Kya aap jaante hain ki denim ki duniya mein India ka bada haath hai? Nazar Ya! ki iss video mein, hum denim ki kahani se lekar dongarees tak ka safar dekhenge. Celebs se lekar historical moments tak, denim ne sabka dil jeeta hai. Dekhiye iss versatile fabric ki kahani aur jaaniye kyun yeh sirf ek kapda nahi, balki ek rebellion ka symbol hai!
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00:00In many Indian colleges, jeans are banned.
00:20Did you know that India has a big hand in making this western garment so famous?
00:28And dungarees, which are trending these days.
00:31Their real name is dongaree.
00:34Yes, our Mumbai dungaree.
00:36Today, in F.C Fashion, we are going on a denim journey.
00:44A journey in which celebrities, museums, labourers,
00:49and from Columbus sales to our wardrobes, everyone comes together.
00:55By the 18th-19th century, both jeans and denim became very famous.
01:00Jeans are a blend of cotton and wool.
01:03And it's name comes from Genoa.
01:06Jeans are woven from two sets of the same colour.
01:09And from this, fine trousers are made.
01:12Whereas, denim originates from the city of Nimes, France.
01:16Where a fabric, Sergei Denims, was famous.
01:19It was a mix of silk and wool.
01:22It was made from a coloured thread and a white thread.
01:25And it was more strong, but expensive.
01:28And it was used in work clothes, like overalls,
01:31where durability and comfort are required.
01:35Earlier, there were different fabrics used for work wear.
01:39When denim became more famous,
01:41the name of jeans became pants made of denim.
01:44During the California gold rush,
01:47a 20-year-old German immigrant, Levi Strauss,
01:50came to San Francisco to expand his brother's dry goods business.
01:54There, he met a gold miner,
01:56who was looking for good, strong pants.
01:58He asked Strauss,
02:00do you have such strong pants?
02:02That's when Strauss lost his mind.
02:05Why don't we make such tough trousers out of our rough denim fabric?
02:09Initially, these pants rocked.
02:13But soon, it was proven that these pants were not strong enough for miners.
02:18At the same time, there was a tailor, Jacob Davis.
02:21He noticed that some customers
02:23repeatedly had their ripped pants repaired.
02:26Then he thought,
02:28in the corners of the pockets,
02:30where most of the heavy tools are kept,
02:32he should put copper rivets,
02:34so that the pants don't rip despite the weight.
02:37Davis, along with Levi Strauss,
02:39obtained a patent for his riveted product.
02:42What happened next?
02:44This company ruined this market for a century.
02:48Even Hollywood didn't stop popularizing jeans.
02:52Like making handsome cowboys wear jeans,
02:55so that consumers wear them for leisure, not for work wear.
02:59In the 1950s, Young America discovered blue jeans.
03:03And the industry exploded in the US.
03:07Charles and Brando and James Dean
03:09popularized the image of denim-clad teenage idols.
03:13Rock and roll stars, hippies and anti-war protesters
03:17started wearing jeans to show support to the working class
03:20or for fashion.
03:22Feminists also adopted blue jeans to demonstrate gender equality.
03:27This fashion soon spread to other cultures as well.
03:31And denim became a statement of rebellion,
03:33more than a simple piece of clothing.
03:36The love for denim started in the late 70s,
03:39thanks to our favorite show.
03:51Anupama Chopra writes in her book
03:53that hippies wanted to keep their caste away from clichés.
03:57That's why she made Jai and Veeru
03:59wear denim in western cowboy styles,
04:02which wasn't common at the time.
04:05Meanwhile, actresses Parveen Babi and Zeenat Aman
04:08also made denim fashionable.
04:11Bollywood continued its affair with denim,
04:14and jeans became popular.
04:16At first, jeans were called blue dye.
04:19That's why it was called blue dechenis or blue of Genoa.
04:23This dye came from Indian indigo,
04:25which was found only in Indian plants.
04:28And Genoan denim trousers, which were made for sailors,
04:31evolved into overalls or boiler suits.
04:34These overalls were made of coarse undyed calico,
04:37which is a fabric called calicut.
04:41And the main manufacturing center of these overalls
04:44was the Dongri area of Mumbai.
04:46That's why Dongris became Dangris.
04:50Let's take a look at popular denim styles.
04:53Denim is a versatile fabric,
04:55which has everything for everyone's taste.
04:58Keenie jeans is a modern classic,
05:00famous for its snug fit,
05:03while straight leg jeans give a timeless, relaxed look.
05:07Boat cut jeans come with a bit of flair,
05:10which were originally designed for cowboys.
05:13For a casual vibe, boyfriend jeans give a relaxed, baggy fit.
05:17And it's also trending these days.
05:19Some people like raw denim,
05:21which is the purest form of denim.
05:24It's also called dry denim,
05:26because it's not pre-washed or pre-shrinked.
05:30Its lovers don't wash their jeans for the first 6 months,
05:34so that a unique fade can develop due to their use.
05:38Some advice says that
05:40it's enough to wash these jeans only 3 times a year.
05:44But buying a new pair of jeans,
05:46which means turning on your shower
05:48and letting the water flow for 21 hours,
05:51because about 10,000 liters of water is used
05:54to make just one pair of jeans.
05:57This produces 33.4 kilograms of CO2,
06:01which is as much pollution
06:03as driving a car for 1000 kilometers.
06:06And even brands agree with this.
06:08Today, only 10% of the cotton used in denim
06:11is produced by Airlseed.
06:14In India, cotton plantations
06:16are mostly irrigated with groundwater.
06:19And 54% of pesticides are used by the country.
06:24Cotton is only 7% of the total crop production.
06:27This is increasing sustainability concerns.
06:30Brands are responding to this concern
06:32by adopting sustainable practices.
06:34For example, Levi Strauss has implemented
06:36water-saving technologies,
06:38which reduces the use of water by up to 80%
06:41in the finishing process.
06:43Other companies are exploring foam dyeing
06:45and ozone technologies,
06:47which will reduce the use of both water and chemicals.
06:51Plants like DL-196 recycle 98% of the water.
06:56Some brands use laser technology
06:58to create distressed effects.
07:00Alternative denims like Tencel,
07:03which is a biodegradable fabric
07:05and is made of wood pulp,
07:07are also becoming popular.
07:09Recycling programs and monomaterial chains
07:11are also in trend these days,
07:13which makes the recycling process easier.
07:16So when you go shopping,
07:18think sustainable, think forward.
07:20This was the story of denim.
07:22Comment below which is your favourite jeans brand.
07:25If you have learnt something new from this video,
07:28then do like and subscribe.
07:30See you in the next video.