(Adnkronos) - Giovani e sostenibilità sociale, la fotografia in uno studio sugli under 35
Agricoltura rigenerativa, assegnati i Good Farmer Award
Agricoltura rigenerativa, assegnati i Good Farmer Award
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00:00Social Sustainability Week
00:12Photography of young people and social sustainability in a study on the Under-35
00:19Regenerative agriculture, awarded the Good Pharma Award
00:25At the Via Roma the first edition of the Social Sustainability Week
00:29At the center of the debate the social sustainability,
00:32topic often put in the background by environmental sustainability, but central for young people
00:37Young people are the weak link up to this point of the whole process that leads to sustainability
00:42This process has been reduced to environmental sustainability, which is actually a small segment
00:46While social sustainability, which is more difficult, controversial and naturally involves more complicated actors and subjects,
00:56has been relegated to the background, and young people are exhausted by this
01:02To explain why it is complex to talk about social sustainability, the anthropologist Cenci
01:07In our imagination the two words, sustainability and social, do not match
01:11And why they do not match?
01:14Because while environmental sustainability can be measured, standardized, can add fears and universal hopes,
01:22social and subjective sustainability should add, but often disaggregates, easily becomes the opposite of what it should be
01:31At the opening day, the results of the survey of young people and social sustainability, promoted by EICON, were presented
01:3785% believe that the work-life balance is fundamental
01:42and almost 70% strongly ask companies to focus on the physical well-being of people
01:48They are not willing to compromise in terms of contractual aspects
01:53and 67% deem inappropriate the use of internships and term contracts
01:58From the survey the great interest of young people for the topics of social and environmental sustainability is won
02:04Particular topics such as energy sustainability, climate, evolution in the digital field, but also the quality of work, health and inclusion
02:17In fact, young people were also concerned about access to public health
02:21When you worry about health as a young person, it means that the level of insecurity has really entered the depths of our society
02:30It seems quite clear to me that even compared to what is happening around them, we have clear and precise ideas
02:42Despite being driven by attention to these topics, young people often have to deal with their own economic availability, as evidenced by the survey
02:50A series of choices, even daily, are closely linked to the availability of funds
02:56Therefore, they would like to be much more sustainable, but they cannot, for example, on urban mobility, because they do not have the possibility of using sustainable mobility
03:08The winning agricultural companies of the Good Farmer Award, an initiative dedicated to young farmers under 35
03:19that have launched projects inspired by the principles of agroecology and biological and regenerative agriculture
03:24The Davines Group, which has promoted the award in collaboration with the Foundation for Sustainable Development, wants to contribute to the dissemination of a new agricultural production culture that supports the ecological transition
03:37The two awards, worth 10,000 euros each, will be used by the winners for the purchase of material and for interventions aimed at improving and developing agroecological practices
03:47Today we are adding one more step to our collaboration strategy and strengthening of a branch that in the cosmetic industry is very important, that of raw materials
04:00We do it with the help of organic and regenerative agriculture, which is a practice in agriculture that wants to bring agriculture from being part of an environmental and ecological problem to being part of a solution
04:13The same thing that the cosmetic industry wants to do, to move from the problem to the environmental and ecological solutions for a more sustainable world
04:24The two winners of the first edition of the Good Farmer Award were selected by the Judiciary Commission of the award, composed of six members, including university professors and experts in agriculture, agroecology and sustainability
04:38Regenerative agriculture for us is looking at the total ecosystem, not just a product, so the health and healthiness of a product tells the health and healthiness of the ecosystem where this agricultural product lives
04:55Regenerative agriculture was a choice of the heart because I grew up in this space, in this environment and I want to take care of it
05:10For more than 20 years, the Davines group has integrated sustainability and commitment to the environment in its business model, undertaking a path of regenerative growth
05:19Having a great passion and having in some way even set the business goal on these issues as B Corp, we have set up a project of this kind, like the Good Farmer Award, which wants to bring us closer to those farmers who can produce the quality of our raw material and at the same time contribute to the regeneration of the environment
05:49Good Farmer