Category
🦄
CreativityTranscript
00:00L'Enfant Bleu presents The Hidden Story, the first children's book that secretly alerts
00:23parents to the dangers of sharenting.
00:26When parents read this book with their child, they discover together a cute story about
00:30teddy bear photos.
00:32But for parents, it's not the end of the story.
00:35They have to re-read the story and replace the teddy bear with their child.
00:40Sitting next to each other, parents realize that these teddy bear fans are in reality
00:45online pedophiles, hijacking their photos.
00:50We decided to release the book during summer break, when parents share even more photos.
00:55A massive distribution across France that allowed more than 800,000 parents to discover
01:00the hidden story.
01:02Even the most influential parents publicly admitted that they were unaware of the danger.
01:06The operation attracted the attention of all major news channels nationwide.
01:26The French Prime Minister also engaged in the debate.
01:35The hidden story shocked the French so much that the government had no other choice, pass a law.
01:44France officially became the first country in the world to pass a law ensuring the protection
01:49of children's image rights.
01:51And because this problem knows no borders, we've already started distributing the book
01:56worldwide, in the hopes that one day, all governments will align with France's leading
02:02initiative, protecting children from sharenting.