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00:00Quiz Day Uramayo!
00:02This time, we'll be starting with a quiz from this year's most popular item!
00:10The Yamazaki Seipan Usukawa series, filled with moist and fluffy Usukawa dough, filled with lots of bean paste and cream!
00:19I love it! It's so good!
00:21This is good too!
00:24From the long-selling series, which has been on sale for over 20 years,
00:28this year's most popular item was released in January.
00:32It sold 16,000,000 copies in a year, making it the most popular item!
00:40Quiz Day Uramayo!
00:42Here's a question for Minami Takahashi!
00:46In January of this year, what was the most popular ingredient in the Usukawa series?
00:53I'll tell you my favorite ingredient.
00:56It's squid karaage!
00:58Squid karaage!
01:00Isn't that delicious?
01:02I'll announce the correct answer!
01:04Usukawa...
01:06Egg bread!
01:08Is that so?
01:10The squid karaage is so thin and small, but it's filled with lots of eggs!
01:16The answer to the squid karaage is this!
01:18There are a lot of scenes of people eating at home,
01:25and the sales of the entire Usukawa series are soaring.
01:30This is a new challenge for the Usukawa series,
01:34and it's a chance to launch the Usukawa series.
01:39By the way, why did you choose eggs over other ingredients?
01:47There's a popular brand called Lunch Pack,
01:52and eggs are the most popular.
01:55People of all ages love eggs,
02:00so I decided to launch the Usukawa series with eggs.
02:10This time, a lot of popular items will be launched!
02:19In just three and a half months, they sold more than a million items!
02:22Gudakusan Lemon Tartaroni was launched in September.
02:28Mujirushi Ryouhin sold out in August.
02:34Kainz's super convenient goods were sold out on SNS.
02:49Quiz Day Uramayo!
02:51A product special that was a big hit in 2024!
02:55I'm the host of Quiz Day Uramayo, Black Blaze Kosuke!
02:59And I'm the assistant, Hashimoto Akako!
03:02Nice to meet you!
03:06We have two quiz challengers with us today.
03:10Yoshida from Kyoto, nice to meet you!
03:13And Takashi from Tokyo, nice to meet you!
03:16They came from Nara as friends!
03:19Tetsuo and Nishida, nice to meet you!
03:22I told my friends that I was going to participate, so I'll do my best to win!
03:27Thank you for waiting, everyone!
03:31Quiz Day Uramayo!
03:33What's the prize?
03:35First, the annual sales of 4,550 million yen!
03:39From Kewpie, the No. 1 share of home-made mayonnaise!
03:44In just three and a half months, they sold more than a million items!
03:49Kewpie Lemon Tart!
03:52It's so good!
03:54The lemon flavor is spreading!
03:56The big hit product, Lemon Tart, has a surprising twist!
04:02It's so good!
04:05And now, the big hit product of Enshimo, which makes a woman's heart happy, is here!
04:12This is really good!
04:14Kewpie Lemon Tart
04:17In just three and a half months, they sold more than a million items!
04:22Kewpie Lemon Tart!
04:25In addition to the crunchy texture of the eggs and onions,
04:29the biggest feature is the tartar sauce, which uses lemon juice and peels to create a refreshing flavor!
04:38The best match is the deep-fried food!
04:41For example, if you top it with fried food,
04:44it's voluminous and has a refreshing taste of lemon!
04:53It's so good!
04:55The lemon flavor is spreading!
04:57The deep-fried food is refreshing, but it's also very rich.
05:01It's so good!
05:03It's so good!
05:04When everyone was talking about the sauce face,
05:07I was called the tartar sauce face.
05:09What's with the face?
05:11Tartar sauce exists, doesn't it?
05:13It's just the way it is.
05:15It's just the tartar sauce.
05:19If you mix it with shrimp and broccoli, it becomes a salad that looks like it's in a department store.
05:26If you put the ingredients in the bread, it becomes a filling sandwich.
05:30On social media,
05:32I want everyone who likes tartar sauce to buy it!
05:35There was no tartar sauce.
05:39There was no lemon.
05:41Tomomi Nakamura from the marketing team came up with this product.
05:47Two years ago, she investigated the sales of tartar sauce for the development of a new product.
05:52There, she noticed something.
05:55Huh?
05:56Tartar sauce has been sold from autumn to winter.
06:01As a result of various analysis,
06:03I could see that there is a season.
06:05During the persimmon frying season, tartar sauce grows.
06:08That's why I could see that spring grows from autumn.
06:11On the contrary, I could see that summer is depressing.
06:14If you make a big mountain here,
06:16I think you can enjoy tartar sauce all year round.
06:21Speaking of summer, lemon is refreshing.
06:24That's where I got the idea.
06:26If no one saw it, they would say,
06:28This person is working seriously.
06:32The reason for the birth of the big hit product is tartar sauce, which is sold from spring to summer.
06:40As Nakamura-san thought,
06:42If you can eat fried food refreshingly in summer, it will be a big hit product.
06:47However, when he came up with the idea of lemon tartar,
06:50The company's evaluation was not high.
06:54When I wanted to make lemon tartar,
06:56Everyone said,
06:58You don't have to make it right away.
07:01It's really necessary.
07:03You just renewed the existing product.
07:05I think you should put more effort into it.
07:08I was very confused until I brought it to everyone.
07:16Tartar sauce is expensive.
07:20Lemon tartar was not sold at the time of the project.
07:24However, Nakamura-san could not give up.
07:30Before I got a surgery, I was in the lab.
07:33I was a man who was making things.
07:36So when I tried to make it, the recipe came to my mind.
07:41In fact, Nakamura-san works in a laboratory.
07:45He was able to make a recipe for lemon tartar.
07:49However, the project proposal did not go well.
07:53So what was Nakamura-san's strategy?
07:57Strategy?
07:59Please write it down.
08:01Please write it down.
08:03Miyagi-chan, please write it down.
08:05I prepared it for the president's lunch for a year.
08:09I put lemon tartar in it for a long time.
08:13I want to be close to the president.
08:15I see.
08:16I hit the president's head once.
08:21I put lemon tartar in the president's lunch.
08:24You have to prepare it in advance.
08:27I went to a restaurant to eat fried shrimp with tartar sauce.
08:31I wanted tartar sauce.
08:35This restaurant is famous for tartar sauce.
08:38I want to eat fried shrimp with tartar sauce.
08:41You are in the tartar mode.
08:43Tetsu, please write it down.
08:45I want to be a lemon galgal.
08:47I want to be a lemon uruuru katsu.
08:49Is it galgal?
08:51You don't need to answer with the sound of tartar.
08:53I want to be a lemon uruuru katsu.
08:57What is it?
09:01I want to show my arm tartar in summer.
09:07That's crazy.
09:09You are young.
09:11That's crazy.
09:13What is the correct answer?
09:15At that time, I didn't know what it would be like to eat it.
09:19We started to discuss whether it was meaningful to eat it.
09:23Of course, we discussed it.
09:25We decided to eat it.
09:27We decided to eat it.
09:29I want you to eat it.
09:32In order to convince everyone,
09:35I made a lot of prototypes.
09:38I made about 10 to 20 types.
09:41I put a lemon in it.
09:43I thought there was a possibility of lemon.
09:46I thought there was a possibility of lemon.
09:48In order to eat tartar sauce,
09:51In order to eat tartar sauce,
09:53I opened a tartar sauce tasting session.
09:55I opened a tartar sauce tasting session.
09:58I put tartar sauce in the prototype.
10:01I put tartar sauce in the prototype.
10:03It's delicious.
10:05I think everyone was moved by tartar sauce.
10:10I used my experience as a researcher to commercialize lemon tartar.
10:15I made a hit product.
10:20The next hit product is...
10:24This sofa was released in January by MUJI.
10:28It's comfortable to sit on.
10:32It's easy to buy.
10:35It's popular.
10:37What's the big feature?
10:40The new sofa is the best.
10:44The new sofa is the best.
10:48This is a sofa made of air.
10:51This is a sofa made of air.
10:57This is a hit product.
11:03There are five airbags in it.
11:07I put air in each airbag.
11:11It takes 15 minutes to complete.
11:14It's amazing.
11:19The reason why it's popular is because it's an air-filled sofa.
11:27First of all, the material is air, so it's light.
11:31It weighs 4.9 kg.
11:34It's the same weight as a big watermelon.
11:39I'm glad I bought it at the store and brought it home that day.
11:46In addition,
11:48I'll have a lot of friends on Sunday, so I'll fix it.
11:53If you don't use it, you can store it compactly.
11:58If you take out the air bag from the inside,
12:03You can also wash it with a washing machine.
12:09And the most practical and happy thing is...
12:14It's so easy.
12:20Here's the question.
12:21The air-filled sofa is light, so it's easy to sit on.
12:27What is it?
12:32You can sit on it.
12:35Please.
12:37Oh, I see.
12:39What do you think?
12:41First of all, what do you think?
12:44It doesn't feel like air.
12:48It's solid.
12:51It follows a little movement.
12:55Oh, I see.
12:58I was wondering what you thought.
13:03Oh, I see.
13:06That's true.
13:08And this size feels really good.
13:11If it sinks too much, it's hard to sit on.
13:20Why do you sit on it after you sit down?
13:26It's light, so it's easy to sit on.
13:29This is the easy part.
13:34May I?
13:35It's air inside, so it's hard to sink in.
13:40Don't say that!
13:43It's easy to sink in when you stand up.
13:48You don't have that kind of propulsion.
13:52It's light, so it doesn't hurt even if you kick it.
13:55So it's easy for my husband to wake me up when I'm sleeping.
14:01You can't sell it like that!
14:03You can't sell it like that!
14:07The correct answer is...
14:12Oh, I see.
14:15In addition, there is a very popular product on Facebook that calms women's hearts.
14:21This is really good.
14:27In the quiz...
14:28Silence!
14:30The MUJI sofa was a big hit in January.
14:35It's light, so it's easy to sit on.
14:38What is it?
14:41The correct answer is...
14:47Oh, I see.
14:51It's like a dream to be able to lift the sofa and vacuum it.
14:57If it's a normal sofa, it's a hassle.
15:00You can lift the sofa with one hand and vacuum it.
15:06So the correct answer is...
15:13Next, the product that was a big hit this year is...
15:16Terishimo, a large mail order company that Kansai is proud of.
15:19The correct answer is...
15:32The correct answer is...
15:44The correct answer is...
15:49The correct answer is...
15:52Among them, the product that was released in March this year...
15:55If it can relieve the worries of many women in the summer...
15:59It's a big hit product that has been played about 6.4 million times on official SNS.
16:07In the quiz...
16:10What is the product that relieves the worries of many women in the summer?
16:16The correct answer is...
16:18The correct answer is...
16:21It's simple.
16:23Simple?
16:24Are you going to be so straightforward?
16:27There are many women who don't like insects.
16:30It's a stick that stabs a cicada that is dead on the veranda.
16:35Do you stab it?
16:36It's true.
16:37I don't take it myself, so I'm often told to take it.
16:40It's a long stick.
16:41It's too special.
16:43Hint.
16:46Hashimoto-chan is wearing it.
16:53Can you see it now?
16:54I can see it.
16:55Because I'm wearing it.
16:56You're wearing it?
16:57Yes.
16:58It's a pin microphone for those who can't speak loudly because it's hot.
17:02Pin microphone?
17:05Until now, how did you hold your voice like this?
17:08I'm doing my best.
17:09You're doing your best? That's not it.
17:11The color of the toenails is strange.
17:16Is it personal?
17:19It's personal.
17:20Really?
17:22It's not personal if you say it's personal.
17:24Uchida-san.
17:26You're getting closer to the correct answer.
17:30I'm coming straight now.
17:31My toenails are burning.
17:35If you light a fire there, it's a firefly.
17:37What are you talking about?
17:40Why are you getting closer?
17:42Why are you getting closer?
17:43Come over there.
17:46That's not it.
17:48Hashimoto-chan.
17:49What's the correct answer?
17:51The correct answer is high socks with nails.
17:55Actually, I'm not barefoot now.
17:59I'm wearing high socks.
18:01It's like a stocking that looks like a sehada.
18:04What's amazing is that the tips of my fingers are divided into five fingers.
18:09The tip of my nails are printed.
18:13I'm not barefoot now.
18:16That's amazing.
18:18It's like this.
18:19I see.
18:20Isn't it amazing?
18:21So, just by wearing it, the toenails are completed.
18:23This is amazing.
18:25It's from a woman's point of view.
18:26I don't like the way you're getting closer.
18:31I'm not used to my nails.
18:33The color is fashionable, but from Uchida-san's point of view, I'm not used to it.
18:39There are three colors.
18:41I don't like women who are barefoot unless they have nails.
18:46I think it's cuter to paint something.
18:49If you wear it, it's a nail.
18:50That's right.
18:52What is the problem of women's summer that this product solves?
18:55I want to wear sandals, but when I'm barefoot, I'm a little sticky.
18:59For those who are not confident in barefoot,
19:02I can enjoy my nails just by wearing it.
19:05I want you to wear it.
19:10In the hot summer, there is resistance to becoming barefoot.
19:13It's annoying to have toenails.
19:15That's how it was developed.
19:17It's a high-speed product with foot nails.
19:20On the official Instagram,
19:22There's a lot of praise for the idea.
19:266.4 million views.
19:30The product is also a big hit.
19:32If you don't wear anything, you'll feel naked.
19:34There are many cool ideas that calm women's hearts.
19:38How did the idea come about?
19:41Let's take a look at the head office in Kobe.
19:44Hello.
19:45Nice to meet you.
19:48It's in a fancy place.
19:50It's a fancy space that has made Shiro valuable.
19:54He moved to C-Sharp about three years ago.
19:58This is the beginning of a good idea.
20:03Felicity, which sells 3,000 new products a year,
20:08There are more than 100 people in charge of planning and development.
20:14How did the idea come about?
20:18Let's take a look at the development site.
20:22The theme of the day is about new winter products.
20:26It's a hassle to wear slippers.
20:28If I walk around like this,
20:31I feel like the floor is cold.
20:33I wish I had thick socks.
20:37It's heavy.
20:39It's a hassle, but I wear a lot of them.
20:44What were you talking about?
20:46It's going to be a cold season.
20:49I was wondering if I could make comfortable socks at home.
20:55I was wondering if I could make comfortable socks at home.
21:01The first idea is to worry about problems.
21:06This is a kill bath towel.
21:12When I take a bath, I sweat a lot when I dry my hair.
21:18This is a kill bath towel with double-sided material.
21:23It looks like a clothes just by wearing it.
21:26You can cool down until you sweat.
21:30You can cool down until you sweat.
21:34This is a very popular product.
21:41I really want this.
21:43Do you want to keep this for a while?
21:45That's right.
21:48I imagined it as a problem-solving item for women.
21:52The other day, YOSHIMOTO's comedian was taking a walk in the park.
21:59Was it YAMANA?
22:01He was taking a bath, but he went to the park.
22:06It's YAMANA.
22:09It sounds like a casual conversation, but it's a real story.
22:14I'm glad it's not just my mom.
22:20Men sweat a lot.
22:22It's comfortable to wear.
22:27YAMANA posted a video.
22:29It is said that there is a demand for products for mothers.
22:35By checking how the product is actually used, new products are created.
22:43In the studio, we looked at the most popular products.
22:50This is a product called Karabina Extended Shoulder.
22:53When you go to the supermarket, you will find that the bag is heavy.
22:59You can put it on the handle of the bag and carry it.
23:05It's like this.
23:07This is very good.
23:09You can carry it like this.
23:11If you don't use it, you can shorten it and put it in your bag.
23:16It's hard to forget.
23:18If you have that bag, you can use it.
23:24That's not true.
23:26That's a bag for work.
23:28Is there a computer in it?
23:30You can't put milk or minced meat in it.
23:35This looks like a normal bath.
23:38You don't have to tie it.
23:40This is a product called Hitz Cross.
23:42The inside is made of aluminum, so you can keep it warm.
23:47Fold the lunch box.
23:52Put it on.
23:56Is that a magic tape?
23:58It's different from magic tape.
24:02The fibers stick together.
24:05It looks like a lunch box.
24:08I'm looking forward to lunch.
24:11When I buy ice cream, it melts.
24:15That's true.
24:17When I buy chocolate, I eat it and go home.
24:22Hurry up and go home.
24:24When it melts, it will be gone.
24:27You can bring chocolate home.
24:31You can bring chocolate home.
24:36I'm hungry. I'm going home.
24:40This is a kitchen item that can be used for yukiri.
24:44It can be scooped out from a pot where udon noodles are boiled.
24:48You don't have to lift a heavy pot to make yukiri.
24:52This is the back of the idea product.
24:59There are ideas for products in other places than meetings.
25:03There is a system of club activities in the company.
25:07People who like the same thing get together and make a club activity.
25:12It's a club activity.
25:14What kind of club activities are there?
25:16There is a cat club, a museum club, a girl's DIY club, and a chocolate club.
25:23There are more than 15 clubs.
25:26Is the cat club good?
25:28You can spend time in the club activities during office hours.
25:32Is it good when you're not working?
25:35Yes.
25:36It's a very good company.
25:38It's like a butcher's shop.
25:40Is the cat club a club where you show each other cat pictures and say,
25:43Isn't it cute?
25:44We mainly plan products.
25:47Products for people who like cats.
25:49We plan products that cat lovers will like.
25:54In the cat club, you can show each other videos of cute cats.
25:59You can make a tissue bag that looks like a cat playing hide-and-seek.
26:05You can make a coat that is easy to wash because of the cat's hair.
26:12There are many products that are born because you like cats.
26:19This is a umbrella tag.
26:22It's cute.
26:24It's cute.
26:26It's an umbrella tag that you can use as a marker for your umbrella.
26:30I got it as a product because I was wondering why the cat was sleeping there.
26:36This is a form that can only be made in the cat club.
26:40This is cute.
26:42Cats get on these things.
26:44Yes.
26:45I tried to recreate this sloppy figure.
26:49Have you ever bought a cat?
26:51I have a cat.
26:53Do you like it?
26:54I like it.
26:55If it's a cat, it's different from my cat.
26:59I thought this was similar to my cat.
27:01Is it similar to your cat?
27:02It's similar to my cat.
27:04I understand.
27:05It's like a fur coat.
27:06I bought a white cat, but there are many yellow cats.
27:09That's right.
27:10It's a white cat.
27:12It's a white cat.
27:14It's rare.
27:15I bought a rare cat.
27:17I bought a yellow cat.
27:21Are you aware of hell?
27:25Why do you have to match it with the cat you sell?
27:28What are you talking about?
27:30Is it bad if I sell it?
27:31You are the same.
27:34You don't have blood and tears.
27:37What are you talking about?
27:41What is the product that was a big hit this year?
27:45There are about 240 stores all over the country.
27:49It is a home center that sells various items such as groceries, cleaning supplies, electronic goods, and storage goods.
27:57It was also a hot topic when it opened in Osaka City in September this year.
28:03The kitchen products of KINES ORIGINAL are particularly popular.
28:08For example.
28:10You can cook without worrying about the smell or color of the food.
28:14This is a disposable cutting board sheet.
28:18You can put a lid on a pot and a pot that are difficult to place during cooking.
28:25They have developed a number of hit products so far.
28:31This kitchen mat, which was released in June this year, is a hot topic on social media.
28:39The number of views on the official Instagram is more than 10 million.
28:43At the beginning of the release, the number of stores that were sold out was also increased.
28:48I think it's a unique number as a product unit.
28:54It is excellent in water resistance and protects against water and oil stains.
29:01The reason for the hit is another function.
29:04Let's show it to the people who are waiting for it.
29:21Thank you for waiting.
29:26Why did this kitchen mat, which is not water-repellent or water-absorbing, become a big hit?
29:32Mr. Oshita.
29:33Mr. Shouhei Otani has been looking at this product for a long time at the store.
29:38What is that?
29:40That's impossible.
29:42At least you should have bought it.
29:44What do you mean by looking at it?
29:46He is a great person.
29:48I just wanted it, so I bought it.
29:50You didn't buy it, but you were looking at it.
29:54When I cut vegetables, I drop them.
29:58The taste of kelp is soaked in the dropped ingredients.
30:06It's just right.
30:08It's a material derived from kelp.
30:12The correct answer is...
30:15Actually, there is a crease on the edge, so you can fold it.
30:20What effect does this L-shaped crease have?
30:24If you drop it while cutting vegetables, it tends to get in the gap between the floor and the kitchen.
30:32What about this kitchen mat?
30:36The L-shaped crease fits between the floor and the kitchen.
30:41Even if you drop the ingredients, you can easily clean it without being in the back.
30:49I didn't have this until now.
30:52I think it's a product that doesn't seem to exist.
30:55The fact that there is garbage in the gap between the kitchen and the floor is too commonplace.
31:00I didn't have any trouble, but when I was told that, I thought,
31:03Oh, yeah, I was in trouble here.
31:05I was confident that I could do it because it was a product that had that kind of convenience.
31:12One more thing from KINES.
31:15This is the hanging button that was newly released this fall.
31:20At first glance, it looks like a normal hanging button, but its functionality is recognized, and it has won the Good Design Award.
31:26I was able to develop this product by paying attention to stress and other dissatisfaction points.
31:38This hanging button is a product that solves a problem when sleeping.
31:42What kind of function is it?
31:46Jam Jam.
31:48When you're sleeping, you notice that your legs come out, right?
31:52It's like a pocket where you can store your legs.
31:54It's not covering it, it's crawling in.
31:57I see.
31:58You're sleeping properly, aren't you?
32:00I'm not sleeping.
32:03When I sleep in a yukata at a hotel, I always take it off when I go out to play.
32:07It's like a yukata inside a hanging button.
32:11I don't need it.
32:13It's hard for you to sleep in it, isn't it?
32:15Why do you keep it?
32:17The correct answer is...
32:22The futon is a mess.
32:26Even if you tie the ends like this, the cover of the futon may come off.
32:33Oh, this is it.
32:35Even if you tie the ends.
32:37Such a common KINES hanging button?
32:42Huh?
32:43The cover...
32:45It didn't come off.
32:51Yes, the cover of the futon and the contents are hard to come off.
32:57The secret is the hanging button itself.
33:01Because it has a sliding function in some parts,
33:05no matter what kind of cover, it's hard to come off without tying the strings.
33:10It's better not to tie the strings.
33:12It's not just hanging, but also tying the strings and tying the buttons.
33:17It's not just hanging, but also tying the strings and tying the buttons.
33:20This is common for everyday life.
33:24I've noticed that there are some problems with the cover.
33:31That's what I'm working on today.
33:33In this way, KINES is developing products every day to reduce the dissatisfaction of daily life.
33:42Let's take a look at the behind-the-scenes at the studio.
33:46Today, KINES staff chose the most popular idea products in the studio.
33:52Please introduce them.
33:54First of all, this is a memory-attached mug cup.
33:57It's a product called HAJIKU.
33:59Is it really a memory-attached mug cup?
34:01There is a memory inside the cup.
34:04It has a memory of 90, 150, and 180 mm.
34:09It is a product that can make coffee and soup with just the right thickness.
34:14It's the best.
34:15It's amazing.
34:16Why didn't I have this before?
34:18It says tea.
34:21I came up with this.
34:22If I do my best, I can't do it.
34:24No, I did it.
34:26I did it.
34:28It took me about four hours to make a mug cup.
34:32Do you usually make soup?
34:34Yes, I do.
34:35Is there a product called USSU?
34:38Yes, there is.
34:39What is this soup?
34:41This is amazing.
34:42What is this white stick?
34:45This is a product called TATSU HOUKI LONG.
34:49The brush is stored here.
34:52Mr. Yoshida, please take a look.
34:54What's wrong?
34:55Is it here?
34:56No.
34:59It's here.
35:01I see.
35:02It's interesting.
35:04There are no unnecessary parts.
35:06This is a product called TATSU HOUKI.
35:08It's a design that doesn't make noise even if you put it in the doorway.
35:11I can't find a place to put it.
35:13Press the button.
35:14I see.
35:17It's cool.
35:19It looks like a sword.
35:21You shouldn't have touched it.
35:24You shouldn't have touched it.
35:27You should put it in this way.
35:30It's the other way around.
35:31I put it in this way when I tie my shoelaces.
35:35There are a lot of ideas such as slippers that can be washed while wearing.
35:41This is the back side of the product.
35:45All employees are in charge of product development.
35:48What does this mean?
35:50In KAINZ, there is a tool like an Internet bulletin board that all members can write.
35:57It's a tool that you can see.
36:00It is a tool that allows you to enter your opinions that you usually receive from customers.
36:06It is also a tool that allows employees to easily enter what they should do.
36:13When you use KAINZ products and want them to do this, you should tell the staff.
36:18I want you to tell me.
36:21If you see this, please tell me to buy it.
36:25I see.
36:26What do you think of the employees who think of the products that are popular?
36:34I think they are evaluated.
36:37However, there is no guarantee because it was developed.
36:41Once a year, there is an award ceremony called KAINZ OF THE YEAR.
36:46There are some people who are awarded there.
36:51If you do something like a stick at the award ceremony, you will be awarded.
37:01Next, the product that was a big hit this year is KOKUYO, which is famous for stationery.
37:10Speaking of KOKUYO, this is a campus notebook.
37:13The series has more than 3.5 billion copies.
37:17It is a national notebook.
37:20It was born in the 1950s.
37:22It is a product of wireless toji, which is completely different from the mainstream Itotoji at that time.
37:28The notebook has been loved by students even after the times have changed.
37:34This is a nostalgic 3rd generation.
37:37This product, which has evolved into a campus notebook, is a big hit with 1 million copies.
37:45It looks like the same as the previous notebook.
37:48In fact,
37:51When you open it, the middle part is gone and it becomes flat.
37:55The name is also a notebook that feels good to be flat.
37:58I've never been worried about it.
38:01Until now, it was difficult.
38:03You can cross the middle part.
38:06You can use it on a single page.
38:10I was forced to hold it down.
38:12The function is also awarded the Function Award by the stationery store.
38:16I'm painting glue on the back of the paper.
38:19I'm painting glue on the back of the paper.
38:22I'm connecting it.
38:24Until now, I can't take it off.
38:27I'm painting glue on the back of the paper.
38:30I'm painting glue on the back of the paper.
38:34If you don't paint it evenly, you can't open it.
38:41It's not a millimeter unit, it's a 0.1 millimeter unit.
38:46Five years after the idea, the product is finally completed.
38:50It's a big hit that sells 1 million copies in half a year.
38:54Before they came up with the idea of this flat notebook,
38:58The project developers were all thinking about developing a new campus notebook.
39:03What should I do?
39:05I can't do it anymore.
39:09I can't make a new product with a notebook.
39:15The reason they're worried is that the notebook is being developed.
39:21It's very easy to use.
39:24There's not much you can do with it.
39:28You can change the size.
39:30You can change the design of the cover.
39:34An analog and simple notebook.
39:37There's not much room for innovative new products.
39:43It's a tough genre. It's simple.
39:47Still, they believe in new possibilities.
39:49They continue to investigate the students.
39:52And then...
39:55Do you have any worries when you study?
39:58It's hard to write a notebook.
40:03That worry!
40:04It's like the present.
40:08What is the current student's worry about the development of a notebook with a comfortable flat?
40:14The answer is...
40:16Wow! I see!
40:23A campus notebook sold for 3.5 billion yen.
40:27The project developers are investigating the students.
40:33Do you have any worries when you study?
40:36It's hard to write a notebook.
40:41That worry!
40:42It's like the present.
40:46Let's take a look at the quiz.
40:50What is the current student's worry about the development of a notebook with a comfortable flat?
40:56It's not like the page is bulging. It's like the present.
41:02I don't think I have enough sleep.
41:05When the page is bulging, it's hard to sleep.
41:07You can't do that!
41:08Full flat!
41:09It can't be full flat.
41:11It's not a camping car.
41:13You have to study.
41:15Tetsuo.
41:16When I open the notebook, I want to write a notebook.
41:22But it's hard to write a notebook.
41:26It's like the present.
41:30I want to write a notebook.
41:31You don't write a notebook.
41:36Do you have any worries when you study?
41:40It's hard to take a picture of a notebook with a smartphone.
41:50Recently, students often take a picture of a notebook with a smartphone and look at it themselves.
41:55They often submit a picture of a notebook to the teacher.
42:00A notebook with a comfortable flat is easy to take a picture of because it doesn't bulge in the middle.
42:13It became a hit product that sold 1 million copies in half a year.
42:18What is the next big hit product this year?
42:29The next big hit product is...
42:32The next big hit product is...
42:38The next big hit product is...
42:42What is this?
42:43What is this?
42:45It's a zero-point.
42:48What is this?
42:49What is this?
42:50What is this?
42:54This is all?
42:55What is this?
42:57What is this?
43:00What is this?
43:02I want this.
43:03I want this.
43:05It's not light.
43:06It's not light.
43:08There are three buttons.
43:10There are three buttons on the power supply.
43:13I can't see this mark anymore.
43:16Can't you see it?
43:17There is a mark that looks like the sun and a mark that looks like a ripple.
43:21You're looking at it from a very far distance.
43:23You're looking at it from a very far distance.
43:24You're looking at it from a very far distance.
43:26I can't see it.
43:27I can see it.
43:30It's like a power supply.
43:31That's right.
43:32It's like a power supply.
43:33I can't see it, but I can't reach it.
43:39When you wrap the rounded graduation certificate upside down, it will be straight.
43:47I have a fever.
43:50Don't mess with me.
43:52It costs 24,200 yen.
43:56How many times do you use it in one book?
44:00It's a good idea.
44:02The outlet is a two-story building.
44:06Insert this in one hole and suck the dirt in the other hole with this.
44:13What is this for?
44:16What is this for?
44:19It's dangerous to have dust in it.
44:22The correct answer is...
44:25This is easy.
44:27This is good.
44:32This is a very popular product this year.
44:35What is this?
44:39The correct answer is...
44:43What is this for?
44:46It's pretty powerful.
44:51What is this for?
44:53That's good.
44:54This is a 거야.
44:56It's a futon dryer.
44:59It's made by sticking it in a futon and piercing it in with a one-touch.
45:02It's made by sticking it in a futon and piercing it in with a one-touch.
45:08You should have done it first.
45:10It was released by the electronic device manufacturer KADO in the end of last year, and became a hit product of 20,000 units.
45:16It's a futon dryer, Feiyu.
45:19To use it, just one-touch the button and insert it into the futon.
45:26In the drying mode, you can get rid of the dampness of the futon.
45:32In the warm mode, you can warm the futon in the cold season.
45:37In addition, there is also a mode to counteract the smell of potholes, sweat, and pets.
45:47Even if it is small, you can warm the futon of the double bed firmly.
45:53What made it possible is the powerful wind pressure and wind speed.
45:59Surprisingly, there are people who have a futon dryer,
46:02but they can't use it every day.
46:08When I asked them why, they said that it was a hassle to take it out a little and set it on a mat or a rag.
46:22It's a product that can be used easily and quickly, so I was particular about its small size and shape.
46:34The convenience of being able to use it easily with one touch, the size and design that do not get in the way,
46:40and the big hit product that sold 20,000 units this year with a small but high-powered wind speed.
46:46Now, it was a quiz show, but the correct answer is zero.
46:55Is that possible?
46:58It didn't come out at all.
47:01There must have been a person in Showa who got it right.
47:04Like Ara Taira.
47:06Like Tetsuko Furanagi.
47:08There were a lot of people like Makoto Nonomura.
47:11Makoto Nonomura doesn't even need four people.
47:14It's hard to tell if there's one person or not.
47:17Which one is it?
47:19I think we're called by the name of Makoto Nonomura, so I think Takahashi is really bad.
47:26Is that possible?
47:29Isn't it?
47:31Why?