of operation. But over the next few years,
01:13Pixie's Fidgets had become so successful that the middle schooler was worn out and
01:17eager to take a step back to focus on her studies. That kind of balance would make any
01:21parent happy, right? Well, it seems Roxy wasn't as pleased about her daughter's priorities,
01:26and Pixie's constant content creation, and the subtle adultification of the tweenager
01:31on social media caused a fair amount of concern and backlash. Behind the scenes of Pixie's picture
01:39perfect social media brand, things were not so bright and shiny. For one, Roxy was being
01:44consistently accused of exploiting her daughter for money and attention by pushing Pixie into the
01:49spotlight at such a significantly young age. Even worse, Roxy once spoke about lewd, pornographic,
01:54photoshopped images of Pixie circulating the internet when Pixie was just four years old.
01:59As for Roxy's response? On a podcast, she commented,
02:02That was very bad. I don't ever want to subject her to that.
02:05But also remember, she's got a business. Her hairbow business is a massive business right now.
02:17Pixie herself received backlash for promoting an extravagant lifestyle that seems mind-boggling
02:22for someone as young as she is. At age 10, her mom gifted her a brand new Mercedes-Benz GL,
02:27but since Pixie's too young to drive it, her mom Roxy acts as chauffeur. That same year,
02:31Pixie gave an interview to an Australian magazine describing how she wants to spend her fortune.
02:35I'm going to get my mom some new clothes because she has no good clothes at all,
02:39and I also want to get her some real hair because she desperately needs hair extensions.
02:43Pixie's most recent scandal was sparked by the now 12-year-old's retirement party
02:48as she celebrates her business success while refocusing her attention to her education.
02:55Commenters raised their eyebrows at Pixie's luxurious and downright excessive lifestyle,
03:00and how Pixie lost her innocence right before their eyes.
03:03Go be a kid, one grumpy Instagram commenter said. Listen to yourself trying to be an adult.
03:08Those nails. Makeup. The car. Seriously?
03:11Though most parents would love for their children to be financially set for life,
03:14Pixie's millionaire journey is definitely a cautionary tale for savvy parents who are
03:19eager to make money from social media. And while some moms would be thrilled to be taken on lavish
03:23vacations and have their kids foot the bill, other moms would argue that the most important
03:27thing their kid can do is enjoy their childhood while it lasts.