Proton unveiled its first electric vehicle (EV) on Monday (Dec 16), marking its entry into the growing EV market as Malaysia aims to accelerate adoption of electric and hybrid vehicles and strengthen its position in the global supply chain.
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NewsTranscript
00:00Proton, Malaysia's national automaker, unveiled its first electric vehicle, EV, the EMA7,
00:10on Monday, marking a significant milestone in the country's push to boost EV adoption
00:15and establish a presence in the global EV supply chain.
00:19The company, majority owned by Malaysian conglomerate DRB HiCom with a 49.9% stake held by China's
00:25Zhejiang Geely Holding Group, joins a growing EV market that has recently seen entries
00:30by BYD, Tesla and Stellantis through its partnership with LEAP Motor.
00:35Malaysia aims to have EVs and hybrids make up 20% of new car sales by 2030, with battery
00:41EV sales already rising by 112% in the first half of the year.
00:46Prime Minister Datuk Sri Anwar Ibrahim, who launched the EMA7, expressed hopes for future
00:51local manufacturing of the vehicle and greater involvement of Malaysian firms in EV production.
00:57The launch of Proton's first SUV EV today is extremely timely and it will be a catalyst
01:05that moves us into the next era of low carbon mobility.
01:10It is the government's wish for Proton and its strategic partner Geely to continue to
01:16lead the development of Malaysia's automotive competencies and the ecosystem.
01:22I am confident that with the development of Automotive Hitech Valley in Tanjung Malim,
01:28more local vendors will be involved with the production not only of Proton cars, but also
01:35for other brands.
01:37The EMA7 will be available in basic and premium models priced at RM109,800 and RM123,800 respectively.