Hear from Virginie Roy, founder of Proud Diamond, ethical lab-grown diamonds and gems.
It's hard not to let nerves get the best of you when a stumble or poor choice of words can mean the difference between scoring hundreds of thousands of dollars or going home empty-handed. Knowing what investors want to hear and knowing what will make them slam their wallets shut is no easy task. But to help anyone faced with a make-or-break moment like our contestants find themselves, Pocket Sun, founder of SoGal Ventures, offers this empowering piece of advice: "Remember that pitching to an investor is extending an invitation for someone to join your exciting entrepreneurial journey," she says. "So don't ever forget that you are offering something of great value."
And don't forget that investors are people, too! If you can surprise them, make them smile and help them consider ordinary problems in a whole new way, you just might surprise yourself with the funding and mentorship you need to get to the next level. See who has the stuff to capture our investors' curiosity — and their money — on the season 12 finale of Elevator Pitch!
It's hard not to let nerves get the best of you when a stumble or poor choice of words can mean the difference between scoring hundreds of thousands of dollars or going home empty-handed. Knowing what investors want to hear and knowing what will make them slam their wallets shut is no easy task. But to help anyone faced with a make-or-break moment like our contestants find themselves, Pocket Sun, founder of SoGal Ventures, offers this empowering piece of advice: "Remember that pitching to an investor is extending an invitation for someone to join your exciting entrepreneurial journey," she says. "So don't ever forget that you are offering something of great value."
And don't forget that investors are people, too! If you can surprise them, make them smile and help them consider ordinary problems in a whole new way, you just might surprise yourself with the funding and mentorship you need to get to the next level. See who has the stuff to capture our investors' curiosity — and their money — on the season 12 finale of Elevator Pitch!
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NewsTranscript
00:00Hi, my name is Virginie Roy, and I'm the founder of Pround Diamond, an online company that
00:07sells high-end jewelry, all handmade in North America in recycled gold, and adorned with
00:12lab-grown diamonds and lab-precious stones, a more ethic, eco-friendly, and less expensive
00:17alternative to mined diamonds.
00:19I am here to ask you for an investment of $100,000 in exchange of 10% of my company.
00:25I'm ready to open new markets.
00:27I need your help.
00:28So who's in?
00:29I'm in.
00:30What did you all think?
00:33I wonder who is buying lab-grown diamonds.
00:36Does she need to do a lot of market education, or is the market already ripe for it?
00:41And how expensive are the diamonds she's selling?
00:44I guess it's only appropriate we take it to a vote and see what happens.
00:47Sounds good.
00:48Approved.
00:49It's not a world that I really understand.
00:51I'm more of like an ACDC, Thunderstruck guy, and you're more Fleetwood Mac, and so I think
00:56you're incredibly impressive, but it's not something for me, so I'm going to say thank
00:59you, but I'm going to pass.
01:00I think you are an incredible entrepreneur.
01:03I love your creativity, but I don't have any experience in the diamond industry, even though
01:09you are the expert, but you're looking for expertise of how to bring that to America.
01:13Unfortunately, I don't have that, so for that reason, I'm going to pass.
01:16Thank you so much, Kim.
01:18I do feel like I have a lot of value to add here.
01:22You are open to doing $100K on a million CAD valuation.
01:30I'm down.
01:38I accept.
01:39Yay!
01:40Thank you so much, oh my god.
01:45Thank you so much.
01:46I can't believe that happened, oh my god, I'm so honored.
01:49Like, I mean, Pockets is exactly what I was looking for, somebody can help me, I couldn't
01:55ask more.